Armida Ad MKT

What Armida Ad MKT does

Armida Ad MKT is a privately held, full-service advertising and marketing agency headquartered in Santiago de Querétaro, Mexico. The firm has been in continuous operation for more than 25 years (since approximately 1993) and serves clients at national and international levels across four target segments: business enterprises (primary), governmental entities, trade associations and chambers, and consumer-facing brands.

The agency's offering is structured as eight interconnected service modules delivered by an interdisciplinary in-house team: Estrategia y Publicidad (market research and advertising strategy), Central de Medios (traditional and digital media planning), Relaciones Públicas (influence-point relationship management), Eventos Especiales (event design and coordination), Asesorías (consulting and business coaching aimed at increasing client sales), Marketing Online (websites, portals, email campaigns, social media), Apoyo Administrativo (process and budget control), and Creatividad/Diseño Gráfico (design, copywriting, photography, video, branding). There is no proprietary technology platform; delivery is human-led professional services with a conventional website and basic social media presence (Facebook, Twitter, Google+, LinkedIn) as the primary digital touchpoints.

The business model is project-based and retainer-based professional services revenue, with no publicly disclosed pricing, contract terms, or fee structure. The go-to-market is direct, consultative sales targeting enterprise clients and organizations, emphasizing long-term relationships and embedded business coaching rather than transactional engagements. No external funding, parent company, subsidiaries, M&A activity, patents, certifications, awards, or named customers are disclosed in the available sources, leaving significant information gaps around financial scale, ownership, and customer concentration.

Name

Armida Ad MKT

Legal name

Armida Ad Mkt

Website

https://armida.com.mx

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Armida Ad MKT is a privately held, full-service advertising and marketing agency based in Querétaro, Mexico, with 25+ years of operation serving enterprises, government entities, trade associations, and consumer brands nationally and internationally.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)

Keywords

• Marketing services
• Advertising agency
• Public relations
• Event management
• Digital marketing

Headquarters

HQ city

Querétaro

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Marketing Services: The company generates revenue through professional marketing, advertising, and communication services including strategy, media planning, public relations, event management, digital marketing, administrative support, and creative design services. Revenue appears to be project-based and retainer-based for long-term client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Armida Ad MKT is a full-service marketing and advertising agency that delivers strategy and advertising, media planning and buying, public relations, special events, consulting, online marketing, administrative support, and creative/graphic design services to businesses, government entities, and trade associations in Mexico and internationally.

Product overview

Armida Ad MKT is a marketing and advertising agency with over 25 years of experience offering communication, advertising, and marketing services at national and international levels. The company operates as a unified service portfolio rather than a software platform, providing eight interconnected service modules: Estrategia y Publicidad (market research and strategic planning), Central de Medios (traditional and digital media buying/strategy), Relaciones Públicas (influence point management), Eventos Especiales (event coordination), Asesorías (business consulting), Marketing Online (web, applications, email campaigns, social media), Apoyo Administrativo (process optimization and budget control), and Creatividad/Diseño Gráfico (creative design and branding). Services are delivered by interdisciplinary professionals with a long-term client relationship approach including business coaching.

Differentiator

Problem solved

Functional benefit

Products and services

• Estrategia y Publicidad (Strategy and Advertising) Strategic advertising planning and campaign development for businesses, government entities, and trade associations.
• Central de Medios (Media Center) Media planning and buying services supporting clients' paid media campaigns across channels.
• Relaciones Públicas (Public Relations) Public relations services including institutional communications and stakeholder engagement for corporate and government clients.
• Eventos Especiales (Special Events) Planning and execution of special events for corporate, government, and association clients.
• Asesorías (Consulting) Marketing and communications consulting services advising clients on strategy and execution.
• Marketing Online (Online Marketing) Online/digital marketing services for clients seeking digital campaign execution and presence.
• Apoyo Administrativo (Administrative Support) Administrative support services provided to clients as part of broader communications and operations outsourcing.
• Creatividad/Diseño Gráfico (Creativity/Graphic Design) Creative concept development and graphic design services supporting advertising and communications deliverables.

Quantifiable outcome

• Long-term client relationships emphasizing sustained partnership rather than transactional engagements

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Terán TBWA: Mexican TBWA-affiliated agency providing full-service advertising and communications. Comparable integrated offering but with global network backing and larger client portfolio.
• BBDO México: Mexico office of BBDO Worldwide, a global creative advertising network. Directly comparable full-service advertising capabilities with stronger creative credentials and global brand portfolio.
• Publicis México: Mexican presence of the Publicis Groupe providing integrated advertising, media, digital, and communications services. Overlaps with Armida's full-service offering but serves primarily large multinational and national accounts across the country.
• MullenLowe México: Mexican office of the MullenLowe global advertising network. Comparable full-service creative and communications offering targeting national brands and enterprises.
• Ogilvy México: Mexican office of the global Ogilvy network offering advertising, PR, digital, and brand strategy services. Competes with Armida for enterprise marketing accounts across Mexico but at much larger scale and with international network resources.
• Havas México: Mexican operations of Havas, the global integrated communications group. Provides full-service advertising, media, and digital capabilities comparable to Armida's eight service modules.
• Leo Burnett México: Mexico office of Leo Burnett Worldwide providing creative advertising and brand strategy. Competes for the same types of consumer and corporate brand campaigns that Armida services.
• DDB México: Mexico office of DDB Worldwide, the global creative advertising network. Direct competitor for creative, media, and integrated brand campaigns targeting Mexican enterprises.
• JWT México (J. Walter Thompson): Mexican presence of the J. Walter Thompson global advertising network. Offers comparable strategic, creative, and media services across enterprise and consumer accounts.
• McCann Worldgroup México: Mexican arm of McCann Worldgroup delivering advertising, PR, and digital communications. Offers a comparable full-service model targeting enterprise and government clients similar to Armida's customer mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/armidayasociados
• LinkedInlinkedin.com/company/armida-ad-mkt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armida Ad MKT