The Industry Standard
InfoWorld is a B2B technology media publication operated by FoundryCo, Inc. that delivers enterprise technology news, analysis, buyer's guides, and proprietary research to IT leaders, developers, and enterprise technology practitioners.
- Company typePrivate
- Founded1978
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What The Industry Standard does
InfoWorld is a B2B technology media publication that delivers news, analysis, how-to guides, opinion, videos, and curated buyer's guides covering enterprise technology domains including artificial intelligence, cloud computing, databases, development tools, DevOps, programming languages, security, and software development. The publication targets IT leaders and technology decision-makers as its primary audience, with software developers and enterprise technology practitioners as secondary segments, serving their need for technical insight on technology selection, implementation, and best practices.
InfoWorld is operated by FoundryCo, Inc., a privately held B2B media company headquartered in the United States. The underlying platform is a digital publishing system distributing content via the owned website (infoworld.com), email newsletters, video channels, and social platforms (Facebook, X, YouTube, LinkedIn, Google News), with a dedicated resource hub at us.resources.infoworld.com. FoundryCo's portfolio also includes CIO, Computerworld, CSO, and Network World, providing cross-promotion and shared advertiser infrastructure. Notable product components include multi-format content delivery (articles, features, blogs, BrandPosts, videos), curated Enterprise Buyer's Guides across major technology categories, and the annual State of the CIO Survey, now in its 25th year, which serves as a flagship proprietary research asset.
InfoWorld generates revenue primarily through digital advertising (display and banner), sponsored content (BrandPosts), sponsored research and reports, and event and webinar sponsorships. Specific advertising and sponsorship pricing is not publicly disclosed; newsletter signup is free. The publication operates with 51–100 employees, applies a horizontal segmentation approach across enterprise technology professionals, and earns a portion of revenue through the State of the CIO Survey sponsorship program tied to editorial research themes.
The Industry Standard firmographics
Firmographics- Name
- The Industry Standard
- Legal name
- FoundryCo, Inc.
- Website
- https://thestandard.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- InfoWorld is a B2B technology media publication operated by FoundryCo, Inc. that delivers enterprise technology news, analysis, buyer's guides, and proprietary research to IT leaders, developers, and enterprise technology practitioners.
- Ownership category
- akta.pro rank
The Industry Standard industry classification
Industry- Product category
- Enterprise Technology Media
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Engineering & Technical Reference Publishing (Handbooks, Specifications) (MPAJACAG)
- akta.pro secondary industries
- Business, Management & HR Reference (Operations, Strategy, HR, Leadership) (EDAGAGAF), Professional & Association Conferences (MPAGAGAB)
Keywords
Where The Industry Standard is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Industry Standard business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Advertising: InfoWorld generates revenue through digital advertising on its platform, including banner ads, sponsored content (BrandPosts), and resource hub placements. The site directs traffic to 'us.resources.infoworld.com' for resource-based content.
- Sponsored Research and Reports: Conducts and publishes sponsored research initiatives such as the annual State of the CIO Survey, providing sponsors opportunities to align with research findings and enterprise technology investment themes.
- Event Sponsorships: Generates revenue through technology events and webinars, with sponsorship opportunities tied to editorial research themes.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The Industry Standard product offering
Product offeringCore offering
The Industry Standard is a B2B enterprise technology media publication delivering news, analysis, features, opinions, videos, enterprise buyer's guides, and newsletters covering artificial intelligence, cloud computing, software development, databases, programming languages, security, DevOps, and data management for IT leaders, developers, and enterprise technology decision-makers. The publication operates under FoundryCo, Inc., alongside related titles CIO, Computerworld, CSO, and Network World, monetizing primarily through digital advertising, sponsored research, and event sponsorships.
Product overview
InfoWorld is a single unified technology media publication that provides enterprise technology news, analysis, features, opinions, videos, and buyer guides across technology domains including Artificial Intelligence, Cloud Computing, Software Development, Databases, Programming Languages, Security, DevOps, and Data Management.
Differentiator
Problem solved
Functional benefit
Products and services
- InfoWorld Publication A technology news and analysis publication delivering enterprise technology insight covering AI, cloud computing, software development, databases, programming languages, security, and DevOps for IT leaders and technology decision-makers.
- Enterprise Buyer's Guides Curated buyer's guides for enterprise technology decision-makers covering analytics, AI, cloud computing, databases, development tools, DevOps, and security categories.
- Email Newsletters Email newsletters delivering curated enterprise technology content covering AI, cloud computing, software development, and other technology topics to subscribers on a regular basis.
- Dev with Serdar Video Series Video content including the 'Dev with Serdar' series and tutorial content covering Python, AI tools, and software development practices for technology professionals.
- Industry Events and Webinars Technology events and webinars featuring expert speakers with sponsorship opportunities tied to editorial research themes for enterprise technology vendors.
- State of the CIO Survey Annual sponsored research initiative surveying CIO priorities and IT leadership trends, now in its 25th year, providing sponsors with alignment to enterprise technology investment themes.
Companies that use The Industry Standard
Customer profileSegments3 records
Ideal customer profiles3 records
The Industry Standard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Industry Standard partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FoundryCocoreInfoWorld is operated by FoundryCo, Inc., a B2B media company that owns a network of technology publications including CIO, Computerworld, CSO, and Network World. This parent company structure provides strategic resources and cross-platform distribution capabilities.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
The Industry Standard competitors and assessment
Company assessmentDirect peers
- eWeek: B2B enterprise technology news and analysis outlet covering cloud, AI, security, and software for IT and business decision-makers. Comparable in audience, content verticals, and digital advertising revenue model.
- VentureBeat: Technology news site with strong enterprise AI, cloud, and data coverage, monetized through digital advertising and sponsored content/events. Comparable in enterprise tech editorial focus and sponsorship-driven monetization.
- CIO: FoundryCo sibling publication targeting CIOs and senior IT leaders with enterprise technology strategy, leadership, and digital transformation content. Same parent company, closely overlapping enterprise IT decision-maker audience.
- SiliconANGLE: Enterprise technology media platform (also operating theCUBE) covering cloud, AI, and enterprise infrastructure with event/webinar-driven monetization. Comparable in enterprise IT audience and event-sponsorship revenue model.
- The Register: Enterprise and infrastructure-focused technology news site covering cloud, AI, dev, and security with deep IT-professional readership. Comparable enterprise IT audience and digital advertising/BrandPost revenue model.
- Computerworld: Enterprise IT publication operated by FoundryCo alongside InfoWorld, covering hardware, software, and IT management for business technology decision-makers. Same parent, overlapping audience, and similar B2B advertising/event revenue model.
- Network World: FoundryCo sibling publication focused on enterprise networking, infrastructure, and operations for IT professionals. Same parent company and overlapping FoundryCo enterprise IT distribution network.
- Ars Technica: Long-running technology publication covering enterprise, developer, and consumer tech topics with deep IT-professional readership. Comparable in technology editorial coverage and digital advertising monetization.
- ZDNet: B2B technology news and analysis publication covering enterprise software, cloud, AI, security, and developer topics for IT decision-makers. Directly comparable to InfoWorld in audience (CIOs, IT leaders, developers) and advertising/sponsored-content revenue model.
Broad incumbents
- CSO Online: FoundryCo sibling publication focused on enterprise security leadership and risk management for CISOs and security decision-makers. Part of the same parent portfolio with an adjacent but distinct enterprise security audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Industry Standard social profiles
Digital presenceThe Industry Standard financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Industry Standard leadership team
Management profileNumber of profiles
Profiles1 record
The Industry Standard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Industry Standard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Industry Standard
What does The Industry Standard do?
The Industry Standard is a B2B enterprise technology media publication delivering news, analysis, features, opinions, videos, enterprise buyer's guides, and newsletters covering artificial intelligence, cloud computing, software development, databases, programming languages, security, DevOps, and data management for IT leaders, developers, and enterprise technology decision-makers. The publication operates under FoundryCo, Inc., alongside related titles CIO, Computerworld, CSO, and Network World, monetizing primarily through digital advertising, sponsored research, and event sponsorships.
Is The Industry Standard a public or private company?
The Industry Standard is a private company. It is classified as corporate owned and is currently operating.
When was The Industry Standard founded?
The Industry Standard was founded in 1978. It employs 51 to 100 people.
Where is The Industry Standard based?
The Industry Standard is headquartered in San Francisco, United States, in the North America region.
How does The Industry Standard make money?
Three revenue lines are on record. Digital Advertising is the primary driver. The others are sponsored Research and Reports and event Sponsorships.
Who are The Industry Standard's main competitors?
Direct peers on record are eWeek, VentureBeat, CIO, SiliconANGLE, The Register, Computerworld, Network World, Ars Technica and ZDNet. CSO Online is listed as a broad incumbent.
Does The Industry Standard have an API?
No public API is recorded for The Industry Standard.
What industry is The Industry Standard in?
The Industry Standard's product category is Enterprise Technology Media. Its primary akta.pro industry code is MPAJACAG, Engineering & Technical Reference Publishing (Handbooks, Specifications), with a secondary code of EDAGAGAF, Business, Management & HR Reference (Operations, Strategy, HR, Leadership). Its NAICS code is 513120 and its SIC code is 2721.