Criotec
Criotec is a Mexican manufacturer of commercial refrigeration equipment, founded in 1986, serving institutional beverage/dairy/ice cream brands and SMB distributors across 35+ countries with energy-efficient vertical coolers, freezers, display cases, and customizable branded units.
- Company typePrivate
- Founded1986
- HeadquartersSanta Catarina, Mexico
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Criotec does
Criotec, S.A. de C.V., founded in 1986 and headquartered in Santa Catarina, Nuevo León, Mexico, manufactures commercial refrigeration equipment for the food and beverage industry across 35+ countries in the Americas. The company employs 501-1,000 staff, including a 170-engineer R&D function, and operates a diversified product portfolio organized into five categories: vertical coolers (Enfriadores Verticales), horizontal freezer cabinets (Conservadores de Congelados), display cases (Vitrinas), air curtains (Cortinas de Aire), and a Professional Line in stainless steel. Product capacities span from compact 7.68 ft³ single-door units (CFX-08) to large 62.96 ft³ three-door industrial vertical refrigerators (CFX-64-3P), with specialized beer coolers (CVZ series) maintaining -1°C to -3°C for immediate-consumption points.
The company's core technology stack centers on energy-efficient refrigeration: Danfoss 2.2 and I-TEC intelligent temperature control systems, eco-friendly R-290 refrigerant, C5 cyclopentane polyurethane insulation, LED lighting systems, and forced-air refrigeration architectures. Manufacturing is powered entirely by wind energy, and the company holds FIDE, NOM-022, and PepsiCo protocol certifications supporting institutional buyer requirements. A dedicated customization capability covers frame colors, branded decals, illuminated handles, RGB LED configurations, and specialized temperature controls enabling brand-specific differentiation for institutional accounts.
Criotec runs a multi-channel go-to-market: enterprise field sales with dedicated institutional account executives (Edgar García, Rocío Hernandez), a Latin America distributor program managed by Luis Carlos Rojas, a Mexico distributor team, and a direct e-commerce storefront (crioteconline.com). Revenue is generated primarily through one-time hardware sales of refrigeration equipment, supplemented by customization/branding services and aftermarket spare parts; all products are quote-priced with no public list pricing. Customer segments span four primary institutional verticals — beer/beverage, soft drink, dairy, and ice cream brands — plus a long-tail of distributor-served end markets including restaurants, hotels, convenience stores, supermarkets, butcher shops, and ice cream parlors. The company has published sustainability reports for 2024 and 2025, indicating active operational and ESG development.
Criotec firmographics
Firmographics- Name
- Criotec
- Legal name
- CRIOTEC, S.A. DE C.V.
- Website
- https://criotec.com.mx
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Criotec is a Mexican manufacturer of commercial refrigeration equipment, founded in 1986, serving institutional beverage/dairy/ice cream brands and SMB distributors across 35+ countries with energy-efficient vertical coolers, freezers, display cases, and customizable branded units.
- Ownership category
- akta.pro rank
Criotec industry classification
Industry- Product category
- Commercial Refrigeration Equipment
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- Commercial & Industrial Refrigeration Systems (IMAHAKAA)
- akta.pro secondary industry
- Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)
Keywords
Where Criotec is headquartered
LocationHeadquarters
- HQ city
- Santa Catarina
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
Criotec business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Commercial Refrigeration Equipment Sales: One-time sales of commercial refrigeration equipment including vertical coolers, freezers, display cases, air curtains, and professional line products. Products are sold directly to institutional customers and through distributor networks.
- Customization and Branding Services: Revenue from custom branding and equipment customization services including logo application, color customization, advertising displays, and specialized configurations for brand-specific requirements.
- Spare Parts and Aftermarket: Revenue from replacement parts, accessories, and aftermarket support for existing equipment installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Products require quotation - no public pricing available |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Criotec product offering
Product offeringCore offering
Criotec manufactures commercial refrigeration equipment for the food and beverage industry. Its portfolio spans vertical refrigerators (enfriadores verticales), chest and horizontal freezers (congeladores y conservadores de congelados), display cases (vitrinas), air curtains (cortinas de aire), and a stainless steel professional line. The company sells directly to institutional brand customers (beer, soft drink, dairy, ice cream) and through a Latin America distributor network for retailers, restaurants, hotels, and convenience stores.
Product overview
Criotec is a manufacturer of commercial refrigeration equipment based in Mexico, operating in more than 35 countries. The company offers a diversified portfolio of refrigeration products organized into five main categories: Enfriadores Verticales (vertical refrigerators), Conservadores de Congelados (horizontal freezer cabinets), Vitrinas (display cases), Cortinas de Aire (air curtains), and Línea Profesional (professional line). The product range spans from compact single-door units (CFX-08 at 7.68 ft³) to large-scale three-door models (CFX-64-3P at 62.96 ft³), serving both distributors (restaurants, hotels, cafeterias, butcher shops, ice cream shops, convenience stores, self-service stores) and institutional clients (beverage companies, dairy companies, ice cream manufacturers, breweries). Key product lines include the CFX series for standard vertical refrigeration, CTCC and CCH series for chest/freezer applications, FSL and FSM series for professional stainless steel applications, VCC and VCR series for display cases, and CMC series for air curtains. The company emphasizes energy efficiency through eco-friendly refrigerants (R-290, C5 cyclopentane insulation), intelligent temperature control systems (Danfoss, I-TEC), and sustainable manufacturing using wind energy.
Differentiator
Problem solved
Functional benefit
Products and services
- Enfriadores Verticales (Vertical Refrigerators) Criotec's CFX line of single, double, and triple-door vertical refrigerators (7.68 to 62.96 ft³) operating in the 2°C to 6°C range, used by beverage brands, dairy companies, convenience stores, and supermarkets for cold product storage and display.
- Conservadores de Congelados (Chest and Horizontal Freezers) The CCH (sliding-door horizontal) and CTCC (solid-door chest) freezer lines, including stainless steel variants, designed for ice cream, frozen foods, and meat at -18°C to -23°C. Capacities range from 4.72 to 22.71 ft³.
- Vitrinas (Display Cases) Curved-glass display cases including the VCC countertop pastry/dessert line and the VCR-200 meat display case, designed for visual product presentation in butcher shops, pastry shops, cafeterias, and self-service retail.
- Cortinas de Aire (Air Curtains) CMC series air curtain units (2-foot, 3-foot, 4-foot, and 6-foot versions) creating high-velocity laminar air barriers for climate separation at entrances of refrigerated and climate-controlled commercial and industrial spaces.
- Línea Profesional (Professional Line) Stainless steel FSL vertical freezers and FSM vertical refrigerators (19.5 to 44 ft³) for intensive use in hotels, industrial kitchens, laboratories, and gastronomic operations, with temperatures down to -22°C on freezer models.
- CVZ Beer Coolers Single-door (CVZ-19) and double-door (CVZ-42) branded beer coolers with I-TEC electronic control, -1°C to -3°C operating range, and high-efficiency glass doors, customized for brewery brand presence at point-of-sale.
- Customization and Branding Services Bespoke equipment customization including frame colors, side decals, front display advertising, shelf configurations, handles (illuminated, bottle-shaped, RGB), and RGB-configurable LED lighting for brand-specific cooler identity.
- Spare Parts and Aftermarket Support Replacement parts, accessories, and aftermarket support services for existing Criotec equipment installations, accessible through the online store and direct sales team.
Quantifiable outcome
- Energy savings up to 38% with intelligent temperature control systems
- +2 more outcomes
Companies that use Criotec
Customer profileNamed customers9 records
Segments11 records
Ideal customer profiles4 records
Criotec technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Criotec partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Criotec competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Criotec social profiles
Digital presenceCriotec compliance and trust
Trust signalCompliance3 records
Criotec financial estimates
Financial estimateRevenue estimate
Valuation estimate
Criotec leadership team
Management profileNumber of profiles
Profiles6 records
Criotec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Criotec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Criotec
What does Criotec do?
Criotec manufactures commercial refrigeration equipment for the food and beverage industry. Its portfolio spans vertical refrigerators (enfriadores verticales), chest and horizontal freezers (congeladores y conservadores de congelados), display cases (vitrinas), air curtains (cortinas de aire), and a stainless steel professional line. The company sells directly to institutional brand customers (beer, soft drink, dairy, ice cream) and through a Latin America distributor network for retailers, restaurants, hotels, and convenience stores.
Is Criotec a public or private company?
Criotec is a private company. It is classified as unknown and is currently operating.
When was Criotec founded?
Criotec was founded in 1986. It employs 501 to 1,000 people.
Where is Criotec based?
Criotec is headquartered in Santa Catarina, Mexico, in the Latin America region.
How does Criotec make money?
Three revenue lines are on record. Commercial Refrigeration Equipment Sales are the primary driver. The others are customization and Branding Services and spare Parts and Aftermarket.
Does Criotec have an API?
No public API is recorded for Criotec.
What industry is Criotec in?
Criotec's product category is Commercial Refrigeration Equipment. Its primary akta.pro industry code is IMAHAKAA, Commercial & Industrial Refrigeration Systems, with a secondary code of AFAIALAB, Restaurant & Commercial Kitchen Equipment Wholesale. Its NAICS code is 33341 and its SIC code is 3585.