Mewes Entertainment Group

What Mewes Entertainment Group does

Mewes Entertainment Group GmbH (MEG) is a Hamburg-headquartered, full-service live entertainment agency operating in the German-speaking and broader European market since 1996. The company plans, books, and produces concerts, shows, and tours, and operates three integrated service lines: Events & Shows (concert touring and production), Artist Bookings (talent placement across genres including pop, Schlager, classical, metal, comedy, and literature), and Corporate Events (end-to-end corporate event planning and execution). Its current touring portfolio includes legacy and contemporary DACH artists such as Claudia Jung, Maite Kelly, Thomas Anders, Nena, Nile Rodgers, Kerstin Ott, and Steel Panther, plus branded productions including 'The Musical Story of Elvis,' tribute shows (Forced to Mode, LOVER - A Tribute to Taylor Swift), and family programming (Simone Sommerland children's concerts).

Revenue is generated primarily through professional-services fees — booking commissions, tour-management and production fees, ticket-sale participation distributed via third-party platforms (Eventim, MyTicket, Oeticket), and corporate-event markups. The customer mix is horizontal across event organizers, venue operators, corporate clients, and private event hosts; pricing is quote-based and not publicly disclosed, with all bookings and event inquiries routed through website forms and direct sales relationships. Tickets for tours and shows are distributed through third-party platforms, while corporate and venue bookings are handled via direct sales.

The firm is a privately held German limited liability company (GmbH) with 11-50 employees, headquartered at Meßberg 4, 20095 Hamburg, and structured as an independently operated business with no disclosed subsidiaries, investors, or acquisitions. Its competitive position rests on a multi-genre artist network, three decades of brand presence, and an active 2026-2027 forward booking calendar that includes new exclusive artist agreements and demand-driven tour extensions.

Name

Mewes Entertainment Group

Legal name

MEWES Entertainment Group GmbH

Website

https://kuenstlershow.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Mewes Entertainment Group GmbH is a Hamburg-based full-service live entertainment agency that books artists and plans concerts, tours, shows, and corporate events across Germany, Austria, Switzerland, and Europe. It serves event organizers, corporate clients, and private hosts using a multi-genre roster and 30 years of operating history.

Ownership category

akta.pro rank

Product category

Live Entertainment Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Other Performing Arts Companies (71119)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concert & Tour Promoters (MPAIAFAA)

akta.pro secondary industries

Artist Booking, Talent Buying & Agency Services (MPAGAAAF), Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)

Keywords

• Live entertainment management
• Concert production services
• Artist booking agency
• Corporate event planning
• Tour management services

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tournee and Concert Management: Organizing and producing concerts, shows, and touring events for artists, generating revenue through ticket sales, venue bookings, and event production fees.
2. Artist Booking Services: Booking artists and show acts for events, festivals, corporate functions, and private events across genres including pop, Schlager, classical, metal, and comedy.
3. Corporate Event Services: Full-service corporate event planning, execution, and management for company events, including concept development, venue coordination, and event production.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MEWES Entertainment Group GmbH is a full-service live entertainment agency that plans, organizes, and produces concerts, shows, tours, and corporate events across Germany, Austria, Switzerland, and Europe. The company books artists across multiple genres (pop, Schlager, classical, metal, comedy, literature, moderation) for event organizers, venues, festivals, and corporate clients, delivering personalized round-the-clock service from initial concept through event execution. Operating for approximately 30 years, the company manages headline touring productions and provides comprehensive artist booking and corporate event planning through a single integrated service offering.

Product overview

MEWES Entertainment Group GmbH is a live entertainment company operating as a unified service offering across three core divisions: Events & Shows (concert and touring productions), Artist Bookings (individual artist and performer bookings across all genres), and Corporate Events (full-service corporate event planning and execution). With 30 years of experience serving Germany, Austria, Switzerland and Europe, the company coordinates a portfolio of touring productions featuring artists such as Claudia Jung, Maite Kelly, Thomas Anders, Simone Sommerland, Nile Rodgers, and others, alongside managing artist bookings for events and corporate functions. The company also produces branded music festivals and themed theatrical productions.

Differentiator

Problem solved

Functional benefit

Products and services

• Events & Shows Production and booking service for concerts, live shows, and touring events across Germany, Austria, Switzerland, and Europe, including ticket sales, venue coordination, and event management for tournees and guest performances.
• Artist Bookings Booking service for individual artists, show acts, and performers across all live entertainment genres including moderation, comedy, literature, classical, pop, Schlager, and metal, providing full-service support from initial idea through event execution.
• Corporate Events Full-service agency for corporate events, providing complete planning, implementation, and execution of company events, with tailored solutions from concept to execution leveraging 30 years of experience and an extensive artist and partner network.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BB Promotion GmbH: German concert promoter focused on rock, metal, and alternative music tours across Germany and Europe. Comparable as a tour promoter with similar artist booking and production services, particularly relevant given MEWES' metal/rock roster (Steel Panther, Forced to Mode).
• MCT Agentur GmbH: German artist management and booking agency representing musical acts across Schlager, pop, and volkstümliche Musik genres. Directly comparable as a competitor in the DACH artist booking space, particularly for the Schlager segment where MEWES is active (Claudia Jung, Maite Kelly).
• Semmel Concerts Entertainment GmbH: German concert and tour promoter producing a wide range of live music events, family shows, and tours across German-speaking markets. Comparable as a mid-sized promoter producing full-scale tours and managing ticket distribution through similar channels (Eventim).
• DEAG Deutsche Entertainment AG: One of Germany's largest live entertainment promoters and event services groups, operating concerts, tours, and corporate events across DACH and Europe. Directly comparable as a concert promoter and event producer with similar artist rosters and venue relationships.
• A.S.S. Concert & Promotion GmbH: Hamburg-based concert promoter and event organizer producing tours and concerts across Germany, with strong ties to Schlager, rock, and pop genres. Comparable as a similarly-sized Hamburg-headquartered promoter competing in the same regional market with similar artist rosters.
• Karsten Jahnke Konzertdirektion GmbH: Hamburg-based concert promoter and booking agency producing concerts, tours, and festivals across Germany. Comparable as a regional direct competitor based in the same city (Hamburg), operating in similar genres with comparable tour and booking services.
• FKP Scorpio Konzertproduktionen GmbH: German concert promoter specializing in rock, pop, indie, and family events across Germany and Europe, now part of DEAG group. Directly comparable as a tour promoter with similar artist rosters, festival programming, and full-service event production.
• Wizard Promotions GmbH: Frankfurt-based concert and tour promoter focused on hard rock, metal, and classic rock events in Germany and Europe. Comparable as a specialist tour promoter serving similar niche music genres with comparable production services.

Others

• Eventim (CTS Eventim AG): Germany's dominant ticketing platform and increasingly active live entertainment promoter. Comparable as both a critical distribution channel (MEWES sells tickets via Eventim) and an adjacent ecosystem participant with growing concert promotion capabilities through its subsidiaries.

Broad incumbents

• Live Nation GmbH (Germany): German arm of the world's largest live entertainment company, operating concerts, festivals, and ticketing across DACH. Comparable as a much larger broad incumbent offering overlapping capabilities (concert promotion, ticketing, artist management) but with a wider portfolio and global scale.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mewesentertainmentgroupgmbh/videos
• Facebookfacebook.com/kuenstlershow
• LinkedInlinkedin.com/company/82179415/admin/dashboard
• Instagraminstagram.com/mewesentertainment
• TikToktiktok.com/@kuenstlershow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mewes Entertainment Group