Autoservice

Name

Autoservice

Legal name

Autoservice S.R.L.

Website

https://www.autoservicerobbiate.it

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Robbiate

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory or Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new, used, and km0 (near-new) vehicles across multiple brands. Revenue generated from vehicle transactions with financing options available. The company offers Jahreswagen (German corporate vehicles), used cars, and new/ready-for-delivery vehicles.
2. Long-term Rental: Noleggio a lungo termine (long-term leasing) with fixed monthly fees, targeting private individuals, professionals, and businesses seeking mobility solutions without vehicle ownership.
3. Workshop and Maintenance Services: Technical assistance including oil changes (tagliandi), inspections (revisioni), repairs, tire services, and original spare parts. Bodywork services (carrozzeria) for accident repairs and vehicle restoration.
4. Vehicle Inspections (Centro Revisioni): Official vehicle inspection services (revisioni) for roadworthiness certification.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Autoservice S.R.L. is an authorized multi-brand automotive dealership and service center operating from an 8,000 sqm facility in Robbiate, Lecco. It sells new, km0, used, and Jahreswagen (German corporate) vehicles across Mercedes-Benz, Jeep, Smart, Alfa Romeo, Fiat Professional, and SWM Motors, and delivers manufacturer-authorized maintenance, repairs, bodywork, official inspections, tire services, original spare parts, and fixed-fee long-term rental.

Product overview

Autoservice S.R.L. is an authorized multi-brand car dealership and automotive service center located in Robbiate, Lecco province, Italy. Founded in the 1970s and operating from an 8,000 sqm facility managed by two generations, the company offers a comprehensive automotive portfolio. Their vehicle sales include new, used, and km 0 cars across brands such as Mercedes-Benz, Jeep, smart, Alfa Romeo, Fiat Professional, and newly added SWM Motors (since April 2026). The service division provides maintenance, repairs, vehicle inspections, tire services, and body work from a 6,000 sqm workshop. They also offer Jahreswagen (German-import company cars), long-term rental solutions, and genuine spare parts.

Differentiator

Problem solved

Functional benefit

Products and services

• New, Km0, and Used Vehicle Sales Retail sale of new, km0 (near-new), and used passenger and commercial vehicles from multiple authorized manufacturers, available with financing options for private individuals, professionals, and businesses.
• Jahreswagen / Corporate Import Vehicles

Quantifiable outcome

• Jahreswagen (company cars from Germany) offer savings up to 30% compared to new vehicle list prices
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• SWM MotorscoreChannel Partner/ Reseller/ Distributor · 30 April 2026Autoservice Robbiate appointed as official SWM Motors concessionary for the entire province of Lecco. SWM Motors (founded 1971 in Varese, acquired by Shineray group in 2014) entered the Italian market in 2024. The partnership adds a complete SUV lineup (G01, G01 Pro, G03F, G05) with petrol, LPG, and Super Hybrid options to Autoservice's offerings.
• Mercedes-BenzcoreStrategic or Co-development PartnerAuthorized Mercedes-Benz workshop and dealer. The company imports and sells Mercedes-Benz Jahreswagen (company cars directly from Stuttgart headquarters), offers new Mercedes-Benz vehicles, and provides authorized maintenance and repair services using manufacturer-trained technicians and original parts.
• JeepcoreStrategic or Co-development PartnerAuthorized Jeep workshop and dealer providing new, km0, and used Jeep vehicles along with manufacturer-authorized maintenance and repair services.
• SmartcoreStrategic or Co-development PartnerAuthorized Smart workshop and dealer providing sales and authorized maintenance services for Smart vehicles.
• Alfa RomeocoreStrategic or Co-development PartnerAuthorized Alfa Romeo workshop and dealer providing sales and authorized maintenance services for Alfa Romeo vehicles.
• Fiat ProfessionalcoreStrategic or Co-development PartnerAuthorized Fiat Professional commercial vehicle dealer providing sales and authorized maintenance services for Fiat Professional vans and light commercial vehicles.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gruppo Autotorino: One of the largest multi-brand automotive dealer groups in northern Italy, operating authorized sales and service for multiple OEMs across Lombardy and adjacent regions. Direct comparable to Autoservice in business model — new/used vehicle sales, authorized workshop, financing — but at substantially larger scale and geographic footprint.
• Gruppo Bonaldi: Multi-brand Italian dealer group with authorized franchises and service centers across northern Italy, offering new/used vehicle sales, authorized maintenance, and corporate fleet services. Closely mirrors Autoservice's combination of OEM authorizations, workshop, and customer-segment coverage, with larger regional reach.
• F.lli Cozzi: Established Milan-area multi-brand dealer representing premium and mass-market OEMs with sales, authorized service, and bodywork. Comparable to Autoservice in authorized workshop model and Lombardy customer base, serving similar private and corporate segments.
• Intergea: Italian multi-brand automotive retail and service platform with authorized dealer partnerships across multiple OEMs. Comparable to Autoservice in offering authorized sales, service, and aftersales under a single dealer identity, but operating across multiple regions.
• Gruppo Ferrari (Trento): Northern Italian multi-brand dealer group offering authorized sales and service for multiple automotive brands. Directly comparable to Autoservice in combining authorized OEM franchises with workshop services for both retail and corporate customers.

Broad incumbents

• Mercedes-Benz Italia Retail: Direct manufacturer and large-dealer retail network for Mercedes-Benz in Italy, including flagship authorized sales and service locations. Comparable through shared Mercedes-Benz authorization but operates at much greater scale and as part of the OEM's official distribution footprint.
• Arval Italia: One of Italy's largest long-term vehicle rental and fleet management operators, part of BNP Paribas. Comparable to Autoservice's NLT (noleggio a lungo termine) offering but as a national incumbent operating at massive scale with full corporate fleet capabilities.
• LeasePlan Italia: Major European long-term leasing and fleet management provider with significant Italian operations. Comparable to Autoservice's subscription-based rental revenue stream, but at much larger scale and with a more corporate-oriented customer mix.

Emerging players

• SWM Motors Italia: Italian distributor of the SWM Motors SUV brand that entered Italy in 2024 under the Shineray group. Connected to Autoservice via its April 2026 provincial concessionary appointment, and a relevant peer for the new SWM vehicle line being carried.

Others

• Eurotax (Autronica / Quattroruote): Italian automotive data, valuation, and marketplace platform serving dealers and consumers. Adjacent comparable to Autoservice through the Italian used-vehicle and dealer ecosystem, but operates as an information/services provider rather than a direct dealer competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autoservice