Schulranzen-Berlin.de

What Schulranzen-Berlin.de does

Schulranzen-Berlin.de is a family-run, niche specialty retailer of school backpacks (Schulranzen, Rucksäcke) and accessories, operated by the German limited liability company Taruttis Handelsges.mbH out of a single retail showroom in Berlin-Steglitz (Steglitzer Damm 33). The company serves German-speaking parents of primary-school children (grades 1-4, ages roughly 6-10) with an inspection-heavy, expert-led purchase journey, supplemented by a physical store that supports in-person fitting and click-and-collect pickup. The product portfolio is curated rather than proprietary, carrying more than 20 third-party brands — including Scout, Deuter, Coocazoo, DerDieDas, Step by Step, Beckmann, McNeill, Ergobag, School Mood, OAK25, Herschel, Dakine, and GOT BAG — spanning rigid-frame primary-school backpacks, flexible secondary-school backpacks, sustainability-positioned lines, and a broad accessories catalog (sports bags, drink bottles, lunch boxes, pencil cases, Schultüten, rain covers, safety accessories, changeable motifs).

The technology stack is a conventional small-business e-commerce build: a Shopware storefront with standard payment integrations (PayPal, Heidelpay for credit cards, Sofortüberweisung for direct bank transfer), basic Google Tag Manager analytics, and an affiliate/partner program for top-of-funnel traffic. There is no proprietary technology, no app, no API, and no AI/ML features in evidence. Marketing channels are similarly traditional: a free newsletter, SEO/organic via GTM, and partner/affiliate referrals. The business has no disclosed mobile app and no digital content beyond the storefront itself.

The revenue model is straightforward D2C one-time product sales with no subscription component, a €49 free-shipping threshold, and modest payment-method discounts (3% for Vorkasse and Sofortüberweisung). Unit prices span roughly €6 to €210, with the core backpack SKUs clustered in the €100-€210 band. Geographic reach is concentrated in Germany, with marginal shipping to Switzerland. No funding rounds, parent company, or external investors are disclosed; ownership appears to rest with the founding family under the Taruttis Handelsges.mbH entity.

Name

Schulranzen-Berlin.de

Legal name

Taruttis Handelsges.mbH

Website

https://schulranzen-berlin.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Schulranzen-Berlin.de is a family-run, Berlin-Steglitz-based D2C retailer operating both a Shopware online store and a physical showroom, specializing in premium branded school backpacks and accessories for German-speaking parents of primary-school children across Germany and Switzerland.

Ownership category

akta.pro rank

Product category

Children's School Backpacks and Accessories Retail

NAICS

Luggage and Leather Goods Retailers (45832)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAAAJAB

Backpacks & Travel Bags

Consumer Products & Retail/Apparel, Footwear & Accessories/Accessories (Bags, Belts, Hats, Scarves, Small Leather Goods)

SECONDARYCRAMAAAA

Backpacking & Trekking Gear Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Outdoor & Adventure Equipment Retail

Keywords

• School backpacks retail
• Ergonomic school bags
• Children's accessories
• School supplies online
• Specialty school store

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time product sales of school backpacks (Schulranzen), school backpacks (Schulrucksäcke), and accessories including backpacks, pencil cases, lunch boxes, drink bottles, safety accessories, and rain covers. Revenue generated through direct consumer purchases with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Schulranzen-Berlin.de is a family-run specialty retailer selling ergonomic school backpacks (Schulranzen), school backpacks (Schulrucksäcke), and complementary school accessories for primary and secondary school children. The company operates both an online store and a physical retail location in Berlin-Steglitz, offering click-and-collect and in-person fitting services, with phone consultation for product advice.

Product overview

Schulranzen-Berlin.de is a family-run specialty retailer offering a curated selection of school backpacks (Schulranzen) and school accessories from premium brands. The product portfolio centers on ergonomic, safety-focused school bags for primary school children, complemented by leisure backpacks for older students, and a comprehensive range of accessories including sports bags, drink bottles, lunch boxes, pencil cases, safety accessories, and traditional German school cones (Schultüten). The company operates both online and from a physical retail location in Berlin-Steglitz, offering services like online purchase with in-store pickup. Major brands include Scout, Step by Step, Coocazoo, DerDieDas, Beckmann, McNeill, Deuter, and School Mood, among others. The store provides products for various school levels from first grade through secondary school, with items ranging from €5.99 to over €200 depending on brand and product type.

Differentiator

Problem solved

Functional benefit

Products and services

• Schulranzen (School Backpacks)
• Rucksäcke (School Backpacks)
• Zubehör (School Accessories)
• Taschen (Bags)
• Ladengeschäft (Retail Store Service)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• OAK25 (Ecom Brands GmbH)minorChannel Partner/ Reseller/ DistributorRetailer of OAK25 brand children's backpacks. Products include OAK25 Mini Luminant line made from recycled PET bottles with 360-degree reflector technology for child safety.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Regional players

• myToys.de: German online retailer focused on toys, school supplies, and children's products, including backpacks and accessories. Targets the same parent shopper with broader category breadth, making it an adjacent competitor in the German back-to-school basket.
• baby-walz (Walz): German mail-order and online retailer for baby, child, and family products. Competes for the same German parent customer across the back-to-school and accessory basket, with established catalog and fulfillment infrastructure.

Broad incumbents

• OTTO: Major German omnichannel retailer and marketplace carrying apparel, accessories, and bags including backpacks. Represents the broader e-commerce competitive set for Schulranzen-Berlin.de's German online channel with deeper discounts but no specialist fitting.
• Zalando: Europe's largest online fashion platform, selling backpacks and children's accessories alongside broad apparel. Competes with Schulranzen-Berlin.de for parent-driven accessory spend, especially on lifestyle-brand backpacks like Herschel and Dakine.
• Amazon.de: Germany's largest online marketplace, selling many of the same school backpack brands (Scout, Step by Step, Deuter, Herschel, Dakine) and competing on price and Prime fulfillment. A direct competitive threat to Schulranzen-Berlin.de's e-commerce business, though without specialist fitting or curation.

Direct peers

• Lässig: German lifestyle brand sold by Schulranzen-Berlin.de that operates its own D2C site for children's and family bags. Overlaps on casual backpacks, leisure bags, and accessories for the same parent-child customer base.
• Ergobag: German school backpack brand sold by Schulranzen-Berlin.de that also runs its own D2C online store. Targets the same primary-school parent segment with convertible, sustainable backpacks and competes for the same back-to-school wallet.
• Scout (Scout-Schulranzen.de): Leading German school backpack brand that also operates its own direct-to-consumer online store. Sells the same primary product (rigid Schulranzen) to the same German-speaking parent segment, making it the most direct vertical competitor to Schulranzen-Berlin.de's e-commerce channel.
• Beckmann: Norwegian ergonomic school backpack brand with a German D2C presence, carried by Schulranzen-Berlin.de. Targets the same primary-school segment with air-cushion back systems and competes for the same specialist-fit purchase occasion.
• Step by Step: German school backpack brand carried by Schulranzen-Berlin.de with its own e-commerce store. Sells the same MagMag-equipped, growth-adjustable backpacks to the same German parent cohort, providing a parallel D2C channel that competes with Schulranzen-Berlin.de's multi-brand offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Schulranzen-Berlinde-173714803415674

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schulranzen-Berlin.de