BW agrar
BW agrar is a Stuttgart-based regional agricultural media brand (published by Verlag Eugen Ulmer) serving farmers and agricultural professionals in Baden-Württemberg via a weekly print magazine, a digital subscription with E-Paper and audio, an AI chatbot over 10+ years of archives, and live market data.
- Company typePrivate
- Founded-
- HeadquartersRavensburg, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What BW agrar does
BW agrar, operating under the trade names BW Wochenblatt, BWagrar, Schwäbischer Bauer, and BBZ (Baden-Württembergische Bauernzeitung), is a Stuttgart-based regional agricultural media brand published by Verlag Eugen Ulmer. The publication functions as the official organ of the Landesbauernverband in Baden-Württemberg e.V. and serves professional farmers and agricultural workers in Baden-Württemberg with regional farming news, market data, policy and regulatory coverage, practical agronomic guidance, and rural-life content.
The product surface spans a weekly print magazine (BWagrar), a digital subscription tier (BWW+ Digital-Abo) that includes E-Paper access three days before print, an Audiothek audio library with a weekly Wochenblatt Briefing, real-time Marktdaten covering wheat, rapeseed, soy meal, corn, pigs, piglets, young bulls, and milk, a regional weather service, an online classifieds marketplace (Anzeigenbörse), a specialized green-jobs board (Grüner Stellenmarkt), a twice-weekly newsletter, and a BW Wochenblatt Chatbot that performs text-based retrieval over 10+ years of archived editorial content. The technical stack is a digital media platform built around website content, E-Paper archive, audio delivery (MP3), push notifications, and an AI chatbot layer.
The business model is recurring subscription-driven with an advertising complement. Pricing is publicly disclosed for digital subscriptions at €8.00 for a 4-week trial converting to weekly auto-renewal; print subscription pricing is not publicly disclosed and is sold via inquiry. A discounted digital upgrade pathway is available to existing print subscribers. Advertising revenue is generated via banners, special issues (Sonderhefte), classifieds, and the job board. The customer base is a long tail of SMB / individual farmers in Baden-Württemberg with a strategic enterprise endorsement from the LBV.
BW agrar firmographics
Firmographics- Name
- BW agrar
- Legal name
- Verlag Eugen Ulmer
- Website
- https://bwagrar.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BW agrar is a Stuttgart-based regional agricultural media brand (published by Verlag Eugen Ulmer) serving farmers and agricultural professionals in Baden-Württemberg via a weekly print magazine, a digital subscription with E-Paper and audio, an AI chatbot over 10+ years of archives, and live market data.
- Ownership category
- akta.pro rank
Where BW agrar is headquartered
LocationHeadquarters
- HQ city
- Ravensburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
BW agrar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Subscriptions: Digital subscription providing access to E-Paper (3 days before print), all BWW+ articles as audio, market data, and chatbot access. Auto-renews weekly after 4-week trial.
- Print Magazine Subscriptions: Print magazine subscription (BWagrar) offering comprehensive agricultural coverage for Baden-Württemberg farmers, delivered weekly.
- Digital Upgrade: Discounted digital upgrade for existing print subscribers, providing enhanced digital access.
- Advertising: Banner advertisements, special issues (Sonderhefte), job listings (Grüner Stellenmarkt), classifieds marketplace (Anzeigenbörse), and media data packages for advertisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Digital subscription with full access to all digital content including BWW+ articles as audio, E-Paper, market data, and chatbot |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
BW agrar product offering
Product offeringCore offering
BW agrar publishes the BW Wochenblatt/BWagrar agricultural newspaper and related digital media products for farmers in Baden-Württemberg, Germany. As the official organ of the Landesbauernverband in Baden-Württemberg e.V. (LBV), the publication delivers regional farming news, market data, weather information, classifieds, and editorial content through both print and digital channels including BWW+ subscription, e-paper, audio, and newsletters.
Product overview
BW agrar (BW Wochenblatt) is an agricultural media publication platform consisting of the core print/digital newspaper BW Wochenblatt/BWagrar covering farming, rural life, gardens, and family topics. The digital offering includes BWW+ Digital-Abo subscription (premium tier with audio access), E-Paper digital archives, and Audiothek for audio content. Additional services include a weekly Wochenblatt Briefing audio summary, an AI-powered Chatbot for content queries, Anzeigenbörse classified marketplace, Grüner Stellenmarkt job board, curated Newsletter, and real-time Marktdaten agricultural pricing. The platform serves as the official organ of the Landesbauernverband in Baden-Württemberg.
Differentiator
Problem solved
Functional benefit
Products and services
- BW Wochenblatt / BWagrar (print magazine) Flagship regional agricultural newspaper and magazine covering farming news, market data, weather, classifieds, and editorial content for farmers in Baden-Württemberg, Germany; published in print form.
- BWW+ Digital Subscription Paid digital membership tier that unlocks premium online content for BW agrar subscribers, providing full access to the website's articles and digital features.
- E-Paper & Archive Digital replica of the print magazine plus an archive of past issues, allowing subscribers to read the publication in electronic form and access historical editions.
- Anzeigenbörse (Classifieds) Online classifieds marketplace where users can post and browse listings related to agriculture in the Baden-Württemberg region.
- Grüner Stellenmarkt (Green Job Board) Dedicated agricultural job board where employers and job seekers in the green/agricultural sector can post and search for employment opportunities.
- Newsletter (Wochenblatt Briefing) Email-based newsletter product that delivers curated agricultural news and updates from BW agrar directly to subscribers' inboxes.
Quantifiable outcome
- Live market prices for commodities including B-Weizen (231.50 €/t), Raps (541.00 €/t), Schweine (1.40 €/kg SG), Milch (37.89 Cent/kg)
Companies that use BW agrar
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
BW agrar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
BW agrar partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Landesbauernverband in Baden-Württemberg e.V. (LBV)coreBW-Wochenblatt serves as the official organ (offizielles Organ) of the Landesbauernverband in Baden-Württemberg e.V. This partnership establishes the publication as the authoritative voice for agricultural policy and news in the state, with the LBV logo prominently displayed on the website as an endorsing partner.
- Verlag Eugen UlmercoreVerlag Eugen Ulmer is the parent publishing company of BW-Wochenblatt and BWagrar. Based in Stuttgart, the publisher specializes in agricultural and horticultural literature, operating additional platforms including the Ulmer Onlineshop and Ulmer Akademie for professional development.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
BW agrar competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
BW agrar social profiles
Digital presenceBW agrar financial estimates
Financial estimateRevenue estimate
Valuation estimate
BW agrar leadership team
Management profileNumber of profiles
BW agrar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BW agrar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BW agrar
What does BW agrar do?
BW agrar publishes the BW Wochenblatt/BWagrar agricultural newspaper and related digital media products for farmers in Baden-Württemberg, Germany. As the official organ of the Landesbauernverband in Baden-Württemberg e.V. (LBV), the publication delivers regional farming news, market data, weather information, classifieds, and editorial content through both print and digital channels including BWW+ subscription, e-paper, audio, and newsletters.
Is BW agrar a public or private company?
BW agrar is a private company. It is classified as corporate owned and is currently operating.
When was BW agrar founded?
BW agrar was founded in -1. It employs 11 to 50 people.
Where is BW agrar based?
BW agrar is headquartered in Ravensburg, Germany, in the Europe region.
How does BW agrar make money?
Four revenue lines are on record. Digital Subscriptions are the primary driver. The others are print Magazine Subscriptions, digital Upgrade and advertising.
Does BW agrar have an API?
No public API is recorded for BW agrar.