AUTOLUCE

What AUTOLUCE does

Autoluce Srl is a privately held Italian multi-brand automotive aftermarket distributor headquartered in Milan, founded in 1960. The company supplies replacement parts for automobiles, motorbikes, and industrial vehicles to independent auto repair workshops (autoriparatori) and network-affiliated workshops across Lombardy and Piedmont. Its core product set spans mechanical, body, and electronic spare parts from OE suppliers and equivalent-quality brands, complemented by workshop equipment including diagnostic tools, ADAS calibration systems, wheel alignment, tire changers, lifts, and climate charging stations sourced from brands such as Bosch, LAUNCH, Autel, and OMCN. The company operates 11 branch locations plus a dedicated logistics hub in Pero, with a fleet executing up to 2,100 daily deliveries and up to 6 deliveries per day per workshop.

The business model is primarily sales-led and transaction-based (parts and equipment sales through a dedicated field sales network, branch counters, and the G-CAT B2B e-commerce platform), with a growing recurring and services layer: ProMEK workshop management software, INofficina digital consulting, Autoluce Smart customer portal, the Premium loyalty program, and recurring training courses priced at EUR 250 per person for standard courses and EUR 1,520–2,000 for multi-session managerial and technical paths. Strategic partnerships anchor the competitive position: founding membership in GroupAuto Italia, official Bosch dealer and AutoCrew network status, authorized Magneti Marelli Checkstar reseller, and SERMI certification access via DEKRA.

The customer base is concentrated in SMB independent repair shops within Northern Italy, with no public enterprise customers or major account concentration. Geographic reach is restricted to two Italian regions (Lombardy and Piedmont), limiting TAM but supporting strong service density. The company is led by CEO Riccardo Califano and operates with 51–100 employees. Revenue is not publicly disclosed.

Name

AUTOLUCE

Legal name

Autoluce Srl

Website

https://autolucesrl.it

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Autoluce Srl is a Milan-based, family-owned multi-brand automotive aftermarket distributor founded in 1960, supplying spare parts, workshop equipment, training, and digital services to independent and network-affiliated auto repair workshops across Lombardy and Piedmont in Northern Italy.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Automotive parts distribution
• Aftermarket spare parts
• Workshop equipment supply
• Multi-brand auto parts
• Vehicle replacement components

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Auto Parts Distribution: Distribution of multi-brand auto spare parts (mechanical, body, electronics) to auto repair workshops. Products sourced from OE suppliers and equivalent quality brands per EU regulations.
2. Workshop Equipment Sales: Sale of workshop equipment including diagnostic tools, ADAS calibration, wheel alignment, tire changers, balancers, lifts, climate charging stations, automatic transmission equipment
3. Training Services: Technical and managerial training courses for auto repair professionals, priced at 250 EUR per person for most courses
4. Digital Services: Digital consulting and workshop digitalization services, workshop management software ProMEK
5. Premium Membership: Premium loyalty program offering workshops enhanced services and benefits

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

AUTOLUCE distributes multi-brand replacement parts (mechanical, electrical, bodywork, oils/filters, batteries, tires, exhausts) for automobiles, motorbikes, and industrial vehicles, and supplies workshop equipment to independent auto repair workshops. The company complements parts distribution with training, technical support, digital consulting, workshop management software, and a loyalty program, serving customers through 11 branches across Lombardy and Piedmont.

Product overview

Autoluce is a multi-brand automotive spare parts distributor and workshop services provider operating primarily in Lombardy and Piedmont, Italy. Founded in 1960, the company offers a comprehensive portfolio combining physical products (multi-brand spare parts and workshop equipment from brands like Bosch, LAUNCH, Autel, OMCN) with digital services and solutions (ProMEK workshop management software, G-CAT online parts catalog, INofficina digital consulting, Autoluce Tech technical support). The company operates loyalty programs (Club Autoluce/Autoluce Premium), provides training courses, and manages workshop networks affiliated with Bosch (AutoCrew) and Magneti Marelli (Checkstar). Additional services include Pick Up & Delivery, e-commerce platform, and the Autoluce Smart customer portal.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Up to 2,100 daily deliveries
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• BoschcoreTechnology or IntegrationOfficial Bosch dealer (Concessionario Bosch) providing workshops access to Bosch diagnostic tools, parts, and services including Bosch Car Service and AutoCrew network programs
• Magneti MarellicoreTechnology or IntegrationAuthorized Magneti Marelli reseller and partner for Checkstar workshop network, providing original equipment components and training support
• GroupAutocoreChannel Partner/ Reseller/ DistributorFounding member (Socio Fondatore) of GroupAuto, a leading automotive aftermarket distribution group
• DEKRAcoreStrategic or Co-development PartnerPartnership for SERMI (Security Replacement Market Industry) certification providing authorized workshop access to vehicle security information
• CNOS-FAP SalesianiminorImplementation/ SI/ Consulting PartnerTraining partner providing facilities for technical courses at locations including Arese (MI) for automotive training programs
• ENAIPminorImplementation/ SI/ Consulting PartnerVocational training partner providing facilities for courses in Morbegno (SO)
• Centro Professionale Padri SomaschiminorImplementation/ SI/ Consulting PartnerTraining partner providing facilities for courses in Como (CO)
• Plenaris AcademyminorImplementation/ SI/ Consulting PartnerTraining partner for managerial courses for workshop owners, providing business and management education programs
• TEDxYouth@LakeComominorGTM or Marketing PartnerSponsor of TEDxYouth@LakeComo 2026 event, aligning brand with repair philosophy and youth development
• G-CATcoreTechnology or IntegrationOnline parts catalog platform for multi-brand auto parts ordering system
• Multi-brand Equipment SuppliersminorChannel Partner/ Reseller/ DistributorPremium partner network including: OMCN, Rivoira, Facom, Autel, ABC, BC, BGS, Bosch, Carbon-Zapp, Cartec, Ceccato, CTR, Delphi, Dewalt, Govoni, Filcar, Hella Gutmann, Helvi, Idropavese, Meclube, John-Bean, Piusi, Raasm, Spin, Tecnotelai, Trommelberg, Vamag, Worky, Zeca, Bio-Circle, Karcher, Usag, Milwaukee, Sirio, Gys, Magneti Marelli

Scale indicators8 records

Recent moves10 records

Expansion highlights5 records

Others

• Würth: Global supplier of automotive and workshop consumables, tools, and equipment, with deep relationships to European workshops. Comparable as an adjacent supplier/distributor that workshops also rely on for parts-adjacent categories, though Würth's portfolio is much broader.

Direct peers

• GroupAuto Italia: Italian branch of the GroupAuto international aftermarket distribution network, of which Autoluce is a founding member. GroupAuto Italia aggregates independent distributors like Autoluce, offering shared services (including ProMEK) — a direct competitive/cooperative peer in the Italian parts distribution landscape.
• Rhiag Group: One of the largest independent automotive aftermarket parts distributors in Italy and Europe, serving independent workshops with multi-brand parts, equipment, and network services. Highly comparable to Autoluce in customer base, product mix, and distribution-led business model.
• Bertolami S.p.A. Italian multi-brand automotive spare parts distributor serving workshops with parts supply, technical training, and loyalty programs. Closely comparable regional Italian distributor competing for the same SMB workshop customer base.

Broad incumbents

• LKQ Corporation: Global aftermarket parts distribution and recycled products company operating across North America and Europe. Comparable as a broad incumbent with distribution scale, though operating across wider geographies and segments than Autoluce.
• Alliance Automotive Group: Major European automotive aftermarket parts distributor operating across multiple countries with broad product portfolios and national branch networks. Comparable as a larger-scale incumbent serving independent workshops with parts, equipment, and workshop programs.
• Genuine Parts Company: Large US/global distributor of automotive replacement parts through NAPA and other networks, including European operations. Comparable broad incumbent in parts distribution, though serving different geographies and operating at vastly larger scale.

Emerging players

• Mister Auto: European online-first automotive parts retailer serving both consumers and workshops with a digital catalog and delivery model. Comparable as an emerging competitor attacking parts distribution from a digital angle, particularly relevant to Autoluce's e-commerce efforts.
• Euro Car Parts: UK-focused multi-channel automotive parts distributor with strong e-commerce and branch network serving independent workshops. Comparable emerging player with a similar workshop-centric parts and equipment proposition, though UK-centric.

Regional players

• Stahlgruber: Major German automotive aftermarket parts distributor with deep workshop relationships across German-speaking markets. Comparable business model (multi-brand parts, equipment, training, workshops) but primarily serves DACH rather than Italy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AutoluceMilano
• Instagraminstagram.com/autolucemilano
• LinkedInlinkedin.com/company/autoluce-srl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUTOLUCE