Feeding Concepts

What Feeding Concepts does

Feeding Concepts Inc. is a US privately-held manufacturer of custom automatic parts feeding systems, founded in 1989 and headquartered in Noblesville, Indiana under President John Graham. The company designs and fabricates vibratory feeder bowls (4 to 48 inches in diameter), centrifugal feeders, inline/linear feeders, conveyor systems, bulk storage hoppers, elevator floor feeders, gravity tracks, sound enclosures, dead nests, pneumatic escapements, and sorting/quick-dump units, plus matching standard (FC Series) and variable-frequency (VF Series) control electronics. Core technology relies on electromagnetic coils and leaf springs driving linear vibratory motion for parts orientation and delivery, with stainless steel 304/316 construction, hand-fabricated custom tooling (mechanical cam/sweep or air-assisted), and optional surface coatings (Brushlon, Surlyn/Teflon, Polyurethane) and finishings (4-step hand polish, ceramic bead blast, electropolishing) tailored to clean-room, food-grade, and corrosive environments.

The business sells engineered-to-order turnkey systems through a sales-led motion backed by nationwide US sales representatives and a 24-hour online quote process, with a documented 12-step workflow from RFQ to shipment that includes signed engineering approval and a down payment before production release. Revenue is generated primarily from new system sales (hardware), supplemented by spare parts (electromagnetic coils, leaf springs, control kits), installation, on-site service calls, and refurbishment/retooling — including upgrade work on competitors' obsolete equipment. The company targets six core verticals: automotive, packaging, ammunition, food & beverage, pharmaceutical, and cosmetics, with named enterprise customers including General Motors, Stanley Black & Decker, Whirlpool, Ghirardelli Chocolate, and Abbott. There are no disclosed funding rounds, M&A activity, institutional investors, or executive turnover; the firm describes itself as a profitable, faith-based independent business.

Name

Feeding Concepts

Legal name

Feeding Concepts Inc.

Website

https://feedingconcepts.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industrial Parts Feeding Equipment

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK)

Keywords

• Vibratory feeder bowls
• Centrifugal feeders
• Parts feeding systems
• Bowl feeder tooling
• Industrial feeding automation

Headquarters

HQ city

Noblesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Parts Feeding Equipment Manufacturing: Design and manufacture of custom vibratory feeder bowls, centrifugal feeders, inline feeders, conveyor systems, bulk hoppers, and complete turnkey parts feeding systems. Revenue generated from new system sales with engineering, fabrication, and installation included in project pricing.
2. Parts and Supplies: Replacement electromagnetic coils (120v-220v), drive unit leaf springs (steel and fiberglass), and miscellaneous electrical parts/control kits. Ongoing revenue from spare parts for existing feeding machines.
3. Service and Refurbishment: Vibratory feeder repair, bowl refinishing, retooling, retrofitting, and complete refurbishment services. Also includes modular updates, retuning, alignment fixes, training, and on-site or facility-based service calls.
4. Installation Services: Feeding system installation on new or existing production lines, including positioning, alignment to existing cells, and seamless integration with robotic pick & place or index stations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Feeding Concepts manufactures custom automatic parts feeding systems engineered for high-volume production, with a core focus on stainless steel vibratory feeder bowls and centrifugal feeders. The portfolio spans inline/linear feeders, conveyor systems, bulk storage hoppers, elevator floor feeders, gravity tracks, sound enclosures, dead nests, and pneumatic escapements. The company also provides control electronics (FC and VF Series), bowl coatings and finishings, replacement parts, installation, 24/7 service calls, and complete refurbishment services.

Product overview

Feeding Concepts is a manufacturer of custom automatic parts feeding systems established in 1989. Their product portfolio centers on vibratory feeder bowls and centrifugal feeders as core products, complemented by inline/linear feeders, conveyor systems, bulk hoppers, elevator floor feeders, gravity tracks, sound enclosures, dead nests, and pneumatic escapements as supporting equipment. They offer complete turnkey systems from bulk storage to assembly process delivery. The company also provides control systems (FC Series standard controls and VF variable frequency controls), optional bowl coatings (Brushlon, Surlyn/Teflon, Polyurethane) and finishings (Hand Polish, Ceramic Bead Blast, Electropolish), plus services including 24/7 service calls, installations, and complete refurbishment. Their products serve packaging, ammunition, automotive, cosmetics, food & beverage, and pharmaceutical industries. Notable clients include General Motors, Stanley Black & Decker, Whirlpool, Ghirardelli Chocolate, and Abbott.

Differentiator

Problem solved

Functional benefit

Products and services

• Vibratory Feeder Bowls

Quantifiable outcome

• Feed rates of 30-60+ parts per minute sustained all day
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Automation Devices, Inc. (ADI): Manufacturer of vibratory feeder bowls, inline feeders, and automatic parts feeding equipment serving packaging, electronics, and medical customers. Directly comparable on vibratory bowl technology and quote-based custom sales model.
• Fortville Feeders Inc. Indiana-based manufacturer of custom vibratory feeder bowls, centrifugal feeders, and complete parts feeding systems. Direct peer with nearly identical product line (bowls, inline tracks, hoppers, conveyors) and target verticals (automotive, packaging, medical).
• Hoosier Feeder Company: Indiana-based custom manufacturer of vibratory feeder bowls and centrifugal feeder systems serving packaging, automotive, and medical device OEMs. Closest direct peer given shared Indiana geography, similar bowl-tooling focus, and overlapping customer verticals.
• Garvey Corporation: Manufacturer of accumulation, conveyor, and parts feeding equipment including vibratory and centrifugal feeders used in pharmaceutical, food, and consumer goods packaging lines. Comparable on end-of-line feeding/accumulation and regulated-vertical coverage.
• Arthur G. Russell Co., Inc. Long-established US manufacturer of custom automatic parts feeding and assembly systems, including vibratory bowls, orienting feeders, and turnkey feeding cells. Comparable on bespoke engineering model and breadth of vertical applications.
• Moorfeed Corporation: Custom parts feeding systems integrator building vibratory feeder bowls, centrifugal feeders, and assembly cells for automotive, fastener, and packaging customers. Comparable on custom-tooling model and full-system integration scope.
• RNA Automation Ltd: European-based (Germany/UK) supplier of vibratory feeder bowls, linear feeders, and bulk handling systems with global reach into pharmaceutical and food packaging. Comparable on bowl/linear feeder technology; differs on geographic focus (Europe-led vs US-led).
• Trico Equipment Inc. Manufacturer of vibratory parts feeder bowls and automated feeding systems for assembly and packaging applications. Comparable on custom bowl tooling and US-based engineering-to-order sales motion.

Broad incumbents

• Festo Corporation: Global automation supplier with a broad portfolio including pneumatic and electric drives used in feeding and handling systems, plus standardized feeder components. Comparable on supply into parts-feeding applications but operates as a multi-product industrial automation incumbent rather than a custom bowl specialist.

Emerging players

• FlexFactory / Asyril (Asyfeed): Supplier of flexible feeding systems using 3-axis vibration, vision, and robotics to handle mixed parts without traditional tooling. Emerging alternative to dedicated vibratory bowls for high-mix, low-volume applications that could pressure Feeding Concepts' custom bowl business over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/feedingconceptsinc
• Xx.com/FEEDINGCONCEPTS
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/feeding-concepts-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feeding Concepts