ABC Sports

What ABC Sports does

ABC Sports Pvt. Ltd. is a privately held Indian sports event production management company headquartered in Delhi. Founded in 2013 with production support from affiliated entity Lalit Art Studio, the company delivers an integrated suite of B2B professional services covering venue branding, venue management, stadium infrastructure (including temporary structure design and fabrication), hospitality management (event planning, flights, accommodation, ticketing, guest support), creative services, concept creation, and strategy planning. It serves enterprise clients including sports federations, event organizers, corporate sponsors, and stadium/venue owners across Football, Cricket, Golf, Tennis, MMA, and Automobile Racing events.

The company operates through a direct enterprise sales model, executing project-based engagements on a quote-based pricing structure with no publicly disclosed rates. Its claimed footprint spans PAN India and SAARC Nations (Afghanistan, Bangladesh, Bhutan, Maldives, Nepal, Pakistan, Sri Lanka) with stated pan-Asia execution capability, supported by portfolio metrics of 300+ matches executed and 50+ stadiums and golf courses activated. Underlying technology is not disclosed; the offering is services-led rather than product/software-led, with no APIs, SDKs, applications, or AI/ML capabilities referenced.

ABC Sports is founder-led by co-founder Sooraj Agraval and Lalit Kumar Verma (described as a pioneer of the modern day event industry). It is privately held with no institutional investors, no disclosed funding rounds, and no public listing. The business is structured as an Indian private limited company operating from a single Delhi headquarters, relying on reputation, event portfolio, and industry relationships for business development rather than formalized marketing channels.

Name

ABC Sports

Legal name

ABC Sports Pvt. Ltd.

Website

https://abcsports.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

ABC Sports is an Indian sports event production management company that delivers venue branding, stadium infrastructure, hospitality, creative, and strategy services to sports federations, event organizers, and venue owners across PAN India and SAARC Nations.

Ownership category

akta.pro rank

Product category

Sports Event Production Services

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue & Event Presentation (Game Presentation, In-Venue Entertainment) (MPAKAKAD)

akta.pro secondary industry

Sports Event Production & Broadcast Operations (In-venue, Jumbotron, live feed) (MPAGAMAI)

Keywords

• Sports event production
• Venue branding services
• Sports hospitality management
• Stadium infrastructure design
• Event strategy planning

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sports Event Production Services: Professional services revenue from comprehensive sports event production management including venue branding, venue management, stadium infrastructure, hospitality management, creative services, concept creation, and strategy planning for sporting events.

Go-to-market motion1 record

Distribution channels1 record

Core offering

ABC Sports is a sports event production management company that advises and assists clients in every aspect of their sporting events. It provides an integrated suite of services including venue branding, on-ground venue management, temporary stadium infrastructure design and fabrication, hospitality management (event planning, logistics, ticketing), creative services, concept creation, and strategy planning for football, cricket, golf, tennis, MMA, and automobile racing events.

Product overview

ABC Sports is a sports event production management company offering an integrated suite of services. Their portfolio includes Venue Branding Experts (venue decoration and branding), Venue Management (on-ground execution), Stadium Infrastructure (temporary structure design and fabrication), Hospitality Management (event planning, logistics, ticketing), Creative Powerhouse (creative design services), Concept Creation, and Strategy Planning. The company specializes in sports including Football, Cricket, Golf, Tennis, MMA, and Automobile Racing, operating across PAN India, SAARC Nations and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue Branding Experts Dedicated team of experienced professionals providing sports venue branding and decoration services, delivering decked-up venue execution for sports events. Targeted at sports federations, event organisers, and venue owners.
• Venue Management On-ground execution team providing quality-focused venue management services for sports events. Targeted at organisers needing reliable execution teams on event day.
• Stadium Infrastructure Design and fabrication support for temporary structures required at stadiums for sports events. Targeted at stadium operators and event organisers needing event-specific build-out.
• Hospitality Management Event planning and logistics support including flights, accommodation, venues, ticketing, and guest support services for sporting events. Targeted at federations, sponsors, and organisers running VIP and guest hospitality programmes.
• Creative Powerhouse (Creative Services) Creative services team providing innovative sports branding solutions and pushing creative boundaries for each project. Targeted at clients seeking differentiated visual identities for sporting events.
• Concept Creation Team of concept creators and visualizers committed to providing the best concepts tailored to client needs. Targeted at organisers and brands needing bespoke event concepts.
• Strategy Planning Complete execution planning applying cost-efficient strategies to deliver best-quality service for sports events. Targeted at clients needing structured planning across event workstreams.

Quantifiable outcome

• 300+ matches executed
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lalit Art StudiocoreStrategic or Co-development PartnerFueled by support and production expertise of Lalit art studio. Provides production capabilities and industry expertise that complements ABC Sports' sports branding and execution services. Lalit Kumar Verma is a key figure bringing years of valuable expertise to the company.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Endeavor (formerly IMG / WME): Endeavor (which owns IMG) is a global sports and entertainment powerhouse that produces and markets major sports events worldwide. It is a broader incumbent that overlaps with ABC Sports in sports event execution and hospitality, especially where global rights intersect with South Asian venues.

Emerging players

• Infront Sports & Media: Infront is a global sports marketing and event management company with growing operations across Asia. While larger and more rights-focused than ABC Sports, it is comparable as an end-to-end sports event execution and marketing partner serving federations and brands.

Direct peers

• Cineyug Entertainment: Cineyug is a Mumbai-based event and entertainment production company active in sports events, celebrity-driven tournaments, and live show production. It competes with ABC Sports for high-end sports event execution mandates from federations and corporate sponsors in India.
• Laqshya Live Experiences: Laqshya Live Experiences is an Indian live events and experiential marketing agency with exposure to sports properties and large-format event execution. It is comparable to ABC Sports in scale, geography (India-wide), and integrated event service offering.
• DNA Entertainment Networks: DNA Entertainment Networks is an Indian live events and entertainment production house that works across sports, corporate, and government events. It competes with ABC Sports for federation and corporate sports event mandates and offers a similarly integrated service stack.
• 70 EMG: 70 EMG is an Indian event management company with a substantial sports division delivering sports marketing and on-ground activation. It is comparable to ABC Sports in targeting federations and corporate clients for sports event execution.
• Wizcraft International Entertainment: Wizcraft is India's largest event management and entertainment company, with deep involvement in sports events including the IPL opening ceremonies and other major sporting properties. It is the most direct Indian competitor to ABC Sports in delivering large-scale sports event production, branding, and hospitality services.
• Percept Limited: Percept is an established Indian sports, entertainment, and marketing services firm with a dedicated sports division. It competes with ABC Sports across sports sponsorship, event management, and IP creation for sporting properties in India.
• Fountainhead MKTG (Dentsu Creative): Fountainhead MKTG, part of Dentsu, is a major Indian event and experiential marketing agency with sports and entertainment mandates. It is comparable to ABC Sports in offering end-to-end sports event execution, sponsorship activation, and brand experiences.
• Showtime Events India: Showtime Events is an Indian event management firm covering sports, corporate, and entertainment productions. It overlaps with ABC Sports in providing full-service sports event execution, especially for football and other league properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/abcsportsco
• LinkedInlinkedin.com/company/abc-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABC Sports