The Entrepreneur's Playbook

What The Entrepreneur's Playbook does

The Entrepreneur's Playbook is a privately-held, founder-owned entrepreneurship education brand operated by author and serial entrepreneur Steven L. Chong. The company serves aspiring entrepreneurs, early-stage startup founders, and small business owners through a content-led and event-driven model. Its core deliverables include a step-by-step startup methodology branded as "The Entrepreneur's Playbook" (delivered as an ebook on Amazon Kindle and as the curriculum for Startup Playshops), a companion personal-development ebook ("The Manifestor's Playbook"), a Zoom-based Marketing Bootcamp covering digital marketing, SEO, and AI tool leverage, and one-on-one personal coaching offered in person, online, or by phone.

The underlying technology stack is minimal: a WordPress-hosted blog (entrepreneursplaybook.com) serves as the publishing and lead-generation surface, with the company's flagship content also distributed through the Amazon Kindle Store and Lending Library. Workshops are delivered via Zoom and registered through Eventbrite, while community engagement runs through an Instagram handle (@the_entrepreneurs_playbook). The only claimed proprietary component is the Market Opportunity Map (MOM) framework, described as a method for vetting and bulletproofing business ideas by intersecting personal passions, talents, and market opportunities. No app, API, SDK, or AI/ML product exists; the company has no patents, trademarks, or formal corporate entity on record, and no institutional funding.

The business model is a blend of one-time content licensing (ebook royalties from Amazon) and founder-delivered professional services (workshops and coaching), with pricing not publicly disclosed for the service components. The operation is solo in character — headcount is reported as 1-10, with Steve Chong as the sole named leader, supported by occasional guest speakers for workshops. Geographic footprint is anchored in Miami, Florida, but content and Zoom-based services are positioned as globally accessible, supplemented by in-person retreats delivered worldwide. No external investors, partnerships, enterprise customers, or subsidiaries are disclosed.

Name

The Entrepreneur's Playbook

Legal name

The Entrepreneur's Playbook

Website

https://entrepreneursplaybook.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Entrepreneur's Playbook is a founder-led entrepreneurship education brand by Steven L. Chong, serving aspiring entrepreneurs and small business owners with a WordPress blog, Amazon Kindle ebook, Zoom-based workshops, and personal coaching.

Ownership category

akta.pro rank

Product category

Entrepreneurship Education and Coaching

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Entrepreneurship Foundations & Startup Basics (EDAMAHAA)

akta.pro secondary industries

Marketing, Branding & Sales Skills (EDAMAHAG), Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB)

Keywords

• Entrepreneurship education
• Startup coaching
• Business ebooks
• Marketing training
• Personal development

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Ebook Sales: The Entrepreneur's Playbook ebook is sold through the Amazon Kindle Store and available free to borrow in the Amazon.com Lending Library. This is a one-time license revenue model for the published guide on starting a business.
2. Startup Playshops / Workshops: Conducts startup accelerator workshops and Marketing Bootcamp training programs via Zoom, providing essential training for entrepreneurs on business idea selection, vetting, and growth strategies.
3. Personal Coaching Sessions: One-on-one coaching sessions available throughout the year, offered in person, online, or by phone.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Entrepreneur's Playbook delivers entrepreneurship education and coaching directly to individual founders. Its core offerings comprise digital ebooks (Entrepreneur's Playbook and Manifestor's Playbook), group Startup Playshops, a structured Marketing Bootcamp, and personalized one-on-one coaching sessions delivered by founder Steve Chong.

Product overview

The Entrepreneur's Playbook is a startup empowerment resource consisting of multiple educational products: the core ebook 'The Entrepreneur's Playbook: How To Startup Your Dream Business' providing a 6-step startup methodology (Break the Rules, Know Thy Customer, Get Organized, Craft a Business Plan, Promote Your Brand, and Chief Operations); the Startup Playshops accelerator program teaching business idea selection and the Market Opportunity Map (MOM); the Marketing Bootcamp online workshop covering digital marketing strategies and AI tools; plus personal one-on-one coaching sessions available in-person, online, or by phone. A companion ebook 'The Manifestor's Playbook' is also offered. The portfolio is anchored by content published on Amazon Kindle with additional services delivered via Zoom.

Differentiator

Problem solved

Functional benefit

Products and services

• Entrepreneur's Playbook

Quantifiable outcome

• Published ebook available on Amazon Kindle with free lending library access
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Starter Story: Starter Story interviews and profiles successful entrepreneurs, monetizing through content and educational products aimed at people starting businesses. It is comparable as a content-first entrepreneurship education brand serving the same aspiring-founder segment.
• Marie Forleo's B-School: Marie Forleo's B-School is a flagship online training program for entrepreneurs combining video curriculum, coaching, and a personal-brand-led funnel. It is highly comparable to The Entrepreneur's Playbook's workshop-plus-coaching model built around a named founder.
• Seth Godin: Seth Godin publishes daily blog content and runs paid workshops, courses (altMBA, Akimbo), and books on marketing and entrepreneurship. As a founder-led educator monetizing through books, courses, and workshops, he is a direct comparison point.
• Foundr: Foundr is a digital media and education company for entrepreneurs, publishing a magazine, podcasts, and paid courses on starting and scaling businesses. It directly parallels The Entrepreneur's Playbook's mix of content marketing, ebooks, and paid courses targeting aspiring founders.
• Entrepreneurs on Fire (EOFire): EOFire is John Lee Dumas's podcast-led entrepreneurship education brand offering courses, coaching, and content for early-stage founders. It mirrors The Entrepreneur's Playbook's content-led GTM, founder-driven brand, and monetization across digital products and services.
• Ramit Sethi (I Will Teach You to Be Rich): Ramit Sethi sells books, courses, and coaching programs targeted at ambitious individuals, including entrepreneurs and side-hustlers. The model of monetizing a personal brand through books plus premium digital products and coaching is directly comparable.
• Pat Flynn / Smart Passive Income: Smart Passive Income is Pat Flynn's content brand offering podcasts, blog, courses, and coaching for online entrepreneurs. Its founder-led content-plus-courses-plus-coaching stack matches The Entrepreneur's Playbook's GTM mix closely.

Broad incumbents

• Y Combinator Startup School: Y Combinator Startup School is a free, large-scale online program for aspiring founders covering idea validation, building, and fundraising. It competes for the same top-of-funnel audience as The Entrepreneur's Playbook but at a much larger scale and price point (free).
• Coursera: Coursera hosts university and company entrepreneurship specializations at low price points, including content from Wharton, Michigan, and others. It competes broadly with The Entrepreneur's Playbook's educational offerings for the same aspiring entrepreneur learner.
• MasterClass: MasterClass streams premium video courses from celebrity instructors across business and entrepreneurship. While broader in scope and much larger, it competes for the same audience willing to pay premium prices for personal-brand-driven entrepreneurship instruction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/the_entrepreneurs_playbook
• Xx.com/idreamthefuture
• Facebookfacebook.com/EntrepreneursPlaybook
• LinkedInlinkedin.com/company/the-entrepreneur-s-playbook

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Entrepreneur's Playbook