Versilia

What Versilia does

Versilia, traded as Versilia Noleggio Eventi (VNE) and legally operated by STOPS.IT srl, is a privately held Italian event equipment and furniture rental company headquartered in Capezzano Pianore, in the Le Bocchette industrial zone of the Versilia coast (Lucca province, Tuscany). Founded in 2010, the company rents physical event infrastructure — furniture, gazebos, inflatables, photo booths, LED walls, catering equipment, exhibition materials, electrical equipment, modular stages, and children's entertainment — to private individuals, businesses, trade-show exhibitors, and hospitality venues across Versilia, Viareggio, and Northern Tuscany. The catalog spans ten primary categories with sub-categories such as the Mirror Photobooth, LED Wall Totems combinable to 320x200cm, vintage ice cream carts, modular stages up to 8x4m, and 800+ exhibition walls plus 142 event barriers for crowd control.

The core technology is non-software: physical inventory management and last-mile logistics for a heterogeneous rental fleet. Underlying operational assets include a single Capezzano Pianore warehouse used as a fulfillment hub, with both self-pickup and full-service delivery-plus-setup options. The technology stack has no proprietary software, APIs, SDKs, or AI/ML components disclosed; digital presence is limited to a website catalog, Facebook, Instagram, WhatsApp business line, and email — all of which serve as lead-capture channels rather than as product surfaces.

The business model is usage-based equipment rental: customers contact the company directly via WhatsApp, email, phone, or web form for a custom quote, and revenue is earned through daily rental rates (typically €5 to €500+ per day per item, plus VAT), with separate fees for transport, setup, teardown, security deposits, and custom printing/personalization. GTM motion is direct-to-consumer/direct-to-SMB within a single-country, single-region footprint, with no disclosed channel partners, resellers, or enterprise contracts. Customer segments are split between private individuals (weddings, birthdays, family celebrations) and businesses/organizations (corporate events, conferences, trade shows), with secondary exposure to hospitality venues and trade-show exhibitors. Revenue is not publicly disclosed and the company has no external funding, parent company, or M&A history.

Name

Versilia

Legal name

STOPS.IT srl

Website

https://versilia-noleggio-eventi.it

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Versilia (STOPS.IT srl) is a privately held Italian event equipment and furniture rental company based in Capezzano Pianore, Versilia, Tuscany, founded in 2010. It rents furniture, gazebos, inflatables, photo booths, LED walls, catering and exhibition equipment to private individuals, businesses, trade-show exhibitors, and hospitality venues across Northern Tuscany.

Ownership category

akta.pro rank

Product category

Event Equipment Rental

NAICS

Furniture Retailers (449110), Home Furnishings Retailers (44912)

SIC

Services-Amusement & Recreation Services (7900), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

akta.pro secondary industries

Decor Props & Themed Set Rentals (HSACAFAK), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL)

Keywords

• Event equipment rental
• Furniture rental services
• Wedding accessories rental
• Exhibition materials rental
• Party equipment hire

Headquarters

HQ city

Camaiore

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Equipment Rental: Rental of event equipment including furniture, gazebos, inflatables, photo booths, LED walls, catering equipment, exhibition materials, and children's entertainment. Revenue generated through daily rental rates plus additional fees for delivery, setup, and custom printing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Versilia rents event equipment and furniture on a daily basis from its Capezzano Pianore (Versilia, Tuscany) warehouse. The catalog covers wedding furnishings, indoor/outdoor furniture, catering equipment, exhibition materials, electrical equipment (lighting, lasers, projectors, generators), backdrops and photo booths, gazebos and inflatables, modular dividers and trade show walls, kids playground equipment, and summer event accessories. Customers can self-pickup or opt for full-service delivery, setup, and teardown across the Versilia, Viareggio, and Northern Tuscany region.

Product overview

Versilia (operated by STOPS.it Srl, established 2010) is an event equipment and furniture rental company based in Capezzano Pianore, Versilia, Tuscany. The company offers a comprehensive rental catalog covering multiple event categories: Wedding furnishings and accessories, Furniture rental for interior and exterior events, Catering equipment and food service supplies, Exhibition materials and promotional displays, Electrical equipment (lighting, lasers, projectors, generators), Backdrop and Photo Booth solutions including Mirror Photobooth and professional photography sets, Gazebos and Inflatables (bounce castles, inflatable games), Modular Dividers and Trade Show booth walls (with over 800 units available), Kids playground areas and entertainment, and Summer Special equipment. The portfolio includes specialized items such as LED Wall Totems combinable up to 320x200cm, vintage ice cream carts, modular stages, professional arcade cabinets, and wireless luminous spheres. Services include delivery, setup, and operator assistance for major equipment like Photo Booths and LED walls.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Rental Rental category offering articles and complements for weddings, including elegant furnishings and accessories for creating wedding atmospheres, for individual couples and wedding planners in Versilia/Tuscany.
• Furniture Rental (Arredamento) Rental of interior and exterior furnishing elements for event setups, complementing any event type, for individuals and event organizers.
• Catering Equipment Rental (Ristorazione) Rental of equipment for catering and food service at events, including professional kitchen equipment and serving supplies, for caterers, restaurants, and private event hosts.
• Exhibition Materials Rental (Materiale Espositivo) Rental of exhibition materials including totems, display cases, and promotional display elements for trade shows, fairs, and corporate events, for trade show exhibitors and corporate marketing teams.
• Electrical Equipment Rental (Materiale Elettrico) Rental of electrical equipment including lights, lasers, projectors, electrical panels and generators for events, for event organizers and production teams.
• Backdrop and Photo Booth Rental Rental of structures with customizable graphic backgrounds for creating photo memories, including professional photo booths, for event hosts, weddings, and corporate brand activations.
• Gazebos and Inflatables Rental (Gazebi e Gonfiabili) Rental of gazebos, inflatable structures, covers, stages, and platforms for outdoor events and celebrations, for private party hosts, corporate events, and venues.
• Dividers and Walls Rental (Divisori e Pareti)

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Marquee & Event Solutions: European event hire provider specializing in marquees, furniture, and outdoor event infrastructure for weddings and corporate events. Comparable rental catalog breadth in outdoor structures and event furniture to Versilia, operating across European markets rather than solely Italy.
• Mazzoni Group: Italian event services and rental group operating across hospitality, exhibitions, and corporate events. Comparable to Versilia in Italian event rental market but at national scale, providing infrastructure, furniture, and staffing for trade shows and large events.

Direct peers

• Tiger Event Hire: UK event hire company specializing in marquee hire, furniture, lighting, and event infrastructure for weddings and corporate events. Comparable rental model and customer base to Versilia, though primarily serving UK regional markets.
• CORT: US-based furniture and event rental company offering short-term residential and event furniture, housewares, and accessories. Highly comparable to Versilia's core furniture rental model, though at national scale and serving a broader B2B/B2C mix.
• Event Hire UK: UK event equipment hire company offering furniture, tableware, catering equipment, and outdoor event infrastructure. Comparable rental catalog to Versilia's wedding and event furniture/catering equipment ranges, focused on UK rather than Italian market.
• Wernick Group: UK provider of event structures, temporary buildings, and modular event hire. Comparable to Versilia in event infrastructure rental (modular stages, exhibition walls, dividers), though primarily serving larger corporate events and exhibitions.
• Bright Event Rentals: US event rental company specializing in tenting, furniture, lighting, flooring, and décor for weddings, corporate events, and large-scale productions. Comparable catalog breadth and target customer segments to Versilia's wedding and corporate event focus.
• AFR Event Rental: US event rental company providing tables, chairs, linens, tenting, and event décor for weddings, corporate, and social events. Directly comparable to Versilia's full-service event rental offering across furniture, catering equipment, and event infrastructure.
• Party Reflections: US full-service event rental company offering tents, tables, chairs, linens, lighting, and stage rentals. Direct comparable to Versilia's event furniture, gazebo/tent, and modular stage offerings for weddings and corporate events.

Broad incumbents

• Hire Pool: New Zealand-based broad equipment rental company offering event, party, and trade equipment including furniture, marquees, and infrastructure. A broader incumbent versus Versilia's event-focused specialization, with deeper capital base and national scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/versilianoleggio
• Instagraminstagram.com/versilianoleggioeventi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Versilia