Peter Graham Wines

What Peter Graham Wines does

Peter Graham Wines is an independent wine merchant founded on 2 May 1997 by Graham and Louisa Turner in Norwich, England, and currently headquartered in Wymondham, Norfolk, where it operates from a single warehouse and office facility it has occupied since 2011. The company sources wine from 18 countries and more than 120 regions and sells primarily to hospitality businesses — restaurants, hotels and pubs — across East Anglia through a trade account program, supported by an own-fleet next-day delivery service with same-day error correction and sale-or-return options. Online ordering is available via a website that uses Stripe for payments; the technology stack is not technology-intensive and the core business is wholesale distribution rather than a software platform.

Beyond core wine supply, Peter Graham Wines offers bundled services to trade customers: WSET Levels 1, 2 and 3 wine training, practical in-house tasting and food-matching sessions, wine list and bespoke label design, event hosting including maker dinners and educational trips, and general market information and business support. Pricing is not publicly disclosed; invoice payment terms are 14 days and online orders are prepaid via debit or credit card (AMEX and Diners Club excluded). The team includes a Master of Wine (Nick Adams), a Wine/Buying Director (Andy Gaskin), three further Wine Specialists, and a longest-serving employee of 22 years. The company holds AWRS registration (XQAW00000100715), is GDPR-compliant, is a Living Wage Foundation member, and has committed to net-zero operations by 2030 aligned with COP26.

In July 2023, Peter Graham Wines was acquired by Chestnut Group, East Anglia's fastest-growing hospitality brand. PGW continues to operate as a separately branded business within the Chestnut portfolio, providing capital for investment and access to data for customer insights; founder Louisa Turner departed after 26 years. Headcount sits in the 11–50 band and revenue is not publicly disclosed.

Name

Peter Graham Wines

Legal name

Peter Graham Wines Limited

Website

https://petergrahamwines.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Peter Graham Wines is an independent wine wholesaler founded in 1997 that sources from 18 countries and supplies hospitality businesses across East Anglia via a single warehouse, bundled with WSET training, design and trade support services.

Ownership category

akta.pro rank

Product category

Wine Wholesale Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Wine wholesale distribution
• Hospitality wine supply
• Wine trade accounts
• WSET wine training
• Wine list design

Headquarters

HQ city

Wymondham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Wine wholesale to trade customers: Wholesale wine distribution to hospitality businesses (restaurants, hotels, pubs) across East Anglia through trade accounts. Revenue generated through product sales with payment terms typically 14 days for invoice customers, with prepaid options via card for online orders.
2. Trade account services: Support services for trade customers including design, wine list creation, hosting dinners and trips, market information and general business support bundled with wine supply.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Peter Graham Wines is an independent wine merchant that sources wine from 18 countries and more than 120 regions and supplies it to hospitality businesses across East Anglia from a single warehouse in Wymondham, Norfolk. The company supports trade customers with wholesale wine supply, WSET wine training (levels 1, 2 and 3), wine list and label design services, next-day delivery, same-day error correction, and sale-or-return options. It operates a B2B trade account model focused on restaurants, hotels, pubs, and other hospitality venues.

Product overview

Peter Graham Wines operates as an independent wine merchant specializing in wine sales and trade distribution across East Anglia. The core offering is wine sourcing and sales from 18 countries and over 120 regions, supported by ancillary services including wine training (WSET levels 1-3), logistics/delivery, and design services for labels and wine lists. The company operates through trade accounts for business customers, offering next-day delivery, online ordering, and sale-or-return options.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Sales Wholesale sourcing and supply of still wines, sparkling wines, Champagne, Port, and rosé wines from 18 countries and more than 120 international wine-producing regions to hospitality trade customers in East Anglia.
• Wine Training Services Structured wine education programmes including Wine and Spirit Education Trust (WSET) levels 1, 2 and 3, plus practical in-house sessions covering wine introduction, aromas, food matching, and customer service for hospitality staff.
• Logistics and Delivery Next-day delivery across East Anglia, same-day correction of errors, dedicated office contact, online ordering with paperless delivery, and sale-or-return service for trade customers via the company's own delivery fleet.
• Design Services Complete design service covering bespoke wine label design using local designers and illustrators, made-to-order promotional/marketing artwork, and bespoke wine list design for hospitality trade customers.
• Trade Account Program Trade account programme for hospitality businesses providing collaborative support including wine list creation, hosting wine dinners and trips, market information, design support, and general business support bundled with wholesale wine supply.

Quantifiable outcome

• Raised £3,000 for Priscilla Bacon Lodge in 2022

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Chestnut GroupcoreOthers · 3 July 2023Chestnut Group, East Anglia's fastest growing hospitality brand, acquired Peter Graham Wines. PGW continues to operate as a separately branded business within the Chestnut portfolio. The acquisition provides PGW with capital for investment and access to data for customer insights. Chestnut's regional footprint aligns with PGW's East Anglian focus.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Corney & Barrow: Long-established UK wine merchant supplying the hospitality trade and private clients. Comparable in B2B hospitality focus, breadth of producer portfolio, and added-value services such as wine list curation and training.
• Berkmann Wine Cellars: UK family-owned wine importer and distributor serving restaurants and hotels. Directly comparable in producer-direct sourcing, B2B hospitality customer base, and trade support services.
• Bibendum Wine: UK on-trade wine specialist distributing to hospitality venues with portfolio breadth and trade-support services. Highly comparable B2B model focused on restaurants and hotels with curated sourcing.
• Enotria & Coe: Major UK wine and spirits wholesaler focused on the on-trade. Closely comparable in product breadth, trade-customer base (restaurants, hotels, bars), and value-added services including staff training and wine list support.
• Liberty Wines: UK wine importer and wholesaler serving the on-trade with curated producer portfolios and account-management support. Directly comparable target customer (hospitality) and B2B distribution model.
• Hallgarten & Novum Wines: One of the UK's leading specialist wine importers and wholesalers serving the on-trade hospitality sector. Directly comparable to Peter Graham Wines in B2B wine distribution to restaurants, hotels, and pubs, with a similar trade-account and value-added service model.
• Mentzendorff & Co: Historic UK wine and spirits agent-wholesaler supplying the on-trade. Comparable in B2B hospitality distribution, curated producer representation, and long-tenured customer relationships.
• Jascots Wine Merchants: London-based wine wholesaler to the on-trade hospitality sector with curated international portfolios. Comparable B2B trade model serving restaurants, hotels, and clubs.

Regional players

• Seckford Agencies: East Anglian/Suffolk-based drinks agency and wholesaler serving regional hospitality. Geographically comparable regional peer, competing in overlapping East Anglian accounts.

Broad incumbents

• Majestic Wine: UK's largest specialist wine retailer with a trade arm serving hospitality. Broader incumbent that overlaps with PGW in on-trade supply and wine training, but operates at national scale with consumer-facing retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/petergrahamwines
• LinkedInlinkedin.com/company/peter-graham-wines-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peter Graham Wines