Broom group
Broom Group is a Chilean family-owned holding company (founded 1920) operating maritime port agency and integrated logistics services — including cold chain, controlled-atmosphere storage, and freight forwarding — for shipping lines, cruise operators, importers, and exporters across 11 countries.
- Company typePrivate
- Founded1920
- HeadquartersValparaiso, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Broom group does
Broom Group is a privately held, family-owned holding company — operating under the parent AJ Broom, founded in June 1920 in Valparaíso, Chile — that runs direct investments in the maritime agency and logistics industries across 11 countries in Latin America, North America, Europe, Africa, and Oceania. The Maritime Agency Division provides general agency for shipping companies with regular services and port agency for unscheduled vessels (cruise ships, scientific vessels, fishing boats, tankers, bulk carriers, special projects) with full coverage at every port on the West Coast of South America, including vessel reception and dispatch, pilot coordination (including Magellan Strait pilotage), crew and spares services, tug coordination, and documentation for import, export, and transshipment cargoes. The Broom Logistics division serves importers and exporters with integrated air, sea, and land transportation; distribution centers; cold storage and Controlled Atmosphere storage; packing; freight forwarding; container depot; and project and contract logistics, with specialization in perishables (notably fruit) and dry cargo.
The group is structured around four interconnected business units — Maritime Agency, Broom Logistics (including sub-brands BGL, LCL Logistics, PLS, Broom Frio Holding, AVCATECH), Broom Innovation (applied technology including Nano TC), and Real Estate Investment (logistics-oriented industrial assets). Customer relationships span the world's major cruise operators (Royal Caribbean, Celebrity Cruises, Norwegian Cruise Line, Princess Cruises, Oceania Cruises, Regent Seven Seas Cruises, Compagnie du Ponant) and shipping lines (PIL, Wilhelmsen, Mariana Express Lines), with related-party shipping under Transbordadora Austral Broom (TAB). The revenue model is professional services, monetized through agency fees and service commissions on cargo handling, storage, and transportation, supplemented by real estate holdings. The company describes itself as family-owned with professional executive management under the AJ Broom Board of Directors; no public listing, no disclosed funding rounds, and no revenue figures are available.
Broom group firmographics
Firmographics- Name
- Broom group
- Legal name
- Broom Group
- Website
- https://broomgroup.com
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Broom Group is a Chilean family-owned holding company (founded 1920) operating maritime port agency and integrated logistics services — including cold chain, controlled-atmosphere storage, and freight forwarding — for shipping lines, cruise operators, importers, and exporters across 11 countries.
- Ownership category
- akta.pro rank
Where Broom group is headquartered
LocationHeadquarters
- HQ city
- Valparaiso
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Broom group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Maritime Agency Services: General agency services for shipping companies with regular services and port agency services for unscheduled vessels including cruise ships, scientific vessels, tankers, bulk carriers, and special projects. Revenue generated through agency fees and service commissions.
- Logistics Services: Integrated logistics services including air, sea and land transportation, distribution centers, storage solutions, cold storage, freight forwarding, container depot, and project and contract logistics. Revenue generated through service fees for cargo handling, storage, and transportation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Broom group product offering
Product offeringCore offering
Broom Group is a holding company providing maritime agency services and integrated logistics solutions through its four divisions: Maritime Agency (port agency, vessel dispatch, pilot coordination, crew services, tug coordination, and documentation for import, export, and transshipment cargoes across West Coast South America ports); Broom Logistics (air, sea and land transportation, distribution centers, storage, cold storage, controlled atmosphere storage, freight forwarding, container depot, and project/contract logistics); Broom Innovation (applied technology solutions including Nano TC); and Real Estate Investment in logistics-oriented properties.
Product overview
Broom Group is a holding company for direct investments in the Agency and Logistics industries. The company's portfolio consists of four main divisions operating as interconnected business units: (1) Maritime Agency Division — the core agency business providing port agency services, vessel handling, and coverage at every port on the West Coast of South America; (2) Broom Logistics — a core division providing infrastructure and logistics services for cargo care and traceability, including transportation, cold storage, and distribution, with subsidiary brands including BGL, LCL Logistics, PLS, Broom Frio Holding, and AVCATECH; (3) Broom Innovation — a technology integration unit developing applied technological solutions including Nano TC; and (4) Real Estate Investment — strategic holdings in logistics-oriented properties. The divisions share a common purpose of preserving cargo quality worldwide through integrated operations and specialized care.
Differentiator
Problem solved
Functional benefit
Brands
- Broom Logistics: Infrastructure and logistics services for care and traceability of all types of cargo for importers and exporters, including fruit, perishables, and dry cargo.
- Broom Innovation
Products and services
- Maritime Agency Division
Quantifiable outcome
- Preserve cargo quality worldwide for producers, importers, exporters and end consumers
- +1 more outcomes
Companies that use Broom group
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Broom group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Broom group partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- PIL (Pacific Basin)corePIL (Pacific Basin) is represented by Broom Group as a shipping company customer receiving agency services for regular shipping operations.
- Wilhelmsen Ships AgencycoreWilhelmsen is represented by Broom Group as a shipping company customer receiving agency services.
- Royal CaribbeancoreRoyal Caribbean receives port agency services from Broom Group for cruise operations in the West Coast of South America.
- Celebrity CruisescoreCelebrity Cruises receives port agency services from Broom Group for cruise operations.
- Norwegian Cruise LinecoreNorwegian Cruise Line receives port agency services from Broom Group for cruise operations.
- Princess CruisescorePrincess Cruises receives port agency services from Broom Group for cruise operations.
- Oceania CruisescoreOceania Cruises receives port agency services from Broom Group for cruise operations.
- Regent Seven Seas CruisescoreRegent Seven Seas Cruises receives port agency services from Broom Group for cruise operations.
- Compagnie du PonantcoreCompagnie du Ponant receives port agency services from Broom Group for cruise operations.
- Mariana Express LinescoreMariana Express Lines is represented by Broom Group for shipping agency services.
- Transbordadora Austral Broom (TAB)coreTAB is a related shipping company under the Broom Group umbrella receiving agency services.
- BGL (Broom Logistics)coreBGL is the Broom Group logistics division providing infrastructure and services for cargo care and traceability.
- LCL LogisticscoreLCL Logistics is a partner company providing logistics services with offices in South Africa and Europe.
- PLS (Broom Logistics Services)corePLS is a partner company under Broom Logistics providing specialized logistics services.
- Zal GlobalminorZal Global is a logistics partner company providing global logistics services.
- MaxtendminorMaxtend is a logistics partner company based in Australia providing logistics services.
- Broom Frio HoldingcoreBroom Frio Holding is a partner company specializing in cold storage and refrigerated logistics solutions.
- B&L (Broom Logistics Forwarding)minorB&L is a logistics partner company based in the Netherlands.
- SERT CHILEminorSERT CHILE is a logistics partner company providing services in Chile.
- Werda CargominorWerda Cargo is a logistics partner company based in South Africa.
- TradeFreshminorTradeFresh is a logistics partner company based in South Africa.
- CONSERminorCONSER is a logistics partner company based in Bolivia.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Broom group competitors and assessment
Company assessmentDirect peers
- Inchcape Shipping Services: Inchcape is a global port agency and maritime services provider serving container, bulk, tanker, and cruise operators. Like Broom, it combines vessel agency with broader logistics support and works with the same class of enterprise shipping and cruise customers across regional ports.
- GAC Group: GAC is one of the world's largest ship agency and logistics groups, providing port agency, crew services, and integrated logistics in 50+ countries. Directly comparable to Broom's maritime agency + logistics model, with similar service lines and customer base of shipping lines and cruise operators.
Broad incumbents
- Kuehne+Nagel: Kuehne+Nagel is one of the world's largest freight forwarders with strong perishables and cold-chain capabilities. It competes with Broom Logistics in air/sea freight forwarding, warehousing, and cold storage for fruit and other temperature-sensitive cargoes.
- Maersk Logistics & Services: Maersk's logistics and services arm provides end-to-end freight forwarding, warehousing, and inland transport that overlaps with Broom Logistics. As a much larger incumbent, it competes for integrated logistics contracts with global importers and exporters - a customer segment Broom also targets.
- Crowley Maritime Corporation: Crowley is a U.S.-based integrated maritime and logistics company operating vessels, ports, and logistics services in the Americas. Comparable to Broom in providing agency, port, and freight services to enterprise shipping customers across multiple countries in the Western Hemisphere.
- DHL Global Forwarding: DHL Global Forwarding offers air and ocean freight forwarding, contract logistics, and supply chain solutions overlapping with Broom's integrated logistics offering. Its global scale and broad customer base make it a benchmark incumbent for cross-border cargo handling.
- Wilhelmsen Ship Management: Wilhelmsen is a global maritime industry group with a Ships Agency division that competes directly with Broom's port agency offering. It also serves as one of Broom's referenced customers/partners, illustrating the overlap between peer and customer roles in port agency markets.
Regional players
- Meridian Port Services (MPS): Regional port and cargo handling operators in emerging markets have a comparable service mix to Broom Logistics (warehousing, container handling, freight forwarding). Useful as a benchmark for the economics of port-adjacent logistics businesses.
- Companhia de Navegação da Amazônia (CNA) / regional Latin American shipping/logistics: Regional shipping and port service operators across Latin America compete with Broom on shared trade lanes and regional accounts. These players are relevant regional comparables that shape pricing and service expectations on WCSA cargo flows.
Emerging players
- Höegh Autoliners: Höegh is a global ocean carrier with associated terminal and logistics operations, providing vessel and cargo services that intersect with Broom's port agency business. Relevant as a shipping-line-side counterpart where Broom can act as agent across multiple ports.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Broom group social profiles
Digital presenceBroom group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broom group leadership team
Management profileNumber of profiles
Broom group subsidiaries and ownership
Company hierarchySubsidiaries7 records
Broom group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broom group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broom group
What does Broom group do?
Broom Group is a holding company providing maritime agency services and integrated logistics solutions through its four divisions: Maritime Agency (port agency, vessel dispatch, pilot coordination, crew services, tug coordination, and documentation for import, export, and transshipment cargoes across West Coast South America ports); Broom Logistics (air, sea and land transportation, distribution centers, storage, cold storage, controlled atmosphere storage, freight forwarding, container depot, and project/contract logistics); Broom Innovation (applied technology solutions including Nano TC); and Real Estate Investment in logistics-oriented properties.
Is Broom group a public or private company?
Broom group is a private company. It is classified as family owned and is currently operating.
When was Broom group founded?
Broom group was founded in 1920. It employs 501 to 1,000 people.
Where is Broom group based?
Broom group is headquartered in Valparaiso, United States, in the North America region.
How does Broom group make money?
Two revenue lines are on record. Maritime Agency Services are the primary driver. The others are logistics Services.
Who are Broom group's main competitors?
Direct peers on record are Inchcape Shipping Services and GAC Group. Broad incumbents are Kuehne+Nagel, Maersk Logistics & Services, Crowley Maritime Corporation, DHL Global Forwarding and Wilhelmsen Ship Management. Regional players are Meridian Port Services (MPS) and Companhia de Navegação da Amazônia (CNA) / regional Latin American shipping/logistics. Höegh Autoliners is listed as an emerging player.
Does Broom group have an API?
No public API is recorded for Broom group.