What Conversion Bug Digital Marketing Pvt. Ltd. does

Conversion Bug Digital Marketing Pvt. Ltd., operating publicly under the brand MornningStar.ai, is described in the source material as a revenue intelligence agency that runs 7-day fixed-fee audits to identify and quantify revenue leaks in mid-market businesses. The core service connects clients' marketing platforms (Meta Conversions API, Google Analytics 4), commerce systems (Shopify), payment/banking data, and operational records into a single verified view, then surfaces discrepancies between platform-reported metrics (which are modeled after the iOS 14.5 signal loss) and actual financial outcomes. Target buyers are D2C and e-commerce brands, healthcare and clinic chains, hotels and hospitality operators, restaurants and F&B businesses, retail and franchise networks, wellness clinics, and logistics companies — verticals with structured digital data infrastructure where attribution gaps, SKU margin opacity, and operational no-shows routinely distort reported performance. (Note: firmographic data lists the legal entity as founded in 2013 in Hyderabad, India, with 11–50 employees, while the operational source material describes a US-presented brand founded in 2024; this entity-level discrepancy is recorded in the source itself.)

The proprietary technology is TrueLens™, a trademarked AI engine that performs cross-platform data reconciliation and is described as capable of anomaly detection, predictive analytics (e.g., no-show modeling that reduced 22% no-show rates to 9% in 60 days for an 11-outlet clinic chain), and unified knowledge retrieval across marketing, commerce, payment, and operational data sources. Around this core, the company packages five adjacent solution modules — AI Development, Web Development, Performance Marketing, Shopify Development, and Mobile Revenue Sprint — intended to monetize broader implementation work with the same client base.

The business model is professional services on a fixed-fee, pay-as-you-go basis, with a 90-day money-back guarantee that has never historically been invoked. Distribution is exclusively direct, via a "Book Free Audit" consultative call that converts prospects into paid engagements. As of Q1 2026 the company reports 47 audits completed across 7 verticals. The firm is led by Ravin Kapadia (Founder, CEO, Chief Conversion Officer). No revenue, funding rounds, ownership structure, or board composition is disclosed in the source material.

Name

Conversion Bug Digital Marketing Pvt. Ltd.

Legal name

MornningStar.ai

Website

http://www.conversionbug.com/

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

MornningStar.ai, the operating brand of Conversion Bug Digital Marketing Pvt. Ltd., is a revenue intelligence agency running 7-day fixed-fee audits via its proprietary TrueLens™ AI engine, reconciling marketing, payment, and operational data to quantify revenue leaks for D2C, healthcare, hospitality, retail, F&B, clinics, and logistics clients.

Ownership category

akta.pro rank

Product category

Revenue Intelligence Services

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industries

Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE), AI/ML Revenue Optimization Platforms & Decision Automation (THALAOAM)

Keywords

• Revenue intelligence services
• Marketing analytics consulting
• AI audit services
• Conversion rate optimization
• D2C marketing analytics

Headquarters

HQ city

Hyderabad-deccan

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Revenue Intelligence Audit Services: Fixed-fee, 7-day audit engagement that connects customer data systems to identify and quantify revenue leaks. The primary revenue stream is professional services delivered as a one-time fixed-fee audit with a 90-day money-back guarantee. The audit reveals recoverable revenue that the company uses as proof of value. Revenue is earned through fixed-fee engagements rather than recurring subscriptions or usage-based models.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Conversion Bug Digital Marketing Pvt. Ltd. operates a revenue-intelligence audit practice (branded MornningStar.ai) that delivers a 7-day fixed-fee Revenue Intelligence Audit using its proprietary TrueLens™ AI engine to identify revenue leaks across paid media, web analytics, CRM, and commerce platforms. The audit outputs a findings report, a dynamic dashboard, and vendor-independent recommendations, with optional follow-on execution modules spanning AI development, web development, performance marketing, Shopify development, and mobile revenue sprint work for D2C and multi-location business operators.

Product overview

MornningStar.ai is a revenue intelligence agency offering a unified platform centered on its proprietary TrueLens™ AI engine. The core offering is a 7-day fixed-fee Revenue Intelligence Audit that connects platforms (Meta, GA4, Shopify), analytics, payment systems, and operational data into one verified view. The portfolio includes TrueLens™ as the central technology, the Revenue Intelligence Audit as the primary service, and five solution modules (AI Development, Web Development, Performance Marketing, Shopify Development, Mobile Revenue Sprint) targeting specific verticals including D2C & E-Commerce, Healthcare, Hotels & Hospitality, Restaurants & F&B, Retail & Franchise, Clinics & Wellness, and Logistics. The platform identifies revenue leaks, quantifies them in real currency, and provides exact fixes with a 90-day money-back guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• TrueLens™: Proprietary AI engine used by MornningStar.ai to connect client platforms, analytics, payment systems, and operational data to identify revenue leaks.

Products and services

• Revenue Intelligence Audit A 7-day fixed-scope audit that uses the TrueLens™ AI engine to reconcile and analyze data across Meta, Google Analytics, Shopify, and CRM systems to surface revenue leaks, attribution gaps, and wasted ad spend, delivered to D2C brands and multi-location operators. Output includes a dynamic dashboard, a findings report, and vendor-independent recommendations.
• TrueLens™ AI Engine The company's proprietary AI engine that ingests and reconciles marketing, analytics, commerce, and CRM data to identify revenue leaks and attribution discrepancies; offered as the analytical core of the audit engagement and supporting follow-on work.
• AI Development Services Custom AI development services offered as an implementation module following the Revenue Intelligence Audit, focused on building AI-driven marketing and analytics capabilities for clients.
• Web Development Services Web development services offered as a downstream implementation module, typically engaged to act on the conversion and tracking recommendations surfaced by the audit.
• Performance Marketing Services Performance marketing execution services offered as a downstream module following the audit, providing paid-media management informed by the TrueLens™ findings.
• Shopify Development Services Shopify-focused development and optimization services offered as a downstream implementation module for e-commerce clients, typically engaged to remediate issues surfaced during the audit.
• Mobile Revenue Sprint A focused sprint engagement to recover and grow mobile-channel revenue, drawing on the TrueLens™ findings and offered as a downstream module after the audit.

Quantifiable outcome

• 38% average gap between reported and verified revenue across D2C audits
• +8 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature1 record

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Triple Whale: D2C-focused analytics and attribution platform that reconciles ad spend, store, and customer data into a single source of truth. Directly comparable to MornningStar.ai in addressing the Meta ROAS verification problem for D2C brands, though delivered as a SaaS platform rather than a fixed-fee audit.
• Northbeam: Marketing attribution platform that helps brands understand true ROAS across paid channels. Comparable to MornningStar.ai's core capability of cross-platform attribution and ROAS verification, with stronger SaaS tooling but a less service-led delivery model.
• Rockerbox: Marketing attribution and marketing mix modeling platform that helps advertisers connect ad spend to revenue. Highly comparable to MornningStar.ai on attribution verification, with broader enterprise positioning and MMM capabilities.
• Wicked Reports: Attribution platform focused on e-commerce and D2C brands, providing true ROAS and customer journey insights. Comparable to MornningStar.ai on the audit/reconciliation thesis, but delivered as ongoing software rather than a one-time audit.
• Fospha: Marketing measurement platform for e-commerce brands that focuses on true, incremental return on ad spend. Directly comparable to MornningStar.ai's promise of corrected ROAS, with a SaaS-based model targeting similar D2C customers.

Emerging players

• Improvado: Marketing data aggregation and analytics platform that connects ad platforms, analytics, and CRM data. Comparable to MornningStar.ai on cross-platform data unification, but aimed at enterprise marketing teams rather than mid-market service engagements.
• Glew.io: D2C and e-commerce analytics platform that consolidates data from multiple sources for unified reporting. Comparable to MornningStar.ai on multi-source data reconciliation for Shopify-based D2C brands, with a SaaS delivery model.
• PerformLine: Marketing compliance and brand safety platform that audits marketing spend and creative compliance. Comparable to MornningStar.ai as a service-led audit offering for marketing performance, addressing oversight gaps that internal teams cannot.
• Databox: Marketing analytics and dashboarding platform that aggregates data from multiple marketing sources. Comparable to MornningStar.ai on cross-platform data unification, targeting the SMB and mid-market segment with a self-serve SaaS model.

Broad incumbents

• Hybrid Theory: Global programmatic media agency that provides performance marketing and analytics services. Comparable to MornningStar.ai as a broader incumbent offering performance marketing with attribution capabilities, though as a full-service agency rather than a focused audit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/conversionbug
• Facebookfacebook.com/conversionbug
• LinkedInlinkedin.com/company/conversion-bug

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conversion Bug Digital Marketing Pvt. Ltd.