24CashToday

What 24CashToday does

24CashToday Ltd. operates the online loan matching platform 24CashFast, which connects consumer borrowers with a network of 100+ vetted direct lenders across all 50 U.S. states. The platform offers a single instant application form that matches applicants to lenders offering seven loan categories: Payday Loans ($100-$1,000, 2-4 weeks, 200%-700% APR), Personal Loans ($1,000-$5,000, 3-36 months, 6%-36% APR), Installment Loans ($500-$5,000, 6-24 months, 10%-35% APR), Bad Credit Loans ($100-$3,000, 3-24 months, 18%-50% APR), Same Day Loans, Emergency Loans, and Guaranteed Approval Loans.

The underlying technology is a self-serve web application with 256-bit SSL encryption, soft-credit-only initial inquiry, and instant algorithmic matching against the lender network. The application reportedly completes in approximately 5 minutes and is available 24/7, with same-day funding available for approvals before 10 a.m. CT. The platform does not underwrite or fund loans itself; lenders evaluate and originate independently.

Revenue is generated exclusively through affiliate referral and matching fees paid by lenders in the network; the matching service is free to borrowers. Lenders may charge origination fees (0-8%), late fees ($15-$30), and NSF fees ($20-$35), all disclosed before acceptance. The company targets a horizontal consumer segment spanning emergency, short-term, debt consolidation, and credit-building use cases, with SEO and social channels as the primary acquisition motion. The firm is privately held with 11-50 employees, headquartered in Dallas, TX, and shows no disclosed funding, M&A, or institutional ownership.

Name

24CashToday

Legal name

24CashToday Ltd.

Website

https://24cashtoday.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

24CashToday operates 24CashFast, an online loan matching platform that connects borrowers with 100+ direct lenders across all 50 U.S. states. The free borrower service generates revenue via lender referral fees across payday, personal, installment, and bad credit loan products.

Ownership category

akta.pro rank

Product category

Consumer Lending (Loan Matching)

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro primary industry

Small-Dollar Short-Term Installment Loans (Non-payday) (FSAKAMAI)

akta.pro secondary industry

Single-Payment Payday Loans (FSAKAMAA)

Keywords

• Online loan matching
• Consumer lending platform
• Payday loan referral
• Bad credit loans
• Emergency cash advances

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Lender Referral/Matching Fees: 24CashFast provides free matching service for borrowers. Revenue is generated by charging fees to the direct lenders in their network for delivering qualified loan applicants. The service acts as an intermediary connecting borrowers with lenders, earning referral or commission fees from lenders when loans are originated through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

24CashToday operates 24CashFast, a free online loan-matching service that connects individual borrowers with a network of 100+ direct lenders across all 50 U.S. states. Borrowers submit a single application and receive offers from multiple lenders spanning payday, personal, installment, bad-credit, same-day, and emergency loan categories. The platform is free to consumers; revenue is generated via lender referral and matching fees.

Product overview

24CashFast is a loan matching platform operated by 24CashToday Ltd. that connects borrowers with a network of 100+ direct lenders across all 50 U.S. states. The platform offers a single instant loan request form that matches applicants with multiple lenders offering various loan products including Payday Loans, Personal Loans, Installment Loans, Bad Credit Loans, Same Day Loans, Emergency Loans, and Guaranteed Approval Loans. The service is free for borrowers and does not make credit decisions itself; rather, it facilitates connections between applicants and third-party lenders who evaluate and fund loans independently.

Differentiator

Problem solved

Functional benefit

Products and services

• 24CashFast Loan Matching Platform Free online loan-matching service that routes a single borrower application to a network of 100+ direct lenders across all 50 U.S. states. Designed for individual U.S. consumers (including those with bad credit) seeking short-term or personal loans.
• Payday Loans Short-term payday loan matching between borrowers and direct lenders in the 24CashFast network, available across all 50 U.S. states. For individual consumers needing short-term cash advances.
• Personal Loans Personal loan matching through the 24CashFast network of 100+ direct lenders. For individual U.S. consumers seeking personal installment or term loan offers.
• Installment Loans Installment loan matching routed through the 24CashFast lender network. For individual borrowers who prefer fixed payment schedules over lump-sum repayment.
• Bad Credit Loans Loan matching focused on borrowers with bad or limited credit, leveraging the 24CashFast network of direct lenders that serve subprime borrowers. For individual U.S. consumers turned away by prime banks.
• Same Day Loans Same-day funding loan matching via the 24CashFast lender network. For individual consumers who need funds deposited within one business day.
• Emergency Loans Emergency-cash loan matching for individual consumers facing urgent, unplanned expenses. Loan requests are routed to 100+ direct lenders through the 24CashFast platform.
• Guaranteed Approval Loans Loan matching with a guaranteed-approval positioning, matched through the 24CashFast lender network to direct lenders that approve subprime borrowers. For individual U.S. consumers seeking high-acceptance loan offers.

Quantifiable outcome

• Receive approval decision immediately after submitting loan request
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 100+ Direct Lenders NetworkcoreChannel Partner/ Reseller/ Distributor24CashFast maintains a network of 100+ direct lenders who provide actual loan products to matched borrowers. Lenders are vetted and licensed, operating in all 50 states. The platform connects borrowers with these lenders through a single application, and lenders pay referral or commission fees to 24CashFast for qualified loan applications delivered through the platform.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/24CashToday
• LinkedInlinkedin.com/company/24cashtoday
• Xx.com/24CashToday1

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24CashToday