Mattson Real Estate Group

What Mattson Real Estate Group does

Mattson Real Estate Group is a privately held residential real estate brokerage team serving Metro Milwaukee home buyers and sellers. Founded in 2019 and led by Broker/Owner Emily Cattey Mattson, the team of four (plus a referral partner) operates under the Keller Williams MKE franchise from the Mequon office at 11721 N Port Washington Rd, Mequon, WI 53092. Service coverage spans Ozaukee, Milwaukee, Washington, and Waukesha counties, with active extension into sub-markets such as North Shore, Downtown Milwaukee, Third Ward, Brookfield/Elm Grove, Wauwatosa, Bay View, and Lake Country. The team markets two structured service lines — Home Selling Services and Home Buying Services — each broken into five sequential stages from pre-listing/pre-approval through closing and post-transaction follow-up, supplemented by community events, vendor referral networks (lenders and contractors), and a Real Estate Reviews market-analysis offering.

The business is operationally a traditional brokerage rather than a technology platform. Listings and marketing are distributed through the MLS, Zillow, a Squarespace-hosted company website with buying/selling guides and team profiles, Facebook, and email/newsletter communications. There is no proprietary technology stack, no mobile app, no public API or SDK, and no disclosed AI/ML capability. Revenue is generated entirely through transaction-based real estate commissions; the team consistently produces $30-50 million in annual sales volume, with Emily Mattson individually at $20-30 million and Senior Sales Executive Amelia Zastava at $8-12 million plus an additional $12 million in team-managed sales. Cumulative performance includes 623 homes sold and $278 million in sales volume from 2019-2025, and Emily Mattson's career totals of 850+ transactions and $375 million from June 2009 through December 2024.

The go-to-market motion is sales-led and relationship-led, anchored by an 85%+ repeat-and-referral rate and supported by community events (Santa Brunch, Thanksgiving Pie Giveaways, Family Movie Days, networking events) and educational seminars co-hosted with partners such as Ellenbecker Investment Group. The team is ranked #42 by volume closed among 9,000+ agents in Metro MLS in 2025, Top 1% of all agents in Metro Milwaukee, and #4 All Company Sales Team within Keller Williams MKE. Ownership is founder/owner-operated with no disclosed external investment or parent company.

Name

Mattson Real Estate Group

Legal name

Mattson Real Estate Group

Website

https://mattsonrealestategroup.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Mattson Real Estate Group is a privately held residential real estate brokerage team of four, operating under Keller Williams MKE, that serves home buyers and sellers across Metro Milwaukee counties and sub-markets via a referral-driven, commission-based model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate
• Home buying services
• Home selling services
• Real estate brokerage
• Buyer agency representation

Headquarters

HQ city

Mequon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue model. Team generates $30-$50 million in consistent annual sales. Emily Mattson individually achieves $20-30 million annually; Amelia Zastava achieves $8-12 million individually plus manages $12 million in team sales.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mattson Real Estate Group is a residential real estate brokerage team that represents home buyers and sellers in the Metro Milwaukee area (Ozaukee, Milwaukee, Washington, and Waukesha counties). The team delivers a structured five-stage home selling process (Before Listing, Home Enhancement, While Listed, Offer Process, Closing and Beyond) and a five-stage home buying process (Pre-Approval, Buyer Agency, Home Search, Offer Process, Closing and Beyond), supported by a Real Estate Reviews market analysis service and recommended lender/contractor referral networks. Operations are conducted under the Keller Williams MKE brokerage franchise, with revenue generated via traditional real estate commissions on closed transactions.

Product overview

Mattson Real Estate Group is a residential real estate brokerage team operating under Keller Williams MKE in the Metro Milwaukee area (Ozaukee, Milwaukee, Washington, and Waukesha counties). The company offers two primary service lines: Home Selling Services and Home Buying Services. The selling process is structured into five sequential stages: Before Listing Your Home, Home Enhancement, While You're Listed, The Offer Process, and Closing and Beyond. The buying process is also structured into five stages: Getting Pre-Approved, Understanding Buyer Agency, Your Home Search, The Offer Process, and Closing and Beyond. Supporting offerings include a Real Estate Reviews service (providing market analysis reports with statistical data and sales summaries), community events, and downloadable resources (selling timeline, home prep tips, buying timeline, buyer agency information). The company operates as a traditional real estate brokerage rather than a technology platform, with no digital products, SaaS offerings, or API-based services.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Selling Services Full-service residential home selling representation for property owners in the Metro Milwaukee area, structured into five sequential stages covering pre-listing preparation, home enhancement/staging, active listing period, offer negotiation, and closing. Includes comprehensive marketing plans, MLS and Zillow exposure, pricing guidance, and post-closing follow-up.
• Home Buying Services Full-service residential home buying representation for individual buyers in the Metro Milwaukee area, structured into five sequential stages covering pre-approval guidance, buyer agency agreement education, customized home search, offer negotiation, and closing support. Includes access to a customized property search portal and recommended trusted lender referrals.
• Real Estate Reviews Service Market analysis and review reports provided to clients, featuring statistical data and sales summaries for specific neighborhoods and properties, delivered within 24–48 hours of request, intended to inform pricing, listing, and buying decisions.

Quantifiable outcome

• 623 homes sold and $278 Million in Sales Volume from 2019-2025
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Ellenbecker Investment GroupminorStrategic or Co-development Partner · 7 March 2024Co-hosted Spring Housing Market seminar on March 7, 2024. EIG Wealth Advisor Tammy Niemann and mortgage specialist joined Emily Mattson to share spring housing market conditions and realistic expectations for 2024 home buying/selling.
• Keller Williams MKEcoreChannel Partner/ Reseller/ DistributorMattson Real Estate Group operates as a sales team under the Keller Williams MKE brokerage franchise. The brokerage serves the Greater Milwaukee area with 600+ agents across four market centers, providing branding, training, and operational support.
• Recommended LendersminorOthersMattson Real Estate Group maintains a list of recommended trusted lenders for buyer clients seeking financing. Contact available via email for lender inquiries.
• Recommended ContractorsminorOthersMattson Real Estate Group maintains a list of recommended and trusted contractors for sellers preparing homes for sale. Contact available via email for contractor inquiries.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Regional players

• First Weber Group: Wisconsin-headquartered brokerage with deep Milwaukee/Waukesha presence where founder Emily Mattson previously held a leadership position. Comparable residential brokerage business model serving the same counties, providing a useful benchmark for team-level economics and brand recognition within the market.
• Shorewest Realtors: Largest independent Wisconsin-based brokerage serving the same Metro Milwaukee counties. Directly comparable traditional residential brokerage model with similar commission economics and referral-driven GTM, but operating at meaningfully larger scale and with wholly-owned regional brand rather than a franchise.

Broad incumbents

• Compass: National tech-enabled brokerage with expanding Milwaukee-area agent teams. Comparable buyer/seller representation model, but Compass layers proprietary technology, marketing platform, and agent equity compensation that Mattson does not have access to under Keller Williams.
• eXp Realty: Cloud-based brokerage operating on a commission-revenue-share model with a growing Wisconsin agent roster. Same residential buyer/seller service line but a fundamentally different cost structure (no physical office/desk model) that could attract agents away from Keller Williams-affiliated teams.
• Coldwell Banker Realty: National franchise brokerage with a Metro Milwaukee agent network competing on the same buyer/seller transactions as Mattson. Useful broad incumbent benchmark for franchise-supported residential brokerage economics and MLS-level agent productivity across the same geography.
• Realty ONE Group: Modern commission-cap-friendly franchise brokerage expanding in Wisconsin. Comparable residential transaction business model with competitive agent economics that can be positioned as an alternative affiliation for Keller Williams teams.
• RE/MAX (Milwaukee-area offices): Global real estate franchise with deep Metro Milwaukee agent penetration across buyer/seller representation. Directly comparable transaction-fee revenue model and franchise-supported GTM, competing for the same referral networks as Mattson.
• Redfin: National tech-enabled brokerage with direct portal consumer relationship and discount-fee model. Overlaps with Mattson on home search, listing, and closing services in the Milwaukee metro, and represents the technology- and pricing-pressure benchmark for traditional teams.
• Berkshire Hathaway HomeServices: National premium-positioned residential brokerage franchise with Metro Milwaukee agent teams. Comparable buyer/seller representation model targeting mid- to high-value transactions similar to those emphasized in Mattson's North Shore and Lake Country geographies.

Direct peers

• The Powers Realty Group: Milwaukee-metro residential real estate team operating under a national brokerage franchise. Closely matches Mattson's team size, local-geography focus, and buyer/seller service mix, providing a like-for-like benchmark for top-team rankings within Metro MLS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mattsonregroup
• LinkedInlinkedin.com/company/mattsonregroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mattson Real Estate Group