Boyut Store

What Boyut Store does

Boyut Store is the direct-to-consumer retail brand of Istanbul-based Boyut Yayın Grubu (Boyut Publishing Group), operating as an online and physical retailer of books, e-books, magazines, collectibles, DVDs, music, foreign-language titles, and toys. Founded in 1985 and headquartered in Esenler, Istanbul, the company employs 251-500 people and serves a domestic Turkish customer base through boyutstore.com and physical stores (Magazalarımız), with payment options spanning credit card (including installments), bank transfer (Havale), and 128-bit SSL-secured checkout.

The catalog is organized into eight core product lines — books (25+ categories spanning literature, history, art, science, travel), children's books (segmented by age 0-13+ plus the Annelik Akademisi sub-brand), Sahaf second-hand and rare books, Koleksiyon collector's editions, themed multi-volume Sets, magazines, DVDs/music, and foreign-language materials. Featured sub-brands highlight Turkish and Islamic heritage content, including the Fuat Sezgin İslam Bilimi Koleksiyonu, the Piri Reis Haritaları Koleksiyonu, and the Tarihte Haritalar Serisi historical map series. Pricing is denominated in Turkish Lira across tiers from under 250 TL to over 15,000 TL, with unit-based pay-as-you-go billing on physical and digital book sales and recurring revenue on magazine subscriptions.

The business model is direct-to-consumer e-commerce supplemented by physical retail, with marketing executed through social media (Facebook, Twitter, Instagram), an email newsletter (E-Bülten), and SEO-optimized category pages. The company holds KVKK (Turkish Personal Data Protection Law) compliance and SSL certification, operates customer-service pages covering order tracking, FAQs, and returns, and serves four primary customer segments: general book readers, parents/families, collectors and antiquarians, and the academic/research community. No external funding, M&A activity, leadership changes, or AI/ML capabilities are disclosed.

Name

Boyut Store

Legal name

Boyut Store

Website

https://boyutstore.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

Boyut Store is the direct-to-consumer online and physical retail brand of Istanbul-based Boyut Yayın Grubu, selling books, e-books, collectibles, magazines, DVDs, music, and toys to Turkish consumers across general, family, academic, and collector segments.

Ownership category

akta.pro rank

Product category

Online Book Retail

NAICS

Office Supplies, Stationery, and Gift Retailers (4594), Used Merchandise Retailers (4595)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Kids & Baby-Focused Catalog Department Store Retailers (CRAGAIAF)

akta.pro secondary industry

Children’s Books & Educational Readers Retail (CRALAAAD)

Keywords

• Online bookstore
• Book publishing retail
• Cultural products e-commerce
• Children's educational books
• Collectible books and maps

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Book and Publication Sales: One-time purchase sales of physical books, e-books, and publications across multiple categories including literature, history, art, children's books, and academic texts
2. Collectible and Second-hand Books (Sahaf): Sales of rare, collectible, and second-hand books through the Sahaf section
3. DVD/Music and Multimedia Products: Sales of documentaries, educational DVDs, and music CDs
4. Toy Sales: Sales of toys through the dedicated toys category
5. Magazine and Periodical Subscriptions: Sales of magazines and periodicals across various topics

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Boyut Store is the online and physical retail arm of Boyut Yayın Grubu (Boyut Publishing Group), selling books, e-books, magazines, DVDs, music, toys, and collectible cultural products directly to consumers in Turkey. The catalog spans 25+ categories including literature, history, Islamic science, children's books, foreign-language learning materials, and a dedicated Sahaf (second-hand/rare books) section featuring historical documents, maps, and postcards. The platform specializes in Turkish and Ottoman cultural heritage publications, including scholarly works by Prof. Dr. Fuat Sezgin and historical cartography collections.

Product overview

Boyut Store is an online bookseller and cultural products retailer operated by Boyut Yayın Grubu (Boyut Publishing Group), based in Istanbul. The platform offers a comprehensive portfolio organized into distinct product lines: (1) Core Book Categories spanning literature, history, art, architecture, science, travel, health, children's publications, and academic research; (2) Sahaf (Second-hand Books) featuring pre-owned books, documents, maps, photographs, and postcards; (3) Koleksiyon (Collector's Editions) with premium publications on Islamic civilization, historical cartography, and atlases; (4) Setler (Themed Sets) bundling related titles on subjects like astrology, music, and culinary arts; (5) Periodicals including magazines on lifestyle, fashion, and culture; (6) DVDs and music; (7) Foreign language materials; and (8) Toys. The store specializes in Turkish and Islamic heritage content, featuring works by prominent scholars like Prof. Dr. Fuat Sezgin, historical maps by Piri Reis, and publications documenting Ottoman and Turkish history and culture.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitaplar (Books) Physical and e-books covering diverse subjects including memoirs, literature, history, architecture, science, art, travel, health, and personal development, with a major focus on Turkish and Islamic civilization, Ottoman history, and cultural heritage publications.
• Çocuk Kitapları (Children's Books) Age-specific children's publications including picture books, educational materials, and parenting guides for ages 0-2, 3-5, 6-8, 9-12, and 13+, including the Annelik Akademisi (Motherhood Academy) sub-brand.
• Sahaf (Second-hand Books) Pre-owned books, documents, magazines, photographs, maps, postcards, and artwork across various subjects including literature, history, and Turkish culture.
• Koleksiyon Kitapları (Collection Books) Collector's edition publications featuring research, archaeology, geography, Islamic science, architecture, art, and history topics, including historical maps and atlas collections.
• Setler (Book Sets) Themed multi-volume book sets including astrology, documentaries, children's collections, maritime, education, travel, architecture, music, art, sports, history, and cuisine collections.
• Dergiler (Magazines) Magazine subscriptions and single issues covering decoration, literature, economy, fashion, and lifestyle/culture topics.
• DVD ve Müzik Documentary DVDs, CD-book combinations, educational materials, music, and sports video content.
• Yabancı Dil Kitapları (Foreign Language Books) Books and sets in foreign languages for language learning and international content.
• Oyuncaklar (Toys) Children's toys complementing the children's book section of the store.
• Fuat Sezgin İslam Bilimi Koleksiyonu Scholarly works by Prof. Dr. Fuat Sezgin on Islamic civilization, astronomy, geography, navigation, architecture, medicine, and the contributions of Muslim scholars to science.
• Piri Reis Haritaları Koleksiyonu Historical maps and cartography works including the 1513 Piri Reis World Map and Kitab-ı Bahriye (Book of Navigation).
• Tarihte Haritalar Serisi Historical map collections documenting Istanbul, Turkey, Izmir, and other regions through centuries, including the Tabula Peutingeriana.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Boyut Yayın GrubucoreOthersBoyut Store is a brand of Boyut Yayın Grubu (Boyut Publishing Group). The e-commerce platform operates as the online storefront for the publishing group, selling its own publications along with third-party books and cultural products.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Trendyol: Turkey's largest e-commerce platform with a sizeable books and media sub-category - competing as a generalist marketplace for the same consumer basket that includes books.
• Hepsiburada: Turkey's leading general e-commerce marketplace with deep book and media catalog - competing in the same online retail channel as Boyut Store but with much broader category breadth.
• Amazon Turkey: Global e-commerce giant operating Amazon.com.tr with extensive book catalog, e-book store, and Kindle ecosystem - large incumbent in the same DTC online book retail space.

Direct peers

• Kitapyurdu: Turkey's largest online bookstore, operating an e-commerce platform selling new books, e-books, and magazines across categories directly to consumers - the most direct online competitor to Boyut Store.
• BKM Kitap: Turkish bookstore chain and online retailer carrying books, magazines, and cultural products with physical stores - similar multi-channel bookselling model.
• D&R: Major Turkish bookstore chain with nationwide physical stores and a large e-commerce platform, selling books, music, movies, and stationery across multiple categories - mirrors Boyut Store's omnichannel model.
• idefix: Large Turkish online bookstore (owned by Iş Bank) selling books, e-books, and multimedia directly to consumers - directly comparable online DTC book retailer in Turkey.
• Remzi Kitabevi: Long-established Turkish bookstore chain with both physical stores and e-commerce offering books across general and specialty categories - comparable multi-channel bookseller.

Emerging players

• Yapı Kredi Yayınları: Major Turkish publisher (YKY) with a curated book catalog and online shop, strong in literature, history, and culture - overlapping content focus with Boyut's publishing heritage.
• Pandul Kırtasiye / Kitapevleri: Turkish stationery and book retailer operating physical stores with growing online presence - comparable niche retail model focused on books and educational supplies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/boyutstore
• Facebookfacebook.com/boyutstore
• Instagraminstagram.com/boyutyayingrubu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boyut Store