Runa
Runa is a Mexico-based SaaS platform providing payroll, HR, and benefits management for SMEs across Latin America, featuring AI agents for process automation, Mexican regulatory compliance, and an integrated employee benefits marketplace.
- Company typePrivate
- Founded2019
- HeadquartersPolanco, Mexico
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Runa does
Runa is a Mexico-based SaaS platform that provides payroll, HR, and employee benefits management for small and medium-sized enterprises across Latin America. The core platform is composed of six integrated modules — Nómina (payroll calculation, disbursement, and CFDI stamping), IMSS (social security registration via IDSE), Empleados (employee records and organizational chart), Incidencias (incident tracking), Asistencias (attendance), and Reportes (analytics) — built specifically around Mexican labor regulation including IMSS, INFONAVIT, ISN, RFC, and SAT compliance. On top of this core, the company launched a six-agent AI Agents portfolio in December 2025 (Onboarding, Offboarding, Capacitación, Desempeño, Employee Helpdesk, ISN, IMSS) that automates HR lifecycle and compliance workflows, and offers adjacent managed services (Maquila de Nómina, Financiamiento de Nómina) plus an integrated employee benefits marketplace spanning medical insurance, life insurance, savings programs, telemedicine, food vouchers, discount cards, and salary advances.
The business operates a hybrid go-to-market combining direct enterprise field sales, inside sales, self-serve free trial, and a partner ecosystem of accountants (contadores/noministas), regional distributors, and named technology partners such as Intelika. Revenue is primarily per-employee monthly subscription (prorated from registration date), supplemented by transaction fees on payroll stamping and $39 MXN wage advance withdrawals, and subscription add-ons for benefits products. The company serves a diversified customer base that includes enterprise names such as Nu Bank, Bitso, Marriott, Hyundai, BAIC, KUKA, Thyssenkrupp, Centro Médico ABC, Creditas, and Clara, alongside mid-market and SMB accounts across 12 vertical playbooks spanning fintech, hospitality, manufacturing, healthcare, education, retail, logistics, telecommunications, real estate, restaurants, energy, and wellness. Operations are anchored in Polanco, Mexico City, with activity across Mexico, Argentina, Brazil, Chile, Colombia, Ecuador, Peru, and the United States.
Runa is incorporated in Mexico as RUNA HR, S. de R.L. de C.V., operates privately without disclosed institutional funding since 2021, employs 51–100 people, holds SOC2 Type II certification, and maintains 4.9/5 ratings across Capterra, Software Advice, and G2.
Runa firmographics
Firmographics- Name
- Runa
- Legal name
- RUNA HR, S. de R.L. de C.V.
- Website
- https://runahr.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Runa is a Mexico-based SaaS platform providing payroll, HR, and benefits management for SMEs across Latin America, featuring AI agents for process automation, Mexican regulatory compliance, and an integrated employee benefits marketplace.
- Ownership category
- akta.pro rank
Runa industry classification
Industry- Product category
- HR and Payroll Software
- NAICS
- Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
- akta.pro secondary industries
- Core HR & HRIS (BPACAPAA), Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF), Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA)
Keywords
Where Runa is headquartered
LocationHeadquarters
- HQ city
- Polanco
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Runa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Per Employee: Monthly subscription fee per registered employee (Empleado Inscrito). The fee is calculated from the day the employee is registered on the platform and prorated for partial months.
- Payroll Processing Fees: Fees for additional payroll stamping (timbrado) and disbursement processing beyond standard included services.
- Wage Advance (Adelanto de Sueldo): $39 MXN administrative fee per withdrawal for the wage advance service.
- Employee Benefits: Additional revenue from employee benefit offerings including medical insurance, life insurance, savings programs, telemedicine, and meal vouchers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Per employee monthly subscription with prorated billing |
| Transaction based/ take rate | Pay-as-you-go | Adelanto de Sueldo administrative fee |
| Subscription | Monthly | Medical expense insurance benefit |
| Subscription | Monthly | Savings program benefit |
| Subscription | Monthly | Life insurance benefit |
| Subscription | Monthly | Discount card benefit |
| Subscription | Monthly | Telemedicine benefit |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels10 records
Runa product offering
Product offeringCore offering
Runa provides a cloud-based HR, payroll, and employee-benefits SaaS platform for small and mid-sized businesses in Latin America, primarily Mexico. The platform bundles payroll processing, IMSS/ISN tax compliance, attendance tracking, employee records, HR reporting, AI-driven HR agents, payroll outsourcing services, payroll financing, and a benefits marketplace (salary advance, medical/life insurance, savings, telemedicine, food vouchers, discount card) into a single subscription product.
Product overview
Runa is a unified HR, payroll, and benefits management platform designed for small and medium-sized enterprises across Latin America. The core platform consists of six integrated modules: Nómina (payroll processing, calculation, and timbrado), IMSS (Mexican social security management), Empleados (employee information management), Incidencias (incident tracking), Asistencias (time and attendance), and Reportes (real-time analytics). Built on top of the core platform are six AI Agents that autonomously execute specific HR workflows including onboarding, offboarding, training, performance management, employee helpdesk, ISN tax calculation, and IMSS social security automation. The platform also offers managed services (payroll outsourcing and financing) and a comprehensive employee benefits marketplace including salary advances, medical insurance, savings programs, life insurance, discount cards, telemedicine, and food vouchers. Runa operates across Latin America with dedicated solutions for companies entering Mexico from other regions.
Differentiator
Problem solved
Functional benefit
Products and services
- Runa HR & Payroll Platform Unified cloud-based HR, payroll, attendance, and compliance platform for SMB and mid-market employers in Mexico, combining payroll processing (Nómina), IMSS/ISN tax and social-security management, employee records (Empleados), incidents and time-off (Incidencias), attendance and time-clock (Asistencias), and HR analytics reporting (Reportes) in a single subscription.
- AI Agents Portfolio Suite of AI-powered HR agents that automate onboarding, offboarding, employee training (Capacitación), performance management, employee helpdesk, ISN tax notices, and IMSS filings for customers on the Runa platform.
- Maquila de Nómina (Payroll Outsourcing) Outsourced payroll administration service for foreign companies expanding into Mexico and SMB employers without an internal payroll function, handling end-to-end payroll processing, tax filings, and statutory compliance on the customer's behalf.
- Financiamiento de Nómina (Payroll Financing)
- Adelanto de Sueldo (Salary Advance)
- Seguro de Gastos Médicos (Medical Insurance)
- Programas de Ahorro (Savings Programs)
- Seguro de Vida (Life Insurance)
- Tarjeta de Descuento (Discount Card)
- Telemedicina (Telemedicine)
- Vales de Despensa (Food Vouchers)
Quantifiable outcome
- Payroll processing in 4 clicks
- +2 more outcomes
Companies that use Runa
Customer profileNamed customers19 records
Segments17 records
Ideal customer profiles2 records
Runa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature7 records
Runa partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- IntelikaminorTechnology partner that sells Runa to its customer base in Mexico. Intelika chose to be a partner to sell Runa to their existing customer base.
- GooglecoreCalendar integration partner enabling OAuth-based connection to Google Calendar for automatic synchronization of approved absence requests as calendar events.
- MicrosoftcoreCalendar integration partner enabling OAuth-based connection to Microsoft 365/Outlook Calendar for automatic synchronization of approved absence requests as calendar events.
- Accountant Network (Contadores y Noministas)coreNetwork of accountants and payroll professionals (noministas) who use Runa to manage their clients' payroll and recommend the platform to their customer base.
- Distributor Network (Distribuidores)coreRegional distributor network that sells and implements Runa across Mexico and Latin America, helping the company grow their business together.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Runa competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Runa social profiles
Digital presenceRuna compliance and trust
Trust signalCompliance1 record
Runa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Runa leadership team
Management profileNumber of profiles
Profiles1 record
Runa funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Runa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Runa
What does Runa do?
Runa provides a cloud-based HR, payroll, and employee-benefits SaaS platform for small and mid-sized businesses in Latin America, primarily Mexico. The platform bundles payroll processing, IMSS/ISN tax compliance, attendance tracking, employee records, HR reporting, AI-driven HR agents, payroll outsourcing services, payroll financing, and a benefits marketplace (salary advance, medical/life insurance, savings, telemedicine, food vouchers, discount card) into a single subscription product.
Is Runa a public or private company?
Runa is a private company. It is classified as unknown and is currently operating.
When was Runa founded?
Runa was founded in 2019. It employs 51 to 100 people.
Where is Runa based?
Runa is headquartered in Polanco, Mexico, in the Latin America region.
How does Runa make money?
Four revenue lines are on record. Subscription - Per Employee is the primary driver. The others are payroll Processing Fees, wage Advance (Adelanto de Sueldo) and employee Benefits.
Does Runa have an API?
No public API is recorded for Runa.
What industry is Runa in?
Runa's product category is HR and Payroll Software. Its primary akta.pro industry code is BPACAIAB, Payroll Software & Payroll-as-a-Service (SaaS), with a secondary code of BPACAPAA, Core HR & HRIS. Its NAICS code is 541214 and its SIC code is 7372.