MOO-ville

What MOO-ville does

MOO-ville is a family-owned dairy farm and on-site creamery headquartered in Nashville, Michigan, that operates a vertically integrated farm-to-consumer dairy business. The company milks a herd of approximately 200 cows through robotic milking systems and processes the output into a2a2 protein milk, more than 60 ice cream flavors, cheese, butter, and a growing line of bakery and seasonal products. Its herd is selectively bred to produce a2a2 milk, a specialty protein variant positioned as a differentiated alternative to commodity milk.

The company sells through four owned retail locations across Michigan, a wholesale book of more than 75 accounts, an "On the MOOve" mobile ice cream cart rental service, gift cards via an e-commerce channel, and an on-site farm tour experience that functions as agritourism. Retail pricing points reported include ice cream scoops at $3.75-$5.75 and milk gallons at $3.50-$4.00, with the consumer base concentrated in Michigan and surrounding regional catchment.

MOO-ville is bootstrapped and family-operated, with a reported headcount in the 11-50 range. It does not disclose external funding, audited revenue, or capital structure. Its growth strategy to date has been executed through retail and wholesale expansion, SKU breadth, and experiential channels rather than M&A or external capital, positioning it as a regionally focused specialty dairy operator rather than a venture-backed or national brand.

Name

MOO-ville

Legal name

MOO-ville Creamery

Website

https://moo-ville.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MOO-ville is a family-owned Michigan dairy farm and creamery that milks 200 cows via robotic systems to produce a2a2 milk, 60+ ice cream flavors, cheese, and bakery goods, selling through four retail stores, 75+ wholesale accounts, a mobile cart, and agritourism.

Ownership category

akta.pro rank

Product category

Artisan Dairy Products and Ice Cream

NAICS

Ice Cream and Frozen Dessert Manufacturing (31152), Dairy Product (except Frozen) Manufacturing (31151), Dairy Product (except Dried or Canned) Merchant Wholesalers (424430), Dairy Cattle and Milk Production (112120)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020)

akta.pro primary industry

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)

akta.pro secondary industries

Butter & Ghee Manufacturing (AFAKAKAD), Fluid Milk & Cream Wholesale (AFAIAEAA), Ice Cream & Frozen Dairy Wholesale (AFAIAEAF)

Keywords

• Artisan dairy products
• Hand-dipped ice cream
• A2a2 milk production
• Farm creamery retail
• Dairy wholesale distribution

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Ice Cream & Dairy Sales: Sale of hand-dipped ice cream (60+ flavors), soft serve, milk, cheese, butter, and other dairy products at 4 retail locations. Ice cream is sold by scoop, half-gallon, pint, and 3-gallon pails for events.
2. Custom Baked & Ice Cream Cakes: Custom cake orders for celebrations including baked cakes ($10-$85), ice cream cakes ($38-$60), and cupcakes ($30-$50). Orders placed online or by phone with 2-3 business days notice. Pickup only at Nashville location.
3. Farm Tours & Experiences: Guided farm tours ($8.50/person), summer self-guided robot barn tours ($7.50/person), and year-round self-guided tours ($3/person). Also includes petting farm, playground, and special events venue revenue.
4. Wholesale Distribution: Supplying ice cream, milk, butter, cheese curds, and other dairy products to 75+ independent ice cream shops and retailers. Products include 3-gallon pails, 56oz containers, pints, and soft serve mix.
5. Gift Shop & Merchandise: Each location features a gift shop with farmhouse-style decor, MOO-ville branded merchandise, and specialty items. Gift cards also available for purchase online.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

MOO-ville operates a family-owned dairy farm and creamery in Nashville, Michigan, milking 200 cows via robots to produce a2a2 protein milk, over 60 flavors of hand-dipped ice cream, soft serve, cheese, butter, and baked goods (cakes and cupcakes). Products are sold directly to consumers through four retail creamery locations across Michigan and via wholesale distribution to 75+ independent ice cream shops and retailers. The Nashville flagship also offers farm tours, a petting farm, and a playground as experiential add-ons.

Product overview

MOO-ville Creamery is a family-owned dairy farm and creamery operating four locations in Michigan (Nashville, Ionia, Zeeland, and Eaton Rapids). The company operates as a unified product portfolio centered on farm-to-table dairy, with the core offering being a2a2 milk and over 60+ homemade hand-dipped ice cream flavors, supplemented by soft serve, baked goods (cakes, cupcakes), artisan cheeses, butter, and meat products from their Holstein cows. The Nashville flagship location serves as the primary production facility and includes experiential offerings: farm tours of their 200-cow robotic milking operation, a petting farm with over 40 animals, and a gift shop. The company also operates a wholesale division distributing their dairy products to 75+ retail partners across Michigan.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 25-day shelf life from bottling date, significantly longer than conventional dairy
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Jones Meat MarketminorOthersJones Meat Market in Saranac, MI processes MOO-ville beef (ground beef, patties, and steak tenderloins) from their own cows. Products are made to be as lean as possible with minimum 80/20 ratio, priced at $6.00 per pound.
• Otto's ChickenminorOthersOtto's Chicken located in Middleville, MI supplies chicken products (assortment of cuts) to MOO-ville locations for their lunch menu offerings.
• Wisconsin Cheese SuppliersminorOthersMOO-ville purchases flavored cheese blocks from Wisconsin to supplement their product line. Cheese blocks are not made by MOO-ville but support other dairy farmers. Priced at approximately $4 per 1/2 lb.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Shamrock Farms: Shamrock Farms is a family-owned Arizona dairy farm with on-site processing, producing milk, cream, and ice cream for retail and foodservice. Matches MOO-ville's family-owned, farm-to-table, vertically integrated dairy model with branded retail products.
• Turkey Hill Dairy: Turkey Hill is a Lancaster County, Pennsylvania-based dairy producing ice cream, milk, and related products with strong regional grocery distribution. Comparable regional dairy manufacturer with multi-product portfolio and ice cream as flagship.
• Blue Bell Creameries: Blue Bell is a regional ice cream manufacturer with strong grocery distribution across the South and Southwest. Comparable as a vertically integrated ice cream + dairy producer with broad flavor portfolios and wholesale-led revenue, though at significantly larger scale.
• Jeni's Splendid Ice Creams: Jeni's is a craft ice cream maker with owned retail scoop shops and wholesale distribution, emphasizing small-batch, direct-from-producer quality. Highly comparable to MOO-ville's farm-made, flavor-forward ice cream model with retail and wholesale channels.
• Oberweis Dairy: Oberweis is a family-owned Illinois dairy operating home delivery, retail stores, and an ice cream parlor, with vertically integrated milk and ice cream production. Closely matches MOO-ville's family-owned, multi-channel, premium dairy positioning in a single Midwestern geography.
• Graeter's Ice Cream: Graeter's is a family-owned Cincinnati ice cream maker with retail scoop shops, wholesale grocery distribution, and a craft/premium positioning. Directly comparable to MOO-ville in family ownership, regional concentration, retail + wholesale model, and small-batch manufacturing.

Broad incumbents

• Tillamook County Creamery Association: Tillamook is a farmer-owned dairy cooperative producing ice cream, cheese, butter, and yogurt with national grocery distribution and visitor centers. Comparable in multi-product dairy manufacturing and farm experience, but operates at much larger national scale than MOO-ville.
• Stonyfield Farm: Stonyfield is a major organic dairy brand producing yogurt, milk, and cream with national distribution. Comparable as a values-driven (organic/less processed) dairy brand targeting health-conscious consumers, though at national scale and focused on yogurt rather than ice cream.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MOO_ville1
• Facebookfacebook.com/MOOville
• LinkedInlinkedin.com/company/moo-ville-creamery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOO-ville