MBway

What MBway does

MBway is a French private business school network operating 21 campuses across France (20) and Madrid, Spain (1), delivering a 5-year integrated curriculum of Bachelor (Bac+3) and MBA (Bac+5) programs in commerce, management, marketing, finance, HR, supply chain, real estate, communication, and corporate social responsibility. Founded in 2012 and owned by Eduservices SAS, MBway operates on a 100% alternance (work-study) model: every student is simultaneously enrolled in coursework and employed by one of 6,500+ partner companies under a French apprenticeship or professionalization contract, with tuition largely funded by the French state via the apprenticeship funding system. The portfolio includes 31 specialized programs plus continuing education (FPC), VAE certification pathways (RNCP Level 6 and Level 7), and international Summer Sessions in Toronto, Cape Town, and Cardiff.

MBway's technology stack is conventional for French private higher education: programs are delivered on-campus, via e-learning, and in hybrid formats, with an online application system spanning all 21 campuses and a dedicated VAE platform for experience-based certification. The proprietary features described (VAE platform, online application system, multi-format delivery) are differentiation-by-convenience rather than technical IP. MBway holds Qualiopi certification, which is mandatory to access French public apprenticeship funding, and its degrees are state-registered at RNCP Levels 6 and 7 (e.g., RNCP41708, RNCP40362). No AI/ML capability, proprietary model, or data flywheel is disclosed.

MBway's business model combines (a) recurring tuition for initial formation programs, (b) French state-funded tuition under alternance apprenticeship contracts, (c) corporate-paid continuing professional education (FPC), (d) paid VAE services, and (e) one-time-priced international Summer Sessions (€2,300–€2,500 per participant). Go-to-market is sales-led, driven by website enrollment funnels, recurring open-door events at each campus, and field counselors conducting callback sessions; marketing channels include social media, paid search (Google AdWords, Bing), content marketing, and student challenges (Business Game, Pitch Battle, Start'Up Challenge). Pricing for Bachelor and MBA programs is not publicly disclosed. The customer base spans four segments: post-Bac high school graduates, Bac+3 MBA candidates, companies/HR departments using FPC, and working professionals pursuing VAE or short seminars. The 6,500+ employer-partner network and 20,000 alumni collectively function as a two-sided marketplace that anchors both supply (students) and demand (alternance placements and graduate hiring).

Name

MBway

Legal name

EDUSERVICES SAS

Website

https://mbway.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

MBway is a French private business school network with 21 campuses across France and Madrid, offering Bachelor and MBA programs in commerce and management through a 100% alternance (work-study) model backed by 6,500+ employer partners and 20,000 alumni.

Ownership category

akta.pro rank

Product category

Business School / Higher Education Services

NAICS

Colleges, Universities, and Professional Schools (61131), Business and Secretarial Schools (61141)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industries

Project, Program & Portfolio Management Certifications (EDAAANAB), Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM)

Keywords

• Business school education
• Work-study programs
• Bachelor degree programs
• MBA management training
• Continuing professional education

Headquarters

HQ city

Levallois-perret

HQ country

France

HQ region

Europe

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition - Initial Formation: MBway charges tuition fees for its initial (non-alternating) academic programs including Bachelor and MBA cycles. Fees are not publicly disclosed on the website and appear to be program- and campus-specific.
2. Work-Study (Alternance) Revenue: Students on apprenticeship (apprentissage) or professionalization (professionnalisation) contracts are employed by partner companies. The French state/government funding model for apprenticeships covers student tuition, making this a publicly-funded stream supplemented by corporate partnerships.
3. Continuing Professional Education (FPC): MBway offers paid continuing education programs for professionals and enterprises, including short programs, expertise tracks, and diploma pathways. Revenue is generated through corporate training contracts and individual professional enrollment.
4. VAE Services: Validation des Acquis de l'Expérience services for professionals seeking certification based on prior experience, offered as a paid service under the continuing education umbrella.
5. Summer Session Programs: International Summer Sessions in Toronto, Cape Town, and Cardiff are priced programs (€2,300–2,500 per session) generating direct revenue from students. Includes accommodation, language courses, activities, and airport transfers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

MBway is a French private business school network offering a 5-year integrated Bachelor (Bac+3) to MBA (Bac+5) curriculum in commerce, management, marketing, finance, HR, communication, international business, supply chain, real estate, and CSR, delivered primarily through an alternance (work-study) model. The school operates 21 campuses across France and Madrid, partners with 6,500+ employer companies for student placements, and awards state-recognized RNCP Level 6 and Level 7 certifications.

Product overview

MBway is a business school and management institution offering a 5-year integrated program (Bachelor + MBA) with 21 campuses across France and one in Madrid, Spain. The portfolio includes over 19 Bachelor programs at Bac+3 level covering management, commerce, marketing, human resources, finance, communication, digital marketing, real estate, purchasing, and logistics specializations, as well as 16 MBA programs at Bac+5 level delivering master's-level diplomas. The institution also provides professional continuing education (FPC), VAE certification pathways, international Summer Sessions in Toronto and Cape Town, and pedagogical challenges including Business Game, Pitch Battle, and Start'Up Challenge. MBway maintains partnerships with over 6,500 companies and serves approximately 20,000 alumni.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor Programs (Bac+3)

Quantifiable outcome

• 92% of MBway alternance students are hired as CDI (permanent contract) employees by their host company upon graduation
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered minor and core.

• In ExtensominorStrategic or Co-development Partner · 7 September 2017In Extenso, an accounting and business services firm (member of the Deloitte network), partnered with MBway as evidenced by press coverage in Eco Savoie Mont Blanc (September 2017). The partnership supports student placement and training in business management disciplines.
• Université de StrasbourgminorStrategic or Co-development Partner · 24 March 2017MBway and the Université de Strasbourg Faculty of Economic Sciences and Management entered into a partnership (reported March 2017), combining MBway's business school expertise with the university's academic infrastructure to enrich student learning.
• APECcoreStrategic or Co-development Partner · 1 January 2013MBway has a strategic partnership with APEC (Association Pour l'Emploi des Cadres), France's association for executive employment. APEC supports MBway students and graduates with career guidance, job placement resources, and employer connections, reinforcing MBway's employability-focused positioning.
• CCE (Conseillers du Commerce Extérieur de France)minorStrategic or Co-development Partner · 1 January 2013MBway and the CCEF (French Foreign Trade Advisors) entered into a partnership (communicated 2013), collaborating on international business education, student exchanges, and recognition programs such as the Grand Prix de l'International.
• EduservicescoreOthersEduservices is the parent group and operator of the MBway network of business schools. Eduservices SAS (capital €28,002,965; RCS Paris B 522 823 681) owns and manages MBway as part of its portfolio of private higher education institutions. MBway is part of the Eduservices network alongside other schools.
• KIABIminorGTM or Marketing PartnerKIABI is listed as an MBway partner company. As a major French fashion retailer, KIABI employs MBway students in alternance and participates in campus recruitment events, functioning as an employer-partner and co-brand for recruitment marketing purposes.
• La PosteminorGTM or Marketing PartnerLa Poste appears as a partner company in MBway's logo section. As a major French public services group, La Poste provides alternance opportunities to MBway students across business functions (HR, finance, logistics, customer service).
• DARTYminorGTM or Marketing PartnerDARTY (electronics retailer) is listed as an MBway partner company, recruiting MBway alternance students across commercial and management roles.
• LDCminorGTM or Marketing PartnerLDC (a leading French food/agribusiness group) is listed as an MBway partner company. LDC recruits MBway students in alternance, particularly for programs related to business management and the MBA Agroalimentaire specialization.
• STOKOMANIminorGTM or Marketing PartnerSTOKOMANI (restaurant and catering supplies distributor) is listed as an MBway partner company, providing alternance placements for MBway students in commercial and management roles.
• EUROMASTERminorGTM or Marketing PartnerEUROMASTER (tire and automotive services) is listed as an MBway partner company, recruiting students in alternating training for business and management functions.
• Alliance Française (Cape Town)minorImplementation/ SI/ Consulting PartnerAlliance Française in Cape Town is the local academic partner delivering 25 hours/week of Business English instruction during the MBway Summer Session in Cape Town. The partnership enables the language immersion component of this international program.
• International Language Academy of Canada (ILAC)minorImplementation/ SI/ Consulting PartnerILAC is the partner language school delivering 25 hours/week of Business English instruction during the MBway Summer Session in Toronto. ILAC provides the academic curriculum and certified teachers for the language immersion component.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• IGS Group: IGS Group is a French private higher education network offering Bachelor through MBA programs across multiple schools with strong alternance orientation. It operates a comparable multi-brand, multi-campus model to MBway/Eduservices.
• PPA Business School: PPA Business School is a French private school within the Galileo Global Education network offering Bachelor and MBA programs via alternance. It is a direct competitor to MBway targeting the same post-Bac candidate pool with similar pedagogy.
• INSEEC U: INSEEC U is one of France's largest private higher education groups, operating multiple business schools with Bachelor and MBA programs. It is the closest direct competitor to MBway in terms of multi-campus French business school network with full alternance offerings and large corporate partner base.
• EDC Paris Business School: EDC Paris Business School is a French private business school offering Bachelor and MBA programs with a strong alternance model. It competes directly with MBway for the same Bac+3/Bac+5 candidate pool and corporate partnerships in France.
• IESEG School of Management: IESEG is a well-established French business school (AACSB-accredited) offering Bachelor and Master programs with significant alternance tracks. It is a direct competitor to MBway at the higher-quality end of the French private business school market.
• ESCE Paris: ESCE is a French private business school offering Bachelor and Master programs with strong international and alternance focus. It is a direct competitor to MBway targeting similar international business candidates.

Broad incumbents

• Audencia: Audencia is a top-tier French business school with triple accreditation offering Bachelor, Master, and MBA programs including alternance tracks. It represents the premium-tier incumbent against which MBway's positioning is measured, with greater brand equity but smaller network footprint.
• CESI: CESI is a large French private higher education group with campuses across France offering engineering and management programs through alternance. It overlaps with MBway on Bachelor/Master-level management programs delivered via work-study, though it leans more technical.
• ESG (sister brand under Eduservices): ESG is a sister school within the Eduservices parent group. While it serves overlapping Bac+3/Bac+5 candidates, it operates a broader portfolio of specializations outside MBway's commerce/management focus. Listed as a broad incumbent because of shared parent and overlapping market.

Emerging players

• ISCOD: ISCOD is a French private school specializing in 100% online alternance programs for Bachelor and MBA levels. It competes with MBway's e-learning and continuing education offerings and represents an emerging digital-first alternative in the same alternance market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MBwaygroup
• Facebookfacebook.com/MBwaySchool?fref=ts
• LinkedInlinkedin.com/company/mbway
• Instagraminstagram.com/mbwayschool

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBway