What Realgestalt does

Realgestalt GmbH is a Berlin-based, owner-operated strategic branding and corporate design agency founded in 2011. The firm provides end-to-end brand development services spanning brand strategy, corporate design, naming, web design, social media concepts, editorial design, branded content, photography, motion design, and implementation/rollout support. Its core methodology combines a strategy-first approach (including a documented 10-phase naming process and 10-step corporate design process) with Atomic Design principles for digital brand systems, and supplementary AI-augmented content production tools (AI Image Creator, AI Text Creator).

The agency's client roster is anchored by major German and international enterprises including Daimler AG, Mercedes-Benz and subsidiaries (MBition, Mercedes pay, Mercedes-Benz Next), BER Flughafen Berlin Brandenburg (for which it created the globally unique IATA-as-brand naming), DOSB (German Olympic Sports Confederation), Landessportbund Berlin, Hettich, MAGAZIN, LOQI, Hugo Boss, ThyssenKrupp, Jägermeister, and Deutsche Oper Berlin. Client concentration spans automotive, aviation, sports institutions, public-sector organizations, premium retail, spirits, luxury goods, and increasingly energy/sustainability (Hydrogen Germany, Interzero, Biomethan Taskforce).

The business model is project-based professional services with custom-quoted engagements, generating revenue through direct B2B enterprise sales. Marketing is portfolio-driven via website case studies, supplemented by LinkedIn, Instagram, trade fair presence (interzum, ORGATEC), and speaking engagements (Creative Mornings). The company is registered as a private limited liability company (GmbH) in Berlin-Charlottenburg with no parent, no subsidiaries, and no disclosed external funding, operating with three named managing directors (Anne Kohlermann, Christian Schwentke, Jürgen Michalski). As of input data, the company continues to operate with new project launches reported through early 2026.

Name

Realgestalt

Legal name

Realgestalt GmbH

Website

https://realgestalt.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Realgestalt is a Berlin-based, owner-operated strategic branding and corporate design agency offering end-to-end brand strategy, naming, corporate design, web design, and branded content production for German and international enterprise clients across automotive, aviation, sports, retail, and sustainability sectors.

Ownership category

akta.pro rank

Product category

Brand Strategy and Corporate Design Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Packaging & Brand Identity Creative Agencies (MPAAAAAN), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Brand strategy services
• Corporate design services
• Brand naming services
• Visual identity design
• Brand communication services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Brand Strategy and Design: Realgestalt generates revenue through project-based professional services engagements involving brand strategy, corporate design, naming, web concept and design, social media concepts, branded content, and campaign production for enterprise clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Realgestalt is a Berlin-based owner-operated branding agency offering strategic brand development and corporate design services. Its core offerings include brand strategy, corporate design systems, naming, web design, social media concepts, and branded content production for enterprise clients. Supporting services span editorial design, UX/UI design, photography, motion design, brand implementation, and AI-augmented content production.

Product overview

Realgestalt is a Berlin-based strategic brand development and corporate design agency offering a comprehensive suite of branding services. The core offering consists of Brand Strategy, Corporate Design, Brand Design, Naming, Web Design, Social Media Concepts, and Branded Content. Supporting services include Editorial Design, UX/UI Design, Photography & Image Style, Motion Design, and Implementation support. The agency has also integrated AI-powered tools including AI Image Creator and AI Text Creator for content production. Deliverables include Design Guidelines and GUI Kits for digital consistency. Realgestalt works with notable clients including Daimler, Mercedes-Benz, BER Airport, Hettich, FSB, LOQI, MAGAZIN, and Märkisches Viertel, among others.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic brand development including brand positioning, vision, mission, values, and brand architecture for long-term brand objectives. Targeted at enterprises and institutions needing comprehensive brand foundations.
• Corporate Design Development of consistent visual identity systems including logos, color concepts, typography, iconography, and design guidelines for comprehensive brand appearance. Targeted at organizations needing authoritative visual identities.
• Naming Development of unique brand names and company names including market research, trademark clearance, linguistic review, and naming rights registration. Executed through a documented 10-phase process and exemplified by names such as BER Airport, INOXUM, essentiq, and Eigensonne.
• Web Design Web concept and design services including UX/UI design, responsive web design, and website production. Includes Atomic Design principles for consistent multi-device brand experiences. Targeted at clients needing digital brand presence.
• Social Media Concepts Development of social media strategies and content concepts for brand communication across digital channels. Targeted at organizations seeking consistent brand presence across social platforms.
• Branded Content Cross-media content development including journalistic texts, illustrations, infographics, photography, video, animations, and social media campaigns. Includes AI-augmented production capabilities for visual and written content.
• Editorial Design Design of publications including catalogues, magazines, brochures, and corporate publishing materials. Targeted at brands requiring print and editorial brand expressions.
• Photography & Image Style Art direction and photography services including location scouting, photographer selection, and development of consistent visual imagery for brand communications.
• Motion Design Animation and motion graphics for brand communication including video production and interactive motion concepts. Includes AI-assisted animation capabilities.
• Implementation Brand rollout services including internal training, motivational events, brand audits, help desks, and review meetings for successful brand deployment.

Quantifiable outcome

• TV spot for Chamäleon Reisen's 30th anniversary reached over 1 million online views
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• UnderwarecoreStrategic or Co-development PartnerRealgestalt collaborated with the international typography office Underware to develop Daimler AG's corporate typeface. The collaboration combined Underware's typographic expertise with Realgestalt's brand design capabilities to create a distinctive pointed-dip-pen-inspired typeface conveying elegance and modern timelessness.
• Christoph NiemannminorStrategic or Co-development PartnerFor the Deutsche Oper Berlin 'Ganz große Oper' campaign, Realgestalt brought together the opera house with renowned illustrator Christoph Niemann, creating a distinctive creative collaboration for the campaign concept.
• Rainbow UnicornminorImplementation/ SI/ Consulting PartnerRainbow Unicorn is credited for Design and Code on the Realgestalt website, indicating an ongoing web development partnership for the agency's own digital presence.
• SBCA Sally Below Cultural AffairsminorStrategic or Co-development PartnerSBCA developed the architectural exhibition and an innovative GPS-based sound walk for the Märkisches Viertel project, working in conjunction with Realgestalt's brand design for the district's 50th anniversary.
• 2470MediaminorStrategic or Co-development Partner2470Media produced video portraits of residents for the Märkisches Viertel website microsite, creating community storytelling content that complemented Realgestalt's brand design and website production.
• osko+deichmannminorStrategic or Co-development PartnerThe Berlin architecture duo osko+deichmann collaborated with furniture manufacturer Brunner to develop the modular Loungescape 'plot' seating system. Realgestalt contributed the complete communication package including photography, image film, product brochure, and give-aways.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• KMS Team: Munich-based brand strategy and design consultancy with overlapping corporate design, brand architecture, and digital brand system offerings for DACH enterprises.
• MetaDesign: Berlin-headquartered brand and corporate design agency with comparable strategic branding, naming, and corporate identity offerings for large enterprises. Closest direct peer by geography, service mix, and client profile.
• Scholz & Friends: Hamburg-based creative agency with a brand strategy and corporate design practice serving major German enterprises, directly comparable in client caliber and integrated campaign work.
• Strichpunkt Design: German brand and corporate design agency (Stuttgart/Berlin) competing in the same enterprise corporate design and brand strategy segment, with similar reliance on blue-chip German clients.

Broad incumbents

• FutureBrand: Global brand strategy and design consultancy with comparable corporate design and brand strategy offerings; represents the larger, networked competitor Realgestalt encounters on enterprise briefs.
• Interbrand: Global brand consultancy with a strong naming and corporate identity practice; competes for the same enterprise branding engagements and brings international scale Realgestalt currently lacks.
• Serviceplan Group: Largest owner-managed agency group in Europe with a strong brand strategy and corporate design house; competes with Realgestalt on integrated enterprise briefs while offering substantially more capacity.
• Landor & Fitch: Global branding consultancy offering brand strategy, corporate design, and naming at scale; competes for the same multinational rebranding mandates that Realgestalt addresses at a regional level.

Regional players

• Studio Dumbar: Rotterdam-based design studio with comparable award-winning corporate identity and brand design work (e.g., dynamic identity systems); comparable in craft and approach but operating primarily in the Benelux market.

Emerging players

• Hort Renn: Independent German brand and design studio competing in the same mid-market corporate design and brand strategy segment; comparable in size and boutique positioning, though with a narrower public profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Realgestalt
• LinkedInlinkedin.com/company/realgestalt-gmbh
• Instagraminstagram.com/realgestalt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realgestalt