Menabo
Menabo is a family-owned Italian manufacturer, founded 1971 in Cavriago, of roof bars, bike racks, ski carriers, roof boxes, and commercial-vehicle accessories, selling through D2C e-commerce and a dealer network across 50+ countries.
- Company typePrivate
- Founded1971
- HeadquartersCavriago, Italy
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Menabo does
Menabo (legal entity F.lli Menabò Srl) is a privately held, family-owned Italian designer and manufacturer of automotive transport accessories, founded in 1971 and headquartered in Cavriago, Reggio Emilia. The company produces roof bars, bike racks (roof-, rear-, and hitch-mounted), ski/snowboard carriers, roof boxes, water-sports carriers, and a "Professional" line of accessories for commercial vans, pick-ups, and 4x4 vehicles — all manufactured in Italy and sold under the Menabo brand. Its portfolio spans roughly 17 product lines and a deep SKU catalog, with signature items such as the JUZA, MISTRAL, VIPER, COBRA, COBRA PLUS, ANTARES 3, and MERAK TYPE K bike racks. Notable engineering features include integrated dual anti-theft systems, quick-coupling hitch mechanisms, and tilting levers for trunk access.
The business operates a hybrid go-to-market: direct-to-consumer e-commerce through a five-language storefront (Italian, German, Spanish, French, English) with vehicle-compatibility search, plus a B2B channel via a dedicated dealer portal at b2b.flli-menabo.it and a distribution network spanning 50+ countries. Revenue is generated entirely through one-time product sales (no subscription or recurring component), with unit prices ranging from approximately €87 for entry rear racks to €671 for premium folding hitch-mounted racks. Customer segments are hybrid — primarily individual leisure/outdoor consumers, with secondary exposure to professional/commercial vehicle users and a dealer/distributor reseller base.
The company is led by Group CEO Domenico Menabò, employs 51–100 people, and reports no external investors, funding rounds, or M&A activity. Its sole disclosed partnership/credential is TecDoc certification, which underpins the vehicle-compatibility lookup used by dealers and consumers. Overall, Menabo is a mature, capital-light European specialty hardware brand whose growth levers are product-line extension (e.g., e-bike racks, Professional commercial line) and channel formalization rather than technology disruption.
Menabo firmographics
Firmographics- Name
- Menabo
- Legal name
- F.lli Menabò Srl
- Website
- https://eu.menabocaraccessories.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Menabo is a family-owned Italian manufacturer, founded 1971 in Cavriago, of roof bars, bike racks, ski carriers, roof boxes, and commercial-vehicle accessories, selling through D2C e-commerce and a dealer network across 50+ countries.
- Ownership category
- akta.pro rank
Menabo industry classification
Industry- Product category
- Automotive Roof and Transport Accessories
- NAICS
- Motor Vehicle Parts Manufacturing (3363)
- SIC
- Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)
Keywords
Where Menabo is headquartered
LocationHeadquarters
- HQ city
- Cavriago
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Menabo business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct product sales: One-time purchase of physical car accessories including bike racks, ski racks, roof boxes, roof bars, and water sports carriers. Products sold directly to consumers through e-commerce and through dealer/distributor network. No subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual product purchases |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Menabo product offering
Product offeringCore offering
Menabo designs and manufactures vehicle transport accessories, including bike racks (roof-mounted, rear-mounted, and hitch-mounted), ski and snowboard racks, roof bars, roof boxes, and water sports carriers. The company also produces a Professional line of accessories for commercial vehicles, pick-up trucks, vans, and 4x4 vehicles. All products are manufactured in Italy and sold both directly to consumers via e-commerce and through an international B2B dealer and distributor network.
Product overview
Menabo is an Italian manufacturer of automotive accessories offering a comprehensive portfolio of car rack and transport solutions. The product lineup is organized into two main segments: Classic Menabo (consumer-focused) and Professional (commercial/industrial). Classic Menabo includes bike racks (roof-mounted, rear-mounted, and hitch-mounted variants such as JUZA, MISTRAL, VIPER, COBRA, COBRA PLUS, ANTARES 3, and MERAK TYPE K), ski racks, roof bars, luggage carriers, and water sports carriers. The Professional line serves pick-up trucks, commercial vans, and 4x4 vehicles with specialized storage and organization solutions. The company also offers garage organization products and outdoor backpacks/bags. All products are manufactured in Italy and feature Italian design, with a focus on quality, safety, and competitive pricing. The portfolio covers both recreational users (free time on the move) and professional/commercial applications.
Differentiator
Problem solved
Functional benefit
Products and services
- JUZA Roof Bike Rack Roof-mounted bike rack with bike frame fixation and dual anti-theft system, designed for individual cyclists seeking secure roof transport.
- MISTRAL Rear Bike Rack Rear steel bike rack with suspended bikes fixed to frame support for boot-mounted bicycle transport.
- VIPER Rear Bike Rack Rear steel bike rack with original styling, designed to secure bikes by their frame to a vehicle's rear.
- COBRA Rear E-Bike Rack Rear steel bike rack purpose-built for e-bikes, featuring aluminum channels and strap fixation for heavier electric bicycles.
- COBRA PLUS 3-Bike Rear Rack Rear bike rack with steel structure and aluminum channels, designed to carry up to three bikes for practicality and safety.
- ANTARES 3 Hitch-Mounted Bike Rack Folding hitch-mounted bike rack equipped with a quick-coupling system, tilting mechanism, and dual anti-theft system for trunk access without rack removal.
- MERAK TYPE K Tilting Hitch Bike Rack Compact, lightweight hitch-mounted bike rack featuring a tilting lever and central screw fixation system for boot access.
- Bike Racks Product Line (Portabici) Complete range of bike racks including roof-mounted, rear-mounted, and hitch-mounted options for various vehicle types.
- Ski and Snowboard Racks (Portasci) Ski and snowboard carriers for roof or hitch mounting, designed for winter sports transport.
- Roof Bars (Barre da Tetto) Roof bars and rails for various vehicle types with configurable options, serving as the base mounting system for roof accessories.
- Roof Boxes and Luggage Carriers (Bauli e Portapacchi) Roof boxes and luggage carriers for extended cargo capacity during travel.
- Water Sports Carriers (Sport Acquatici) Transport solutions for water sports equipment including kayaks, surfboards, and stand-up paddleboards (SUPs).
- Professional Line for Commercial Vehicles Professional-grade accessories for commercial vehicles, pick-ups, vans, and 4x4 vehicles including specialized racks, storage, and organization solutions for work applications.
- Pick-Up Truck Accessories Accessories and storage solutions specifically designed for pick-up trucks, including load management and bed accessories.
- Commercial Van Accessories Accessories for commercial vans including racks, storage, and utility solutions for trades and fleet use.
- 4x4 Accessories Accessories designed specifically for 4x4 off-road vehicles for outdoor and utility applications.
- Garage Organization Solutions Storage and organization solutions for garage and workshop environments.
- Outdoor Backpacks and Bags (Zaini e Borse) Outdoor backpacks and bags for travel and outdoor activities.
Companies that use Menabo
Customer profileSegments3 records
Ideal customer profiles3 records
Menabo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Menabo partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights5 records
Menabo competitors and assessment
Company assessmentDirect peers
- Atera GmbH: German manufacturer of rear-mounted and tow-bar bike racks plus roof carriers. Direct European competitor to Menabo across hitch-mounted and bike rack categories.
- Yakima: US-based designer/manufacturer of vehicle racks, cargo boxes, and bike/ski carriers. Closely comparable product portfolio targeting outdoor and adventure consumers with strong North American market share.
- Hapro: Dutch manufacturer of roof boxes, bike carriers, and ski carriers. Direct European competitor with comparable product range and dealer-distribution model.
- Cruz Atoches: Spanish roof bar and accessory manufacturer serving Iberia and Europe. Comparable product line in roof bars and accessories with overlapping dealer-channel distribution.
- Kamei Automotive: German automotive accessories brand offering roof boxes, ski/snowboard carriers, and cargo solutions. Closely matches Menabo's roof box and winter sports categories in the DACH region.
- Mont Blanc (Montblanc): Swedish brand producing roof racks, ski carriers, and related accessories. Overlaps directly with Menabo's roof bar and ski rack SKUs in European markets.
- Thule Group: Swedish global leader in roof racks, bike racks, ski racks and cargo carriers. Direct competitor across Menabo's core categories with broader premium positioning and worldwide distribution.
Broad incumbents
- Bosal Group: Diversified automotive aftermarket manufacturer with tow bars and accessory product lines. Larger incumbent with portfolio approach that overlaps with Menabo's professional/commercial accessory segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Menabo social profiles
Digital presenceMenabo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Menabo leadership team
Management profileNumber of profiles
Profiles1 record
Menabo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Menabo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Menabo
What does Menabo do?
Menabo designs and manufactures vehicle transport accessories, including bike racks (roof-mounted, rear-mounted, and hitch-mounted), ski and snowboard racks, roof bars, roof boxes, and water sports carriers. The company also produces a Professional line of accessories for commercial vehicles, pick-up trucks, vans, and 4x4 vehicles. All products are manufactured in Italy and sold both directly to consumers via e-commerce and through an international B2B dealer and distributor network.
Is Menabo a public or private company?
Menabo is a private company. It is classified as family owned and is currently operating.
When was Menabo founded?
Menabo was founded in 1971. It employs 51 to 100 people.
Where is Menabo based?
Menabo is headquartered in Cavriago, Italy, in the Europe region.
How does Menabo make money?
One revenue line is on record: direct product sales.
Who are Menabo's main competitors?
Direct peers on record are Atera GmbH, Yakima, Hapro, Cruz Atoches, Kamei Automotive, Mont Blanc (Montblanc) and Thule Group. Bosal Group is listed as a broad incumbent.
Does Menabo have an API?
No public API is recorded for Menabo.
What industry is Menabo in?
Menabo's product category is Automotive Roof and Transport Accessories. Its primary akta.pro industry code is IMACANAI, Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks). Its NAICS code is 3363 and its SIC code is 3714.