Elizabeth Fry Society Simcoe Muskoka

What Elizabeth Fry Society Simcoe Muskoka does

Elizabeth Fry Society Simcoe Muskoka is a non-profit charitable organization founded in January 1989 by Paula King and Joyce Kope, incorporated in February 1991, and registered as a charitable organization with the Canada Revenue Agency. Headquartered in Barrie, Ontario, the organization delivers social services across Simcoe County and the District of Muskoka under a harm reduction, justice reform, and housing-first framework. Its core activities span five program lines: residential programs (Joyce Kope House, a 25-bed transition house; Alex's Place, a youth transitional home in Bracebridge; and Paula's Place, a 14-unit permanent supportive housing program), community programs (Safe Independent Choices, Youth Trustee Program, Purposeful Integration Team), community justice programs (Direct Accountability Program, Restorative Justice Circles), youth justice programs (Extrajudicial Measures/Sanctions, Youth Justice Committee), and correctional programs delivered in-reach at Grand Valley Institute for Women, Vanier Centre for Women, and Central North Correctional Centre, plus a Reporting Centre for federal parolees. In fiscal year 2021-2022, the organization served 1,927 unique individuals.

The organization is the only Community Residential Facility (halfway house) north of Toronto for federally and provincially sentenced women and gender diverse individuals. Its business model is grant-dependent: revenue streams include federal funding (Correctional Service Canada, Employment and Social Development Canada), three Ontario government ministries (Children, Community and Social Services; Attorney General; Solicitor General), municipal funding (County of Simcoe, District Municipality of Muskoka), foundation grants (Ontario Trillium Foundation, Muskoka Community Foundation), United Way Simcoe Muskoka, and individual donations. Services are provided free of charge to clients. The organization operates as an independent entity governed by a Board of Directors and is an active member of the Canadian Association of Elizabeth Fry Societies (CAEFS), a network of 24 member societies across Canada.

Distribution is direct-to-client through physical service locations and through mobile/outreach programming across correctional facilities and rural Muskoka. The go-to-market motion is referral-led: clients are referred through courts, police, crown attorneys, probation officers, community agencies, hospitals, and self-referral pathways rather than acquired through commercial marketing. The organization maintains a modest social media presence on Facebook, Twitter, and Instagram, and its website serves as the primary information and donation channel. No proprietary technology platform or commercial product is offered; service delivery is grounded in case management, trauma-informed practice, and direct human support.

Name

Elizabeth Fry Society Simcoe Muskoka

Legal name

Elizabeth Fry Society Simcoe Muskoka

Website

https://elizabethfrysociety.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Elizabeth Fry Society Simcoe Muskoka is a Barrie-based non-profit charitable organization, founded in 1989, that delivers harm reduction, housing-first, and justice reform services to women, youth, and gender diverse individuals at risk of homelessness or criminalization across Simcoe County and Muskoka, Ontario.

Ownership category

akta.pro rank

Product category

Social Services - Housing and Justice Programs

NAICS

Individual and Family Services (6241), Community Housing Services (62422)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAEAN

Reentry & Justice-Involved Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAIAFAE

Community Corrections (Probation, Parole & Reentry)

Business & Public Services/Public Sector & Government Administration/Justice System (Courts, Prosecution & Corrections)

SECONDARYBPAGAEAB

Housing Assistance & Homeless Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAIAFAF

Juvenile Justice System (Courts & Detention)

Business & Public Services/Public Sector & Government Administration/Justice System (Courts, Prosecution & Corrections)

Keywords

• Community justice services
• Residential transition housing
• Youth diversion programs
• Harm reduction programs
• Correctional reintegration support

Headquarters

HQ city

Barrie

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Government Funding: Primary funding from federal and provincial government sources including Correctional Service Canada, Ministry of Children, Community and Social Services, Ministry of the Attorney General, and Ministry of the Solicitor General. These provide operational and program funding for justice and correctional programs.
2. Foundation and Corporate Grants: Funding from Ontario Trillium Foundation and community foundations including The Muskoka Community Foundation for specific programs and initiatives.
3. United Way Contributions: Funding from United Way Simcoe Muskoka to deliver community programs to residents in the region.
4. Individual Donations: Charitable donations from individuals and organizations, with tax receipts provided for donations of $20 or higher. Every dollar counts according to the organization.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Elizabeth Fry Society Simcoe Muskoka is a nonprofit social service organization that provides shelter, transitional housing, permanent supportive housing, community justice, youth justice, correctional reintegration, and harm reduction programs for women, gender diverse individuals, and youth at risk of homelessness, criminalization, and incarceration in Simcoe County and Muskoka, Ontario. Services are delivered directly to clients through referrals from courts, police, correctional facilities, and community agencies, and include the Joyce Kope House, Alex's Place, and Paula's Place residential facilities alongside diversion, restorative justice, and post-incarceration programs.

Product overview

Elizabeth Fry Society Simcoe Muskoka offers a portfolio of interconnected social service programs organized into Residential Programs (Joyce Kope House, Alex's Place, Paula's Place), Community Programs (Safe Independent Choices, Youth Trustee Program, Purposeful Integration Team), Community Justice Programs (Direct Accountability Program, Restorative Justice Circles), Youth Justice Programs (Extrajudicial Measures/Sanctions, Restorative Justice), and Correctional Programs (Reporting Centre, Community Maintenance Program). These services are delivered through harm reduction, justice reform, and housing-focused approaches, serving youth and adults in Simcoe County and Muskoka at risk of criminalization and homelessness.

Differentiator

Problem solved

Functional benefit

Brands

• Joyce Kope House: 25-bed transition house and shelter located in Barrie, Ontario. It is the only Community Residential Facility (halfway house) north of Toronto for federally and provincially sentenced women and gender diverse individuals.
• Alex's Place
• Paula's Place
• Maple House

Products and services

• Residential Programs Shelter and transitional housing services for women and gender diverse individuals 18+ who are at risk of or experiencing homelessness, criminalization, and incarceration, including Joyce Kope House (25-bed transition house), Alex's Place (youth transitional home), and Paula's Place (14-unit permanent supportive housing).
• Community Programs

Quantifiable outcome

• 1,927 unique individuals served in 2021-2022
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and supporting.

• SCATEH - Simcoe County Alliance to End HomelessnesscoreStrategic or Co-development PartnerCommunity partner collaborating on ending homelessness initiatives in Simcoe County. SCATEH is part of the broader Barrie-Simcoe Community Homelessness Plan 2019-2024.
• CAEFS - Canadian Association of Elizabeth Fry SocietiescoreStrategic or Co-development PartnerNational network of 24 local Elizabeth Fry societies across Canada. The organization is an active member collaborating on key issues, best practices, and funding proposals. CAEFS was incorporated as a voluntary non-profit organization in 1978.
• CEFSO - Council of Elizabeth Fry Societies OntariocoreStrategic or Co-development PartnerProvincial council of Elizabeth Fry societies in Ontario. The organization remains an active member of CEFSO. CEFSO was formally registered as a non-profit corporation in 1985.
• Ontario Community Justice AssociationsupportingStrategic or Co-development PartnerProvincial association supporting community justice programs. The organization participates in this network for community justice best practices.
• County of SimcoecoreStrategic or Co-development PartnerMajor funder and collaborative partner. County of Simcoe collaborated on Paula's Place permanent supportive housing project along with The Busby Centre. Paula's Place is a 14-unit collaborative project.
• The Busby CentrecoreStrategic or Co-development PartnerCollaborative partner on Paula's Place permanent supportive housing program. The Busby Centre, along with Elizabeth Fry Society Simcoe Muskoka and County of Simcoe, developed this 14-unit program for individuals experiencing chronic homelessness.
• The District Municipality of MuskokacoreStrategic or Co-development PartnerRegional government partner for Muskoka services. Collaborated on Home For Good Project in early 2022. District staff, including Shawn and Leanna Kerswell, worked to name the youth housing facility 'Alex's Place' in memory of their son Alex.
• Simcoe County Child, Youth & Family Services CoalitionsupportingStrategic or Co-development PartnerCoalition of organizations serving children, youth, and families in Simcoe County. The organization participates in this collaborative network.

Scale indicators17 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• John Howard Society of Ontario: Ontario-wide charitable organization delivering similar justice and reintegration services (community justice, youth diversion, housing, correctional programming). Comparable in mission, funder base and program mix, though broader geographic scope and male-focused historically.
• Salvation Army Simcoe Muskoka: National charitable operator of emergency shelter, transitional housing and community programs including in Barrie. Competes for the same municipal and provincial shelter funding pools in the same region.

Others

• Niagara Region Native Friendship Centre: Indigenous-led social services organization addressing homelessness, justice involvement and reentry. Thematically aligned given EFSSM's stated focus on racialization and Indigenous women; comparable in operating model though not direct geography.

Emerging players

• Canadian Mental Health Association (CMHA) Simcoe Muskoka: Regional CMHA branch providing mental health and case management supports overlapping with EFSSM's harm reduction, mental health and community programs in Simcoe/Muskoka.

Direct peers

• Elizabeth Fry Society of Ottawa: Sister Elizabeth Fry society offering shelter, supported housing, court support and youth justice programs in Ottawa. Strong operational peer within the CAEFS national network.
• Elizabeth Fry Society of Toronto: Direct sister-society within the CAEFS network offering parallel shelter, halfway house, community justice, youth justice and reintegration services in the Toronto region. Most directly comparable in service mix, though larger catchment.

Regional players

• 360°kids (York Region): York Region non-profit providing housing, shelter and wraparound supports for youth 16-24 at risk of homelessness. Closest direct comparable to EFSSM's Alex's Place youth transitional program.
• YWCA Simcoe Muskoka: Regional YWCA operating emergency shelter, transitional housing and women-focused programs in Barrie/Simcoe. Overlaps with EFSSM on shelter and women's homelessness services within the same service area.
• The Busby Centre (Barrie): Barrie-based homelessness services non-profit and direct collaborator on Paula's Place. Overlaps on emergency shelter, housing navigation and chronic homelessness services in the same Simcoe County geography.
• John Howard Society of Simcoe Muskoka: Local John Howard Society affiliate delivering community justice, restorative justice, bail supervision and youth diversion in the same Simcoe/Muskoka geography — directly comparable programs and funder base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/elizabethfrysc?lang=en
• Facebookfacebook.com/elizabethfrysociety
• Instagraminstagram.com/elizabethfrysocietyofsimcoe/?hl=en
• LinkedInlinkedin.com/company/elizabeth-fry-society-of-simcoe-county

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

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M&A

Investments

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Frequently asked questions about Elizabeth Fry Society Simcoe Muskoka