What Morris Park Rehabilitation and Nursing Center does

Morris Park Rehabilitation and Nursing Center is a 191-bed skilled nursing facility located on Pelham Parkway in the Bronx, New York. Founded in 1971 by a family patriarch and now operated by his son, the family-owned facility serves the Bronx-Westchester market with three integrated service divisions: long-term care, short-term rehabilitation, and memory care. The facility is rated 5 stars by Medicare on quality measures and received a 2017 deficiency-free survey from the New York State Department of Health, although its overall CMS rating is 2 stars.

The care model centers on a 33-nurse team (RNs, LPNs, CNAs) operating at a 1:6 nurse-to-patient ratio, with 24 staff training sessions annually—double the regulatory minimum—and a reported 90% staff retention rate. Clinical service breadth is a distinguishing feature: the facility operates a 2,200 square foot rehabilitation gym open six days per week, maintains an in-house specialist roster covering 13+ medical specialties (including an on-site orthopedic surgeon), and provides on-site labs and imaging. Revenue is generated primarily through daily rates charged to residents for skilled nursing, long-term care, rehabilitation, and memory care services. Private-pay daily rate is $550, with final pricing individualized by care level and room type; insurance and benefit-maximization support is provided through an in-house admissions team. The facility participates in the Montefiore Skilled Nursing Collaborative, providing a referral channel from Montefiore Health System hospitals for post-acute patient flow.

The facility's go-to-market combines direct admissions (with a 24/7 in-house admissions team and facility tours), hospital and physician referrals, and Montefiore network referrals. Marketing channels include an active Facebook and Instagram presence, the corporate website (morris-park.com), and community events. The facility is currently pursuing a proposed expansion project documented via HEIA schedules. Owner Leo Berkowitz is listed on the Information Disclosure page, and the landlord entity is 1235 Pelham Parkway Realty. The business has no external parent company, no institutional investors, and operates as a private family enterprise.

Name

Morris Park Rehabilitation and Nursing Center

Legal name

Morris Park Rehabilitation and Nursing Center

Website

https://morrisparkrehab.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Morris Park Rehabilitation and Nursing Center is a family-owned, 191-bed skilled nursing facility in the Bronx, NY, founded in 1971, providing long-term care, short-term rehabilitation, and memory care services to seniors across the Bronx-Westchester market.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Care

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

Memory Care Units within Skilled Nursing Facilities (SNF/Nursing Homes) (HLADACAC), Long-Term Care Rehabilitation Centers (HLAFAFAD)

Keywords

• Skilled nursing care
• Long-term care services
• Rehabilitation therapy
• Memory care facility
• Nursing home services

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Skilled Nursing and Rehabilitation Care: Revenue is generated through daily rates charged to residents for skilled nursing, long-term care, rehabilitation, and memory care services. Private pay rate is $550/day. The facility also accepts insurance and works with residents to maximize benefits and minimize out-of-pocket expenses through its in-house admissions team.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Morris Park Rehabilitation and Nursing Center is a 191-bed, family-owned skilled nursing facility in the Bronx, New York, providing 24/7 long-term care, short-term rehabilitation (physical, occupational, and speech therapy), and specialized Alzheimer's and dementia memory care. The facility delivers nursing services through a team of RNs, LPNs, and CNAs with a 1:6 staff-to-patient ratio, complemented by on-site medical specialists, kosher dining, recreation programming, and ancillary services such as labs, imaging, and pharmacy/vaccine coordination.

Product overview

Morris Park Rehabilitation and Nursing Center is a 191-bed skilled nursing facility offering three integrated service divisions: long-term care, rehabilitation, and memory care. The facility provides comprehensive nursing services with a 1:6 staff-to-patient ratio, in-house medical specialists across 14 specialties, and a 2,200 square foot rehabilitation gym with physical, occupational, and speech therapy. Additional services include recreation programs, kosher dining, and COVID-19 care. Founded in 1971, the family-owned facility is rated 5 stars by Medicare for quality measures.

Differentiator

Problem solved

Functional benefit

Products and services

• Long-Term Care
• Rehabilitation Services
• Memory Care
• Nursing Services
• On-Site Specialist Services
• On-Site Orthopedic Surgery On-site orthopedic surgery provided by Dr. Marc Silverman, covering knee replacements and orthopedic surgical procedures with complete recovery programs integrated with rehabilitation services.
• Recreation Program Structured recreational activities for residents including Bingo, Karaoke, art workshops, Zumba, religious services for Jewish, Catholic, 7th Day Adventist, and Baptist faiths, plus outings to shopping centers and restaurants.
• Kosher Dining Services Kosher dining program offering three daily meals in an elegant dining hall with dietitian-approved, chef-prepared menus catering to diverse nationalities and dietary needs.
• COVID-19 Care and Vaccine Services COVID-19 monitoring, quarantine protocols, rapid testing, and vaccine administration coordinated through contracted pharmacy Procare Pharmacy for residents and family members.

Quantifiable outcome

• 5-star quality measures rating from Medicare
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Montefiore Health System (Montefiore Skilled Nursing Collaborative)coreStrategic or Co-development PartnerMorris Park is a proud participant of the Montefiore Skilled Nursing Collaborative, a network of skilled nursing facilities affiliated with Montefiore Health System. This collaboration positions Morris Park within Montefiore's referral ecosystem, enabling coordinated care for patients transitioning from Montefiore hospitals (including Montefiore-Einstein) to post-acute skilled nursing care.
• Procare PharmacyminorOthersProcare pharmacy has contracted with Morris Park to administer the COVID-19 vaccine to residents. The pharmacy coordinates vaccine appointments for residents and family members who wish to be vaccinated.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Centers Health Care: One of the largest skilled nursing and rehabilitation providers in New York State, operating dozens of facilities across multiple service lines. A broad incumbent that competes with Morris Park across the Bronx and broader New York City market.
• Genesis HealthCare: National skilled nursing and rehabilitation operator with a broad portfolio of long-term care, short-stay rehab, and memory care facilities. A broad incumbent that competes on payor contracting and clinical quality.

Direct peers

• ArchCare: New York-area nonprofit skilled nursing and rehabilitation operator with multiple facilities offering long-term care, rehabilitation, and memory care. A direct peer in service offering and regional footprint.
• Bensonhurst Center for Rehabilitation and Healthcare: New York City skilled nursing and rehabilitation facility offering long-term care, short-term rehab, and memory care. Comparable in service mix and urban skilled nursing operations.
• Bronx Park Rehabilitation & Nursing Center: Skilled nursing facility located in the Bronx offering long-term care, rehabilitation, and memory care services. Direct local competitor with a similar service mix and referral ecosystem.
• Schervier Nursing Care Center: Bronx-area skilled nursing facility offering long-term care, rehabilitation, and post-acute services. Direct peer in geography and core service offerings.
• Workmen's Circle MultiCare Center: Bronx-based skilled nursing and rehabilitation facility with a strong cultural and religious programming emphasis, comparable to Morris Park's kosher dining and multi-faith recreational services. Direct peer in size and location.
• The New Jewish Home: Major New York City skilled nursing and rehabilitation provider with multiple campuses, including long-term care, rehabilitation, and memory care. Larger scale but directly comparable in service lines and patient population.
• Split Rock Rehabilitation and Health Care Center: Bronx-based skilled nursing and rehabilitation facility offering long-term care, short-term rehab, and memory care in a similar urban setting. Directly comparable in scope, geography, and payor mix to Morris Park.
• Isabella Geriatric Center: New York City skilled nursing facility providing long-term care, rehabilitation, and specialized geriatric programs. Comparable in mission, scope, and target population to Morris Park.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MorrisParkRehab
• Instagraminstagram.com/morrisparkrehab
• LinkedInlinkedin.com/company/morris-park-nursing-home

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morris Park Rehabilitation and Nursing Center