Slogup

What Slogup does

Slogup (주식회사 슬로그업) is a Seoul-based Korean tech provider founded in 2014 that operates two parallel business divisions: an Outsourcing Services arm delivering end-to-end digital product development (service planning, UX/UI design, iOS/Android development, web services, and ongoing operations) to large Korean enterprises, and a Value-up Services arm that co-founds joint-venture products with domain-specialist partners. The company is privately held with no disclosed institutional funding and is headquartered in Gangnam, Seoul.

The Outsourcing division's portfolio includes named platforms built for tier-1 Korean clients: SM TOWN (SM Entertainment fan services), Pluspot (LG Electronics Current.dot personal mobility parking), Tirepick (Cartini tire e-commerce), Everon (EV charging infrastructure), SK Direct (SK Rent a Car), LS Mtron (agricultural machinery monitoring), Mintit (AI-based used phone trading), CARPET (imported car care), and Mediorder (medical device procurement). The Value-up division operates Ssgsak (쓱싹), a #1 Korean home appliance care platform with 95% customer satisfaction and partnerships with LG Electronics and today's house; Boostree (부스트리), a B2B SaaS for non-insured dermatology and medical clinics; and formerly BBL/BOMBLING, a matchmaking app that ran 2014-2017.

Slogup generates revenue through professional-services project contracts with enterprise clients and through JV product economics (subscription/recurring) on its owned platforms. Its technology stack is centered on React Native for cross-platform mobile, Nest.js (Node.js) for backend, and React for web frontend, enabling full-stack delivery across iOS, Android, and web. The company's distribution is single-country (South Korea) for outsourcing and Ssgsak/Boostree, with prior historical consumer-app exposure to the US and China via the discontinued BBL app. Customer acquisition is relationship-driven via direct enterprise inquiry forms and email, supported by Naver Blog, Brunch, Flipboard, and GitHub presence for brand and developer-relations purposes.

Name

Slogup

Legal name

주식회사 슬로그업

Website

https://slogup.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Slogup is a Seoul-based Korean tech provider founded in 2014 that delivers end-to-end digital product development to large Korean enterprises (SK, LG, SM) via an outsourcing division, while co-founding proprietary Value-up JV products such as the Ssgsak home appliance care platform and the Boostree B2B medical clinic SaaS.

Ownership category

akta.pro rank

Product category

IT Outsourcing Services

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Management Services (8741), Services-Prepackaged Software (7372)

akta.pro primary industry

Service Desk & ITSM Outsourcing (BPAEAMAF)

Keywords

• Custom software development
• Mobile app development
• Digital transformation services
• Home appliance care platform
• Medical clinic SaaS

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Outsourcing Services: Custom IT development and digital transformation services provided to large Korean enterprises (SK, LG, SM, etc.) on a project or contractual basis. Revenue is generated through direct client engagements, with pricing based on project scope and quotes.
2. Value-up Products & Joint Ventures: Slogup co-founds and operates its own digital products (Ssgsak, Boostri, BBL) through joint ventures with domain experts. Products generate revenue independently — Ssgsak is a home appliance care marketplace/platform, and Boostri is a B2B SaaS for medical clinics.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Slogup is a Korean tech provider that delivers end-to-end custom IT development and digital transformation services to large Korean enterprises (SK, LG, SM, LS Mtron, etc.), spanning service planning, UX/UI design, iOS/Android and web development, and ongoing service operations. Alongside outsourcing, Slogup operates its own joint-venture products including Ssgsak (쓱싹), a home appliance care platform positioned as the #1 in Korea, and Boostri (부스트리), a B2B SaaS for non-insured medical clinics.

Product overview

Slogup is a tech provider company operating two main business divisions: Valueup Service (자회사 products) and Outsourcing Service (client projects). The Valueup portfolio includes Ssgsak (쓱싹), a leading home appliance care platform, BOOST (부스트리), a B2B SaaS for non-insured medical markets, and BBL (봄블링), a discontinued match-making app. The Outsourcing division delivers full-stack development services (planning, UX/UI design, iOS/Android development, web services) for clients including Everon (EV charging), SM TOWN (entertainment fan services), Pluspot (personal mobility parking for LG), Tirepick (tire commerce), and various other platforms across automotive, healthcare, and eco-friendly sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Ssgsak (쓱싹): A home appliance care platform positioned as the No. 1 in the Korean market, creating an honest market by improving consumer deception in the home appliance market.
• Boostree (부스트리)
• BOMBLING (봄블링)

Products and services

• Ssgsak (쓱싹) A home appliance care platform that connects customers with professional technicians for appliance maintenance, repair, and cleaning services. Positioned as the #1 home appliance care platform in Korea with 4.9+ customer and expert satisfaction scores and 95% of customers reporting being 'very satisfied' or 'satisfied'. Operates with service partnerships including LG Electronics and today's house (오늘의집).
• Boostri (부스트리) A B2B SaaS solution for the non-insured medical market, starting with dermatology clinics. Provides one-stop coordinating, retention management, and operational efficiency optimization tools for non-insured healthcare providers.
• Outsourcing Service (Custom IT Development) End-to-end custom IT development and digital transformation services for large Korean enterprises. Spans service planning, UX/UI design, iOS/Android app development, web development, and ongoing service operations. Delivered as project-based or contractual engagements to clients such as SK, LG, SM, Cartini, LS Mtron, Mintit, Everon, and Ecoya.
• Value-up Service (Joint Venture Product Creation) Joint-venture product creation and operation with domain-specialist partners, resulting in own-brand products such as Ssgsak and Boostri. Slogup co-founds and operates the digital products, combining its IT capabilities with partners' domain expertise to build services for end markets.

Quantifiable outcome

• 95%+ of Ssgsak customers report being 'very satisfied' or 'satisfied'; customer and expert satisfaction scores of 4.9+
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Ssgsak (쓱싹)coreStrategic or Co-development Partner · 14 August 2024Slogup, operator of the 'Hey Home' service, is acquiring Ssgsak — a high-quality home appliance care platform. The companies aim to create synergies by combining Ssgsak's market expertise with Slogup's IT capabilities to support Ssgsak's growth in the home appliance care market. Ssgsak operates as a platform that improves a market historically characterized by consumer deception, achieving a 4.9+ satisfaction score.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kakao Enterprise: Enterprise arm of Kakao providing cloud, AI, and workplace SaaS (including Kakao Work) to Korean businesses. Broader incumbent in Korean enterprise IT/SaaS with overlapping capability in packaged software and B2B SaaS that competes with Slogup's Boostri-style offerings.

Direct peers

• SK C&C: SK Group's IT services and consulting arm, providing system integration and digital transformation across SK affiliates and external customers. SK Rent a Car, SK Networks, and SK Gas are Slogup clients, positioning SK C&C as a direct competitor for SK-side digital budgets.
• Hyundai Autoever: Hyundai Motor Group's IT services subsidiary, offering enterprise IT, connected car, and digital transformation services. Comparable to Slogup in operating model (chaebol-aligned IT services arm) and in targeting large enterprise digital transformation mandates.
• Samsung SDS: Samsung Group's IT services subsidiary providing digital transformation, system integration, and IT outsourcing to Korean enterprises and global clients. It is the most direct chaebol IT services peer to Slogup's outsourcing arm, competing for the same enterprise digital transformation budgets.
• NHN: Korean technology company operating multiple product lines including cloud, payment, enterprise SaaS, and content platforms. Comparable to Slogup in running a portfolio of proprietary digital products alongside B2B services within the Korean market.
• Naver Cloud: Naver's enterprise cloud and SaaS division providing cloud infrastructure, platform services, and packaged SaaS products to Korean enterprises and public sector. Comparable to Slogup on the packaged software / SaaS side (Ssgsak platform, Boostri) and increasingly on enterprise IT services.
• Douzone: Korean enterprise software and cloud company providing ERP, groupware, and cloud/SaaS solutions to Korean SMBs and mid-market. Comparable to Slogup on the packaged SaaS and enterprise IT services side, with a similar focus on the Korean enterprise market.
• LG CNS: LG Group's IT services subsidiary delivering consulting, system integration, and enterprise IT solutions both inside LG and to external clients. Notable overlap: LG Electronics (LG CNS's parent group) is itself a Slogup outsourcing client, making LG CNS both a competitor and a structural risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/teamslogup
• Xx.com/slogup
• Facebookfacebook.com/slogup87

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slogup