Satvik

What Satvik does

Satvik, operating as SATVIK STORE PRIVATE LIMITED, is an India-based direct-to-consumer e-commerce company founded in 2011 that sells Hindu puja accessories, brass idols, murtis, and related spiritual items. The company's flagship storefront, satvikstore.in, offers more than 10,000 GTIN-certified SKUs spanning daily puja essentials priced under ₹500 to temple-size brass statues priced between ₹180,000 and ₹600,000. The product platform is complemented by wholly-owned sub-brands: ePuja by Satvik (personalized Vedic rituals streamed live via Zoom/Google Meet with verified pandits at Haridwar, Kashi, and Delhi, including Griha Pravesh, Navagraha Shanti, Pitru Dosh Nivaran, Jaap Anushthan, and Shradh), Astro by Satvik (phone-based astrology consultations), and RudraPure (government-lab-certified Rudraksha beads sourced from Nepal and Indonesia). Additional curated lines include the Guruji Collection (bracelets, neck malas, swaroop items) and a Healing & Wellness range (crystal bracelets, chakra malas, crystal trees, sage and smudges).

The technology stack is a Shopify-based e-commerce platform supporting multi-site operations and integrated logistics, with proprietary quality programs — OSOC™ (Original Sourced Organic Certified) for authenticity validation of malas and Rudraksha, and BatchSure™ for batch-level quality assurance — providing trust differentiation in a category where counterfeiting is common. Distribution is supported by four Indian warehouses plus international fulfillment centers in the United States, United Kingdom, and Australia, enabling next-day domestic delivery and 5-7 day global delivery with pan-India cash-on-delivery support. Headquartered in Tri Nagar, Delhi, the company maintains an active presence across Facebook, YouTube, Instagram, and Pinterest, with SEO and Google Reviews as additional demand channels.

The business model combines one-time product sales (D2C and corporate gifting) with subscription-style recurring services (ePuja bookings, astrology consultations). Customer segments span individual home worshippers (primary), corporate buyers, festival celebrants, institutional buyers (hotels, temples, government offices, MLAs), and NRIs seeking remote spiritual services. Satvik is privately held and appears bootstrapped with no disclosed institutional funding, operates without public revenue disclosure, and has no listed parent company or acquisitions in its history.

Name

Satvik

Legal name

SATVIK STORE PRIVATE LIMITED

Website

https://satvikstore.in

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Satvik is a privately held India-based e-commerce company founded in 2011 selling Hindu puja accessories, brass idols, and spiritual items through satvikstore.in and complementary platforms offering online Vedic rituals, astrology consultations, and certified Rudraksha to consumers, NRIs, and institutional buyers worldwide.

Ownership category

akta.pro rank

Product category

Religious & Spiritual Goods

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

akta.pro primary industry

Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)

akta.pro secondary industries

Online Collectibles Marketplaces & Auction Retail (CRALAGAO), Jewelry, Watches & Luxury Goods Marketplaces (CRAFABAK), Religious & Spiritual Books Retail (CRALAAAE)

Keywords

• Puja accessories
• Brass idols
• Online puja services
• Spiritual products
• Rudraksha beads

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct sales of puja accessories, brass god idols, murtis, diyas, incense sticks, jap mala, Rudraksha, healing crystals, and home decor items through satvikstore.in. Products range from daily puja essentials (under ₹500) to temple-size statues (above ₹10,000). Revenue is generated through one-time product transactions with options for prepaid order discounts.
2. Online Puja Services (ePuja): Personalized one-to-one Vedic rituals performed by verified pandits at spiritually significant locations (Haridwar, Kashi, Delhi). Live streaming via Zoom/Google Meet, with digital puja certificate and holy prasad delivery. Services include Griha Pravesh, Navagraha Shanti, Pitru Dosh Nivaran, Jaap Anushthan, Shradh, and customized pujas.
3. Astrology Consultation Services: Phone-based astrology consultation services through astrobysatvik.com platform, connecting customers with astrologers for guidance on various life matters.
4. Lab-Certified Rudraksha Products: Sale of government lab-certified Rudraksha beads, mala, and bracelets sourced from Nepal/Indonesia origin through the RudraPure brand.
5. Corporate Gifting: B2B sales of puja items and brass idols for corporate gifting, event giveaways, and institutional purchases including temples, hotels, and government offices.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Satvik operates an e-commerce platform (satvikstore.in) selling over 10,000 GTIN-certified Hindu puja accessories, brass god idols, murtis, diyas, jap malas, Rudraksha, healing crystals, and festival-specific spiritual items directly to consumers. The company also provides online Vedic puja services (ePuja) performed by verified pandits with live streaming, phone-based astrology consultations (Astro by Satvik), and lab-certified Rudraksha products through its RudraPure sub-brand, serving both individual home worshippers and institutional buyers across India and global diaspora markets.

Product overview

Satvik operates as a comprehensive spiritual ecosystem comprising multiple interconnected platforms: SatvikStore.in serves as the core e-commerce platform offering over 10,000 GTIN-certified SKUs across puja accessories, brass god idols, murtis, diyas, incense, jap malas, Rudraksha, and eco-friendly festival products; e-Puja by Satvik provides online Vedic ritual services with live pandit performances; Astro by Satvik offers phone-based astrology consultations; and RudraPure specializes in lab-certified authentic Rudraksha beads. The ecosystem also includes branded product lines like the Guruji Collection and Healing & Wellness range, supported by proprietary quality certifications (OSOC™ and BatchSure™). With 4 warehouses in India and fulfillment centers in the US, UK, and Australia, the company serves both domestic and global markets.

Differentiator

Problem solved

Functional benefit

Brands

• e-Puja Services: Online puja services platform offering personalized Vedic rituals performed by verified pandits, streamed live via Zoom or Google Meet
• Astro by Satvik
• RudraPure
• GuruJi Collection
• OSOC Certification

Quantifiable outcome

• Served lakhs of devotees across India and the world with ePuja services
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Pujashoppe: Indian D2C retailer specializing in puja accessories, idols, and spiritual gifts. Comparable product mix, target buyer, and festival-driven catalog, though smaller scale than Satvik.
• PoojaNation: Online spiritual store selling puja samagri, brass idols, Rudraksha, and festival kits to Indian consumers. Closely comparable assortment, price ladder, and D2C positioning, serving the same home-worshipper and festival-driven use cases.
• Vedic Vaani: India-based online retailer of authentic Hindu puja items, Vedic books, Rudraksha, and spiritual accessories. Directly comparable to Satvik on core category (puja accessories), target customer (devout Hindu consumers), and D2C e-commerce model.
• Devotional Product / Vrindavan Store: Online retailer of ISKCON-oriented puja items, deity worship supplies, brass murtis, and spiritual books. Comparable audience of devout Hindu consumers and overlapping SKU range in brass idols and puja accessories.

Broad incumbents

• BigBasket (Tata) - Puja & Spiritual Subcategory: Large grocery-led online retailer with a growing puja and spiritual items vertical. Comparable festival-driven demand capture but lacks Satvik's depth in brass idols and certified Rudraksha.
• Etsy (Spiritual/Religious Subcategory): Global marketplace with a meaningful Indian-origin seller base for spiritual goods, malas, Rudraksha, and brass idols. Comparable in category overlap and serves NRI/global demand, but operates as an open marketplace rather than a curated brand.
• Flipkart (Spiritual & Religious Category): Major Indian e-commerce marketplace carrying puja accessories, brass idols, and festival items. Competes with Satvik on assortment breadth and discovery, though without Satvik's curated-authenticity positioning.
• Amazon India (Spiritual & Religious Category): Operates a broad spiritual/religious goods marketplace including puja items, idols, Rudraksha, and festival gifts. Overlaps with Satvik's assortment but as part of a much larger multi-category retail platform with significantly greater logistics and marketing reach.

Emerging players

• Craftsvilla: Indian ethnic and handicraft marketplace including brass idols, spiritual decor, and festival items. Adjacent in category, with overlap on ethnic spiritual home decor but broader positioning that dilutes focus on puja essentials.
• Yoga/Natural Wellness Brands (e.g., Tattva Wellness): Adjacent wellness and natural-product retailers that increasingly extend into healing crystals, malas, and spiritual wellness SKUs. Partial overlap with Satvik's Healing & Wellness line and target wellness-oriented buyer.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@satvikspirituals
• Facebookfacebook.com/satvikstore.in
• Instagraminstagram.com/satvikstore.in
• Pinterestin.pinterest.com/satvikstore

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Satvik