Martha Clara Vineyards

What Martha Clara Vineyards does

Martha Clara Vineyards operates commercially as RGNY / RG|NY (legal name: Rivero González), a family-owned winery and hospitality destination on a 205-acre estate at 6025 Sound Avenue in Riverhead, NY, on the North Fork of Long Island. The Rivero González family brings 25 years of winemaking heritage from Parras, Coahuila, Mexico — described as the oldest wine-growing region in the Americas — and produces a dual-brand portfolio: the RGNY collection (sparkling and still wines, including the RG White Sparkling NV 'Zero dosage' at $41) and the Scielo NY collection (Sauvignon Blanc 2023 at $29, Sparkling Riesling 2023 at $31). The company's core technology is traditional viticulture and winemaking, augmented by a Shopify-based e-commerce storefront (shop.rgnywine.com) for direct-to-consumer sales.

The business operates a vertically integrated DTC model with four revenue streams: (1) one-time wine sales via e-commerce and on-site tasting room, (2) a subscription wine club ($130/year regular, $110.50 member price) granting ~15% discounts and exclusive tasting access, (3) the Red House on the Vines vacation rental (3-bed, 3-bath, up to 8 guests) distributed through StayMarquis, and (4) events including weddings, private tastings, and corporate gatherings booked partly through Tock. Customer segments are individual wine enthusiasts (primary), event planners and wedding parties, and tourism travelers. Marketing relies on Instagram, Facebook, a blog, and email newsletter, with the Rivero González family heritage and 'Menos es Más' brand philosophy as narrative anchors.

The company is privately held, family-controlled (11–50 employees), with no disclosed funding, institutional investors, M&A activity, patents, or regulatory actions. The partnership footprint is limited to two minor channel partners (StayMarquis and Tock). Distribution is domestic-only and concentrated in the North Fork AVA, with no three-tier wholesale or international reach indicated.

Name

Martha Clara Vineyards

Legal name

RIVERO GONZÁLEZ

Website

https://marthaclaravineyards.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Martha Clara Vineyards (RGNY / Rivero González) is a family-owned winery and hospitality destination on a 205-acre North Fork estate in Riverhead, NY, producing RGNY and Scielo NY wines sold direct-to-consumer alongside a wine club, tasting room, vacation rental, and wedding venue.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Wine production
• Wine club subscriptions
• Vineyard hospitality
• Wine tasting experiences
• Vacation rental property

Headquarters

HQ city

Riverhead

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wine Sales: Direct sales of wines under RGNY and Scielo brands including sparkling wines, Sauvignon Blanc, and Riesling through e-commerce and on-site purchases. Products include individual bottles and bundles.
2. Wine Club Membership: Subscription-based wine club offering member pricing on wines, exclusive access, and curated wine experiences. Regular price $130.00, member price $110.50.
3. Vacation Rental: Red House on the Vines - a 3-bedroom vacation rental on the 205-acre estate offering exclusive wine tastings and vineyard tours, booked through StayMarquis platform.
4. Events and Experiences: On-site wine tastings, vineyard tours, weddings, and special events at the Riverhead location.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Martha Clara Vineyards (operating as RGNY / RG|NY, legal entity Rivero González) is a family-owned winery producing and selling varietal wines (sparkling whites, Sauvignon Blanc, Sparkling Riesling, and red blends) on a 205-acre estate in Riverhead, NY's North Fork wine country. The company sells direct-to-consumer through its e-commerce storefront (shop.rgnywine.com), an annual wine club membership, on-site tastings and vineyard tours, weddings and private events, and the Red House on the Vines luxury vacation rental booked through StayMarquis.

Product overview

RGNY (Rivero González) operates as a dual-brand wine producer and hospitality destination on the North Fork of Long Island. The company offers two wine sub-brands: the RGNY core collection featuring award-winning sparkling and still wines, and the Scielo NY collection reflecting the family's Mexican heritage. Products include varietal wines (Sauvignon Blanc, Sparkling Riesling, Sparkling White), wine club subscriptions with exclusive tastings and tours, and experiential offerings such as the Red House on the Vines vacation rental. Additional offerings include wine blending kits and curated gift bundles.

Differentiator

Problem solved

Functional benefit

Brands

• RGNY Wines: Primary wine brand featuring sparkling wines, whites, and blends.
• Scielo Wines
• Special Edition

Products and services

• RG White Sparkling NV "Zero dosage" Award-winning sparkling white wine with zero dosage (no added sugar) from the RGNY core wine collection, sold to individual consumers at $41.00 regular / $34.85 member price.
• Scielo Sauvignon Blanc 2023 Sauvignon Blanc from the Scielo NY collection expressing North Fork of Long Island terroir, sold to individual consumers at $29.00 regular / $24.65 member price.
• Scielo Sparkling Riesling 2023 Sparkling Riesling from the Scielo NY collection described as crisp and aromatic, sold to individual consumers at $31.00 regular / $26.35 member price.
• Scielo NY Red Wine Blending Kit DIY red wine blending kit allowing customers to create their own blend from North Fork wines, including educational materials, sold to individual consumers at $100.00 regular / $85.00 member price.
• RG|NY Wine Club Membership Annual subscription wine club offering curated wines, exclusive access to tastings and vineyard tours, and member-only pricing (approximately 15% off regular prices) at $130.00 regular / $110.50 member.
• Decanter Bundle: #5 Curated gift bundle featuring a selection of RGNY wines designed for gifting occasions, sold to individual consumers at $75.00 regular / $63.75 member price.
• Red House on the Vines Vacation rental property on the 205-acre RGNY estate in Riverhead, NY, featuring 3 bedrooms and 3 bathrooms for up to 8 guests, with access to exclusive wine tastings and vineyard tours; booked via StayMarquis.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• StayMarquisminorChannel Partner/ Reseller/ DistributorStayMarquis serves as the booking platform for the Red House on the Vines vacation rental property, handling reservations for the 3-bedroom luxury accommodation on the 205-acre RGNY estate.
• TockminorChannel Partner/ Reseller/ DistributorTock is the reservation platform used for booking tasting experiences and restaurant reservations at RGNY vineyard.

Scale indicators1 record

Recent moves6 records

Expansion highlights8 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/marthaclaravineyards
• Instagraminstagram.com/rgnywine
• Xx.com/mcv6025
• LinkedInlinkedin.com/company/martha-clara-vineyards

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martha Clara Vineyards