What Brett does

Brett (ticker: BRETT, contract 0x532f27101965dd16442E59d40670FaF5eBB142E4) is a cryptocurrency memecoin launched in 2024 on the BASE blockchain, an Ethereum Layer 2 network. The token is positioned as a fan tribute to the 'Brett' character from Matt Furie's Boys' Club comic series, and is marketed as the official mascot of the BASE chain — described on the project's own materials as 'PEPE's best friend on BASE.' The product is the BRETT token itself, with tokenomics structured as 85% to Liquidity Pool, 10% to Treasury, and 5% to CEX Wallet; the contract has been renounced and LP tokens are locked for 365 days as trust signals.

The project is operated by BRETT BROS, an entity registered in Dubai Silicon Oasis (IFZA free zone). BRETT generates no traditional revenue; value accrual flows to token holders via market-driven price appreciation on exchanges rather than to the operating entity. The token is distributed globally across 20+ centralized exchanges (ByBit, Binance US, KuCoin, Gate.io, Bitget, Upbit, HTX, Bithumb, Coinone, and others) and multiple DEXs (Kyberswap, Muteswap, Houdini Swap, Change Now), with perpetual futures markets on Binance, OKX, Kraken, KuCoin, BitGet, MEXC, and others.

The customer base is exclusively retail crypto traders and speculators, with no enterprise or B2B customer segment. The go-to-market motion is community-led, executed through Telegram, Twitter/X, Discord, crypto influencer endorsements, and the broad exchange listing footprint. Competitive positioning rests on cultural relevance (Matt Furie IP association), community size, and the symbolic alignment with the BASE chain ecosystem, rather than technical utility or product differentiation.

Name

Brett

Legal name

BRETT BROS

Website

https://basedbrett.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Brett (BRETT) is a 2024-launched memecoin on the BASE blockchain, positioned as the mascot of the BASE chain and a fan tribute to Matt Furie's Boys' Club comic character. It serves retail crypto traders via listings on 20+ centralized and decentralized exchanges globally.

Ownership category

akta.pro rank

Product category

Cryptocurrency Memecoin

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities and Commodity Exchanges (523210)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Centralized Crypto Exchanges (CEX) (FSAPADAA)

Keywords

• Memecoin cryptocurrency
• BASE blockchain token
• Community-driven crypto
• Decentralized exchange trading
• Fan tribute token

Headquarters

HQ city

Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Token Trading: As a memecoin, BRETT generates value through trading activity on cryptocurrency exchanges. Revenue derives from the overall growth and adoption of the token as users buy, sell, and trade on various platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BRETT is a community-driven cryptocurrency memecoin built on the BASE blockchain (an Ethereum Layer 2 network), positioned as a fan tribute to the 'Brett' character from Matt Furie's Boys' Club comic. The product is the BRETT token itself (contract 0x532f27101965dd16442E59d40670FaF5eBB142E4), sold to individual retail crypto traders via spot and futures trading on 20+ centralized and decentralized exchanges globally.

Product overview

Based Brett is a single cryptocurrency memecoin offering built on the BASE blockchain. The product is the BRETT token itself—a fan tribute to Matt Furie's comic character—which operates as a cultural icon and blue mascot for the BASE chain. BRETT is traded across multiple centralized and decentralized exchanges and has its own tokenomics structure (85% LP, 10% Treasury, 5% CEX Wallet).

Differentiator

Problem solved

Functional benefit

Products and services

• BRETT Token BRETT is a cryptocurrency memecoin and cultural icon based on Matt Furie's Boys' Club comic character. It operates on the BASE blockchain (Ethereum Layer 2) as an ERC-style token (contract 0x532f27101965dd16442E59d40670FaF5eBB142E4) with a renounced contract and 365-day locked liquidity pool. It is intended for individual retail crypto traders and memecoin speculators, and is available for spot and futures trading across 20+ centralized and decentralized exchanges globally.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• KyberswapcoreTechnology or IntegrationKyberswap is listed as a primary decentralized exchange for buying BRETT on BASE mainnet. The partnership enables trustless token swaps directly on the BASE blockchain.
• BASE ChainflagshipStrategic or Co-development PartnerBRETT is positioned as the mascot of BASE chain ('PEPE's best friend on BASE'). The token is deeply integrated with and supported by the growing BASE Chain ecosystem.
• Matt FuriecoreOthersBRETT is based on Matt Furie's character from the Boys' Club comic. The project operates as a fan tribute, leveraging the cultural significance of the original character creator's work.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• dogwifhat: dogwifhat (WIF) is a top-tier Solana memecoin that achieved tier-1 exchange listings (Binance, OKX, ByBit) similar to Brett's. It is a structural comparable on distribution breadth, mascot-driven narrative, and futures market access.
• Toshi: Toshi is the cat-mascot memecoin of the BASE chain, making it the closest in-ecosystem peer to Brett. Both compete for the "official mascot" narrative on Coinbase's L2 and rely on BASE ecosystem growth as their primary tailwind.
• Bonk: Bonk is the leading Solana ecosystem memecoin with broad CEX/DEX distribution and deep derivatives liquidity. Comparable to Brett as a chain-mascot memecoin that achieved tier-1 listings on the back of community momentum.
• Memecoin: Memecoin is the Memeland ecosystem token (MEME), one of the largest Web3-native meme communities. Comparable to Brett on community-led GTM, social-channel-driven distribution, and cultural-token positioning without protocol utility.
• Shiba Inu: Shiba Inu (SHIB) is one of the largest ERC-20 memecoins and a benchmark for community-driven token distribution and exchange listings. Comparable as a meme-origin asset with renounced contract, large holder base, and tier-1 CEX/derivatives footprint.
• Pepe: Pepe is the original Matt Furie-character memecoin and the largest memecoin by market cap. It is Brett's explicitly named "best friend" and the closest cultural/structural analog, sharing author lineage and the same mascot-driven, no-utility tokenomics template.
• Mog Coin: Mog Coin (MOG) is a community-driven ERC-20 memecoin that achieved tier-1 exchange listings via pure community momentum. Comparable to Brett on the no-utility, distribution-led meme thesis.
• Floki: Floki is a long-running memecoin that has built operational infrastructure (utility products, metaverse, partnerships) beyond pure speculation. Comparable to Brett on community-led origins and CEX listing breadth, with a more developed product roadmap.
• Degen: Degen (DEGEN) is a flagship community/farcaster-aligned token on the BASE chain. It shares Brett's BASE-native distribution, community-driven GTM, and reliance on the same exchange listings for liquidity.

Broad incumbents

• Dogecoin: Dogecoin is the original and largest memecoin by market cap, with the broadest institutional and exchange recognition. It is the foundational category incumbent that defines the memecoin archetype Brett operates within, though its scale and longevity are unrepresentative of newer memecoins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BasedBrett
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brett