GEVA

What GEVA does

GEVA Elektronik-Handelsgesellschaft mbH is an Austrian industrial automation distributor and systems integrator headquartered in Baden, Austria. Founded in 1984 and 100% privately held, the company has been the exclusive distribution and services partner of Mitsubishi Electric in Austria for factory automation products and solutions for the duration of its 40-plus-year operating history. It serves more than 4,000 industrial manufacturing customers across all Austrian regions, including production, assembly, packaging, food and beverage, automotive supply, and electronics manufacturers, through direct field sales engineers organized by Austrian territory, an inside sales and customer-support team, and a corporate website (geva.at).

The company's portfolio centers on Mitsubishi Electric's factory automation stack — MELSEC PLCs (compact FX5U/FX5UC/FX5UJ, modular systems, and the 2025 MX Controller platform), MELFA industrial robots (articulated FR series, SCARA RH series, and the ASSISTA collaborative robot), MELSERVO MR-J4 and MR-J5 servo systems, FR-CS80 and FR-F800 frequency inverters, GOT2000 HMIs, and CNC M800/M80 controls — supplemented by complementary products from IDEC (safety laser scanners, all-in-one PLC+HMI, RFID readers, machine lights, power supplies), Zebra (industrial image processing and barcode readers), and IAI, CITECT, and Sangel components. Notable technical features include multi-network servo interfaces (CC-Link IE Field, EtherCAT, Profinet, Ethernet/IP), Smart Condition Monitoring kits co-developed with Schaeffler for vibration-based predictive maintenance, the MELFA SmartPlus predictive-maintenance add-on, and CRA-compliant Secure by Design product positioning.

GEVA's revenue model combines product resale (one-time unit sales of automation components, with publicly listed ex-VAT pricing such as €378 for the FX5UC PLC and €28,249 for the ASSISTA cobot), professional project and engineering services (SPS/HMI/robot programming, SCADA solutions, commissioning, quote-based multi-year contracts), and recurring training revenue. Marketing and demand generation run through a multi-channel mix combining the geva.at digital storefront, a regular GEVA newsletter, periodic TechNews publications, LinkedIn presence, and trade-show participation (including "all about automation"), supported by an Austrian-territory direct sales force. The company is led by Geschäftsführer (CEO) Martin Schich with a named leadership team covering controlling, customer support, two regional sales managers, a services department, project management, field application engineering, IT, accounting, and logistics.

Name

GEVA

Legal name

GEVA Elektronik-Handelsgesellschaft mbH

Website

https://geva.at

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

GEVA is the exclusive Austrian distributor and systems integrator for Mitsubishi Electric factory automation, distributing PLCs, robots, drives, servos, HMIs, and CNC controls to more than 4,000 Austrian industrial manufacturers since 1984, and adding project services, programming, and training.

Ownership category

akta.pro rank

Product category

Industrial Automation Distribution

NAICS

Industrial Machinery Manufacturing (33324)

SIC

Electrical Industrial Apparatus (3620)

akta.pro primary industry

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

akta.pro secondary industry

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG)

Keywords

• Industrial automation distribution
• Factory automation products
• PLC programming services
• Industrial robotics solutions
• Automation engineering services

Headquarters

HQ city

Baden

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Automation Component and Product Sales: GEVA generates the majority of its revenue through the resale of Mitsubishi Electric automation components including PLCs, variable frequency drives, industrial robots, HMIs, servo systems, sensors, and safety equipment. Products are sold directly to industrial customers across Austria. The company also distributes products from other brand partners including IDEC, Zebra, IAI, CITECT, and Sangel.
2. Project and Engineering Services: GEVA provides project services including SPS (PLC) programming, HMI and robot programming, SCADA solutions, operational data acquisition, and custom automation integration projects. These services complement product sales and generate additional revenue streams under the Solutions & Services business area.
3. Training and Education Services: GEVA offers training programs and courses for automation technology, covering Mitsubishi Electric products, programming, and system operation. Training services are provided as a separate revenue stream complementing the product and services business.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

GEVA distributes and integrates Mitsubishi Electric factory automation products in Austria, including MELFA industrial robots, MELSEC PLCs, GOT HMI operator terminals, FR frequency inverters, MELSERVO servo systems, sensors, and safety technology, complemented by IDEC and Zebra product lines. The company also provides engineering and integration services such as SPS programming, HMI/robot programming, SCADA solutions, and automation training courses for Austrian industrial customers.

Product overview

GEVA is an Austrian automation company (100% privately owned, since 1984) serving as the exclusive partner of Mitsubishi Electric in Austria. The company distributes and supports Mitsubishi Electric's complete automation portfolio alongside complementary products from IAI, IDEC, Zebra, and Sangel. The product portfolio centers on Mitsubishi Electric's factory automation offerings: MELFA industrial robots (articulated arm, SCARA, and collaborative types), MELSEC programmable logic controllers (compact FX5U/FX5UC/FX5UJ, modular, and MX Controller platforms), GOT HMI operator terminals, FR/F800 frequency inverters for drive applications, MELSERVO MR-J4/MR-J5 servo systems, and CNC solutions. These are complemented by IDEC safety components (safety laser scanners, emergency stops, light barriers, RFID readers, LED lights, power supplies, and FT1J/FT2J all-in-one PLC+HMI devices), Zebra industrial image processing and barcode systems, and Smart Condition Monitoring solutions developed with FAG Schaeffler. GEVA provides comprehensive services including project engineering, robot and PLC programming, SCADA solutions, training, and technical support. The company has over 4,000 satisfied customers across Austria.

Differentiator

Problem solved

Functional benefit

Products and services

• MELFA Industrial Robots Industrial robot family from Mitsubishi Electric distributed by GEVA in Austria, including 6-axis articulated robots (RV-CRL series, 2-70 kg payload), SCARA robots (RH series, 2-20 kg payload, 400-1,000 mm reach), and the MELFA ASSISTA collaborative robot for safe human-robot collaboration. Targeted at Austrian industrial manufacturers for assembly, handling, picking, packaging, and machine tending applications.
• MELSEC Programmable Logic Controllers Mitsubishi Electric PLC family distributed by GEVA in Austria, including compact (FX5U, FX5UC, FX5UJ), modular (iQ-R), and the MX Controller all-in-one platform combining sequence and motion control. FX5UC processes 0.034 µs per instruction with integrated Ethernet and Modbus; FX5UJ supports CC-Link IE Field Basic and 3-axis positioning at 200 kHz; MX Controller supports up to 256 axes with TSN, OPC UA, and MQTT. Targeted at Austrian industrial manufacturers for machine and process control.
• GOT HMI Operator Terminals Graphic operator terminals from Mitsubishi Electric distributed by GEVA, including the GOT2000 series (GT27, GT25, GT25 Wide, GT25 Rugged, GT23, GT21) and the GOT Simple GS series with 7" and 10" TFT displays, 65,536 colors, WVGA resolution, Ethernet, RS-232/422, USB, and SD card interfaces. Supports remote VNC access and extended 15 MB internal memory. Targeted at Austrian manufacturers needing visualization and operator interface solutions.
• MELSERVO Servo Systems (MR-J4 and MR-J5) Next-generation servo amplifiers and motors from Mitsubishi Electric distributed by GEVA in Austria. MR-J4 features multi-network interface supporting CC-Link IE Field, EtherCAT, Profinet, and Ethernet/IP with up to 50% volume reduction. MR-J5 incorporates AI integration, advanced tuning, and motion control capabilities with MR-J5 motors eliminating the need for battery buffering. Automatic one-touch tuning reduces servo tuning time by 80%. Targeted at Austrian manufacturers requiring precision motion control.
• FR Frequency Inverters Frequency inverters from Mitsubishi Electric distributed by GEVA in Austria, including FR-F800 (energy-saving series for pump and fan applications), FR-CS80 (low-budget series covering 0.4-15 kW with single-phase 230V and three-phase 400V versions), and FR-A800 Plus (high-performance inverter with crane and roll-to-roll variants). FR-CS80 achieves 7-10% energy cost savings on main metal shredder motors and up to 50% energy cost reduction in exhaust air treatment. Targeted at Austrian industrial manufacturers for drive applications.
• CNC Solutions (M800/M80) CNC controls and drive systems from Mitsubishi Electric distributed by GEVA in Austria for advanced machining applications. Targeted at Austrian manufacturers requiring computer numerical control systems.
• IDEC Safety Components IDEC safety and sensor components distributed by GEVA in Austria, including SE2L-H05LP safety laser scanner with 270° detection range and 32 configurable zones, YW emergency stop switches with safe-break function, and SA2E miniature light barriers with 0.5 ms response time and five detection methods. Targeted at Austrian manufacturers implementing machine safety systems.
• IDEC FT1J/FT2J All-in-One PLC and HMI Compact 4.3" (FT1J) and 7" (FT2J) devices from IDEC distributed by GEVA, combining PLC and HMI with dual-CPU structure, integrated digital/analog I/O, PID control, PWM, high-speed counters up to 20 kHz, IP66F protection, capacitive multitouch (PCAP technology), and expansion via option boards. Targeted at Austrian manufacturers needing compact combined control and visualization solutions.
• Zebra Industrial Image Processing and Barcode Readers Industrial image processing and barcode reading systems from Zebra distributed by GEVA in Austria, including fixed barcode scanners, image processing systems, and Zebra Aurora software for track-and-trace inspection. Targeted at Austrian manufacturers requiring machine vision and barcode identification in production environments.
• Smart Condition Monitoring (SCM) Kits Plug-and-play predictive maintenance kits developed by GEVA with FAG Schaeffler, analyzing vibration-dependent parameters in addition to classic machine data such as temperature. Three levels available (DRIVES with up to 2 sensors, COMPACT with up to 6 sensors, MODULAR with up to 14 sensors via PoE), with warning alerts possible up to 1 year in advance. Targeted at Austrian manufacturers seeking to reduce unplanned machine downtime.
• MELFA SmartPlus Predictive Maintenance Card Integrated add-on card for MELFA FR-series robots enabling predictive maintenance by analyzing motor values (speed, load) directly in the CR800 controller. Displays component consumption percentage, provides time-to-inspection or replacement estimates, supports maintenance simulation, and enables batch management of maintenance data across production lines. Targeted at Austrian manufacturers running FR-series robot fleets.
• Robot and PLC Programming Software Programming and simulation software suite from Mitsubishi Electric distributed by GEVA, including RT ToolBox3 (offline/online programming, 3D CAD import, simulation of up to 16 robots per project, full backup/restore, maintenance interval monitoring), RT ToolBox3 Pro (SolidWorks add-in for 3D simulation), RT Visualbox (drag-and-drop visual programming for the ASSISTA cobot without writing code), and GX Works3 (MELSEC iQ-F and other PLC programming). Targeted at Austrian manufacturers and integrators programming Mitsubishi automation systems.
• Poka Yoke Zero-Error Workstation Zero-error manual workstation solution developed by GEVA with HANDKE Industrietechnik combining physical barriers, pick-by-light systems, and Mitsubishi iQ Works software for error prevention in manual assembly, picking, and logistics. Targeted at Austrian manufacturers seeking error-proofing of manual processes.
• Engineering and Project Services Custom automation engineering services provided by GEVA's Services department led by Ing. Mario Siegmund, including SPS (PLC) programming, HMI and robot programming, operational data acquisition, SCADA solutions, and commissioning support for system integration projects across Austrian industrial customers.
• Training and Education Services Professional training programs and courses for automation technology offered by GEVA, covering Mitsubishi Electric products, PLC programming, robot operation, and system operation. Targeted at Austrian industrial customers and integrators seeking certified competence on Mitsubishi automation systems.

Quantifiable outcome

• Industrial robots operate at a cost of only €1.65 per hour over their typical 6-7 year service life in standard applications
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core, secondary and minor.

• Mitsubishi ElectriccoreChannel Partner/ Reseller/ Distributor · 1 January 1984GEVA is the exclusive partner (Exklusivpartner) of Mitsubishi Electric in Austria for factory automation products and solutions. This partnership dates back to approximately 1984. GEVA covers the complete Mitsubishi Electric automation technology portfolio including PLCs, drives, industrial robots, HMIs, servo systems, sensors, and safety technology. The partnership is described as 'Global Partner – Local Friend', emphasizing Mitsubishi Electric's global reach combined with GEVA's local market expertise and customer support in Austria.
• IDECsecondaryChannel Partner/ Reseller/ DistributorGEVA distributes IDEC automation products in Austria, including FT1J/FT2J all-in-one PLC and HMI devices, PS5R-V power supplies, SA2E photoelectric sensors, LED machine lights (LF1B-N series), KW2D RFID readers, and YW emergency stop switches. IDEC products complement the Mitsubishi Electric portfolio.
• ZebrasecondaryChannel Partner/ Reseller/ DistributorGEVA distributes Zebra industrial barcode readers and machine vision systems in Austria. Zebra products include fixed barcode scanners and industrial image processing systems for track-and-trace applications, complementing GEVA's automation portfolio.
• FAG Schaeffler (Schaeffler Group)secondaryStrategic or Co-development PartnerGEVA collaborates with FAG Schaeffler (an e-F@ctory partner of Mitsubishi Electric) on Smart Condition Monitoring solutions. The joint development produced the SCM (Smart Condition Monitoring) kit product line that combines Mitsubishi Electric automation technology with Schaeffler's bearing and vibration monitoring expertise for predictive maintenance applications.
• IAI (Intelligent Actuator)secondaryChannel Partner/ Reseller/ DistributorGEVA is a brand partner for IAI products in Austria, offering IAI automation components as part of its diversified automation portfolio alongside Mitsubishi Electric and other brands.
• CITECTsecondaryChannel Partner/ Reseller/ DistributorGEVA is a brand partner for CITECT products in Austria, integrating CITECT software and automation solutions into its portfolio of automation brands.
• SangelsecondaryChannel Partner/ Reseller/ DistributorGEVA is a brand partner for Sangel products in Austria, offering Sangel industrial components alongside its core automation portfolio.
• AsyrilminorStrategic or Co-development PartnerAsyril is an e-F@ctory partner of Mitsubishi Electric and collaborates with GEVA on the MELFA EasyFeed robot solution. Asyril provides flexible 3-axis vibration feeding systems (AsyCube) that integrate with MELFA robots through a dedicated function library, enabling plug-and-play parts feeding and orientation for robot-based machine tending.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Festo: German automation giant offering pneumatic, electric, and process automation plus controller and software products. Comparable as a broad automation distribution/solutions supplier for industrial manufacturing customers.
• Phoenix Contact: German industrial automation, connectivity, and control technology provider. Comparable broad-portfolio automation supplier serving similar industrial manufacturing customers across Europe.
• Beckhoff Automation: German automation specialist offering PC-based controllers, drives, and EtherCAT-based integrated automation. Competes with Mitsubishi-based GEVA offerings in Austrian/DACH machine-builder accounts.
• WAGO Kontakttechnik: German manufacturer of controllers, I/O systems, and industrial interconnection. Overlaps with GEVA's PLC and industrial automation distribution in similar DACH customer accounts.
• B&R Industrial Automation (ABB): Austria-based automation incumbent (now part of ABB) offering PLCs, motion control, and industrial PCs. Serves the same Austrian and broader European machine-builder market with broader scale and global ABB backing.
• Weidmüller: German specialist in industrial connectivity, automation, and electronics. Overlaps with GEVA's distribution of automation components and serves shared industrial customer segments in DACH.

Direct peers

• KEBA AG: Austrian automation company providing industrial controllers, drives, HMI, and robotics solutions. Similar product categories (PLCs, drives, robotics) and Austrian footprint, though at significantly larger scale.
• Bachmann electronic: Austria-based industrial automation specialist focusing on controllers, I/O, and condition monitoring for industrial applications. Directly comparable as a domestic Austrian automation technology supplier with similar component-and-services model.
• SIGMATEK: Austrian manufacturer of control systems, I/O, drives, and HMI for industrial automation. Comparable as a DACH-based automation specialist serving machine builders with similar control-technology portfolio.
• Pilz: German safety automation specialist offering safety controllers, sensors, and safety services. Comparable to GEVA's IDEC-based safety technology distribution and similar Austrian/Swabian industrial customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/geva-elektronik-handelsgesellschaft-mbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEVA