Kit Us Out
Kit Us Out is a UK-registered charity that collects and physically distributes sports kit to para-athletes from developing nations, UK youth in deprived communities, and grassroots sport projects across 70+ countries, funded entirely by individual donations through JustGiving.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Kit Us Out does
Kit Us Out is a UK-registered charity (Charity No. 1153384) founded in 2012 in London by Alex Mitchell following volunteering experience at the London Paralympic Games. The organization collects and physically distributes sports kit — including footballs, rugby balls, basketballs, athletics tops, sports bras, running shorts, running spikes, swimming goggles, powerlifting suits and badminton kits — to three beneficiary groups: para-athletes from developing nations competing at international events, young people in deprived UK communities, and grassroots sport projects internationally. Operating model is event-driven and partnership-led: Kit Us Out has set up on-site operations at Rio 2016 (500+ athletes supported, 60 trips into the athletes village, 2,500 items supplied), London 2017 World Para Championships (5,000 items), and Commonwealth Games, alongside ongoing grassroots distribution in Argentina (United Through Sport, 100kg+ of kit) and East London (PC Jason Hill's youth project, 800 registered participants). The charity holds no proprietary technology; its core capability is sourcing, kitting, and physically delivering equipment to beneficiaries who lack access to it.
Revenue is generated entirely from individual donations processed through the JustGiving platform, with preset donation tiers of £5 (balls), £10 (athletics tops, bras, shorts), and £15 (running spikes for Paralympic athletes), plus custom amounts. The organization is supported by patrons Baroness Tanni Grey-Thompson and Sir Philip Craven (former president of the International Paralympic Committee), and has secured in-kind logistics support from British Airways and partnerships with Team England and the UK Embassy in Rio. The operation runs on 1-10 employees with no disclosed financial figures, no funding rounds, and no parent organization, functioning as an independent non-profit serving 32,000+ cumulative items distributed across 70+ countries since founding.
Kit Us Out firmographics
Firmographics- Name
- Kit Us Out
- Legal name
- Kit Us Out
- Website
- https://kitusout.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kit Us Out is a UK-registered charity that collects and physically distributes sports kit to para-athletes from developing nations, UK youth in deprived communities, and grassroots sport projects across 70+ countries, funded entirely by individual donations through JustGiving.
- Ownership category
- akta.pro rank
Kit Us Out industry classification
Industry- Product category
- Charitable Sports Kit Distribution
- NAICS
- Sporting and Athletic Goods Manufacturing (339920)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)
- akta.pro secondary industries
- Team Sports Equipment & Apparel Distribution (CRAOAJAA), Team Sports & On-Field Performance Apparel (CRAAAEAE)
Keywords
Where Kit Us Out is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Kit Us Out business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Individual Donations: The charity operates entirely on donations from individuals who contribute money through JustGiving platform. Donors can specify their own amount or give preset amounts of £5, £10, or £15 to purchase specific items of sports kit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | £5 donation - footballs, rugby balls or basketballs |
| Other | Pay-as-you-go | £10 donation - athletics top, sports bra or athletic shorts |
| Other | Pay-as-you-go | £15 donation - running spikes for Paralympic athletes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Kit Us Out product offering
Product offeringCore offering
Kit Us Out is a UK-registered charity that collects monetary donations and converts them into sourced sports kit (running spikes, athletics tops, sports bras, shorts, footballs, rugby balls, basketballs, swimming goggles, powerlifting suits, badminton kits) which it physically delivers to para-athletes from developing nations competing at major international events and to grassroots youth and community sport projects in disadvantaged areas. The charity operates with a very small team, supported by high-profile patrons, and distributes more than 32,000 items across 60+ countries.
Product overview
Kit Us Out is a charitable organization, not a technology product company. The organization collects and distributes sports kit (including footballs, rugby balls, basketballs, athletics tops, sports bras, running shorts, running spikes, swimming goggles, powerlifting suits, and badminton kits) to para-athletes in developing nations, youth in disadvantaged communities, and grass-roots community sports projects. The organization does not offer a software product, platform, or technology service.
Differentiator
Problem solved
Functional benefit
Products and services
- Para-Athlete Kit Distribution Program A donation-funded program that sources and physically delivers sports-specific kit — including running spikes, athletics tops, sports bras, shorts, swimming goggles, powerlifting suits and badminton kits — to para-athletes (and select Olympic athletes) from developing nations so they can train and compete at major international events including the Paralympics and World Para Championships. Engagement is coordinated through national federations, coaches, and event-side delivery (e.g., a charity office inside the Rio 2016 athletes village).
- Youth Community Sport Kit Program A donation-funded program that supplies sports kit (including footballs, rugby balls, basketballs and sports apparel) to young people participating in community sport projects in deprived areas, enabling programs facing funding shortfalls to continue operating. Delivery has included over 1,000 items into East London community projects in partnership with the Mayor of London's office.
- Grassroots Sport Project Partnership Program A structured partnership program with grassroots sport organisations that delivers bulk donations of kit to enable community sport projects to continue. Documented partners include the Friday Night Football Project in the UK and United Through Sport Argentina, where 100kg+ of kit (rugby balls, footballs, sports tops, running shorts) was delivered into Buenos Aires favela programmes, with logistics support from British Airways.
Quantifiable outcome
- Over 32,000 items of kit distributed to athletes from 60+ nations
- +2 more outcomes
Companies that use Kit Us Out
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Kit Us Out technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kit Us Out partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- UK Embassy (Rio)minorUK embassy in Rio requested Kit Us Out support for a project helping young people from favelas who had recently been seriously injured get back into sport as part of their rehabilitation. This involved a shopping trip with the Deputy Ambassador to purchase sports equipment.
- Baroness Tanni Grey-ThompsoncorePatron of Kit Us Out. One of the UK's most celebrated Paralympians, lending her name and reputation to support the charity's mission.
- Sir Philip CravencoreFormer president of the International Paralympic Committee serving as Patron of Kit Us Out, providing credibility and connections within the Paralympic movement.
- United Through SportcoreArgentina-based community sports organization that delivers structured sports projects to disadvantaged communities in Buenos Aires. Kit Us Out supported three community projects with over 100kgs of kit including rugby balls, footballs, sport tops and running shorts.
- British AirwaysminorProvided luggage space to transport over 100kgs of kit to Argentina for the United Through Sport project at no cost to the charity.
- Team EnglandminorAthletes representing England at the Commonwealth Games visited Kit Us Out-supported youth projects in East London to engage with young participants.
Scale indicators13 records
Recent moves6 records
Expansion highlights4 records
Kit Us Out competitors and assessment
Company assessmentDirect peers
- Right To Play: International charity that uses sport to protect, educate, and empower children in disadvantaged communities. Comparable in combining sport-equipment provision with community development outcomes, though operating at much larger scale.
- Challenged Athletes Foundation: US-based non-profit that provides grants and sports equipment (including funding for running blades, racing chairs, and adaptive gear) to athletes with physical challenges. Most directly comparable peer given shared mission of supplying kit to para-athletes.
- United Through Sport: International NGO delivering structured sports programmes to disadvantaged youth (e.g., in Buenos Aires favelas). Directly comparable as an existing Kit Us Out partner running the kinds of grassroots projects that Kit Us Out supplies with kit.
- Laureus Sport for Good Foundation: Foundation that supports sport-for-development programmes serving disadvantaged children and communities globally, including adaptive sport initiatives. Similar model of mobilising corporate partnerships and athlete ambassadors for grassroots sport outcomes.
- Move United (Disabled Sports USA): US national community-based organisation advancing adaptive sport opportunities, including equipment funding programmes for athletes with disabilities. Closely comparable mission in the adaptive/para-sport equipment access space.
Broad incumbents
- Sport Relief: Comic Relief's biennial UK fundraising campaign using sport to raise money for disadvantaged people domestically and internationally. Comparable in sport-themed charitable giving and event-driven fundraising cadence.
- British Paralympic Association: National Paralympic Committee for Great Britain. Comparable as the umbrella body for Paralympic athletes in Kit Us Out's home market, though a governing/funding body rather than a kit-provision charity.
- UNICEF Sport for Development: UN agency initiative using sport to advance child welfare and development goals in disadvantaged communities. Comparable thematic remit but vastly larger scale and budget.
- International Paralympic Committee (IPC): Global governing body of the Paralympic Movement. Sir Philip Craven, a Kit Us Out patron, is its former president. Adjacent rather than directly competitive, but defines the institutional ecosystem within which Kit Us Out operates.
Others
- British Airways Community Programmes: Existing in-kind logistics partner to Kit Us Out. Included as a representative of the corporate community-investment programmes that act as enabling partners to small charities in this space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Kit Us Out social profiles
Digital presenceKit Us Out compliance and trust
Trust signalCompliance2 records
Kit Us Out financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kit Us Out leadership team
Management profileNumber of profiles
Profiles1 record
Kit Us Out funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kit Us Out M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kit Us Out
What does Kit Us Out do?
Kit Us Out is a UK-registered charity that collects monetary donations and converts them into sourced sports kit (running spikes, athletics tops, sports bras, shorts, footballs, rugby balls, basketballs, swimming goggles, powerlifting suits, badminton kits) which it physically delivers to para-athletes from developing nations competing at major international events and to grassroots youth and community sport projects in disadvantaged areas. The charity operates with a very small team, supported by high-profile patrons, and distributes more than 32,000 items across 60+ countries.
Is Kit Us Out a public or private company?
Kit Us Out is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kit Us Out founded?
Kit Us Out was founded in 2012. It employs 1 to 10 people.
Where is Kit Us Out based?
Kit Us Out is headquartered in London, United Kingdom, in the Europe region.
How does Kit Us Out make money?
One revenue line is on record: individual Donations.
Who are Kit Us Out's main competitors?
Direct peers on record are Right To Play, Challenged Athletes Foundation, United Through Sport, Laureus Sport for Good Foundation and Move United (Disabled Sports USA). Broad incumbents are Sport Relief, British Paralympic Association, UNICEF Sport for Development and International Paralympic Committee (IPC). British Airways Community Programmes is listed as an others.
Does Kit Us Out have an API?
No public API is recorded for Kit Us Out.
What industry is Kit Us Out in?
Kit Us Out's product category is Charitable Sports Kit Distribution. Its primary akta.pro industry code is MPAKACAH, Disability & Adaptive Sports Organizations (Paralympic, Special Olympics), with a secondary code of CRAOAJAA, Team Sports Equipment & Apparel Distribution. Its NAICS code is 339920 and its SIC code is 3949.