Zureli

What Zureli does

Zureli is a boutique procurement consulting firm headquartered at 45 Fitzroy Street, London, that helps large organizations transform procurement into a driver of cost savings, supply chain resilience, and sustainability outcomes. Its service portfolio is organized into four modules: Cost Transformation (spend optimization and margin improvement), Sustainable Impact (ESG and emissions reduction across supply chains), Capability Building (procurement team upskilling and operating model design), and Product & Supplier Intelligence (supplier shortlisting and ESG benchmarking). The firm sells through a sales-led, direct-engagement model initiated via website and email contact, running each engagement through a structured four-phase process — Discovery/Audit/Diagnostic, Cost Optimisation & Sustainability Strategy, Implementation and Management, and Ongoing Support — delivered side-by-side with client teams. Its primary customer segment is enterprise procurement functions, with a secondary focus on supply chain and sustainability leaders. Geographic scope is concentrated in Europe.

The firm's core technology is a proprietary database ecosystem — curated by procurement practitioners rather than automated — containing 14,000+ vetted suppliers and 40,000+ sustainable products and services. This database underpins all four service modules, enabling supplier shortlisting by region, industry, ESG score, or risk profile, and ESG benchmarking for sourcing decisions. The platform is described as a real-time intelligence engine, though no AI/ML capabilities are disclosed. The revenue model is professional services: consulting engagements priced per phase, with the diagnostic phase typically including recommendations and pricing for subsequent phases; pricing is not publicly disclosed. The company is privately held with 1-10 employees, no disclosed funding rounds, no named customers, and no published partnerships, certifications, or awards.

Name

Zureli

Legal name

Zureli

Website

https://zureli.com

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Zureli is a London-based boutique procurement consultancy that helps European enterprises reduce spend and meet ESG goals through four service modules — cost transformation, sustainable impact, capability building, and product/supplier intelligence — backed by a proprietary database of 14,000+ vetted suppliers and 40,000+ sustainable products.

Ownership category

akta.pro rank

Product category

Procurement Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Procurement & Strategic Sourcing (BPAHAHAB)

akta.pro secondary industries

Cost Reduction & Working Capital Optimization (BPAHAHAL), Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH)

Keywords

• Procurement consulting
• Sustainable sourcing
• Supplier intelligence
• Cost transformation
• ESG procurement

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Procurement Consulting Services: Professional consulting services delivered through a structured engagement model: Discovery/Audit/Diagnostic phase (with recommendations and pricing for future phases), followed by strategy development and implementation. Services span Cost Transformation, Sustainable Impact, Capability Building, and Product & Supplier Intelligence.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Zureli is a procurement consulting firm that helps enterprises reduce costs and accelerate sustainability outcomes through four integrated service modules: Cost Transformation (spend optimization), Sustainable Impact (ESG and supply chain decarbonization), Capability Building (procurement team enablement), and Product & Supplier Intelligence (a proprietary database of 14,000+ vetted suppliers and 40,000+ sustainable products). Engagements follow a four-phase delivery model from diagnostic through ongoing support, with practitioners embedded side-by-side in client teams.

Product overview

Zureli is a procurement consulting firm offering four integrated service modules: Cost Transformation (financial impact through spend optimization), Sustainable Impact (ESG and sustainability delivery), Capability Building (procurement team enablement), and Product & Supplier Intelligence (proprietary database of 14,000+ vetted suppliers and 40,000+ sustainable products/services). The proprietary database underpins all service engagements, providing exclusive supplier and product intelligence that accelerates transformation, sourcing, and cost-saving initiatives across the portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Cost Transformation

Quantifiable outcome

• Procurement can control 70% of a company's total costs
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• EcoVadis: Subscription-based sustainability ratings platform that scores suppliers on ESG criteria. Comparable to Zureli's Sustainable Impact and Product & Supplier Intelligence services but delivered as a SaaS/data product rather than human-led consulting.

Others

• Coupa Software: Enterprise procurement and spend management SaaS platform providing supplier intelligence, sourcing, and ESG visibility. Adjacent to Zureli's Product & Supplier Intelligence service but delivered as software; represents the secular shift toward technology-enabled procurement that could disrupt pure-consulting peers.
• Procurement Leaders: Membership and research network serving senior procurement executives, including benchmarking and advisory services. Adjacent to Zureli's buyer segment and could be a channel partner or indirect competitor for advisory work.

Direct peers

• Efficio: One of the largest specialist procurement consultancies globally, headquartered in Europe. Competes head-to-head with Zureli on cost transformation, sustainable procurement, and capability building engagements for enterprise buyers.
• Proxima: Independent procurement-led consultancy specializing in cost transformation and capability building for enterprise clients. Closest direct peer to Zureli given overlapping service model (procurement strategy, cost reduction, capability uplift) and similar boutique positioning.
• H&Z Group: European procurement and supply chain consultancy offering strategy, transformation, and capability building services. Directly comparable service mix and target buyer to Zureli, with a stronger European brand footprint.

Broad incumbents

• McKinsey & Company: Global management consulting giant with dedicated Operations and Sustainability practices that overlap directly with Zureli's cost transformation and sustainable impact services. Represents the dominant large-firm alternative for enterprise procurement leaders.
• Bain & Company: Top-tier global strategy consulting firm with a well-known Operations and Procurement practice. Competes for enterprise procurement transformation mandates where consulting scale and cross-functional transformation are required.
• Accenture Strategy: Global consulting and technology services firm with procurement transformation offerings, often bundled with technology implementation. Competes for enterprise procurement deals that pair consulting with systems integration.
• Kearney: Global management consultancy with a heritage procurement and supply chain practice (formerly AT Kearney). Serves the same enterprise procurement buyer with broader transformation mandates that include procurement, making it the dominant incumbent competitor.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zureli