Moving People

What Moving People does

Moving People is a privately held Italian retailer and consultant specializing in disability and elderly mobility aids, founded in 2014 and headquartered in Castiglione Del Lago, Perugia. Operating under the legal name 'Moving People di Daniele Donateo' through the e-commerce storefront servizicommerciali.net (with a parallel domain dispositividisabili.net), the company sells, designs, and constructs assistive devices and adapted vehicles for individuals with physical disabilities and senior citizens. The product portfolio spans seven categories: wheelchair anchors, general disability aids, architectural barrier solutions (ramps), manual and electric wheelchairs, mobility scooters, vehicle adaptation equipment for installers, and pre-owned adapted vehicles — carrying third-party brands including Vermeiren, Mediland, KSP, and SMDM.

The company monetizes through direct-to-consumer e-commerce sales with unit pricing inclusive of Italy's reduced 4% IVA (VAT applicable to disability products), combined with free consultative services covering fiscal benefits (Law 104/92), USL reimbursement eligibility, and architectural barrier deductions. Tickets range from approximately €285 for entry-level folding wheelchairs to €17,400 for fully adapted used vehicles. Distribution is nationwide within Italy (mainland plus islands with a 5% surcharge), supported by an exclusive commercial-services partnership with Motor Car 2, a vehicle adaptation workshop in Perugia that reciprocates referrals and co-markets adapted vehicles. Marketing relies on the company's blog (disability rights, fiscal benefits, vehicle regulations), a Facebook page ('Moving People - Ausili Disabili'), and word-of-mouth/referral channels.

Operationally, Moving People runs with 1-10 employees under founder-proprietor Daniele Donateo, with no external investors, no disclosed funding rounds, and no parent entity. The business model is asset-light retail and consulting: products are sourced from third-party OEMs, while Moving People's value-added layer is product curation across an unusually broad assistive-device catalog, deep familiarity with Italian disability-fiscal frameworks, and integration with a regional vehicle-adaptation workshop. Strategic activity (partnerships, product launches, conference outreach) was concentrated in 2015-2016; the website remains operational but no recent dated growth signals are disclosed in the input data.

Name

Moving People

Legal name

Moving People di Daniele Donateo

Website

https://servizicommerciali.net

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Moving People is an Italian e-commerce retailer and consultant selling disability and elderly mobility aids — including wheelchairs, scooters, ramps, lifts, and adapted vehicles — directly to consumers nationwide, complemented by fiscal-benefit consulting and a partnership with a Perugia vehicle workshop.

Ownership category

akta.pro rank

Headquarters

HQ city

Castiglione Del Lago

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Moving People generates revenue through the sale of disability and mobility aids including wheelchairs, scooters, ramps, lifting devices, and vehicle accessibility equipment. The company operates as a retailer of assistive technology products with prices typically including VAT at 4% reduced rate (applicable for disability products in Italy) and shipping costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Moving People is an Italian retailer (operating through servizicommerciali.net) that sells assistive devices and accessibility products for disabled and elderly people. The catalog spans manual and powered wheelchairs, mobility scooters, fixed and portable ramps, bathtub and pool lifts, vehicle wheelchair lifts, rotating seat bases, and adapted used vehicles, complemented by free consultations on Italian fiscal benefits (IVA 4%, Law 104/92 deductions, USL refunds) and commercial services to vehicle adaptation workshops.

Product overview

Moving People is an Italian disability aids retailer offering a comprehensive portfolio of mobility and accessibility products organized into seven main categories: Wheelchair Anchors (ancoraggi carrozzina), Disability Aids (ausili per disabili), Architectural Barrier Solutions (superamento barriere architettoniche), Wheelchairs (carrozzine), Scooters for Disabled and Elderly (scooter), Vehicle Installer Utilities (utility per allestitori), and Used Vehicles for Disabled (veicoli usati disabili). The product range spans scooters (Mobie KSP folding trolley-style, Cosmic KSP high-comfort), manual and electric wheelchairs (D200 Vermeiren lightweight, V-drive electric traction conversion), ramps (Modular Ramp SMDM for indoor/outdoor, Movia folding/girevole versions, suitcase-style portable ramps), pool and bath lifts (Poolseat SPA022B, electric bathtub lifts), vehicle access devices (electrohydraulic lifts, underfloor lifts, electric rotating seat bases), and bathroom aids. The company also sells used adapted vehicles. Brands carried include Vermeiren, Mediland, KSP, and SMDM. Moving People provides both retail products and commercial services to vehicle modification workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobie KSP Folding Electric Scooter Foldable electric scooter that collapses like a trolley for easy transport; compact design for city trips, vacations, boat trips, and daily life.
• Cosmic KSP Outdoor Electric Scooter Electric outdoor scooter with 4 adjustable independent shock absorbers, LED lighting, 30 km range, and 160 kg maximum load capacity.
• D200 Vermeiren Manual Wheelchair Lightweight folding wheelchair starting at 15.9 kg for domestic environments, with options for adjustable armrests, elevating footrests, and reclining backrest up to 30 degrees.
• Dispositivo di Trazione per Carrozzine Manuali Vermeiren Electronic traction device that mounts on manual wheelchairs to handle slopes and uneven terrain; mounts/dismounts in seconds with 15 km range and 6 km/h max speed; swappable command control mountable on right or left side.
• Modular Ramp SMDM (SBA012) Modular fixed ramp for indoor/outdoor use with self-contained modules, adjustable-height feet, and anti-slip punched surface for water, snow, and mud resistance.
• Movia Fixed Ramp Steel and aluminum fixed ramp with anti-slip punched surface; available in 2 or 3-stage folding versions for overcoming architectural barriers.
• SBA005 Stepless Suitcase-Style Portable Ramps Portable, removable, foldable suitcase-style ramps for easy transport and use.
• SBA022B Poolseat Electric Pool Lift Electric pool lift for indoor and outdoor pools with 360-degree rotation arm, 135 kg capacity, 24V removable battery, IPX6 remote control, and floor anchoring options.
• AD011 Electric Bathtub Lift Lightweight electric bathtub lift weighing 9.3 kg, featuring lithium battery, floating command control with quick charging, 360-degree rotation, and adjustable seat height for full bath depth utilization.
• Sollevatori Elettroidraulici Bibraccio Serie BB (Vehicle Wheelchair Lifts) Electrohydraulic wheelchair lifts for vehicles with 320 kg capacity, automatic safety flipper, anti-tipping device, and manual emergency pump; available in 3 sizes for various vehicle types.
• Pedane Sottoscocca SP (Underfloor Wheelchair Lift) Underfloor wheelchair lift for vehicles that doubles as a step when closed; lightweight alloy platform with lowest weight in its category, electro-hydraulic operation with 4-button pendant control.
• Base Girevole Elettrica (Electric Rotating Seat Base) Electric rotating seat base for 4-door vehicles made of die-cast aluminum with 103-degree rotation at only 41 mm height.
• Deambulatore Road (4-Wheel Forearm-Support Walker) 4-wheel walker with forearm supports for users with lower limb difficulties or postural problems; swiveling front wheels with brakes, adjustable arm supports, and included basket and tray.
• G-Tran (Carony) Rotating Car Seat (Used) Rotating car seat that transforms with a cart into a full orthopedic wheelchair, eliminating the need for wheelchair-to-seat transfers; available used at €3,400.
• Fiat Doblò 2013 Adapted Vehicle (Used) 2013 Fiat Doblò with 36,000 km, diesel 1.6 multijet engine, equipped with single-arm electrohydraulic platform, floor reconstruction, and wheelchair anchors; €17,400 including VAT.

Quantifiable outcome

• Products delivered with 24-month manufacturer warranty for defects
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Motor Car 2coreStrategic or Co-development Partner · 12 February 2016Moving People provides commercial services to Motor Car 2, including: tax benefit consultations for disabled customers (IVA 4%, deductions), USL refund consultations, advice on most suitable devices for customer needs, and detailed free quotes. This is an exclusive service arrangement where Moving People acts as commercial advisor to the vehicle adaptation workshop. The partnership was formalized in February 2016 with Sandro Franchini representing Moving People and Gianluca Cricco as Technical Manager at Motor Car 2.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sunrise Medical: Global manufacturer of manual wheelchairs, power wheelchairs, mobility scooters, and seating & positioning products. Comparable because it occupies the same mobility-aid category that Moving People retails, but operates at global scale across multiple brands (Quickie, Zippie, Breezy).
• Ottobock: German-based global leader in prosthetics, orthotics, wheelchairs, and mobility solutions. Comparable because it sells overlapping categories of disability mobility aids (manual/powered wheelchairs, rehabilitation products) through specialty retail and direct channels across Europe.
• Permobil: Swedish manufacturer of advanced power wheelchairs, manual wheelchairs, and power-assist devices. Comparable because its power-assist solutions overlap with the V-drive traction device that Moving People retails, and it serves the same complex-disability customer segment.
• Vermeiren: Belgian-headquartered manufacturer of manual and powered wheelchairs, scooters, and accessibility products (e.g., the D200 wheelchair that Moving People resells). It is comparable as both a supplier of products Moving People sells and a larger competitor selling similar items through broader European distribution.
• Invacare: US-based manufacturer and distributor of home and long-term care medical equipment, including manual/power wheelchairs, scooters, and patient-lifting devices. Comparable as a multi-category mobility-aid supplier serving the same end-user base as Moving People.
• Drive DeVilbiss Healthcare: Global manufacturer of durable medical equipment including mobility aids, bath safety, patient lifts, and beds. Comparable as a multi-category supplier serving overlapping end users (elderly and disabled) with products that compete with Moving People's catalog.
• Handicare (Savaria): Provider of accessibility and mobility solutions including stairlifts, patient lifts, vehicle adaptations, and wheelchairs, now part of Savaria. Comparable because it competes in both mobility aids and vehicle accessibility, the latter being a category Moving People addresses through its Motor Car 2 partnership.

Direct peers

• Chinesport: Italian manufacturer of rehabilitation and assisted-living equipment, including the Poolseat pool lift that Moving People retails. Comparable as an Italian-headquartered supplier with overlapping assistive-product portfolio and overlapping end customers.
• Mediland: Italian distributor and manufacturer of medical, orthopedic, and rehabilitation aids, one of the brands carried in Moving People's catalog. Comparable because it sells overlapping disability-aid and orthopedic-mobility products through Italian specialty channels.
• KSP Italia: Italian brand of foldable and comfort electric mobility scooters (e.g., Mobie KSP and Cosmic KSP sold by Moving People). Comparable because it produces the same mobility-scooter SKUs that Moving People distributes in Italy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AusiliDisabili

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moving People