What Kids Against Hunger does

Kids Against Hunger, operating under the legal entity Freedom Foods, Inc., is a 501(c)(3) non-profit humanitarian organization founded by Richard Proudfit following his 1974 volunteer experience in hurricane-relief efforts in Honduras. The organization produces a portfolio of three shelf-stable, nutritionally fortified food products—the Rice & Veggies MealPack, Fiesta Rice Dinner, and Apple Cinnamon Oatmeal—each formulated with a proprietary vitamin and mineral powder containing 21 essential vitamins and minerals plus 9 amino acids. Each bag serves six people, requires only boiling water or microwaving, and ships in three-ply moisture-proof, odor-proof packaging with a minimum three-year shelf life; the formulation is described as supplying 'optimum nutrition for a malnourished individual.'

Distribution and production are organized through a decentralized, volunteer-driven model. The central organization coordinates 45+ independent satellite 501(c)(3) locations across the US and Canada, each capable of running packaging events; mobile teams travel to schools, corporations, churches, and community centers, with throughput of approximately 10,000 meals per hour from a 50-person crew. Finished meals are delivered internationally through NGO feeding partners in 70 countries and domestically through US school nutrition programs, supported by a strategic partnership with Conagra Brands (Fiesta Rice co-development) and long-standing civic partnerships with Kiwanis International, Rotary International, and a broad base of faith-based groups.

Kids Against Hunger is funded almost entirely through individual and corporate donations plus event-hosting contributions rather than product sales, with a stated efficiency claim of one dollar donated feeding one family. It is governed by a Board of Directors (President Dr. Chris Leader, Secretary Paula Mills, Treasurer Roger Doehling, member Heather Griesser-Lapierre), with satellite operations anchored at P.O. Box 361, Los Lunas, New Mexico, and primary contact infrastructure in Omaha, Nebraska. No venture capital, private equity, or public-market funding is evident.

Name

Kids Against Hunger

Legal name

Freedom Foods, Inc.

Website

https://kidsagainsthunger.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

Kids Against Hunger (Freedom Foods, Inc.) is a 501(c)(3) humanitarian organization that produces vitamin-fortified, shelf-stable soy-rice meals packaged by volunteers at 45+ US/Canada satellites and distributed through NGO partners in 70 countries and US school nutrition programs.

Ownership category

akta.pro rank

Product category

Humanitarian Food Aid

NAICS

Community Food Services (624210)

SIC

Services-Social Services (8300), Food And Kindred Products (2000)

akta.pro primary industry

Nutrition & Food Security (Global Health) NGOs (HLAJAKAH)

akta.pro secondary industries

Food & Nutrition Assistance Programs (BPAIAKAF), School Feeding & Child Nutrition Programs (BPADAJAD)

Keywords

• Humanitarian food aid
• Volunteer meal packaging
• Nutritional meal relief
• Hunger relief programs
• Charitable food distribution

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Individual Donations: Individual donors contribute money through online portal or mail to support food packaging and distribution. Every dollar donated feeds an average family one malnutrition-fighting meal.
2. Corporate and Organizational Donations: Corporations, churches, civic groups, and schools donate to host packaging events or support satellite operations. Organizations partner with Kids Against Hunger to engage employees and members in volunteer activities.
3. Event Hosting Revenue: Organizations host packaging events with Kids Against Hunger's mobile team. Event hosting may involve fees or fundraising requirements to cover logistics, volunteers, and food costs.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Kids Against Hunger is a 501(c)(3) non-profit humanitarian organization that develops, packages, and distributes nutritionally fortified dehydrated meal products (MealPacks) to hungry children and families in approximately 70 countries. The meals are assembled by volunteers at satellite packaging locations and corporate, school, church, and civic group events, then shipped to vetted NGO feeding partners for distribution to beneficiaries.

Product overview

Kids Against Hunger is a non-profit humanitarian organization offering a portfolio of three distinct nutritionally-complete food products: the Rice & Veggies MealPack, Fiesta Rice Dinner, and Apple Cinnamon Oatmeal. These products are formulated by food scientists to provide malnutrition-fighting nutrition with proprietary vitamin and mineral fortification. All products are gluten-free, vegan, shelf-stable for at least three years, and require only boiling water to prepare. The products are packaged by volunteers at satellite locations across the USA and Canada and distributed through partnerships with NGOs in 70 countries.

Differentiator

Problem solved

Functional benefit

Brands

• MealPack: A highly nutritious, vitamin-fortified soy-rice casserole available in varieties including Rice & Veggies MealPack, Fiesta Rice Dinner, and Apple Cinnamon Oatmeal.
• Fiesta Rice

Products and services

• Rice & Veggies MealPack

Quantifiable outcome

• Every dollar donated feeds an average family one malnutrition-fighting meal
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Conagra BrandscoreStrategic or Co-development PartnerCollaborative partnership with Conagra Brands and its employees was essential in creating the Fiesta Rice formula. Conagra's food scientists and manufacturing expertise helped develop a winning formula that passes Federal School Lunch requirements for domestic aid distribution.
• KiwaniscoreGTM or Marketing PartnerLong-standing partnership with Kiwanis International service organization. Kiwanis groups participate in volunteer food packaging events and support the mission to eradicate world hunger through community engagement.
• RotarycoreGTM or Marketing PartnerLong-standing partnership with Rotary International service organization. Rotary clubs engage in volunteer food packaging and support international distribution efforts to combat hunger.
• Faith-Based GroupsminorGTM or Marketing PartnerPartnerships with various faith-based groups of widely varying denominations who participate in food packaging events and support the organization's mission.
• NGO Partners in 70 CountriescoreChannel Partner/ Reseller/ DistributorKids Against Hunger relies on the expertise of trustworthy feeding partners - Non-Governmental Organizations with long-standing relationships who distribute food safely to destinations. Some partners also promote sustainability by setting up schools and teaching local people sustainable farming techniques.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Feeding America: Feeding America is the largest US hunger-relief organization, operating a nationwide network of food banks that distributes meals domestically. It serves the same end beneficiary (food-insecure US families, including 16.2M children) at much larger scale and through donated grocery supply rather than volunteer packaging.
• World Food Programme (UN WFP): The UN World Food Programme is the dominant global humanitarian food aid agency, distributing fortified foods to tens of millions across conflict and disaster zones. It is the implicit incumbent in the global food security space that Kids Against Hunger's 70-country NGO distribution depends on.

Direct peers

• Rise Against Hunger: Rise Against Hunger operates the closest comparable model: volunteer-led food packaging events that produce fortified meals distributed globally to combat hunger. Their meal formulation and "stop hunger now"-style packaging events are functionally identical to Kids Against Hunger's satellite and event-driven GTM.
• Food For The Poor: Food For The Poor is a humanitarian aid nonprofit distributing food and essentials to impoverished families across Latin America and the Caribbean. It overlaps heavily with Kids Against Hunger in the NGO-channel distribution to food-insecure populations in Central America and the Caribbean.
• No Kid Hungry (Share Our Strength): No Kid Hungry is a direct peer in the child hunger mission, with a comparable focus on US child food insecurity including school meal programs. It complements Kids Against Hunger's domestic school lunch strategy (Fiesta Rice) and competes for similar individual and corporate donor dollars.

Others

• Catholic Charities USA: Catholic Charities operates a national network providing food, housing, and social services including faith-based food pantries and meal programs. It is an enabling/ecosystem partner that overlaps with Kids Against Hunger's faith-based distribution channel and humanitarian reach.

Emerging players

• Meals on Wheels America: Meals on Wheels addresses US hunger through a distributed, volunteer-driven meal delivery model targeting food-insecure seniors and adults. It shares the volunteer mobilization and community-organization operating DNA with Kids Against Hunger, although focused on the elderly rather than children.
• Numana: Numana operates a volunteer food-packaging model similar to Kids Against Hunger, producing dehydrated meals for global humanitarian distribution. It is a smaller, more recent entrant in the same satellite/event packaging niche competing for volunteer groups and donor funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kah_hq
• Facebookfacebook.com/kidsagainsthunger
• LinkedInlinkedin.com/company/kids-against-hunger

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids Against Hunger