Gramar
Gramar is a Barcelona-based real estate consulting firm offering brokerage, property management, investment advisory, and consultancy services to enterprise, SME, public, and individual clients across Spain.
- Company typePrivate
- Founded1987
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Gramar does
Gramar (legal name: Gramar Asesora Inmobiliaria, S.L.) is a Barcelona-based real estate consulting firm founded in 1987 that provides integrated services across the full real estate lifecycle. The company offers strategic consultancy, brokerage/intermediation, property management, investment management, and developer services including land search and town planning. It serves a broad client base spanning multinational enterprises (retail, banking, luxury brands), SMEs and family businesses, public entities, and individuals, with particular depth in retail, office, and industrial/logistics segments. The firm reports 1,800+ clients served, 4,100+ completed operations, 3.9 million m² intermediated, and 1 million m² under management over its 30+ year history. Gramar's underlying technology is a web-based property listings and contact management platform supporting its multilingual website, with no proprietary AI/ML capabilities disclosed. Revenue is generated through professional consultancy fees, brokerage transaction commissions, recurring managed services, and investment advisory, with quote-based pricing and multi-year managed-services contracts. The go-to-market is sales-led and relationship-driven, combining direct field sales, inside sales, and a self-serve listings portal, distributed domestically across Spain via the Barcelona headquarters and a collaborator network.
Gramar firmographics
Firmographics- Name
- Gramar
- Legal name
- GRAMAR ASESORA INMOBILIARIA, S.L.
- Website
- https://gramar.es
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gramar is a Barcelona-based real estate consulting firm offering brokerage, property management, investment advisory, and consultancy services to enterprise, SME, public, and individual clients across Spain.
- Ownership category
- akta.pro rank
Gramar industry classification
Industry- Product category
- Real Estate Consulting Services
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131), Offices of Real Estate Appraisers (53132)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512), Real Estate (6500)
- akta.pro primary industry
- Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)
- akta.pro secondary industry
- Property Management Advisory & Leasing Administration (FSAEAJAN)
Keywords
Where Gramar is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Gramar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Consultancy Services: Professional advisory services for developing real estate strategies, including technical and legal guidance on property selection and complex decision-making.
- Brokerage/Intermediation: Property intermediation services for renting, selling, or buying real estate. The company facilitates transactions between parties and manages negotiations to achieve optimal outcomes for clients.
- Property Management: Complete administration and management of real estate assets including buildings, commercial premises, and industrial properties. Covers tenant relations, municipal interactions, and ongoing legal support.
- Investment Management: Investment solutions with diversification across real estate portfolios, balancing profitability, stability, and security for private and institutional investors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional real estate services including consultancy, brokerage, management, and investment advisory |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Gramar product offering
Product offeringCore offering
Gramar is a Barcelona-based real estate consulting firm offering integrated brokerage, property management, investment advisory, and developer services. The firm provides strategic consultancy, custom property search, legal and technical advisory, brokerage/intermediation for buying, selling and renting, property administration, and investment management across retail, office, industrial, residential, hotel, and development sectors throughout Spain.
Product overview
Gramar is a global real estate consulting firm offering integrated services to owners, developers, and investors. The company provides a comprehensive portfolio of core services including Strategic Consultancy, Custom Property Search, Legal Advice, Property Assessment/Valuation, Commercialization, Brokerage/Intermediation, Property Administration, Communities of Owners Management, Rental Management, Big Accounts Management, Investment Management, Optimization Plans, Land and Building Search, and Town Planning Services. These services are delivered as interconnected offerings that cover the entire real estate lifecycle from strategy and search through management and investment optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Real Estate Consultancy
Quantifiable outcome
- 1,800+ clients served
- +3 more outcomes
Companies that use Gramar
Customer profileNamed customers37 records
Segments10 records
Ideal customer profiles6 records
Gramar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gramar partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
Gramar competitors and assessment
Company assessmentBroad incumbents
- Savills: International real estate advisory with operations in Spain covering commercial, residential, and investment consultancy. Overlaps with Gramar's brokerage, valuation, and advisory services for institutional and HNW clients.
- Knight Frank: Global real estate consultancy with a strong Spanish residential and commercial presence, particularly in prime retail and luxury segments that overlap Gramar's Passeig de Gràcia-focused mandates.
- Colliers International: Global real estate services firm with Spain operations covering brokerage, valuation, and consulting for retail, office, and industrial segments. Overlaps with Gramar's enterprise client servicing and sector coverage.
- CBRE Group: Global commercial real estate services firm with a major Spain operation offering brokerage, property management, investment advisory, and valuation. Directly overlaps Gramar's full-service platform but at vastly larger scale with international reach.
- JLL (Jones Lang LaSalle): Global real estate services firm with established Spain presence covering brokerage, property management, capital markets, and consulting. Competes for the same enterprise and multinational mandates Gramar serves, with broader geographic and capability coverage.
- Cushman & Wakefield: Global commercial real estate firm with Spain operations spanning brokerage, valuation, asset management, and consulting. Directly competes for enterprise retail and office mandates in Barcelona and across Spain.
- BNP Paribas Real Estate: Real estate services arm of BNP Paribas operating in Spain with advisory, transaction, property management, and investment services. Competes for the same banking-sector and institutional mandates Gramar serves.
Regional players
- Aelca: Spanish real estate developer and consultancy with a strong focus on residential development advisory. Comparable in the developer-services and consultancy segment Gramar addresses, though more development-oriented than pure brokerage.
Direct peers
- Forcadell: Spanish commercial real estate advisory firm based in Barcelona offering brokerage, property management, investment, and consultancy services. Closest direct local competitor in terms of service mix, scale, and Catalonia-focused footprint.
- Engel & Völkers: German-headquartered real estate franchise with significant Barcelona presence focusing on premium residential and commercial brokerage. Directly comparable in retail location intermediation and luxury brand servicing, though with a residential tilt.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gramar social profiles
Digital presenceGramar compliance and trust
Trust signalCompliance2 records
Gramar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gramar leadership team
Management profileNumber of profiles
Gramar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gramar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gramar
What does Gramar do?
Gramar is a Barcelona-based real estate consulting firm offering integrated brokerage, property management, investment advisory, and developer services. The firm provides strategic consultancy, custom property search, legal and technical advisory, brokerage/intermediation for buying, selling and renting, property administration, and investment management across retail, office, industrial, residential, hotel, and development sectors throughout Spain.
Is Gramar a public or private company?
Gramar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gramar founded?
Gramar was founded in 1987. It employs 11 to 50 people.
Where is Gramar based?
Gramar is headquartered in Barcelona, Spain, in the Europe region.
How does Gramar make money?
Four revenue lines are on record. Consultancy Services are the primary driver. The others are brokerage/Intermediation, property Management and investment Management.
Who are Gramar's main competitors?
Broad incumbents on record are Savills, Knight Frank, Colliers International, CBRE Group, JLL (Jones Lang LaSalle), Cushman & Wakefield and BNP Paribas Real Estate. Aelca is listed as a regional player. Direct peers are Forcadell and Engel & Völkers.
Does Gramar have an API?
No public API is recorded for Gramar.
What industry is Gramar in?
Gramar's product category is Real Estate Consulting Services. Its primary akta.pro industry code is FSAEAJAJ, Real Estate Transaction Advisory & Due Diligence, with a secondary code of FSAEAJAN, Property Management Advisory & Leasing Administration. Its NAICS code is 531210 and its SIC code is 6531.