Jocassee Embroidery

What Jocassee Embroidery does

Jocassee Embroidery is a family-owned contract embroidery manufacturer founded in 1985 and headquartered in Duncan, South Carolina. The company operates a 25,000-square-foot production facility staffed by 71 full-time employees, equipped with 34 Barudan multi-head embroidery machines totaling 279 heads, supported by two Gunold ETHOS in-house digitizing systems. Production capacity exceeds 20,000 decorated pieces per week at peak utilization, with minimum order quantities of 12-36 pieces supporting both mid-market and small-batch buyers.

The company delivers custom embroidery, applique, screen printing, and contract digitizing services to a customer base spanning corporate apparel programs, educational institutions, professional sports teams (notably New Era Cap Co. for MLB, NFL, and NBA post-season headwear), and small-to-mid-market businesses across manufacturing, HVAC, food & beverage, engineering, and energy industries. Customer relationships commonly extend 10-30+ years. The company monetizes through direct B2B sales, an online Sportswear Collection catalog, and third-party promotional products distribution channels, with pricing structured around piece count, stitch count, and decoration complexity.

Jocassee Embroidery operates as a privately held, founder-family-controlled business with no external funding rounds, acquisitions, or public capital markets activity disclosed. The business model is capital-intensive and labor-driven, with revenue tied to machine utilization, order mix between custom apparel and licensed sportswear, and customer retention within long-running B2B programs.

Name

Jocassee Embroidery

Legal name

Jocassee Embroidery, Inc.

Website

https://jocasseeembroidery.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Jocassee Embroidery is a family-owned contract embroidery manufacturer in Duncan, SC, operating 279 Barudan heads and producing custom decorated apparel and caps for corporate, educational, sports league, and SMB customers with 10-30+ year relationships.

Ownership category

akta.pro rank

Headquarters

HQ city

Duncan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Corporate Embroidery: Custom embroidery services on corporate apparel including shirts, jackets, caps, bags, and towels. Minimum order requirements: shirts 2 dozen, caps 3 dozen, jackets 1 dozen, towels 2 dozen.
2. Contract Embroidery: Large-scale contract embroidery services for businesses with pre-production samples, design assistance, production, and final packaging and shipment.
3. Promotional Products: Thousands of promotional items including apparel, bags, drinkware, office items, tech accessories, and more with branding capabilities.
4. Screen Printing: Screen printing services for garments when embroidery is not practical due to cost or design size constraints.
5. Design Digitizing: Design digitization services converting artwork into embroidery formats. Typically costs $75-$125 for custom/corporate embroidery designs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Jocassee Embroidery provides custom and contract embroidery services on corporate apparel (shirts, jackets, caps, bags, towels) plus design digitizing, screen printing, and promotional product sourcing. The company runs 34 Barudan multi-head machines producing up to 20,000+ pieces per week, with full in-house services from artwork digitization through packaging and shipping. Its primary customers are corporations, sports teams, schools, and event organizers, primarily in the southeastern United States.

Product overview

Jocassee Embroidery is a service-oriented business offering custom corporate embroidery, contract embroidery production, in-house digitizing, screen printing, and promotional products. The company operates two Gunold ETHOS digitizing systems and 34 Barudan multi-head embroidery machines capable of running up to 15 colors. Their service portfolio includes custom embroidery (shirts, jackets, caps, bags, towels), contract embroidery with packaging and shipping, design digitization, screen printing alternatives, and a vast catalog of promotional products including apparel, bags, drinkware, office supplies, and tech accessories. Additional capabilities include heat-seal and die-cut appliques, and professional packaging with inspection, folding, and labeling.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Corporate Embroidery Full-service custom embroidery for corporate clients, producing embroidered logos and designs on shirts, jackets, caps, bags, and towels with up to 15-color capability. Minimum order quantities: shirts 2 dozen, caps 3 dozen, jackets 1 dozen, towels 2 dozen. Setup charges apply.
• Contract Embroidery Services Large-volume contract embroidery production with pre-production samples, design assistance, digitizing support, and comprehensive packaging and shipping options for wholesale and industrial clients. Drop-ships directly to customer destinations.
• Embroidery Digitizing Services In-house design digitization using two Gunold ETHOS systems capable of creating and reading multiple embroidery machine formats, with the ability to import jpeg, PDF, and tif graphics. Custom/corporate embroidery designs typically cost $75–$125 per design.
• Screen Printing Screen printing service offered as an alternative to embroidery for designs that are cost-prohibitive or too large for embroidery, applied to all catalog garments.
• Promotional Products Thousands of customizable promotional items and business gifts including apparel, bags, drinkware, office supplies, tech accessories, health items, outdoor gear, and executive gifts. Sourced through an external promotional products catalog.
• Sportswear Collection Catalog Online catalog (sportswearcollection.com) featuring premium custom apparel and promotional gear including t-shirts, fleece jackets, hats, and bags, with screen printing, embroidery, sublimation, and heat-transfer services.
• Apparel & Accessories Catalog Online catalog for high-quality imprintable clothing, workwear, and everyday gear including T-shirts, polos, hoodies, jackets, caps, bags, and accessories from trusted brands such as Adidas, Jerzees, Fruit of the Loom, Hanes, Devon and Jones, Comfort Colors, and Yupoong Caps.
• Heat-Seal and Die-Cut Appliques In-house capability to heat-seal and die-cut appliques that expand embroidery design possibilities, enabling creative embroidery ideas on various garments.
• Packaging Services Full packing line with 100% inspection, folding, polybagging, bar code labeling, and hang tags for professional appearance and inventory control of embroidered products.

Quantifiable outcome

• 20,000+ pieces per week production capacity at peak
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stitch Logo Apparel: A custom embroidery services provider for corporate apparel, team uniforms, and promotional products. Operates with multi-head embroidery machines and serves similar enterprise, education, and sports segments as Jocassee.
• Marco Fine Arts / Marco Promos: A promotional products and decorated apparel provider offering embroidery, screen printing, and branded merchandise. Comparable to Jocassee in serving corporate clients with promotional items and custom apparel decoration.
• Affordable Embroidery Co. A custom embroidery and screen printing services provider serving corporate, team, and promotional clients. Directly comparable to Jocassee in product offering (custom embroidery, digitizing, screen printing) and target customer base (corporate clients, schools, sports teams).
• Custom Thread & Apparel: A custom embroidery and apparel decoration services company providing in-house digitizing, screen printing, and contract decoration services. Comparable to Jocassee in custom and contract embroidery work for corporate, sports, and team clients.

Broad incumbents

• 4imprint: A large, established promotional products distributor offering decorated apparel, embroidery, and thousands of promotional items. Overlaps with Jocassee's promotional products catalog and embroidered apparel offering but at much larger scale and with national reach.
• Embroidery.com: An online-focused custom embroidery service with national reach serving small businesses, teams, and individuals. Competes with Jocassee's online catalog business and smaller-order custom embroidery segment.
• T-Shirt Wholesaler / Custom Ink: A large national custom apparel platform offering screen printing and embroidery services to businesses, teams, and groups. Overlaps with Jocassee's custom and contract embroidery for corporate clients, schools, and sports teams at much broader scale.

Regional players

• Riverside Sportswear / Trophy Awards Co. A regional embroidered apparel and awards provider serving schools, sports teams, and corporate clients in the Southeast US. Directly comparable to Jocassee's regional geographic focus and customer segment mix.

Others

• SanMar: A major apparel and accessories wholesaler supplying blank apparel and decorated merchandise to the imprintable industry. An upstream ecosystem participant whose products flow through embroiderers and decorators like Jocassee.

Emerging players

• Printful: A digital-first custom apparel decoration and print-on-demand platform offering embroidery and screen printing services to brands and SMBs. Represents an emerging tech-enabled competitor to traditional embroidery shops like Jocassee.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgayHaEhUlxx9kb7t7vldEQ
• Facebookfacebook.com/JocasseeEmbroideryLLC
• Instagraminstagram.com/jocassee_embroidery
• Xx.com/jocasseedesigns

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jocassee Embroidery