Medical Create

What Medical Create does

Medical Create is a privately held Japanese management consulting firm founded in 2000 by Mineki Toyama, a former McKinsey & Company consultant with approximately eight years of experience spanning the McKinsey Global Institute (MGI), the Seoul office, and the Japanese healthcare practice. The company is headquartered in Shinagawa, Tokyo, and is a subsidiary of Care Net (株式会社ケアネット), a Prime Market–listed healthcare company, following a majority equity sale completed in November 2023.

Medical Create delivers three integrated service lines exclusively to the Japanese healthcare sector: (1) consulting for hospitals and medical institutions covering direction-setting, financial improvement, patient acquisition, and bed restructuring; (2) training programs for medical professionals built around its proprietary problem-solving skills methodology (問題解決スキル研修) and issue-specific practical training; and (3) consulting for healthcare-related companies (pharma, devices, IT) including new business development, market research, sales strategy, and due diligence. A separately branded product, the 診療報酬最適化サービス (shirobon.net/optimize), extends the firm's offering into fee-optimization benchmarking for hospitals. Underlying the practice is a 24-year-old, problem-solving-oriented consulting methodology combined with a published thought-leadership library including multiple books (e.g.,「病院経営を科学する！」series), articles in Nikkei Healthcare, and academic conference presentations.

Revenue is generated through professional-services fees tied to project-based consulting, training engagements, and the reimbursable optimization service. The firm operates with a lean team of approximately 10 consultants — including clinicians such as a registered nurse on staff — and draws on an alumni network of approximately 50 trained professionals built over 24 years. Go-to-market is sales-led, direct B2B targeting Japanese hospitals and healthcare companies, anchored by referral networks and content marketing through the firm's blog (271+ posts), published books, and trade-press presence. As of July 2025, the firm reports having supported 128 medical institutions across 431 projects and delivered 410 training sessions to medical institutions alongside 261 corporate training sessions.

Name

Medical Create

Legal name

株式会社 MEDICAL CREATE INCORPORATED

Website

https://medical-create.co.jp

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Medical Create is a Japan-based, healthcare-exclusive management consulting firm providing hospital consulting, professional training, and healthcare-industry advisory services to Japanese medical institutions and healthcare-related companies.

Ownership category

akta.pro rank

Product category

Healthcare Management Consulting

SIC

Services-Health Services (8000)

akta.pro primary industry

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC)

Keywords

• Healthcare management consulting
• Hospital consulting services
• Medical staff training
• Reimbursement optimization
• Healthcare strategy advisory

Headquarters

HQ city

Minato

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Healthcare Consulting Services: B2B consulting engagements for hospitals and medical institutions covering direction setting, financial improvement, patient acquisition, and bed restructuring.
2. Medical Training and Education Services: Training programs for medical institutions including problem-solving skills training, issue-specific practical training, and lectures.
3. Healthcare-Related Company Services: Consulting for healthcare companies including new business development, market research, sales strategy, and due diligence.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Medical Create is a healthcare-specialized consulting firm that delivers management consulting, training, and education services to Japanese hospitals, medical institutions, and healthcare-related companies. Core offerings include hospital management consulting (direction setting, financial improvement, patient acquisition, bed restructuring), practical problem-solving skills and issue-specific training for medical professionals, and advisory services for healthcare companies on market entry, market research, sales strategy, and due diligence. The firm also operates a standalone medical reimbursement optimization service (診療報酬最適化サービス) that benchmarks hospitals against peers to identify missed reimbursement additions.

Product overview

Medical Create operates as a specialized consulting firm in the healthcare sector, offering three integrated service lines: (1) Hospital/Medical Institution Consulting for management improvement and strategic direction, (2) Education and Training Services for medical professionals covering problem-solving skills and practical issue-based programs, and (3) Healthcare Industry Consulting for related enterprises. The company also provides a medical reimbursement optimization service. The portfolio is unified under a single brand focused on healthcare consulting and education, with no platform-plus-modules architecture—the services are standalone consulting and training offerings delivered by a team of consultants and instructors.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospital and Medical Institution Consulting (病院/医療機関向けコンサルティング) B2B consulting service for Japanese hospitals and medical institutions covering strategic direction setting, financial structure improvement, patient acquisition enhancement, and bed restructuring/functional reorganization support.
• Problem-Solving Skills Training for Medical Institutions (医療機関向け問題解決スキル研修) Training program for medical professionals that builds practical problem-solving, logical thinking, and analytical capabilities tailored to medical settings, targeting managers, nurses, and administrative staff.
• Issue-Specific Practical Training for Medical Institutions (医療機関向け課題別実践研修) Customized practical training programs for medical institutions that address specific operational and clinical challenges in healthcare settings.
• Healthcare-Related Company Services (ヘルスケア関連企業向けサービス) B2B consulting service for healthcare-related companies (pharma, medical devices, healthcare IT) covering new business development, market research into medical institution needs, sales strategy formulation, and due diligence for investments/lending.
• Medical Reimbursement Optimization Service (診療報酬最適化サービス) Service supporting Japanese hospitals in optimizing medical reimbursement (診療報酬) claims by benchmarking against peer hospitals, identifying missed additions, and recommending optimal fee calculation. A free diagnosis is offered as the entry point.

Quantifiable outcome

• 128 medical institutions supported, 431 projects completed as of July 2025.
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Value Next (株式会社バリュー・ネクスト)coreStrategic or Co-development Partner · 1 January 2023Value Next is the corporate entity established following the integration of Medical Create and DALI Inc., serving as the parent/group company structure within the Care Net ecosystem.
• DALI Inc. (DALI株式会社)coreStrategic or Co-development Partner · 1 January 2021DALI Inc. underwent a business integration with Medical Create in January 2021, creating a unified group structure. Both companies operate within the Value Next (バリュー・ネクスト) framework under the Care Net umbrella.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Others

• M3 Inc. Japan-headquartered digital healthcare company operating platforms for physicians (MR-kun, MDLinx) and healthcare marketing/research. Adjacent peer within the same Care Net / Japanese healthcare ecosystem, sharing customer base (Japanese physicians and hospitals).
• Care Net Inc. Parent company of Medical Create since the November 2023 capital partnership; a Prime Market-listed Japanese healthcare information services firm. Material peer as parent, shareholder, and channel to physician networks.

Broad incumbents

• ZS Associates: Global management consulting firm specializing in healthcare and life sciences, serving pharma, medical device, and provider clients. Comparable via healthcare company advisory services — one of MC's three core service lines.
• McKinsey & Company (Japan Healthcare Practice): Global management consulting firm whose Japan healthcare practice serves hospitals and healthcare companies with strategic and operational consulting. Directly comparable due to MC founder Toyama's 8-year McKinsey tenure and the shared methodology emphasis; differentiated only by scale and breadth.
• Accenture Japan (Health & Public Service): Global consulting firm with a substantial healthcare practice in Japan covering hospital operations, digital health, and care delivery transformation. Competes with MC for large hospital IT and operational improvement projects.
• Huron Consulting Group: US-based professional services firm with a dedicated healthcare consulting practice serving hospitals, health systems, and academic medical centers. Comparable as a specialized healthcare operations and management consulting firm with services analogous to MC's hospital direction-setting and financial improvement offerings.
• Bain & Company (Japan): Global strategy consulting firm with a dedicated healthcare practice serving Japanese hospitals, pharma, and medical device clients. Comparable as a high-end healthcare management consulting competitor targeting similar buyer personas in Japan.
• IQVIA Japan: Global healthcare data, analytics, and consulting firm with a substantial Japan presence serving life sciences and provider clients. Comparable in providing strategic advisory, market research, and due diligence to healthcare companies — overlapping with MC's 'Healthcare-Related Company Services' arm.
• Deloitte Tohmatsu Consulting (Healthcare): Big 4 advisory firm operating a large healthcare consulting practice in Japan covering hospital management, healthcare policy, and digital transformation. Direct competitor for hospital transformation and management consulting engagements.
• KPMG Healthcare Japan: Big 4 firm with a dedicated Japan healthcare consulting practice serving providers, payers, and life sciences clients. Comparable through hospital operational improvement and healthcare strategy offerings targeting similar Japanese buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/medicalcreate
• Facebookfacebook.com/MC.MedicalCreate
• LinkedInlinkedin.com/company/medical-create-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Create