Moments By Wayne Gurnick

What Moments By Wayne Gurnick does

Moments By Wayne Gurnick is a sole-proprietorship wedding planning and event design firm operated by founder Wayne Gurnick, an AIFD-certified designer recognized as one of the 25 Most Influential Wedding Planners in the World and an A-List Planner per Destination Weddings and Honeymoons. The company designs, coordinates, and executes luxury weddings, Bar/Bat Mitzvahs, corporate galas, and destination events primarily across Southern California venues including the Four Seasons Westlake Village, Bel Air Bay Club, Casa Del Mar, Shutters on the Beach Santa Monica, Jonathan Club Downtown Los Angeles, and W Hollywood, with documented events ranging from 175 to 375 guests. Service lines span full-service wedding planning, day-of coordination, design and d\u00e9cor (floral, lighting, linens, custom installations), destination wedding planning, Bar/Bat Mitzvah planning, corporate and gala event planning, and the modular Wedding Radio add-on for curated event music. The business generates revenue through bespoke, quote-based professional services contracts, with pricing varying by event scope, guest count, design complexity, and service tier; no published pricing exists. Go-to-market is sales-led via the firm's portfolio website, earned media in wedding-industry publications, and word-of-mouth referrals, supported by an exclusive US representation partnership with the Florence Convention and Visitors Bureau & Tuscany for Tuscany destination weddings. The operating model is founder-dependent with a small named support team and no disclosed external capital, headcount beyond approximately six support staff, or institutional ownership structure.

Name

Moments By Wayne Gurnick

Legal name

Wayne Gurnick

Website

https://momentsbywayne.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Moments By Wayne Gurnick is a sole-proprietor luxury wedding and event design firm led by AIFD-certified founder Wayne Gurnick, serving affluent couples, Bar/Bat Mitzvah families, and corporate clients across Southern California venues and select international destinations.

Ownership category

akta.pro rank

Product category

Wedding and Event Planning Services

NAICS

All Other Amusement and Recreation Industries (713990)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Destination Wedding Planning (HSACABAD), Day-Of / Month-Of Wedding Coordination (HSACABAC), Wedding & Bridal Shows (MPAGAFAK)

Keywords

• Luxury wedding planning
• Event design services
• Destination wedding coordination
• Bar mitzvah planning
• Corporate gala events

Headquarters

HQ city

Tarzana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Wedding Planning and Event Design Services: Full-service wedding and event planning including design, décor, coordination, and execution. Services range from full wedding planning to day-of coordination, with pricing likely quote-based depending on event scope and complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Moments By Wayne Gurnick is a boutique wedding and event planning firm that designs, plans, and executes luxury weddings, Bar/Bat Mitzvahs, destination weddings, and corporate galas. Services span full-service planning, day-of coordination, partial planning, and creative design/décor (florals, lighting, linens, custom installations) for events at premier Southern California venues and select international destinations.

Product overview

Moments By Wayne Gurnick is a full-service wedding planning and event design company offering a comprehensive suite of services including wedding planning and coordination, design and décor, destination wedding planning, Bar/Bat Mitzvah planning, and corporate event services. The company operates primarily in Southern California venues including hotels, private estates, country clubs, and beachfront locations. The core offering combines planning expertise with extensive design services, creating themed environments with floral design, custom lighting, and décor installations. The product portfolio is structured as a single unified service offering rather than a modular software platform, with services differentiated by event type (weddings, Bar/Bat Mitzvahs, galas) and planning scope (full planning, coordination, design-only).

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Planning and Coordination Services Full-service wedding planning offering day-of coordination, full planning, and partial planning for couples getting married at venues across Southern California.
• Design and Décor Services Event design, styling, and décor services including floral design, lighting, linens, custom furniture, and thematic installations for weddings and special events.
• Destination Wedding Planning Specialized planning for destination weddings, managing events for guests traveling from across the U.S. and internationally, with coordination of local vendors and venues.
• Bar and Bat Mitzvah Planning Planning and design services for Bar and Bat Mitzvah celebrations, including themed décor, entertainment, and multi-generational event experiences.
• Corporate and Gala Event Planning Corporate event planning services including gala events, VIP experiences, and brand activation events for business clients.

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Florence Convention and Visitors Bureau & TuscanyflagshipStrategic or Co-development PartnerOfficial partner designated to represent Florence Convention and Visitors Bureau and the Tuscany region for wedding services in the United States market. This partnership positions Moments By Wayne as the preferred vendor for US-based couples seeking destination weddings in Tuscany, leveraging Wayne's expertise in destination wedding planning and his professional network.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lisa Vorce Events: LA-based luxury wedding and event planner with strong destination wedding practice. Comparable in regional footprint, premium positioning, and design-forward event execution.
• Mindy Weiss Party Consultants: One of the most prominent luxury wedding and event planners in the US, based in Los Angeles. Directly comparable as a high-end full-service planner serving celebrity and affluent clientele with full design and coordination capabilities.
• David Tutera: Celebrity wedding and event planner with national media presence (My Fair Wedding). Comparable on luxury positioning, design expertise, and brand-driven marketing in the wedding category.
• Rafanelli Events: Boston-based luxury event planning and design firm serving weddings, galas, and corporate events. Comparable on full-service planning model and premium positioning, though regionally focused in New England.
• Marcy Blum Associates: Long-established luxury wedding and event planner serving high-net-worth clients across the US and internationally. Directly comparable as a senior, design-led boutique firm with similar service scope.
• Colin Cowie Celebrations: Globally recognized luxury event planner and designer known for high-end weddings and celebrity events. Directly comparable in scale of ambition, premium positioning, and full-service design-led offerings.
• Jung Lee NY: Event designer and planner known for highly stylized weddings and corporate events. Comparable in design-led differentiation and high-end clientele, though with a New York base.
• Preston Bailey Designs: Celebrity event designer specializing in opulent floral and event design for weddings and destination celebrations. Closely comparable on the design-intensive, theme-driven approach and luxury positioning.

Regional players

• A Good Affair: Southern California wedding and event design firm with a strong regional presence. Comparable on geographic overlap and full-service wedding offerings, though positioned more mid-market than luxury.

Others

• Destination Weddings & Honeymoons Magazine: Industry trade publication that has named Wayne Gurnick an A-List Planner. Comparable as an adjacent ecosystem player shaping destination wedding buyer demand and providing editorial visibility to luxury planners like Moments By Wayne.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/momentsbywayne
• LinkedInlinkedin.com/company/moments-by-wayne-gurnick

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moments By Wayne Gurnick