Saga Communication

What Saga Communication does

Saga Communication is a fully integrated (100% intégrée) communication agency headquartered in Casablanca, Morocco, founded in 1993 and employing approximately 100 collaborators. The company delivers six core service pillars: strategic consulting (Conseil), Brand Content, Media Planning (Média), Shopper and Marketing Events, PR and Influencer Relations, and Social Media and CRM. Its operating philosophy, branded as 'Atawawadac' (any time, any where, any device, any content), positions the agency to address the modern consumer's control over how they are reached. Service delivery spans online (digital, social, influencer) and offline (TV, radio, out-of-home, cinema, street/Guerilla) channels, with a recurring emphasis on storytelling and 360° campaign architecture.

The agency serves a portfolio of Tier-1 Moroccan enterprise and public-sector clients across telecommunications (Inwi), banking (Attijariwafa Bank, Wafasalaf), automotive (KIA Morocco), FMCG (Magix, Jamila, Marine, Aïn Saïss, Sidi Harazem, Afriquia), electronics (Samsung), hospitality (Fairmont Taghazout Bay), and government institutions (CNSS, ONCF, Artisanat du Maroc). Saga monetizes through professional services fees tied to client partnerships; pricing is not publicly disclosed and contracts are customized. Distribution is direct enterprise field sales, and the agency has invested in thought-leadership distribution via a monthly newsletter service.

Saga has built brand equity through a 30-year operating history and a stack of regional creative awards, including multiple African Cristal Festival wins (2017, 2018, 2024) and five Impériales 2019 stars. Documented campaign outcomes include the Inwi Switchers web series (most-watched brand content in Africa in 2012), the KIA–El Grande Toto Picanto partnership (6M views, 50% of annual Picanto sales in two months), and the Fairmont Taghazout Bay launch (69M impressions, 63K leads). Strategic partnerships include the Moroccan Ministry of National Education and Minecraft Education Edition for the Inwi Challenge education program, and the cultural #art_is_ana movement with Maison de l'Artisan. The agency has no disclosed funding, no acquisitions, and no AI/ML product surface.

Name

Saga Communication

Legal name

Saga Communication

Website

https://saga.ma

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Saga Communication is a Casablanca-based, fully integrated communication agency founded in 1993 that delivers strategy, brand content, media planning, events, PR/influencer, and social media services to enterprise and public-sector clients across Morocco.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industries

Meeting & Conference Planning & Coordination (HSACADAA), Media Relations, Monitoring & Rapid Response (MPAAAOAK)

Keywords

• Integrated communication agency
• Brand content creation
• Media planning services
• Event marketing management
• Social media management

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Communication Services: Saga Communication generates revenue through providing comprehensive communication and marketing services to corporate clients, including strategic consulting, brand storytelling, advertising campaigns across TV, radio, digital, outdoor, and cinema, event organization, press relations, influencer management, and social media management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

Saga Communication is a fully integrated communication agency offering six core service pillars: strategic consulting (Conseil) covering storytelling, brand platforms and 360° action plans; brand content creation for advertising across TV, radio, digital, display, and cinema; media planning with channel specialists; shopper and marketing events including street, guerrilla and GMS operations; press and influencer relations; and social media/CRM strategy, content deployment, and community management. The agency serves enterprise clients in Morocco, building brand storytelling and multichannel campaigns tailored to client objectives.

Product overview

Saga Communication is a fully integrated communication agency (100% intégrée) offering a comprehensive suite of marketing and communication services. The agency operates six core service pillars: Strategic Consulting (Conseil), Brand Content, Media Planning (Média), Shopper and Marketing Events, PR and Influencer Relations (Relation presse et influenceurs), and Social Media & CRM. The agency delivers multichannel campaigns combining online (digital, social media, influencer marketing) and offline (TV, radio, OOH display, cinema) strategies. Founded in 1993, the agency serves approximately 100 collaborators and maintains a portfolio of clients including telecom operators (inwi), automotive brands (KIA), financial services (Wafasalaf, Attijariwafa Bank), and government entities.

Differentiator

Problem solved

Functional benefit

Products and services

• Conseil (Strategic Consulting) Strategic consulting for enterprise brand clients covering brand storytelling, online and offline strategic planning, brand platform development, definition of 360° action plans, benchmarking, and advertising and digital monitoring.
• Brand Content Brand identity and design creation and advertising campaign development across TV, radio, digital, display, and cinema channels for enterprise clients.
• Média (Media Planning) Audience identification and media strategy development with channel specialists tailoring strategies to client requirements across paid, owned, and earned media.
• Shopper and Marketing Event

Quantifiable outcome

• Inwi #KoulchiDialek summer campaign achieved 18.6 million views with 78% view rate and 10% engagement rate
• +6 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• Ministère de l'Éducation Nationale (Ministry of National Education)coreStrategic or Co-development PartnerPartnership with the Moroccan Ministry of Education for the Inwi Challenge program, providing ludo-educational workshops around Minecraft Education Edition in primary schools, middle schools, and high schools. Includes annual national competition to motivate students and teachers with prizes for winners.
• Minecraft Education EditioncoreTechnology or IntegrationTechnology platform partner enabling the Inwi Challenge educational program that offers workshops for students to learn school concepts through gameplay, with trained volunteer instructors supporting teachers.
• Maison de l'ArtisancoreStrategic or Co-development PartnerPublic institution charged with promoting Moroccan craftsmanship. Launched the #art_is_ana citizen movement to position handicrafts as part of Moroccan identity, encouraging locals to consume locally-produced artisan products to revitalize the sector after pandemic suffering.
• El Grande TotoflagshipGTM or Marketing PartnerMoroccan singer collaboration for KIA Picanto brand content campaign. Transformed an existing song glorifying the classic Picanto into an ode to the new model 'Flexy b picanto'. Included music clip creation, social media content, and radio music programming.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Havas: Global communications group operating creative, media, and health networks with a presence in Morocco and other African markets. Competes with Saga for integrated brand-building mandates from large Moroccan and multinational clients, but offers broader geographic reach and proprietary media-buying platforms.
• Publicis Groupe: Global advertising holding company with operations across Morocco and Africa offering integrated creative, media, digital, and PR services to the same enterprise CMOs Saga serves. Comparable as a broader-portfolio incumbent competing for the same Inwi-, KIA-, and bank-level accounts, but with global scale, data, and media-buying leverage that Saga lacks.
• McCann Worldgroup: IPG-owned global advertising network with established Morocco and Africa operations serving enterprise clients in telecom, banking, and FMCG. Comparable to Saga as a full-service creative and integrated communications provider targeting the same brand CMO buyer, with broader geographic and digital capabilities.
• Ogilvy: WPP-owned global creative network with deep presence across North Africa and the Middle East serving enterprise clients in telecom, banking, and consumer goods. Directly comparable to Saga on integrated brand campaigns and creative storytelling, but operates at significantly greater scale and with global-to-local execution capabilities.
• Dentsu: Global advertising holding company with creative, media, and CXM networks operating across MENA and Africa. Competes with Saga on integrated communications mandates for enterprise brands, but pairs creative services with proprietary ad-tech, data, and CRM platforms that Saga does not offer.
• TBWA: Omnicom-owned global creative collective with a strong MENA and Africa footprint known for disruptive brand campaigns. Comparable to Saga on award-winning creative work for enterprise brands in telecom, automotive, and FMCG, but with broader regional and global reach.

Regional players

• SO&U: Nigerian integrated advertising and communications group offering creative, media, PR, digital, and experiential services across West Africa. Comparable to Saga on integrated 360° campaigns for enterprise clients, operating at a similar independent-agency scale but in a different African geography.
• Hotsport: Moroccan digital and social media agency operating in Casablanca and serving enterprise clients across Morocco. Closest local head-to-head competitor to Saga on digital-first and social-media mandates, though typically smaller in scale and less integrated across traditional media and PR.
• Brand Union Morocco (Superunion): Brand consultancy network operating in Morocco as part of a global brand strategy group, serving enterprise clients on branding and integrated communications. Comparable to Saga on strategic consulting and brand platform work, but operates as part of a wider international network rather than as a fully integrated independent.
• Scanad: Pan-African creative and integrated communications agency headquartered in Kenya with operations across East and West Africa. Comparable to Saga as a regional integrated agency serving enterprise brands on multi-channel campaigns, with a broader African geographic footprint but similar size and independent positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sagacommunication
• LinkedInlinkedin.com/company/saga-communication

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saga Communication