Name

Orient Enterprise

Legal name

Orient Enterprise (Gujarat) Private Limited

Website

https://oriententerprise.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Power Transmission Components: Revenue generated through wholesale and distribution of industrial products including bearings, belts, chains, motors, and lubrication systems to industrial customers.
2. Authorized Dealer/Distributor Sales: Revenue from authorized distribution of SKF, Lincoln, Castrol, Nord, and Flexco products as certified industrial distributor.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Orient Enterprise is a trader-wholesaler and distributor of industrial mechanical components and power transmission products. The company distributes authorized brands including SKF bearings and lubrication systems, Lincoln lubrication equipment, Castrol oils, Nord geared motors and drives, and Flexco conveyor solutions to industrial manufacturing customers across India. Its product range spans over 30 categories covering bearings, belts, chains, motors, drives, lubrication systems, seals, and conveyor components used in plant maintenance, repair, and operations.

Product overview

Orient Enterprise (Gujarat) Private Limited is a trader-wholesaler/distributor of industrial mechanical components and power transmission products, established in 2008 and headquartered in Ahmedabad, Gujarat. The company operates as an authorized industrial distributor and certified maintenance partner for SKF, Lincoln, and Castrol brands. Their product portfolio is extensive and diverse, comprising bearings (ball bearings, roller bearings, pillow block bearings, thrust bearings), belts (rubber belts, V-belts, industrial belts, cogged belts, timing belts), motors and drives (geared motors, electric motors, variable frequency drives), lubrication systems (automatic lubrication systems, grease, oil filtration), sealing products (oil seals, hydraulic seals, radial shaft seals), power transmission components (roller chains, couplings, sprockets, pulleys), and industrial solutions (conveyor components, machine condition advisors). The portfolio functions as a comprehensive one-stop solution for industrial maintenance, repair, and operations (MRO) needs, serving manufacturing, process industries, and heavy engineering sectors across India.

Differentiator

Problem solved

Functional benefit

Products and services

• SKF Bearings and Bearing Units Authorized distribution of SKF bearings including bearing units (UCFC, UCF, UCFL, UCT, UCP series), cam rollers, and maintenance products for industrial manufacturing customers.
• Industrial Bearings General industrial bearings including stainless steel ball bearings, chrome steel high precision bearings, and spherical roller bearings for varied industrial applications.
• Industrial Rubber Belts and V-Belts Industrial rubber belts, V-belts, cogged belts, timing belts, and Fenner-style wrapped classical and wedge belts for power transmission applications across multiple profiles (SPZ, SPB, A, B, C series).
• Pillow Block Bearings Mounted bearing units housed in pillow-style blocks including SKF and stainless steel variants for easy installation in industrial machinery.
• Roller Chains SKF roller transmission chains including simplex, duplex, and triplex configurations with Dacrotized and stainless steel coatings for industrial drives.
• Couplings and Bushings SKF flexible couplings (FRC natural rubber) and PTFE composite straight and taper bushings for connecting shafts in power transmission systems.
• Nord Geared Motors and Electric Motors Authorized Nord branded geared motors including inline helical, helical bevel, parallel shaft, V-belt variator, heli worm, plus three-phase electrical motors for industrial drives.
• Industrial Seals Industrial sealing solutions including hydraulic rubber seals, SS bearing oil seals, radial shaft seals, SKF oil seals, and rubber oil seals for rotating and hydraulic equipment.
• Belt Conveyor Solutions Flexco belt conveyor components including pre-cleaner conveyor brushes, pulley lagging rubber sheets, mechanical belt fastening systems, and transfer industrial chutes.
• Adapter Sleeves and Lock Nuts SKF adapter sleeves with KM lock nuts and MB lock washers for mounting bearings on shafts in metric dimensions.
• SKF Lincoln Lubrication Systems SKF multi-line and progressive lubrication systems, Lincoln lubrication equipment, and spray lubrication systems for industrial machinery maintenance, priced up to Rs 7,00,000 per system.
• SKF Lubrication Greases SKF bearing greases including LGMT, LGEV 2 (with molybdenum disulphide and graphite), and LGHQ 2 electric motor bearing grease for industrial and automotive bearing applications.
• SKF RecondOil Oil Filtration Systems SKF RecondOil Box oil regeneration system using Double Separation Technology (DST) to remove nano-sized contaminants and extend industrial oil life, priced at Rs 7,00,000 per unit.
• SKF Machine Condition Advisor SKF Quic CMAS-100-SL portable instrument for checking rotating equipment condition through vibration and temperature measurements, priced at Rs 2,88,000 per unit.
• Nord Variable Frequency Drives Nord variable frequency drives (0.33 to 215 HP) for precise speed control of industrial motors with customizable options.
• Castrol Engine Oils Castrol coolant engine oils in synthetic grade for engine protection under extreme conditions, available in 20L packs.

Named customers22 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• SKFcoreChannel Partner/ Reseller/ DistributorAuthorized Industrial Distributor and Certified Maintenance Partner for SKF products including bearings, seals, lubrication systems, and power transmission components.
• LincolncoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Lincoln lubrication systems and equipment.
• CastrolcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Castrol engine oils and industrial lubricants.
• NordcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Nord geared motors and variable frequency drives.
• FlexcominorChannel Partner/ Reseller/ DistributorAuthorized dealer for Flexco belt conveyor solutions including pulley lagging, cleaners, and mechanical fasteners.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• NBC Bearings (National Engineering Industries): India's largest indigenous bearings manufacturer, part of the CKA Birla Group, selling ball bearings, roller bearings, and automotive bearings to industrial and OEM customers. Directly competes in the same bearing product category that anchors Orient Enterprise's portfolio.
• Shanthi Gears Limited: India-based manufacturer of customised gear boxes and gear products for cement, power, steel, and material handling industries. Competes in the same industrial transmission end markets as Orient Enterprise's geared motor offerings.
• Elecon Engineering Company Limited: One of India's largest manufacturers of industrial gears, gearboxes, couplings, and power transmission equipment, serving material handling, cement, steel, and power industries. Directly competes in the same industrial power transmission end markets.
• NORD Drivesystems: Global manufacturer of gear motors, electric motors, and variable frequency drives whose Nord-branded products Orient Enterprise distributes as an authorized dealer. Comparable in geared motor and VFD product category.
• SKF India Limited: Indian subsidiary of SKF, the very brand Orient Enterprise is an authorized distributor for. Manufactures and sells bearings, seals, lubrication systems, and condition monitoring products directly; represents both a key supplier and a competing channel to end customers.
• Timken India Limited: Indian subsidiary of Timken, manufacturing and distributing tapered roller bearings, spherical roller bearings, and power transmission products for industrial and automotive markets. Directly competes in the same bearing and power transmission categories Orient Enterprise distributes.
• Schaeffler India Limited: Indian subsidiary of global bearings and automotive supplier Schaeffler Group, manufacturing and selling FAG/INA bearings, linear guides, and power transmission components directly to industrial customers across India. Comparable in product category (bearings, power transmission) but operating as a manufacturer rather than distributor.
• Bonfiglioli Transmissions Private Limited: Indian arm of Italian Bonfiglioli, manufacturing and selling gearboxes, geared motors, and drive systems for industrial automation. Competes directly with the Nord-branded geared motors that Orient Enterprise distributes, but operates as a manufacturer with scale.

Direct peers

• Premium Transmission Limited: Indian manufacturer of high-precision industrial gears, gearboxes, and power transmission products serving cement, steel, and process industries. Directly overlaps with Orient Enterprise's geared motor and power transmission replacement-part business.
• Rotomotive Power Drives India: Manufacturer and supplier of gear motors and geared motors in India, whose products Orient Enterprise explicitly distributes as an authorized source. Competes in the same geared motor product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Orient_Ent
• Facebookfacebook.com/OrientEnterpriseGujaratPvtLtd
• LinkedInlinkedin.com/company/orient-enterprise-gujarat-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orient Enterprise