What Looper does

Looper Insurance Agency Limited (智環保險代理有限公司) is a Hong Kong-licensed general insurance agency (Insurance Authority Licence GA1034) founded in 2019 by Felix Kong, who holds a personal technical representative licence and brings over 15 years of Hong Kong general insurance market experience. The firm operates from a headquarters in Kowloon Bay with a 1-10 headcount and serves both individual consumers and small-to-medium enterprises across 15+ general insurance lines spanning personal (motor, home, travel, domestic helper, EV, personal cyber), commercial (Employees' Compensation under Cap. 282, Public Liability, D&O, Professional Indemnity, Cyber, Business Interruption, Contractors All Risks), and specialty classes (Fine Art via Lloyd's-accessible Circle, Chubb, and Zurich; Marine Cargo; Event Cancellation; Clinical Trial; Northbound Cross-Border Car). The agency reports having handled over 10,000 insurance policies and served 2,000+ clients, with a stated 4.6/5 customer rating derived from on-site testimonials.

The technology layer consists of a digital workflow supporting instant quote generation, paperless policy processing, and 24/7 WhatsApp-based communication (wa.me/85226336813), supplemented by a 50+ article bilingual Insurance Wiki content library categorized across Cantonese-language sections for SEO-driven top-of-funnel lead generation. Distribution is direct-to-client only — no intermediaries or branches — with carrier relationships established directly with Chubb, Zurich, AXA, and Lloyd's-accessible Circle (fine art capacity up to US$250M), enabling in-house pricing negotiation, policy placement, and claims handling rather than referral routing.

The revenue model is transaction-based commission: Looper places policies with its carrier panel and earns commissions per policy, with bespoke quote-based pricing across all lines (no published tiers, no self-serve digital purchase). The agency is privately held, founder-led, and reports no external funding, parent company, or institutional investment. Marketing channels span WhatsApp Business, Instagram, Facebook, Threads, LinkedIn, the Insurance Wiki blog, and seasonal promotional campaigns.

Name

Looper

Legal name

Looper Insurance Agency Limited (智環保險代理有限公司)

Website

https://looperin.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Looper Insurance Agency is a Hong Kong-licensed general insurance agency (GA1034) founded in 2019, placing 15+ personal, commercial, and specialty insurance lines for individuals and SMEs via a WhatsApp-first direct channel with carrier relationships spanning Chubb, Zurich, AXA, and Lloyd's.

Ownership category

akta.pro rank

Product category

General Insurance Agency

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Small Business BOP (Main Street) (FSAJAFAA)

akta.pro secondary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• General insurance agency
• Commercial insurance brokerage
• Personal insurance advisory
• Business insurance solutions
• Specialty insurance brokerage

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Agency Commission: Looper acts as a licensed insurance agent (GA1034) earning commissions from multiple insurance companies for placing policies. The agency compares quotes across its panel of insurer partners and earns a commission on each policy placed. Revenue is transaction-based, driven by policy volume and premium size across 15+ insurance lines.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Looper is a Hong Kong–licensed insurance agency (license GA1034) operating as a multi-line general insurance brokerage that places coverage with insurer partners on behalf of clients. It offers 15+ insurance lines spanning personal (motor, home, travel, domestic helper), commercial (employees' compensation, public liability, directors & officers, professional indemnity, cyber), and specialist (fine art, marine cargo, event cancellation, clinical trial, contractors all risks) categories. Service is delivered through a WhatsApp-first digital channel with paperless workflows, multilingual (English/Chinese) licensed agent advisory, and quote handling across multiple insurers.

Product overview

Looper Insurance Agency is a Hong Kong licensed insurance agency (GA1034) offering a comprehensive portfolio of general insurance products and services. The agency provides 15+ insurance lines covering personal insurance (motor, home, travel, domestic helper), commercial/business insurance (employees' compensation, public liability, professional indemnity, cyber, D&O), and specialized insurance (fine art, marine cargo, event cancellation, clinical trial, contractors all risks). The company positions itself as a 'Next-Gen' insurance agency offering instant quotes via WhatsApp, paperless underwriting, and 24/7 response, while providing expert advice from licensed agents for policy selection and claims handling.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Insurance
• Home Insurance
• Travel Insurance
• Domestic Helper Insurance
• Employees' Compensation Insurance
• Public Liability Insurance
• Directors & Officers (D&O) Insurance
• Professional Indemnity Insurance
• Cyber Insurance
• Fine Art Insurance
• Marine Cargo Insurance
• Event Cancellation Insurance
• Clinical Trial Insurance
• Contractors All Risks Insurance

Quantifiable outcome

• Over 10,000 insurance policies handled
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Circle (via Lloyd's)coreTechnology or IntegrationCircle is a specialist insurer accessible via the Lloyd's specialty market, offering full Hong Kong wording for fine art collections, institutions, exhibitions and transit, as well as jewellers' 'Diamond' cover. Looper places fine art and specie insurance through this Lloyd's-accessible market for high-value clients including collectors, galleries, museums and jewellers.
• ChubbcoreTechnology or IntegrationChubb is a major insurer on Looper's panel offering fine art, jewellery and collections coverage with capacity up to US$250 million. They also offer buy-back options for restoration and terrorism coverage extensions. Chubb is a key capacity provider for Looper's specialist fine art and valuables insurance line.
• ZurichcoreTechnology or IntegrationZurich provides fine art and specie series coverage for private, corporate and jewellers' block risks. They also feature prominently in Looper's motor insurance offerings, with Zurifsdf and AXA cited as motor insurer partners. Zurich offers motor insurance features including No-Claim Discount (CFD), EV-specific coverage, and commercial coverage options.
• AXAcoreTechnology or IntegrationAXA is a motor insurance partner of Looper, offering motor insurance products including comprehensive and third-party coverage. AXA motor policies feature no-excess windscreen cover up to HKD 5,000 per year with NCB unaffected, medical expenses of HKD 5,000 per policy year, courtesy car (80% of rental up to HKD 1,000/day), and towing coverage of HKD 1,000 per policy year.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• Chubb Hong Kong: Global insurer and a core panel partner of Looper for fine art and commercial lines. While a carrier (not a peer agency), Chubb sells direct in HK and competes with Looper for the same end customers on overlapping product lines.
• MoneyHero: Hong Kong insurance and financial product comparison platform (formerly CompareHero). Adjacent to Looper's intermediary role but operates as an aggregator linking consumers to carriers, not as a licensed placing agency.

Broad incumbents

• Lockton Hong Kong: World's largest independent insurance brokerage with a Hong Kong office. Competes with Looper for commercial insurance placements, particularly mid-market and specialty lines, with deeper carrier relationships and global reach.
• Howden Hong Kong: Global insurance broker group (formed via JLT and Howden merger) operating in Hong Kong. Competes with Looper for specialty commercial placements and offers broader geographic and product reach than Looper's HK-only footprint.
• Aon Hong Kong: Global insurance and reinsurance broker with significant Hong Kong presence. Overlaps with Looper in commercial risk advisory and specialty lines but focuses on large corporate and multinational clients across all of APAC.
• Marsh (Hong Kong): Global insurance broker and risk advisor with a major Hong Kong office. Competes with Looper for commercial accounts (D&O, cyber, CAR, marine cargo) but serves much larger enterprise clients and operates with a global brokerage model rather than HK retail focus.
• WTW (Willis Towers Watson) Hong Kong: Global advisory, broking, and solutions company with a Hong Kong presence. Competes with Looper for commercial risk placements and employee benefits-related coverage for larger HK employers.

Emerging players

• OneDegree: Hong Kong InsurTech offering digital pet, home, and cyber insurance. Comparable to Looper as a Hong Kong tech-forward insurance player, though OneDegree operates as a carrier/MGA rather than an intermediary.
• Bowtie Life Insurance: Hong Kong's first virtual insurer offering direct digital life and health products. Although a carrier (not an agency), Bowtie shares Looper's 'next-gen' positioning and targets the same digitally-native HK consumer base.

Direct peers

• Avo Insurance: Hong Kong-based digital-first general insurer/MGA offering multi-line personal and commercial products to individuals and SMEs. Closest comparable in HK by target customer (HK individuals + SMEs), digital-first distribution philosophy, and broad multi-line approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Looper.hk
• LinkedInlinkedin.com/company/looperin
• Instagraminstagram.com/looper_hk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Looper