What PokerVIP does

PokerVIP is a UK-based affiliate marketing platform for online poker rooms, operated by parent company 180Vita Ltd from Edinburgh, Scotland. Founded in 2008 and branded publicly in 2010, the company connects online poker players with partner poker rooms through exclusive rakeback deals, welcome bonuses, and promotions — earning commission on the player activity generated through its affiliate links. End users access the platform for free; there is no subscription or transactional fee on the demand side.

The platform operates as a comprehensive poker ecosystem combining deal aggregation with educational content. Core products include the PokerVIP Rakeback & VIP Deals program (with over $10.9 million in cumulative rakeback paid to users), more than 600 free poker coaching videos contributed by 25+ professional coaches, and a strategy article library covering Texas Hold'em, mental game tactics, and earnings maximization. The deal catalog has been extended beyond poker into Crypto, Casino, eWallet (Skrill, NETELLER, Luxon Pay), Sportsbook, Financial, and Trading categories. Community channels include a Discord server, Facebook Poker Forum, and the iPokerVIP YouTube channel (22.3K subscribers). Supporting features include rake tracking tied to member accounts, leaderboard rake races, an A-Z poker terms dictionary, and the 180Vita Partners affiliate program.

PokerVIP generates revenue exclusively through performance-based affiliate commissions from partner poker rooms and adjacent platforms. Named partners include Stake (crypto casino, official UFC betting partner), Bovada (US poker), Ignition Casino (US poker), HighStakes, and Sportsbetting. The platform operates globally with localized offer pages across 22+ markets spanning EMEA, the Americas, and Asia Pacific, and maintains compliance with UK Data Protection Act 1998 and Privacy and Electronic Communications Regulations 2003. Technology is web-based with Mailchimp handling email marketing and a Discord community layer; no proprietary AI/ML capabilities are disclosed.

Name

PokerVIP

Legal name

180Vita ltd

Website

http://www.pokervip.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

PokerVIP is a UK-based affiliate marketing platform that connects online poker players with partner poker rooms through exclusive rakeback deals, bonuses, and educational coaching content, earning performance-based commissions on referred player activity.

Ownership category

akta.pro rank

Product category

Online Poker Affiliate Platform

NAICS

Other Gambling Industries (71329)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Poker Affiliate & Community Sites (MPAEAMAC)

akta.pro secondary industries

Poker Training, Coaching & Content (Courses, Solvers, Communities) (MPAEAEAF), Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Poker rakeback deals
• Online poker affiliate
• Poker strategy content
• Poker coaching videos
• Rake race promotions

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Commission: PokerVIP earns commission from partner poker rooms when users sign up through their affiliate links and generate rake or play activity. This is a performance-based revenue model where the company receives payments based on player activity.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

PokerVIP is an online affiliate platform that aggregates exclusive rakeback deals, welcome bonuses, and VIP promotions from partner online poker rooms, casinos, sportsbooks, eWallets, and crypto platforms, and refers individual poker players to those partners in exchange for commission. The platform also publishes free poker strategy content and over 600 coaching videos from professional players. Players access deals through pokervip.com, sign up at partner rooms via PokerVIP links, and automatically enter rake races and promotional events.

Product overview

PokerVIP is an affiliate-based online poker ecosystem operated by 180Vita ltd, founded in 2008 and launched publicly in 2010. The platform provides a comprehensive suite of poker-related services centered around its core rakeback and VIP deals program, connecting players with partner online poker rooms. The ecosystem includes PokerVIP Rakeback & VIP Deals (the core offering), Poker Coaching Videos (600+ instructional videos from professional players), and Strategy Articles covering Texas Hold'em, mental game tactics, and earnings strategies. Additional offerings encompass category-specific deals including Poker Deals, Crypto Deals, Casino Deals, eWallet Deals, Sportsbook Deals, Financial Deals, and Trading Deals across partner platforms. Community features include Discord and Facebook forums, while the Leaderboard & Rake Races competitive element tracks player activity. The platform operates on an affiliate model where partner poker rooms pay commission for player referrals, with over $10.9 million in rakeback paid to users historically.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over $10,902,312.56 in extra rakeback paid to users

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered major, core and minor.

• StakemajorChannel Partner/ Reseller/ DistributorStake is a crypto casino and sports betting platform that is the official betting partner of UFC. PokerVIP offers exclusive deals and promotions for Stake users through their platform, earning affiliate commissions for referring players.
• BovadamajorChannel Partner/ Reseller/ DistributorBovada is a US-focused poker room offering 100% poker welcome bonus. PokerVIP provides affiliate referrals to Bovada and offers exclusive promotions for PokerVIP users.
• Ignition CasinomajorChannel Partner/ Reseller/ DistributorIgnition Casino is a US poker room offering $3,000 bonus. PokerVIP operates as an affiliate partner driving new players to Ignition in exchange for commission payments.
• HighStakescoreChannel Partner/ Reseller/ DistributorHighStakes is a poker room where PokerVIP players can play with professional poker players. PokerVIP provides rakeback deals and exclusive access to HighStakes through their affiliate partnership.
• SportsbettingminorChannel Partner/ Reseller/ DistributorSportsbetting platform with 100% first deposit bonus available through PokerVIP deals. PokerVIP earns affiliate commissions for referring sports betting customers.
• 180Vita LtdcoreOthers180Vita Ltd is the parent company of PokerVIP, established to operate first-class websites offering the very best in design and user experience. Originally centered around poker, 180Vita has expanded into sports, games, and investment industries.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• PokerStrategy.com: One of the largest poker learning/strategy communities and affiliate sites globally, combining coaching content with rakeback/deal offers to partner poker rooms — same model and target audience as PokerVIP.
• CardsChat: Poker community and review site with active forum, strategy content, and affiliate deals to online poker rooms; competes directly for the same online poker player audience as PokerVIP.
• PokerNews: Long-established poker media, news, and live event coverage site that also aggregates poker room deals and affiliate offers; overlaps heavily with PokerVIP's deal/content mix.
• RakeTheRake: Dedicated rakeback comparison and affiliate site focused specifically on tracking and comparing rakeback deals at online poker rooms — the closest direct competitor to PokerVIP's core offering.
• Two Plus Two (2+2) Forum: Long-running poker community forum with strategy discussion, news, and historically an affiliate program; competes with PokerVIP for engaged, higher-skill online poker players.
• BestPokerSites.org: Poker review and affiliate site ranking online poker rooms with bonus/rakeback offers; directly comparable in business model and audience to PokerVIP.
• AskGamblers: Casino and gambling affiliate/review platform with player complaint resolution and bonus listings; overlaps with PokerVIP's casino deals category and broader iGaming affiliate audience.
• Casino.org: Major online casino and gambling affiliate/review brand with extensive partner roster; comparable to PokerVIP in affiliate model and overlapping casino deals category.

Others

• GPWA (Gambling Portal Webmasters Association): Industry association and network for gambling affiliates; not a direct competitor but ecosystem infrastructure PokerVIP and its peers participate in for compliance and partner introductions.

Emerging players

• Run It Once (Phil Galfond training platform): Poker training and coaching platform founded by Phil Galfond with a strong educational content offering; competes for the same coaching-content audience segment that differentiates PokerVIP.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/iPokerVIP
• Facebookfacebook.com/ipokervip
• Xx.com/pokervip

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PokerVIP