OELLERS paint factory

What OELLERS paint factory does

OELLERS Farbenfabrik, legally Oellers Immex Produktions- und Vertriebs GmbH & Co. KG, is a German family-owned paint and coatings manufacturer founded in 1949 and headquartered in Aldenhoven (near Jülich), Germany. The company operates a single in-house production facility where it formulates and manufactures interior and exterior paints, lacquers (including synthetic resin, 2-component, industrial, PU, and spray variants), metal primers, wood protection products, floor coatings, and building waterproofing systems, using proprietary in-house recipes developed with modern lab technology and some patented formulations. Sub-brands such as Sunfirn (wood stains and oils), Tarosil (silicone resin facade paints), OELLERS 1+1 (two-component epoxy systems), Glasklar (clear sealers), and Kontra-Rost (rust protection) extend the portfolio across application segments.

The company serves three primary customer segments: industrial customers (enterprises requiring high-performance coatings, floor systems, and corrosion protection), trade/craft professionals (painters and contractors purchasing professional-grade paints and lacquers), and private DIY consumers (homeowners for residential projects). Revenue is generated through one-time product sales across two distribution channels: a direct-to-customer online shop shipping to Germany and select EU countries (Belgium, France, Luxembourg, Netherlands, Austria), and a physical factory outlet (Werksverkauf) at the Aldenhoven site offering expert in-person consultation. Pricing follows unit-based models with VAT-conditional pricing for B2B versus B2C, a 5% new-customer discount, free samples, free shipping above €850 net, and standard payment options of prepayment, PayPal, or invoice. The company is privately held, family-controlled with Paul Oellers as Managing Director, has 11-50 employees, and operates without disclosed external funding or M&A activity.

Name

OELLERS paint factory

Legal name

Oellers Immex Produktions- und Vertriebs GmbH & Co. KG

Website

https://oellers-immex.de

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

OELLERS Farbenfabrik is a family-owned German paint and coatings manufacturer, founded 1949 in Aldenhoven, producing in-house interior/exterior paints, lacquers, wood protection, floor coatings, and waterproofing systems for industrial, trade/craft, and DIY customers via online shop and factory outlet.

Ownership category

akta.pro rank

Headquarters

HQ city

Aldenhoven

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Paint and coating product sales: Revenue generated from manufacturing and selling paints, lacquers, primers, wood protection products, floor coatings, waterproofing systems, and painter's tools through online shop and factory outlet to B2B (industry, trade/craft) and B2C (private) customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

OELLERS Farbenfabrik manufactures and sells paints, lacquers, and coatings for industrial, trade/craft, and private consumer applications. The company produces interior and exterior paints, lacquers (synthetic resin, 2-component, industrial, PU, spray), metal primers, wood protection products, floor coatings, and building waterproofing systems at its Aldenhoven facility in Germany. Products are developed in-house using proprietary formulations with modern lab technology and sold directly to customers via an online shop and factory outlet.

Product overview

OELLERS Farbenfabrik is a German paint, lacquer, and coatings manufacturer producing since 1949 at its Aldenhoven facility. The company operates as a B2B-focused e-commerce platform offering a comprehensive portfolio of coating products organized into core categories: Interior/Exterior Paints (Innenfarben, Außenfarben), Lacquers (Lacke including Kunstharzlacke, 2K-Lacke, industrial and spray variants), Metal Primers (Metallgrundierungen), Wood Protection (Holzschutz including stains, lacquers, oils), Floor Coatings (Bodenbeschichtungen for industrial and garage applications), and Building Waterproofing (Bauwerksabdichtung with Maxseal and Waterproof systems). Supporting product lines include Painter's Tools (Malerwerkzeug with brushes, rollers, sealing brushes) and Personal Protective Equipment (PSA). Named flagship products include the OELLERS Gerätelack Typ-K (bestseller), OELLERS 1+1 Lack (2K-epoxy system), OELLERS Sunfirn Dekor Classic (wood coating), Tarosil Protect (silicone resin facade paint), and OELLERS Waterproof (hydrophobization). All products are manufactured in-house with modern lab technology using regional and renewable raw materials, positioned as 100% 'Made in Germany' with some products being partially patented.

Differentiator

Problem solved

Functional benefit

Brands

• Sunfirn: Wood stain and wood protection product line including Sunfirn Dekor Classic, Sunfirn Holzlasur, Sunfirn Teaköl
• Tarosil
• OELLERS 1+1
• Glasklar
• Kontra-Rost

Products and services

• Innenfarben (Interior Paints)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OELLERS paint factory