Lick Me I'm Delicious

What Lick Me I'm Delicious does

Lick Me I'm Delicious is a UK-based experiential food services company founded in 2011 by Charlie Francis after winning a £50,000 Barclays Bank 'Take One Small Step' competition prize. The company designs, builds, and operates a portfolio of 17 proprietary edible experience machines for corporate events, exhibitions, and brand activations, serving enterprise clients such as HubSpot, Virgin Media, Barclays, Aviva, Glean, and Heinz across the UK and Europe. Its core technology centres on liquid nitrogen instant-freezing systems operating at -196°C, complemented by custom-engineered inventions including the patented Jellybean Waterfall (launched February 2025), Edible Mist Orbs, Bubble Volcano, Chocolate Selfie Station (3D scanning and chocolate carving), Edible Balloon Factory, and various confectionery and beverage dispensing systems. Each machine is built in-house, often from unconventional components such as aviation parts and antique fire engines, creating a portfolio of differentiated physical IP that competitors do not offer.

The business operates a direct-to-enterprise sales motion targeting corporate event organisers, exhibition and trade show clients, and brand marketing teams. Revenue is generated through quote-based machine hire with dedicated trained staff included, with bookings starting from two hours and scaling to multi-day engagements. Additional revenue comes from custom branding, bespoke flavour development, and gamification options. All bookings include on-site operation by company staff, creating a labour-intensive, services-led model with high per-engagement value but limited throughput given the core team of approximately 8 employees. The company supplements permanent staff with per-event hires to manage demand spikes. Marketing relies on a content-rich website portfolio, Mailchimp email campaigns, earned media coverage in major outlets (BBC, Business Insider, ABC News), and active presence at industry events such as Confex.

Lick Me I'm Delicious is a privately held, founder-owned business with no institutional investment beyond the initial 2011 prize capital and no parent company or subsidiary structure. Its geographic footprint extends throughout the UK and Europe within a 1,000-mile radius of its Oxford base. The company has demonstrated outcomes such as generating over 900 leads for a single client exhibition day and distributing nearly 100 kilograms of product at Confex 2025, suggesting meaningful per-event impact, though no revenue figures are publicly disclosed.

Name

Lick Me I'm Delicious

Legal name

Lick Me I'm Delicious

Website

https://lickmeimdelicious.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Lick Me I'm Delicious is a UK-based experiential food services company that designs and operates 17 proprietary edible experience machines — including liquid nitrogen ice cream systems and the patented Jellybean Waterfall — for corporate events, exhibitions, and brand activations across the UK and Europe.

Ownership category

akta.pro rank

Product category

Experiential Event Catering Services

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Food Manufacturing (311)

SIC

Ice Cream & Frozen Desserts (2024), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Pop-Up Food Vendors (Temporary Stands/Markets) (THAFAHAE)

akta.pro secondary industries

Food Trucks (Motorized) (THAFAHAA), Mobile Dessert Vendors (Ice Cream/Dessert Trucks & Carts) (THAFAHAG), Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ)

Keywords

• Experiential event catering
• Liquid nitrogen ice cream
• Candy floss machines
• Brand activation services
• Exhibition stand attractions

Headquarters

HQ city

Chalgrove

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Machine Hire: Hire of proprietary edible experience machines for corporate events, exhibitions, and brand activations. All bookings include dedicated trained staff to operate machines and engage with guests. Pricing starts from 2 hours with extensions available for multi-day events.
2. Branding and Customisation Services: Additional revenue from custom branding of machines, bespoke flavour development for large activations, and gamification options. In-house branding service for both machines and product packaging.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Lick Me I'm Delicious designs, builds, and hires out a proprietary portfolio of 17 edible experience machines for corporate events, exhibitions, and brand activations across the UK and Europe. Each machine is delivered on-site with dedicated trained staff and supported by quote-based pricing starting from a 2-hour minimum, custom branding, and bespoke flavour development services.

Product overview

Lick Me I'm Delicious is an experiential food company that operates as a unified product portfolio of 17 edible experience inventions for corporate events, exhibitions, and brand activations. The core offerings centre on liquid nitrogen ice cream systems (Nitro Parlour, Nitro Pod, Nitro Buggy) that create instant theatre through -196°C freezing, complemented by interactive inventions including the Edible Mist Orbs, Bubble Volcano, Edible Balloon Factory, Fragrance Factory, and various confectionery experiences (Floss Whizzer, Popcorn Exploder, Chocolate Shot, Hot Chocolate Tap, Brain Freeze). The company's unique differentiator is the combination of proprietary invented machines with edible outputs, theatrical presentation, and custom branding capabilities. Additional offerings include the Chocolate Selfie Station (3D scanning technology) and the recently launched Jellybean Waterfall (2025). The portfolio serves UK and European markets across corporate events, trade exhibitions, and brand activations.

Differentiator

Problem solved

Functional benefit

Products and services

• Nitro Buggy An extravagant ice cream truck with an onboard twin injection liquid nitrogen system, crafted from aviation parts and antique fire engines, that creates super silky ice cream using liquid nitrogen at -196°C. Hired by corporate event organisers, exhibition clients, and brand activation teams for on-site ice cream service.
• Nitro Parlour The original liquid nitrogen ice cream system, freezing ice cream instantly at -196°C to produce theatrical smoke clouds. Features two mixer stations serving up to 150 covers per hour for corporate events, exhibitions, and brand activations.
• Nitro Pod A compact nitro ice cream machine using liquid nitrogen at -196°C to create instant ice cream with an ever-changing flavour system. Small footprint design ideal for events with limited space.
• Edible Mist Orbs Transforms flavour into edible mist clouds that guests taste by inhaling through biodegradable straws. Offers alcoholic and non-alcoholic cocktail flavours, up to 6 flavours per event.
• Floss Whizzer An inventive candy floss experience with an air vortex system that attracts attention and creates engagement. Offers unconventional flavours including Banoffee Pie, Sherbet Lemon, and Caramel & Black Pepper, serving approximately 75 guests per hour.
• Instant Logopop Maker Creates chocolate lollipops with company logos, images, QR codes, or faces printed on one side using single estate Swiss melted chocolate. Produces up to 100 covers per hour with custom branding options for exhibition and brand activation clients.
• Bubble Volcano Creates cascading streams of edible bubbles in flavours from banoffee pie to cocktails, including alcoholic options. Features programmable LED lighting and serves over 150 people per hour.
• Popcorn Exploder A personal popcorn factory that air-pops corn without oil and coats it in batch-cooked caramel flavours. Serves up to 100 people per hour with options including banoffee pie and mint chocolate.
• Fragrance Factory An immersive edible fragrance experience where guests select from 16 fragrances (Pina Colada, Orange Blossom, Bubblegum, Popcorn) and can taste, wear, or lick the fragrance. Serves up to 100 people per hour.
• Nitro Shaker Maker Creates decadent milkshakes by whizzing nitro ice cream on demand using liquid nitrogen, producing theatrical clouds. Serves up to 75 covers per hour with 2 flavours as standard.
• Chocolate Shot An everlasting chocolate tap serving pure milk chocolate in edible cups topped with sprinkles. Uses single origin milk chocolate melted to exact temperature, serving up to 100 covers per hour.
• Hot Chocolate Tap An everlasting tap dispensing the silkiest hot chocolate made from 6 kilos of single estate milk chocolate heated precisely to 32 degrees, topped with flavoured cream and sprinkles. Serves up to 75 covers per hour.
• Brain Freeze A powerful frozen cocktail slushie machine that freezes cocktails including Pina Colada and Strawberry Daiquiri into silky slushies using a powerful compressor. Features two slushy dispensers serving up to 100 covers per hour.
• Jellybean Waterfall The world's first jellybean waterfall with a patented spiral mechanism creating a continuous cascade of 12,000 jellybeans. Features 36 flavours, 630 combinations, and a hidden golden bean challenge. Serves over 150 people per hour.
• Edible Balloon Factory Creates helium-filled edible balloons in various flavours including cookie and cucumber, completely vegan, with everything including the string edible. Serves up to 75 people per hour.
• Chocolate Selfie Station Scans guests' heads using 3D scanning technology to create perfect replicas carved from milk chocolate blocks, finished with gold lustre. Standard setup produces 30 Selfie Pops per hour with 2 stations.
• Nitro Pop Maker Creates silky frozen popsicles dipped in liquid nitrogen at -193°C producing theatrical smoke clouds. Features two stations with multiple flavour options including boozy cocktails, producing up to 100 pops per hour.
• Flavour Explorer A team building experience containing over 20 multi-sensory experiments including a supertaster test, magical milkshake powder, and flavour tripping sweet silencer. Delivered as a 60-minute personalised flavour journey for groups from 40 to 500+.

Quantifiable outcome

• Over 150 people served per hour by Bubble Volcano and Jellybean Waterfall machines
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lickdelicious
• Facebookfacebook.com/lickmeimdelicious

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lick Me I'm Delicious