Kashmere

What Kashmere does

Kashmere Kollections is a direct-to-consumer beauty and skincare brand founded in 2016 by television personality Kim Zolciak Biermann and headquartered in Harvey, United States. The company sells a diversified assortment of beauty, personal care, and lifestyle products organized into five merchandising categories: Face (skincare including moisturizers, serums, masks, eye creams, and lip care), Bath & Body (body washes, scrubs, firming lotions, toning oils, body butters, and self-tanning products), Hair (shampoo, conditioner, hair masks), Candles (fragranced crystal candles), and Spa Accessories (facial tools, robes, head wraps, travel totes). The portfolio also includes curated Bundles and Value Sets designed to lift average order value. Formulas feature clinically tested ingredients such as Revinage with Bidens Pilosa Extract and tripeptides, and products are positioned as cruelty-free without parabens, phthalates, or artificial fragrance.

The company operates entirely through a Shopify-powered owned e-commerce storefront, with no reported third-party retail or wholesale distribution. Pricing spans approximately $14.25 to $72.75 for individual items and $29 to $222 for bundled regimens. A Subscribe & Save subscription program provides 25% savings with automatic delivery on 30-, 45-, or 60-day cadences, adding a recurring revenue layer atop the transactional core. The storefront ships to over 50 countries including the US, UK, Canada, Australia, and most EU member states, with localization across multiple currencies.

Customer acquisition is anchored on the founder's celebrity profile, with an active social media presence on Facebook, Twitter, and Instagram, supplemented by customer testimonials, blog/content marketing, and email capture. No institutional funding, outside shareholders, or parent company has been recorded; the company operates as a privately held, self-funded entity with a headcount reported in the 1-10 range.

Name

Kashmere

Legal name

Kashmere Kollections

Website

https://kashmerekollections.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Kashmere Kollections is a privately held, celebrity-founded direct-to-consumer beauty brand selling skincare, bath and body, hair, candles, and spa accessories through an owned Shopify storefront shipping to over 50 countries.

Ownership category

akta.pro rank

Product category

Beauty and Skincare Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

akta.pro secondary industries

Eye & Lip Skincare (CRABAAAC), Professional Skincare & Facial Treatments (CRABALAF), Beauty Accessories (Puffs, Shields, Mixing Tools, Sharpeners) (CRABAKAL)

Keywords

• Beauty skincare products
• Bath and body care
• Haircare products
• Spa accessories
• Fragranced candles

Headquarters

HQ city

Harvey

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchases of individual beauty and skincare products across Face, Bath & Body, Hair, and Spa Accessories categories. Products range from $14.25 to $72.75 for individual items.
2. Product Bundles: Pre-configured product bundles and sets offering savings (e.g., Sensitive Skin Set at $42, Complete Hair Care Bundle at $111, Personalized Skincare Regimen at $133). Higher average order value through curated combinations.
3. Subscription Model: Subscribe & Save program offering 25% savings with automatic delivery every 30, 45, or 60 days. Promotes customer retention and predictable recurring revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Kashmere Kollections is a direct-to-consumer beauty and skincare brand that develops, manufactures, and sells proprietary cosmetic products across five categories: Face (skincare including moisturizers, serums, eye creams, masks, lip care), Bath and Body (washes, scrubs, firming lotions, toning oils, body butters, sunless tanning), Hair (shampoo, conditioner, hair masks), Candles (fragranced crystal candles), and Spa Accessories (facial brush, robes, head wraps, travel totes), along with curated value-set bundles. The company sells primarily through its Shopify-powered website with subscription delivery options.

Product overview

Kashmere is a beauty and skincare brand founded by Kim Zolciak Biermann in 2016, offering luxury beauty and wellness products. The company operates a diversified product portfolio organized into five main categories: Face (skincare products including moisturizers, serums, eye creams, masks, and lip care), Bath & Body (body washes, scrubs, firming lotions, toning oils, body butters, and self-tanning products), Hair (shampoos, conditioners, and hair masks), Candles (fragranced crystal candles), and Spa Accessories (facial tools, robes, head wraps, and travel totes). The brand also offers curated Bundles and Value Sets for customized skincare routines. Products are cruelty-free and formulated without parabens, phthalates, artificial fragrances, and artificial colors. The company sells directly to consumers through its e-commerce platform with international shipping to multiple countries, and offers subscription options for regular product delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Anti-Aging Firming Eye Cream Anti-aging eye cream formulated with clinically tested ingredients, tripeptides, and botanical extracts including Revinage with Bidens Pilosa Extract to deliver deep hydration and firming effects.
• Whipped Calming Moisturizer A calming moisturizer in a whipped texture, rated 4.9 stars with 216 reviews.
• Glycolic Skin Corrector Daily Moisturizer A 1.7 FL OZ daily moisturizer with glycolic acid for skin correction, with 387 reviews.
• Neck and Decollete Sculpting Cream A sculpting cream for the neck and decollete area to improve firmness and texture.
• Hyaluronic Sleeping Mask An overnight hydrating mask with hyaluronic acid, with 320 reviews.
• Purifying Facial Mask A 2 OZ purifying face masque that minimizes pores, brightens skin, and evens out complexion, with 271 reviews.
• Coconut Rose Facial Mask A 3.3 OZ hydrating facial mask with coconut and rose ingredients, with 125 reviews.
• Advanced Youth Activating Elixir AM+ A 1.0 FL OZ youth-activating serum for morning use with anti-aging benefits, with 94 reviews.
• The Perfectionist Anti-Aging Serum PM+ A 1.01 FL OZ anti-aging serum designed for nighttime use, with 132 reviews.
• Multi-Corrective Eye Complex Serum A 0.33 FL OZ multi-corrective eye serum addressing multiple eye area concerns, with 376+ reviews.
• Orange Creamsicle Lip Scrub A hydrating lip exfoliator with sugar crystals, jojoba oil, coconut oil, mango seed butter, and shea butter that buffs away dry flakes and forms a protective moisture barrier.
• Orange Creamsicle Lip Balm A multi-purpose lip balm that soothes and restores lips' natural moisture barrier using 100% naturally-derived ingredients including Bassia Latifolia Seed Butter, Meadowfoam Seed Oil, and Candelilla Wax.
• Bum Smoothing Coffee Scrub A 3.3 oz body scrub formulated with coffee to smooth and tone the skin.
• Mango Butter Brown Sugar Scrub A 7 FL OZ body scrub with mango butter and brown sugar for exfoliation and moisturization, with 27 reviews.
• Luscious Bum Lifting Mask A body mask designed to smooth and lift the skin, with 11 reviews.
• Kashmere Signature Scent Hydrating Body Wash A 16 FL OZ signature-scent hydrating body wash for daily cleansing, with 784 reviews.
• Sweet Almond Milk Hydrating Body Wash A hydrating body wash with sweet almond milk for gentle cleansing, with 312 reviews.
• Firming Lotion A 6.8 FL OZ firming body lotion to improve skin elasticity and firmness, with 757 reviews.
• Night time Skin Toning Oil A 4 FL OZ nighttime skin toning oil for moisturizing and glow, with 310 reviews.
• Nighttime Body Butter A rich body butter for nighttime moisturization, with 79 reviews.
• Sunless Tanning Lotion A self-tanning lotion for at-home tanning results, with 140 reviews.
• All Over Body Spray A body spray for all-over fragrance application, with 557 reviews.
• Silken Body Scrub A body polish scrub for exfoliation and smoothing, with 610 reviews.
• Restorative Shampoo A 13.5 FL OZ restorative shampoo, with 145 reviews.
• Recovery Conditioner A recovery conditioner for damaged hair, with 91 reviews.
• Damage Remedy Hair Mask A 7 OZ intensive hair mask for damage repair.
• Sensitive Skin Set A curated set of products designed for sensitive skin, priced at $42 (regularly $107), with 15 reviews.
• Nourishing Face and Neck Cream Set A face and neck cream set for comprehensive anti-aging care, priced at $127, with 14 reviews.
• Body Care Duo A duo of signature body care products, priced at $29-$45, with 61 reviews.
• Redefining Body Bundle A comprehensive body care bundle for redefining body appearance, priced at $61, with 146 reviews.
• Hydrating and Firming Eye Care Set + FREE Eye Roller An eye care set including hydrating and firming products plus a complimentary eye roller, priced at $54, with 129 reviews value.
• Complete Hair Care Bundle A complete haircare routine bundle, with 139 reviews.
• Personalized Skincare Regimen A customized skincare set tailored to individual needs, priced at $133-$222, with 15 reviews.
• Kashmere Facial Brush A facial cleansing brush for enhanced skincare application, with 77 reviews.
• Skincare Travel Tote A travel-friendly tote for carrying skincare products, priced at $25, with 26 reviews.
• Women's Luxury Spa Robe A luxury spa robe for women, with 274 reviews.
• Spa Head Wrap A head wrap for spa and skincare routines, priced at $19, with 68 reviews.
• Grapefruit Basil Crystal Candle A crystal candle with grapefruit and basil scent, priced at $58, with 12 reviews.
• Coconut Lime Crystal Candle A crystal candle with coconut and lime scent, with 21 reviews.
• Subscribe and Save Subscription Program Recurring delivery subscription offering 25% savings on all products with automatic delivery every 30, 45, or 60 days. No obligation, can be modified or canceled at any time.

Quantifiable outcome

• Products have positively influenced millions of women according to company claims
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rare Beauty: Celebrity-founded (Selena Gomez) prestige beauty brand operating DTC with subscription and bundles, spanning face, body, and lip. Closest model comp to Kashmere's DTC celebrity-beauty positioning.
• Pattern Beauty: Tracee Ellis Ross-founded haircare brand built on a multicultural identity and DTC distribution. Comparable celebrity-founder DTC model with a focused category, similar scale to Kashmere.
• Honest Beauty: Jessica Alba-founded clean beauty brand offering skincare, body, and haircare via DTC with subscriptions. Highly comparable on clean-beauty positioning, celebrity origin, and multi-category portfolio.
• Huda Beauty: Influencer-founded beauty brand selling color cosmetics and skincare globally via owned e-commerce and select retail. Closely comparable founder-led DTC beauty model with international footprint.
• Kylie Cosmetics: Celebrity-founded DTC beauty brand (Kylie Jenner) selling color cosmetics and skincare through owned e-commerce. Directly comparable business model and celebrity-driven acquisition engine to Kashmere.

Broad incumbents

• Tatcha: Premium skincare brand with strong DTC and prestige retail presence, built around proprietary ingredient stories. Comparable premium skincare positioning and clinically tested actives narrative.
• e.l.f. Cosmetics: Mass beauty brand with broad skincare, body, and color portfolio plus subscription (Beauty Squad). Comparable multi-category SKU breadth and subscription mechanic, though at vastly larger scale and lower price points.
• Glossier: Iconic millennial DTC beauty brand with skincare-led portfolio, subscription, and bundle merchandising. Comparable DTC-first distribution and concern-based merchandising approach, but at significantly larger scale.
• Fenty Beauty: Rihanna-founded prestige beauty brand spanning face, body, and skincare with global retail. Larger and broader incumbent but the most cited benchmark for celebrity-founded beauty brand economics and DTC-plus-retail distribution.

Emerging players

• Drunk Elephant: Clean-clinical skincare brand built on biocompatible actives and proprietary formulations. Comparable clean + clinically tested actives narrative and DTC-plus-retail hybrid, though positioned more as a clinical skincare specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kashmerekollect
• Facebookfacebook.com/kashmerekollections
• Instagraminstagram.com/kashmerekollections

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kashmere