RECAPP

What RECAPP does

RECAPP is a Dubai-headquartered, digital recycling platform wholly owned and operated by Veolia (legal entity: Veolia Near Middle East), offering door-to-door recyclables collection across Abu Dhabi and Dubai. Founded in 2020, the company serves UAE households through a free mobile app plus three paid subscription tiers — Go Eco! at AED 19/month (plastic and cans), Go Premium! at AED 39/month (with paper and priority scheduling), and a free Go Plus! tier exclusive to Yas Island residents (which adds glass). It serves business customers through RECAPP Business subscriptions (with a minimum 3-month commitment), a one-off recycling-box store, AED 1,800 Recycling Stations, and the RECAPP Brand Program (illustrated by a Rainbow/FrieslandCampina tea-shop deployment at AED 10/month per location). RECAPP Medical routes regulated healthcare waste collection through affiliate Veolia Middle East Recycling LLC (VMER), and RECAPP Partners offers organizations data dashboards for environmental impact reporting.

The platform is built on a conventional mobile-first stack — native iOS and Android apps, a Magento/Adobe-style e-commerce storefront (gorecapp.com), an embeddable Recycling Map Widget for partner sites, Stripe-based billing, and an Environmental Impact Dashboard tracking volume and emissions. The physical operations layer comprises two sorting facilities in Abu Dhabi and Dubai, thousands of deployed recycling boxes across homes, offices, schools, and commercial sites, and a collector fleet. Notable technical characteristics include a circular-economy integration with Al Ain Water, where PET collected through RECAPP is processed at a food-grade UAE recycling facility and reintroduced as 100% recycled bottles; a reward-points engine driving brand-coupon redemption; and route-level collection scheduling with multi-window time slots for premium subscribers.

The revenue model blends low-ARPU recurring subscriptions (households and small businesses), transactional hardware/box sales, custom B2B contracts with enterprise brand partners (Agthia Group, EGA, Borouge, Total Energies, Nestlé, Al Ain Water, Rainbow, Masdar City), and brand-program fees tied to retail footfall. Go-to-market is hybrid: product-led growth via app stores for households, paired with direct enterprise sales for B2B and brand programs, amplified through partnership-based marketing with reward sponsors and government endorsement from MOCCAE. The company has not raised external funding, has no disclosed revenue, and is positioned within Veolia's Middle East operations as a digital service brand rather than an independent venture-backed entity.

Name

RECAPP

Legal name

VEOLIA NEAR MIDDLE EAST

Website

https://gorecapp.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

RECAPP is a Veolia-owned digital recycling platform headquartered in Dubai that operates the UAE's first app-based door-to-door recyclables collection service for households and businesses in Abu Dhabi and Dubai, with two sorting facilities and circular-economy brand partnerships across consumer, enterprise, medical, and retail segments.

Ownership category

akta.pro rank

Product category

Waste Management and Recycling Services

NAICS

Waste Collection (5621), Materials Recovery Facilities (562920)

SIC

Refuse Systems (4953)

akta.pro primary industry

Recycling, E-Waste & End-of-Life Takeback Programs (TLAAALAN)

akta.pro secondary industries

Consumer E-waste Collection & Take-Back Programs (EUAIAIAA), Reuse & Resale / Recommerce Operations (EUAIANAC), Donation, Reuse & Sustainability Returns Programs (TLAIAHAJ)

Keywords

• Door-to-door recycling collection
• Household recyclables subscription
• Business recycling programs
• Medical waste collection service
• Recycling mobile application

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Household Subscriptions: Monthly and yearly subscription plans (ECO, Premium) for door-to-door recyclables collection from households. ECO plan includes plastic bottles and cans collection; Premium adds paper recycling with priority scheduling.
2. Business Subscriptions: Subscription services for businesses including recycling boxes, collection management, and custom programs. Minimum 3-month commitment with monthly or annual billing.
3. One-Time Recycling Boxes: Purchase of individual recycling boxes for specific waste types (plastic, paper, e-waste, batteries, coffee capsules, lamps). Collected after customer fills the box.
4. Medical Waste Collection: Specialized collection services for medical waste performed by Veolia Middle East Recycling LLC (VMER), requiring separate service agreement.
5. Brand Program: Customized recycling solutions for brands deploying recycling bins in stores, managing collections, and offering reward programs to generate footfall. Includes Rainbow Recycling Program for tea-shops.
6. Recycling Hardware Sales: Sale of recycling boxes, stations, and associated equipment to customers for in-premise waste collection.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

RECAPP is a digital recycling platform that provides door-to-door collection of household and business recyclables (plastic bottles, cans, paper, glass, e-waste, batteries, coffee capsules, medical waste) across Abu Dhabi and Dubai. The platform combines iOS/Android mobile apps, an e-commerce portal, and an embeddable drop-off map widget, with reward-point partnerships linking users to consumer brands. Services are delivered as recurring subscriptions to households and businesses, complemented by one-time hardware purchases and specialized medical-waste handling performed via Veolia's certified sorting facilities.

Product overview

RECAPP is a digital recycling platform operated by Veolia in the UAE, offering a multi-tiered product portfolio across consumer and business segments. The core offerings include the RECAPP App for individual households (with Go Eco!, Go Premium!, and Go Plus! subscription tiers), RECAPP Business for commercial recycling, RECAPP Medical for hazardous waste, RECAPP Partners for organizational programs, and the RECAPP Brand Program for branded retail partnerships. The platform provides both recurring subscription services (delivering collection boxes and bags monthly) and one-time purchase options for specific recyclable streams. Supporting infrastructure includes the Recycling Map Widget for embedding, Environmental Impact Dashboard for tracking, and Medical Waste Collection Services. The product architecture serves individual consumers, businesses, schools, hotels, and healthcare facilities across Abu Dhabi and Dubai.

Differentiator

Problem solved

Functional benefit

Products and services

• RECAPP App (Individual Households) Mobile application for UAE residents to request free door-to-door collection of recyclables at their home. Available in Abu Dhabi and Dubai with scheduling and reward-point tracking.
• RECAPP Business Subscription-based recycling solution for businesses and organizations that deploys recycling boxes within premises and manages collections via a digital interface, with custom-made programs for offices, hotels, restaurants, commercial and industrial sites.
• RECAPP Medical Medical waste collection and management service for healthcare facilities, covering human/animal tissue, blood, pharmaceuticals, bandages, syringes, and needles, performed by Veolia Middle East Recycling LLC (VMER) under a separate Medical Waste Collection Services Agreement.
• RECAPP Partners Program for companies and organizations to become recycling partners, offering data dashboards and environmental impact monitoring capabilities.
• RECAPP Brand Program Brand program enabling companies to deploy recycling bins in stores to collect end-of-life products, engage customers in recycling journeys, and offer reward programs for footfall generation.
• Go Eco! Subscription Household monthly or annual subscription at AED 19/month or AED 228/year collecting plastic bottles, metal cans, and aluminum cans via door-to-door pickup, including transparent bags and reward points with partners such as Al Ain Water.
• Go Premium! Subscription Household subscription at AED 39/month collecting plastic bottles, metal cans, aluminum cans, and paper, with 2 segregation boxes, priority service, and 4 daily time slot options.
• Go Plus! Subscription Free yearly subscription exclusively for Yas Island residents collecting plastic bottles, cans, glass, and paper, with 2 segregation bags and 2 daily time slot options.
• Extra Paper Recycling Box Additional 120L cardboard recycling box (max 10 kg) priced at AED 100 per box, available to existing subscribers needing extra paper recycling capacity.
• One-time Recycling Boxes One-time purchase boxes for various recyclable streams including plastic bottles and cans, paper, e-waste, domestic batteries, lamp bulbs, lamp tubes, and coffee capsules, collected by RECAPP when full.
• Recycling Station Large commercial recycling station unit priced at AED 1,800, designed for high-volume commercial and industrial recycling needs.
• Rainbow Recycling Program for Tea-Shops B2B subscription at AED 10/month for tea-shops selling Rainbow products, including 1 Recapp recycling bin, 7 bags, scheduled collection service, and vouchers/discounts on Rainbow products as customer incentives.

Quantifiable outcome

• 14,000+ collections completed from schools and homes (EGA partnership)
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Agthia GroupcoreStrategic or Co-development PartnerCorporate partnership supporting shared mission of environmental sustainability in UAE. Agthia CEO Alan Smith endorsed RECAPP as driving sustainability and reducing plastic waste in landfills.
• MOCCAE (Ministry of Climate Change and Environment)coreStrategic or Co-development PartnerGovernment partnership supporting RECAPP initiative to cultivate responsible consumption patterns. H.E. Eng Saif Al Shara expressed pride in supporting the solution that overcomes barriers to recycling through convenience.
• EGA (Emirates Global Aluminium)coreStrategic or Co-development PartnerCompleted more than 14,000 collections from schools and homes. Partnership focused on aluminum recycling as key to sustainability. EGA provides content for RECAPP blog on aluminum recycling benefits.
• Al Ain WatercoreStrategic or Co-development PartnerReward partner offering 1 AED for every 2 kg of recyclables. Their bottles now contain 100% recycled PET sourced from RECAPP-collected materials. Closed-loop circular economy partnership.
• Rainbow (FrieslandCampina)coreGTM or Marketing PartnerBrand Program partnership where Rainbow tea-shops receive recycling bins and bags. Collection service activated when bags are full. Customers earn vouchers and discounts on Rainbow products based on recycling volume.
• PET Recycling Facility (UAE)coreStrategic or Co-development PartnerFood-grade PET recycling facility that processes collected plastic beverage bottles. Extracted raw materials sent to Al Ain Water for bottle production, completing circular economy loop.
• Local Paper Recycling FacilityminorStrategic or Co-development PartnerFacility for sorting and recycling paper materials collected through RECAPP subscription services.
• Glass Recycling FacilityminorStrategic or Co-development PartnerFacility for sorting and recycling glass bottles and jars collected through Go Plus subscription service.
• Veolia Middle East Recycling LLC (VMER)coreStrategic or Co-development PartnerAffiliate company performing Medical Waste Collection Services. Customers must sign separate Medical Waste Collection Services Agreement with VMER for healthcare facility waste management.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Cleanaway: Australia's largest waste management, recycling, and industrial services company; comparable on multi-stream recycling collection with enterprise/industrial contracts in a regional market outside RECAPP's UAE base.
• Dulsco: Dubai-based waste management and integrated environmental services company operating across the UAE; a direct regional incumbent with established B2B recycling and resource recovery operations competing for similar enterprise customers.
• Bee'ah: Sharjah-based integrated waste management and recycling company operating across the UAE; the principal regional competitor to RECAPP with broader municipal contracts and material recovery facilities.

Broad incumbents

• Waste Management Inc. Largest US-based provider of comprehensive waste and recycling services; illustrates the scale ceiling for subscription/collection-based digital recycling businesses and benchmarks large-scale B2B recycling capabilities.
• Republic Services: Major US recycling and solid waste company with a strong focus on recycling streams and commercial/enterprise contracts; comparable on the B2B recycling subscription and reporting aspects of RECAPP Business.
• Veolia: RECAPP's parent company and the global leader in ecological transformation; provides shared infrastructure (sorting facilities, medical waste handling via VMER) and operating expertise underlying RECAPP's UAE service.
• Suez: Global environmental services and water/waste management incumbent with recycling and circular-economy programs across Europe and emerging markets — directly comparable to Veolia (RECAPP's parent) and provides competitive context in the UAE region.

Direct peers

• Ridwell: Subscription-based door-to-door recycling pickup service in the US with mobile scheduling, recycling multiple streams (textiles, batteries, light bulbs, etc.) and reward-style incentives — closely mirrors RECAPP's household PLG model.
• TerraCycle: Specialty recycling and reuse platform partnering with consumer brands (e.g., Loop, brand take-back programs) to collect hard-to-recycle waste — highly comparable to RECAPP's Brand Program offerings with Nestlé, Rainbow, and Al Ain Water.

Emerging players

• Tomra: Provider of reverse vending, sensor-based sorting, and collection technology for beverage containers and circular economy — adjacent infrastructure player whose deposit-return technology could complement or compete with RECAPP's collection model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Gorecapp
• LinkedInlinkedin.com/company/gorecapp
• Instagraminstagram.com/gorecapp/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RECAPP