What ArtTactic does

ArtTactic is an independent art market research and analytics firm headquartered in London, founded in 2001 by Anders Petterson. The company produces over 50 art market reports annually covering auction analysis, artist-specific market studies, regional and genre segments, and confidence indicators, and operates the ArtForecaster crowd-sourced forecasting platform, which has hosted weekly auction prediction competitions since 2014 with participants from 93 countries. Its core technology combines expert surveys (anchored by the Art Market Confidence Indicator, now in its 43rd edition since 2005), auction transaction analysis, and crowd-sourced data collection, and the firm explicitly positions itself as the only major data provider without its own sales platform to eliminate buyer-side conflicts of interest.

The firm monetizes primarily through a tiered subscription model: Analyst Pro annual membership at £1,195, individual report sales ranging from £125 to £295, bespoke corporate and institutional memberships, and an education catalogue of 21+ hours of video courses delivered via Teachable. Distribution combines self-serve digital sales through arttactic.com with direct enterprise sales and partner distribution via co-branded reports with Bank of America, Sotheby's, Deloitte, Mishcon de Reya, TEFAF, Hiscox, and others. Customer segments span art industry professionals (auction houses, advisors, dealers, appraisers), individual collectors, wealth management and financial institutions integrating art into client services, museums and non-profits, and students.

ArtTactic's strategic positioning is anchored by long-tenured brand partnerships (Deloitte Art & Finance since 2011, Hiscox Online Art Market Report since 2014, recurring Sotheby's Insight series) and recurring editorial authority across art fair coverage and emerging themes (women artists, NFTs, AI in the art market). The product surface has expanded from pure research reports into adjacent content formats including a weekly podcast, expert editorial platform, and a gamified forecasting community, creating multiple recurring touchpoints with the global art market ecosystem.

Name

ArtTactic

Legal name

ArtTactic

Website

https://arttactic.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

ArtTactic is a London-based independent art market research firm producing 50+ annual reports, auction analysis, and the ArtForecaster crowd-sourced forecasting platform for auction houses, collectors, wealth managers, and global corporations since 2001.

Ownership category

akta.pro rank

Product category

Art Market Research & Intelligence

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising (7310)

akta.pro primary industry

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

akta.pro secondary industry

Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA)

Keywords

• Art market intelligence
• Auction analysis
• Artist market research
• Art market confidence
• Wealth management research

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Annual Membership Subscription: Analyst Pro membership providing access to all reports, podcasts, courses, and editorial content. Billed annually at £1195 or monthly options available.
2. Individual Report Sales: Purchase of individual reports ranging from £125 to £295 depending on report type and depth. One-time purchase model for specific reports.
3. Online Courses: Educational mini-courses covering Art Market Analysis, Art & Finance, NFTs and Art & Tech developments. Access to over 21 hours of online lectures and video presentations. Courses available through external platform integration with player points redemption system.
4. Bespoke Memberships: Tailored membership packages for corporations and educational institutions. Custom pricing and access levels for group needs.
5. Partner/Co-branded Reports: Reports produced in partnership with major brands like Bank of America, Sotheby's, Deloitte, Mishcon de Reya. Some offered as free reports to drive engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ArtTactic is an independent art market research and analytics firm that produces subscription-based market intelligence on the global art trade. Its core offering is 50+ annual research reports covering auction performance (RawFacts auction reviews, day/evening/resale analysis, snapshot overviews), artist market analysis, regional/genre-specific trends, and the proprietary Art Market Confidence Indicator, complemented by a weekly podcast, an editorial platform, an online course portfolio, and the ArtForecaster community forecasting platform.

Product overview

ArtTactic is an art market research and analysis firm offering a suite of intelligence products centered on its flagship Reports platform. The core product delivers 50+ annual art market reports covering auction analysis, market confidence indicators, artist rankings, and bespoke sector research. The product portfolio is complemented by the ArtTactic Podcast (weekly industry interviews), ArtForecaster (gamified forecasting competition platform), Editorial platform (expert contributor insights), and an Education hub offering structured online courses via Teachable. Membership plans provide tiered access to reports while individual courses offer specialized training in art market analysis, artist valuation, and art & finance topics.

Differentiator

Problem solved

Functional benefit

Brands

• ArtForecaster: Online platform for weekly forecasting competitions based on artworks coming up in international auctions, attracting players from 93 countries as a talent scouting and educational tool.

Products and services

• ArtTactic Reports ArtTactic's flagship analytical product offering 50+ in-depth annual reports on the global art market, covering auction analysis (RawFacts, Day Sales Analysis, Auction Analysis, Resale Analysis, Snapshot Overviews), artist-specific reports, region/genre research, the Art Market Confidence Indicator, and bespoke sector research. Distributed to art market professionals, corporations, and collectors.
• Art Market Confidence Indicator Proprietary quarterly sentiment survey tracking art market confidence among collectors, auction houses, advisors, and art professionals. Available as a series of periodic reports within the ArtTactic Reports portfolio.
• ArtTactic Podcast Weekly podcast featuring host Adam Green conducting interviews with art market professionals, collectors, gallery owners, and industry experts to discuss current art market trends, auction results, and market analysis. Available through standard podcast distribution channels.
• ArtForecaster Platform Online gamified platform running weekly forecasting competitions based on artworks coming up in international auctions. Attracts art professionals, advisors, appraisers, dealers, and collectors globally (players from 93 countries) and serves both as an educational tool and as a talent scouting and crowd-sourced data network for ArtTactic's research projects.
• Art Market Data & Analytical Tools Course (Level I) Entry-level course exploring data sources and analytical tools in the art market. Provides 2h 30m of video content with a certificate of completion. Designed for art market professionals, students, and analysts seeking foundational skills in art market analytics.
• Artist Market Analysis Course (Level II) Intermediate course teaching participants to design and build bottom-up artist market analysis using key data sources, report structure, data collection, and analytical tools. Includes a 30-minute online Excel workshop with raw data and tools.
• Market & Fair Value Analysis Course (Level III) Advanced course on establishing market value and fair value of individual art objects, building on Level I and II. Offers 1h 10m of video content with CPD accreditation. Targeted at advisors, appraisers, and analysts.
• Old Masters: Tools and Analysis Course Specialized course on the Old Masters market covering market characteristics, value drivers, challenges, and opportunities. Includes complimentary access to ArtTactic Old Masters Market reports and is CPD accredited.
• Art & Finance Course Course on the intersection of art and finance covering art investment, art funds, fractional ownership, and art-secured lending. CPD accredited and targeted at wealth managers, advisors, and finance professionals.
• What Drives Market Performance Course Course led by Michael Moses (co-founder of Mei Moses Art Index) and Anders Petterson exploring the art market through data and financial analysis. Covers pricing, demand, artwork characteristics, and art as an asset class across 3 hours of content.
• ArtTactic Editorial Platform Expert editorial platform featuring industry insights from invited contributors, complementing ArtTactic's data-driven research with diverse perspectives on art market topics.
• Analyst Pro Membership Tiered subscription membership providing access to all ArtTactic research and educational content. Analyst Pro annual subscription is priced at £1,195 per year with a monthly billing option, including all reports, podcasts, and courses. Bespoke memberships available for corporations and educational institutions with custom pricing; discounts for museum and non-profit professionals and students.

Quantifiable outcome

• 51% of wealth managers now offer art-related services, up from 25% in 2011
• +8 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Bank of AmericaflagshipStrategic or Co-development Partner · 1 March 2026Produced first-ever US Art Market Report focused solely on American art market structure, behavior, and performance. Report draws on proprietary spend data, auction analytics, and economic insights from Chief Investment Office for Merrill and Bank of America Private Bank.
• Mishcon de ReyacoreStrategic or Co-development Partner · 1 March 2026Second edition of China Art Market Report analyzing Hong Kong and Chinese Mainland art auction landscape. Draws on more than 31,500 lots offered between 2016-2025 covering 4,300+ artists.
• Sotheby'sflagshipStrategic or Co-development Partner · 1 February 2026Fifth edition of Sotheby's Insight Report series tracking the art market beyond $1 million. Analyzes 914 artworks breaking the $1 million barrier totaling $4.3 billion (76% of overall value).
• DeloitteflagshipStrategic or Co-development PartnerBiennial Art & Finance Report tracking integration of art into wealth management since 2011. Now in its 8th edition with 51% of wealth managers offering art-related services.
• TEFAFcoreStrategic or Co-development PartnerTEFAF Art Market Report - Art Patronage in the 21st Century, a forward-looking report on philanthropic giving to the visual arts focusing on next generational issues.
• Affordable Art FaircoreStrategic or Co-development PartnerComprehensive study dedicated exclusively to the sub $50,000 art market, revealing this tier accounts for majority of global art transactions and primary engine of new collector growth.
• HiscoxcoreStrategic or Co-development PartnerOnline Art Market Report partnership (2014-2023) investigating inception of transacting art online. Evolved into new research initiative exploring relationship between AI and art market, including Hiscox Art and AI Report 2024.
• First ThursdayminorStrategic or Co-development PartnerAI in Galleries Report - data-backed look at how galleries around the world are engaging with artificial intelligence, including adoption rates and implementation practices.
• Arts Council EnglandminorStrategic or Co-development PartnerSupporting the Art Ecosystem report focused on contemporary collecting and regional museums and galleries, examining challenges facing publicly funded cultural organisations.
• Cultural CommsminorStrategic or Co-development PartnerLuxury Insight Report partnership - Art, AI and the Future of Creativity exploring tensions and opportunities at intersection of artificial intelligence, art, and luxury markets.
• Art DubaiminorStrategic or Co-development PartnerSouth Asia: Art and Philanthropy Report partnership exploring funding ecosystem for visual arts sector in South Asian region.
• Art BaselminorOthersRegular podcast coverage and editorial analysis of Art Basel fairs including Art Basel Switzerland, Art Basel Miami, and Art Basel Paris.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Artnet: Artnet is the largest global art market data platform, offering auction results databases, art indices, price databases, and gallery networks. Directly comparable to ArtTactic's auction analysis reports, RawFacts, and market intelligence offerings, serving the same collector, advisor, and auction-house customer base.
• MutualArt: MutualArt provides auction results, artist price databases, and art market intelligence to collectors, advisors, and appraisers. Comparable to ArtTactic in targeting art professionals with subscription-based access to artist market data and auction analysis, though focused more on individual artist pages than proprietary surveys.
• Artprice by Artmarket.com: Artprice is a global art price database and art market indices provider covering more than 800,000 artists. Directly competes with ArtTactic's artist-level market analysis and auction intelligence, with overlapping subscription products and pricing on a per-report or membership basis.

Broad incumbents

• Sotheby's (Insights & Research): Auction house that publishes its own market reports and is also ArtTactic's flagship co-branding partner (Sotheby's Insight Report, 5th edition). Comparable as a producer of art market intelligence for collectors, though Sotheby's primary business is transactions and ArtTactic's independence is a key differentiation.
• Christie's: Major global auction house producing its own market analyses and auction results reports. Comparable to ArtTactic in producing auction-season analysis for collectors and advisors, though as an auction house Christie's has transactional conflicts of interest that ArtTactic's independent positioning explicitly avoids.
• Artsy: Artsy is a leading online art marketplace that also publishes editorial content and market data on primary and secondary art markets. Overlaps with ArtTactic's market intelligence offering at a broader level, though Artsy's core business is transactional listings rather than subscription research.
• Blouin Artinfo: Art market news, data, and editorial platform covering auctions, artists, fairs, and market trends. Overlaps with ArtTactic's editorial platform and podcast offerings, though Blouin Artinfo is broader in editorial scope while ArtTactic specializes in data-driven research.

Others

• Deloitte (Art & Finance): Global professional services firm producing the biennial Art & Finance Report in partnership with ArtTactic. Comparable as a producer of art market intelligence for wealth managers and institutions, though Deloitte's role is as a co-publisher rather than a direct competitor.
• Hiscox (Art Market Reports): Specialty insurer producing the Online Art Market Report (2014–2023) and the Hiscox Art and AI Report 2024 in partnership with ArtTactic. Comparable as a publisher of art market intelligence targeting collectors and institutions, though Hiscox's primary business is insurance and ArtTactic is the research partner.
• TEFAF Art Market Report: Art fair and art market research publisher, including co-branded Art Market Reports with ArtTactic on patronage and ecosystem topics. Comparable as a source of authoritative art market data and reports, though TEFAF's primary mission is the fair and its membership organization rather than commercial research subscriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ArtTactic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ArtTactic