Mosso
Mosso is a Chilean luxury jewelry and Swiss-made watch manufacturer and retailer founded in 1988, operating four Santiago boutiques as an authorized dealer for 20+ premium Swiss watch brands including Rolex and Tudor, serving affluent consumers with proprietary jewelry collections and high-end timepieces.
- Company typePrivate
- Founded1988
- HeadquartersVitacura, Chile
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mosso does
Mosso is a Chilean privately held luxury jewelry and watch manufacturer and retailer founded in 1988 and headquartered in Vitacura, Santiago. The company operates four physical boutique locations in Santiago's premium shopping districts, including a flagship Casa Matriz, locations in Mall Parque Arauco and Mall Alto Las Condes, and a dedicated Omega Boutique within Parque Arauco's Luxury District. Mosso serves affluent Chilean consumers across multiple luxury segments including engagement and wedding jewelry, high jewelry, proprietary Swiss-made watches, and authorized dealership of over 20 premium Swiss watch brands including Rolex, Tudor, Omega, Audemars Piguet, Cartier, IWC, and Hublot.
The company's product portfolio is anchored by its proprietary Mosso brand of Swiss-made watches featuring ETA Valjoux 7750 automatic chronograph movements, Swiss quartz movements, sapphire crystal, and Italian leather straps, with collections including Classico, Sport, Italia, Trg 64, Xraid, Overdrive Racing, Maxiwatch, and Tondo lines. Mosso manufactures its own jewelry collections in 18k gold and platinum featuring diamonds and precious stones, complemented by an in-house Centro Alta Relojería providing watch servicing, maintenance, and craftsmanship. Supporting categories include leather goods, writing instruments, silk accessories, and fashion items. All Mosso brand watches carry Swiss Made certification with three-year warranties.
The business model operates through three revenue streams: one-time luxury jewelry and watch sales (engagement rings range from ~$2,100 to $53,000 USD; high jewelry pieces exceed $33,000 USD), authorized multi-brand watch distribution (Rolex models range from $9,600 to $88,900 USD), and recurring service revenue through the Centro Alta Relojería. Distribution combines high-touch physical retail boutiques with consultation-based enterprise field sales, an e-commerce platform at mosso.cl, WhatsApp consultation channels, and lifestyle marketing through sponsorships (Santa María Polo) and content (Mosso Life Magazine). The company maintains exclusive authorized dealer relationships that constitute a significant competitive barrier.
Mosso firmographics
Firmographics- Name
- Mosso
- Legal name
- Mosso
- Website
- https://mosso.cl
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mosso is a Chilean luxury jewelry and Swiss-made watch manufacturer and retailer founded in 1988, operating four Santiago boutiques as an authorized dealer for 20+ premium Swiss watch brands including Rolex and Tudor, serving affluent consumers with proprietary jewelry collections and high-end timepieces.
- Ownership category
- akta.pro rank
Mosso industry classification
Industry- Product category
- Luxury Jewelry and Watches
- NAICS
- Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), Jewelry and Silverware Manufacturing (33991)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA)
- akta.pro secondary industries
- Watch Retail (Authorized Dealers, Boutiques, Omnichannel) (CRAKADAL), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Jewelry & Watch Care Products (Tools, Cleaners, Storage) (CRAKALAK)
Keywords
Where Mosso is headquartered
LocationHeadquarters
- HQ city
- Vitacura
- HQ country
- Chile
- HQ region
- Latin America
Offices4 records
Markets served
Mosso business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Luxury Jewelry Sales: One-time sales of high-end jewelry including rings, earrings, necklaces, and bracelets crafted from 18k gold, platinum, and featuring precious stones including diamonds. Products range from fashion jewelry to high jewelry pieces.
- Luxury Watch Sales: Sale of premium timepieces including the Mosso proprietary brand as well as luxury Swiss brands (Rolex, Tudor, Omega, Cartier, etc.). Mosso operates as authorized dealer for multiple Swiss watch houses.
- Accessories: Sale of leather goods including wallets, belts, bags, writing instruments, silk accessories, and other luxury accessories.
- Watch Service and Maintenance: Centro Alta Relojería provides watch servicing, maintenance, and repair services for luxury timepieces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Rings: Price range from 2.5M to 15M+ CLP |
| One time/ perpetual license | Pay-as-you-go | Mosso Watches: 890,000 to 3,000,000+ CLP |
| One time/ perpetual license | Pay-as-you-go | Rolex watches: USD 9,600 to USD 88,900 |
| One time/ perpetual license | Pay-as-you-go | Accessories: 100,000 to 4,000,000+ CLP |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Mosso product offering
Product offeringCore offering
Mosso manufactures and retails luxury jewelry (rings, earrings, pendants, bracelets in 18k gold, platinum, and precious stones) and Swiss-made Mosso brand watches. The company also operates as an authorized distributor for 20+ premium Swiss watch brands (Rolex, Tudor, Omega, Cartier, Audemars Piguet, IWC, Hublot, Zenith, etc.) and runs an in-house Centro Alta Relojería for watch servicing. Complementary offerings include leather goods, silk accessories, writing instruments, and expert consultation for engagement and wedding rings.
Product overview
Mosso is a Chilean luxury jewelry and watch retailer operating as a single unified brand offering high jewelry, fine jewelry, and Swiss-made watches. The product portfolio centers on Mosso's own jewelry collections (anillos, aros, colgantes, pulseras) and Mosso brand Swiss-made watches (Classico, Sport, Italia, Trg 64, Xraid, Overdrive Racing, Maxiwatch, Tondo, Sport Lady). The company also functions as an authorized distributor for Rolex and Tudor watches in Chile, offering official certified pre-owned timepieces. Supporting products include leather goods (carteras, billeteras, cinturones), accessories (corbatas, fulares, fazzolettos, colleras, artículos de escritura), and engagement/wedding rings. Services include a Centro Alta Relojería for watch maintenance and expert advisory services. All Mosso brand watches are Swiss Made with 3-year warranties.
Differentiator
Problem solved
Functional benefit
Products and services
- Mosso Jewelry Collection (Anillos, Aros, Colgantes, Pulseras, Colleras) Mosso's signature fine jewelry line including rings (Anillos), earrings (Aros), pendants and necklaces (Colgantes), bracelets (Pulseras), and shirt studs (Colleras). Italian-inspired designs crafted in 18k gold and platinum with diamonds, rubies, sapphires, and emeralds. Targeted at affluent Chilean consumers seeking fine jewelry for personal wear and gifting.
- Mosso Swiss-Made Watches (Classico, Sport, Italia, Trg 64, Xraid, Overdrive Racing, Maxiwatch, Tondo, Sport Lady, Torino Cronógrafo) Mosso's proprietary Swiss-made watch brand featuring automatic ETA Valjoux 7750 chronograph movements, Swiss quartz ETA movements, anti-reflective sapphire crystal, Italian leather straps, and stainless-steel cases. Collections include Classico, Sport, Italia, Trg 64, Xraid, Overdrive Racing, Maxiwatch (Cerámica and Acero), Tondo, Sport Lady, and Torino Cronógrafo for men and women. All Mosso brand watches are Swiss Made with 3-year warranties.
- Engagement and Wedding Rings (Anillos de Compromiso, Alianzas) Mosso's flagship commitment-jewelry category. Engagement rings (Compromiso) feature Solitario, Danza, and Bausi collections with diamonds, rubies, emeralds, and sapphires set in platinum and gold. Wedding bands (Alianzas) come in classic, high, and solid designs in yellow gold, white gold, and rose gold. Price range approximately 1,900,000 to 48,000,000 CLP depending on materials and stones.
- Authorized Luxury Watch Brands (Rolex, Tudor, Omega, Cartier, Audemars Piguet, IWC, Hublot, Zenith, and others) Mosso is an authorized distributor for 20+ premium Swiss watch brands including Rolex, Tudor, Omega, Cartier, Audemars Piguet, Breguet, Blancpain, Breitling, Franck Muller, Girard-Perregaux, Hamilton, H. Moser & Cie, Hublot, IWC Schaffhausen, Jaeger-LeCoultre, Longines, Oris, Piaget, Tag Heuer, Ulysse Nardin, and Zenith. Rolex and Tudor are official distributor relationships with manufacturer warranty and service support. Omega has a dedicated boutique within Mall Parque Arauco's Luxury District. Rolex prices range USD 9,600 to USD 88,900.
- Leather Goods (Carteras, Billeteras, Cinturones) Italian leather accessories for men including bags (Borsetta Nera, Borsetta Rossa, Borsa Nera, Borsa Verde), wallets (Portacarte Classico, Portacarte Nero, Portafoglio Classico, Portafoglio Nero), and belts (Forza Nera, Fermeza). Bags priced up to 3,344,000 CLP; wallets from 242,500 CLP.
- Silk and Fashion Accessories (Corbatas, Fulares, Fazzolettos) Luxury silk ties (Cielo Blu, Cravatta Rosa, Blu Navy, designer patterns), silk scarves (Chiave D'oro, Sedia Polo, Fiori Verdi), and silk pocket squares (Ricerca Verde, Cuore Rosso, Giardino). Targeted at affluent male professionals for personal styling and gifting.
- Writing Instruments (Artículos de Escritura) Luxury writing instruments including pens from Cefiro, Cinema, Modena, Amalfi, Tempo, Vittorio, and Imperio collections. Priced from 507,300 CLP. Targeted at affluent professionals and gifting.
- Centro Alta Relojería (Watch Servicing and Maintenance) In-house high watchmaking service center offering expert craftsmanship, maintenance, finishing, and repair for luxury timepieces including Mosso brand watches and authorized Swiss brands (Rolex service support included). A key service differentiator supporting after-sales customer relationships.
- Servicio de Cotización (Expert Advisory and Quotation Service) Personalized expert advisory service for high-value jewelry and watch purchases, allowing customers to request consultation on custom pieces, engagement rings, and luxury watches through a dedicated online form. Pairs with WhatsApp consultation for direct contact.
Quantifiable outcome
- 38 years of continuous operation in Chile's luxury jewelry market
Companies that use Mosso
Customer profileSegments3 records
Ideal customer profiles3 records
Mosso technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Mosso partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- RolexcoreMosso is an Official Rolex Distributor in Chile, authorized to sell and service Rolex watches. The partnership includes access to the full Rolex collection, exclusive new models, and Rolex service support. The website displays the official Rolex retailer plaque and seal.
- TudorcoreMosso is an official distributor of Tudor watches in Chile. The partnership provides access to Tudor's full collection including the Black Bay, Pelagos, and Prince lines, with full warranty and service support.
- OmegacoreMosso operates a dedicated Omega Boutique within Mall Parque Arauco's Luxury District, offering the full Omega collection including Seamaster, Speedmaster, and Constellation lines.
- IWC SchaffhausencoreMosso displays the IWC Official Retailer Seal, indicating authorized dealer status for IWC Schaffhausen watches including Pilot, Portofino, and Big Pilot collections.
- Audemars PiguetcoreAuthorized dealer for Audemars Piguet luxury watches including Royal Oak and Royal Oak Offshore collections.
- CartiercoreAuthorized dealer for Cartier jewelry and watches including the iconic Love collection, Juste un Clou, Santos, and Tank lines.
- ZenithcoreMosso hosted an exclusive event celebrating Zenith's 160th anniversary, demonstrating a strong authorized dealer relationship. Featured Zenith Chronomaster Original Paris Edition limited edition.
- La DolfinaminorMosso partnered with La Dolfina polo team for the Santa María Polo tournament in Chile, with the event receiving coverage on Disney+ and Netflix, creating lifestyle brand associations.
- Additional Swiss Watch BrandscoreAuthorized dealer for Breguet, Blancpain, Breitling, Buben & Zorweg, Franck Muller, Girard-Perregaux, Hamilton, H. Moser & Cie, Hublot, Jaeger-LeCoultre, Longines, Oris, Piaget, Tag Heuer, and Ulysse Nardin.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mosso competitors and assessment
Company assessmentDirect peers
- Pedro Yáñez Joyeros: Pedro Yáñez Joyeros is a long-established Chilean luxury jewelry and watch retailer that competes with Mosso in the Santiago high-end market as an authorized dealer for several Swiss watch brands. It is the closest direct local competitor in both engagement jewelry and luxury timepieces.
- Watches of Switzerland Group: Watches of Switzerland Group is a leading multi-brand luxury watch retailer operating hundreds of showrooms in the UK, US, and Europe as an authorized dealer for Rolex, Tudor, Omega, Cartier, and other Swiss maisons. It is the most directly comparable global peer to Mosso's authorized-dealer-led luxury watch business model.
- Mayors (Watches of Switzerland Group): Mayors is a US-based luxury watch and jewelry retailer, now part of Watches of Switzerland Group, with a multi-brand showroom model anchored by Rolex, Tudor, and Omega authorized dealer status. It is highly comparable to Mosso's mix of branded luxury watches and bridal jewelry.
- Relojería y Joyería Bellido: Bellido is a Chilean jewelry and watch retailer with deep local heritage, competing with Mosso in the Santiago luxury market. The two companies overlap materially in product mix, target customer, and authorized dealer relationships with Swiss watch maisons.
- Lapidario Joyeros: Lapidario is a Chilean fine jewelry and watch retailer operating in Santiago, with a similar positioning around Swiss luxury watches and engagement jewelry. It competes directly with Mosso for the same affluent Santiago customer base.
- Schwarzschild Jewelers: Schwarzschild is a US authorized dealer for Rolex, Patek Philippe, and other Swiss luxury watch brands, with a complementary fine jewelry business. It is directly comparable to Mosso's hybrid model of high-end watches plus fine jewelry and in-house servicing.
Emerging players
- Joyería Gebr. Manhart: A boutique authorized dealer for Swiss luxury watch brands in Latin America, with a similar product mix spanning fine jewelry and premium Swiss timepieces. Comparable to Mosso as a smaller, focused multi-brand luxury retailer serving an emerging affluent consumer base.
Broad incumbents
- Goldsmiths: Goldsmiths is a UK-based chain of luxury watch and jewelry showrooms, also part of Watches of Switzerland Group, carrying Rolex, Omega, Cartier, and TAG Heuer. It operates a broader mass-luxury and bridal jewelry model that partially overlaps with Mosso's accessory and engagement categories.
Regional players
- Beyer Zürich: Beyer is one of the oldest authorized Swiss watch retailers in the world, based in Zurich, representing Rolex, Patek Philippe, and other top maisons. While geographically distinct, it shares Mosso's multi-brand authorized dealer DNA, watchmaking service heritage, and in-house brand representation model.
- Stern Joyeros: Stern Joyeros is a leading multi-brand luxury watch and jewelry retailer in Mexico, authorized for Rolex and other major Swiss brands. It is a strong Latin American regional peer with a similar authorized-dealer-led model operating in a comparable emerging luxury market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mosso social profiles
Digital presenceMosso compliance and trust
Trust signalCompliance3 records
Mosso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mosso leadership team
Management profileNumber of profiles
Mosso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mosso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mosso
What does Mosso do?
Mosso manufactures and retails luxury jewelry (rings, earrings, pendants, bracelets in 18k gold, platinum, and precious stones) and Swiss-made Mosso brand watches. The company also operates as an authorized distributor for 20+ premium Swiss watch brands (Rolex, Tudor, Omega, Cartier, Audemars Piguet, IWC, Hublot, Zenith, etc.) and runs an in-house Centro Alta Relojería for watch servicing. Complementary offerings include leather goods, silk accessories, writing instruments, and expert consultation for engagement and wedding rings.
Is Mosso a public or private company?
Mosso is a private company. It is classified as unknown and is currently operating.
When was Mosso founded?
Mosso was founded in 1988. It employs 51 to 100 people.
Where is Mosso based?
Mosso is headquartered in Vitacura, Chile, in the Latin America region.
How does Mosso make money?
Four revenue lines are on record. Luxury Jewelry Sales are the primary driver. The others are luxury Watch Sales, accessories and watch Service and Maintenance.
Who are Mosso's main competitors?
Direct peers on record are Pedro Yáñez Joyeros, Watches of Switzerland Group, Mayors (Watches of Switzerland Group), Relojería y Joyería Bellido, Lapidario Joyeros and Schwarzschild Jewelers. Joyería Gebr. Manhart is listed as an emerging player. Goldsmiths is listed as a broad incumbent. Regional players are Beyer Zürich and Stern Joyeros.
Does Mosso have an API?
No public API is recorded for Mosso.
What industry is Mosso in?
Mosso's product category is Luxury Jewelry and Watches. Its primary akta.pro industry code is CRAKAIAA, Fine Jewelry Manufacturing (Precious Metals & Gem-Set), with a secondary code of CRAKADAL, Watch Retail (Authorized Dealers, Boutiques, Omnichannel). Its NAICS code is 458310 and its SIC code is 5944.