Madmen Online Marketing

Name

Madmen Online Marketing

Legal name

MADMEN Onlinemarketing GmbH

Website

https://madmen-onlinemarketing.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industries

Paid Search (SEM) Media Buying (BPAFABAC), Paid Social Advertising (BPAFACAB)

Keywords

• Online marketing agency
• Search engine optimization
• Google Ads management
• Generative engine optimization
• Social media advertising

Headquarters

HQ city

Wolfratshausen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. SEO Betreuung (SEO Management): Monthly recurring service fees for ongoing SEO management, including keyword optimization, content creation, and technical SEO. Two models offered: Consulting (customer implements) and Full-Service (agency implements). Pricing is budget-dependent and not publicly disclosed.
2. GEO Betreuung (GEO Management): Monthly recurring service for AI search optimization (ChatGPT, Perplexity, Google AI Mode, Copilot). Includes AI visibility improvement and ranking in generative engine results.
3. Google Ads & Microsoft Ads Betreuung: Campaign management fees for paid search advertising on Google and Microsoft networks. Services include Search, Display, Shopping, and YouTube ads. Billing is monthly recurring.
4. Social Media Marketing & Ads: Management of social media advertising and organic social media presence across Meta (Facebook/Instagram), LinkedIn, TikTok, Pinterest, and YouTube. Also includes Social Recruiting services. Monthly recurring fees.
5. Content Marketing & Texterstellung: Content creation services including SEO-optimized website texts, online shop texts, guide texts, newsletter texts, and blog articles. Can be part of ongoing retainer or standalone project.
6. Online Marketing Branchen (Industry-Specific Campaigns): Industry-specific online marketing strategies covering healthcare, real estate, legal/consulting, trades/locally focused businesses, and e-commerce. Combines SEO, Google Ads, and Social Media for industry verticals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

MADMEN Online Marketing is an owner-managed German online marketing agency that provides SEO, Generative Engine Optimization (GEO) for AI search engines, Google Ads, Microsoft Ads, YouTube Ads, social media advertising on Meta/LinkedIn/TikTok/Pinterest, content marketing and social recruiting services. Its customers are primarily SMEs, self-employed professionals and technical companies in the DACH region that buy either consulting or full-service campaign management on a monthly retainer.

Product overview

MADMEN Onlinemarketing GmbH is an owner-managed online marketing agency founded in 2011, offering a comprehensive suite of digital marketing services. The core portfolio consists of SEO-Betreuung (organic search optimization), GEO-Betreuung (AI search visibility optimization), Google Ads management, and Social Media Marketing. These main service lines are complemented by Content Marketing services and a range of free tools including Website-Check, GEO-Check, Keyword-Analyse, and SEO-Sprechstunde. The agency also provides educational content through its SEO-Podcast and two online courses focused on Google ranking and AI chatbot visibility. The company operates primarily for SMEs and self-employed professionals in the DACH region (Germany, Austria, Switzerland, South Tyrol).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 1,000 companies achieved #1 Google ranking since 2011
• +4 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Google (Google Partner / Premier Partner)coreGTM or Marketing PartnerMADMEN is a certified Google Premier Partner and Google Partner. This certification indicates proficiency in Google Ads products and meeting Google's performance standards. The partnership enables MADMEN to access Google resources, beta features, and demonstrates verified expertise to prospective customers.
• Meta (Facebook/Instagram)coreGTM or Marketing PartnerMADMEN is a certified Meta (Facebook/Instagram) Partner for social media advertising. The partnership includes a Facebook Certified Badge for media buying professionals. This certification demonstrates proficiency in Meta advertising products and qualifies the agency for partner resources and recognition.
• ShopifycoreTechnology or IntegrationMADMEN is a certified Shopify Partner. This indicates specialization in e-commerce SEO, Google Shopping Ads, and Shopify platform integration. As a Shopify Partner, MADMEN can recommend and integrate the Shopify platform for e-commerce clients and receive partner benefits.

Scale indicators7 records

Direct peers

• Peak Ace AG: Berlin-based performance marketing agency of similar size delivering SEO, paid search, and content marketing for European brands. Directly comparable on service mix, target customer (mid-market B2B & e-commerce), and DACH-market positioning to MADMEN.
• Performance One AG: Munich-based performance marketing agency specializing in SEO, SEA, and analytics for DACH mid-market clients. Closely comparable given shared Munich/Bavaria geography and similar service portfolio.
• Claneo GmbH: Berlin-headquartered SEO and content marketing agency focused on international and DACH clients. Closely comparable to MADMEN on its core SEO + content offering and SMB/mid-market customer base.
• Löwenstark Digital GmbH: German online marketing agency providing SEO, SEA, and social media services to SMBs. Directly comparable in size, geography, and service mix as a regional performance marketing peer.
• Webrepublic GmbH: Karlsruhe-based Google Ads / SEO agency with a comparable full-service digital marketing positioning and DACH SMB target customer. Direct competitor on Google Ads management and SEO services.

Others

• Ryte GmbH: Munich-based website experience and SEO SaaS platform. Functions as an enabling/technology peer to MADMEN, providing tooling widely adopted in DACH SEO workflows including those the agency runs for clients.
• Ahrefs Pte. Ltd. Global SEO tool suite (backlink analysis, keyword research) integrated into MADMEN's workflow (cited in integrations). Functions as a vendor / enabling peer rather than a competitor.
• SISTRIX GmbH: Bonn-based SEO visibility and analytics platform; MADMEN lists SISTRIX among its integrated data tools. Functions as a technology partner / adjacent incumbent whose visibility index is the de facto industry benchmark for German SEO.

Broad incumbents

• diva-e Digital Value Enterprise GmbH: Large German digital agency with ~1,000 employees providing end-to-end digital services including performance marketing, SEO, and content. A scaled incumbent that overlaps MADMEN's offerings but operates across much wider service lines and enterprise customers.
• SEMrush Holdings: Global SEO/SEM SaaS platform that increasingly competes for in-house performance marketing budgets. Overlaps MADMEN's SEO positioning from the tooling side rather than the services side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@madmenonlinemarketinggmbh7503
• Facebookfacebook.com/madmen.onlinemarketing
• LinkedInlinkedin.com/company/madmen-onlinemarketing
• Instagraminstagram.com/madmenonlinemarketing
• TikToktiktok.com/@madmen.onlinemarketing

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madmen Online Marketing