Taskstream
Watermark Insights (Taskstream) is a private U.S. SaaS company that provides higher education institutions with cloud-based software for assessment, accreditation, student success, faculty success, course evaluations, and curriculum management, serving 1,500+ institutions globally.
- Company typePrivate
- Founded2000
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Taskstream does
Taskstream, operating as Watermark Insights, is a U.S.-headquartered, private SaaS company providing cloud-based software and supporting services to help higher education institutions plan, manage, and evidence assessment, accreditation, student success, faculty success, course evaluation, and curriculum outcomes. The platform is built around an eight-product suite — Planning & Self-Study, Student Success & Engagement, Course Evaluations & Surveys, Student Learning & Licensure, Assessment Projects, Curriculum Strategy, Faculty Success, and the AI-enabled Educational Impact Suite anchored by the Insights Hub — that unifies institutional data, workflows, and AI-powered insights to support accreditation cycles, faculty reviews, course evaluations, and student retention. Watermark is hosted on AWS and integrates with Canvas (Instructure), and serves a reported 1,500+ institutions globally with deep support for regional accreditors (HLC, SACSCOC, MSCHE, WASC, NWCCU, NECHE).
The company monetizes through enterprise SaaS subscriptions billed annually on a quote-based model, with pricing scaled to institution size, modules selected, and user count. Go-to-market is direct enterprise field sales targeting provosts, deans, CTO/CIOs, institutional effectiveness leaders, and faculty affairs personnel, supplemented by digital demand generation (Google Ads, LinkedIn, content marketing, webinars, case studies, and a faculty reporting savings calculator). The customer base is vertically concentrated in higher education, with named logos spanning four-year universities (Texas State University, Amarillo College) and community colleges (Riverside City College, Garrett College), and the business reports a 98.3% support CSAT and 143 customer ideas implemented in 2025. Leadership is headed by CEO Erin Shy, and the company holds SOC 2 Type 2 certification alongside 2026 EdTech Breakthrough, Gold Stevie, and Titan Gold award recognition.
Taskstream firmographics
Firmographics- Name
- Taskstream
- Legal name
- Watermark Insights
- Website
- https://taskstream.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Watermark Insights (Taskstream) is a private U.S. SaaS company that provides higher education institutions with cloud-based software for assessment, accreditation, student success, faculty success, course evaluations, and curriculum management, serving 1,500+ institutions globally.
- Ownership category
- akta.pro rank
Taskstream industry classification
Industry- Product category
- Higher Education Assessment Software
- NAICS
- Educational Support Services (61171), Computer Systems Design and Related Services (54151), Educational Support Services (6117)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Educational Services (8200)
- akta.pro primary industry
- Subject-Specific Courseware (Math, Science, ELA, Social Studies, etc.) (EDAFACAB)
- akta.pro secondary industries
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI), Work Management & Collaboration Suites (BPAMAMAG), Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL)
Keywords
Where Taskstream is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Taskstream business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Cloud-based software-as-a-service subscription model providing access to higher education software solutions including assessment, accreditation, student success, and faculty success modules
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise institutional licensing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Taskstream product offering
Product offeringCore offering
Taskstream provides web-based software and supporting services to efficiently plan and manage assessment processes for higher education institutions. The platform supports accreditation workflows, outcomes assessment, planning and self-study, faculty activity reporting, course evaluations, and student success initiatives, augmented by AI-powered insights for predictive analytics and data-driven decision making.
Product overview
Watermark Insights offers a modular higher education software platform with eight core products that work together to support institutional effectiveness, assessment, accreditation, and student success. The platform includes Planning & Self-Study, Student Success & Engagement, Course Evaluations & Surveys, Student Learning & Licensure, Assessment Projects, Curriculum Strategy, and Faculty Success. The Educational Impact Suite (EIS) serves as the overarching platform anchored by the Insights Hub, which connects all products' data and workflows. AI-powered capabilities are embedded across multiple products including Academic Momentum (program health assessment), Watermark Currents (data querying), Instructor Insights (feedback analysis), and CV Imports (automated faculty reporting).
Differentiator
Problem solved
Functional benefit
Brands
- Educational Impact Suite (EIS): Connects data, workflows, and AI-powered insights that drive improvement across institutions
- Insights Hub
- Academic Momentum
- Watermark Currents
- Assessment Catalyst Toolpack (ACT)
- Instructor Insights
Products and services
- Planning & Self-Study Software module that simplifies assessment and accreditation work for higher education teams, enabling institutions to focus on outcomes. Includes AI-powered Assessment Catalyst Toolpack (ACT) for closing the loop on assessment workflows. Used by institutional effectiveness and accreditation teams at colleges and universities.
- Student Success & Engagement Software module that boosts student retention and reaches at-risk students faster with predictive tools that maximize advisor impact using AI-powered pattern recognition. Used by student success teams, advisors, and retention specialists in higher education.
- Course Evaluations & Surveys Software module that uses insights from every survey to support better teaching and stronger programs. Includes Instructor Insights AI for turning student feedback into actionable teaching guidance. Used by academic departments and faculty in higher education institutions.
- Student Learning & Licensure Software module that captures authentic evidence of learning in real time to drive program improvements and simplify accreditation. Used by academic programs preparing students for licensure or certification.
- Assessment Projects Software module that validates program quality with scalable, rubric-based assessments that provide the evidence needed to drive excellence. Used by institutional effectiveness and assessment teams.
- Curriculum Strategy Software module that keeps curriculum updates moving without back-and-forth, giving faculty a clear path in catalog management from idea to final changes. Used by deans, department chairs, and curriculum committees.
- Faculty Success Software module that streamlines faculty reviews for consistency, speed, and quality. Features automated data collection including CV Import functionality for rich faculty activity reporting. Used by faculty affairs leaders, deans, and tenure committees.
Quantifiable outcome
- Course evaluation response rates improved from 30% to 83% in one semester
- +2 more outcomes
Companies that use Taskstream
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles1 record
Taskstream technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature7 records
Taskstream partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and infrastructure.
- Instructure (Canvas)coreEnhanced Canvas and Watermark Partnership integrating Watermark's academic quality solutions with Canvas LMS. The integration enables seamless data flow between learning management and institutional effectiveness, assessment, and accreditation workflows.
- Amazon Web Services (AWS)infrastructureAWS hosting partnership for cloud infrastructure. Watermark's platform is hosted on AWS, providing scalable, reliable cloud services for higher education institutions.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Taskstream competitors and assessment
Company assessmentBroad incumbents
- Anthology: Anthology operates an enterprise higher education suite spanning SIS (Campus Management), LMS-adjacent tools (formerly Blackboard), and student success/analytics. It overlaps with Watermark across assessment, accreditation support, and student outcomes, but as a much broader multi-product platform rather than a specialized institutional-effectiveness suite.
- Workday Student: Workday Student is the cloud-native SIS and student lifecycle suite from Workday, encompassing academic advising, curriculum, and student records. As a broad incumbent enterprise platform, it competes for the same IE, provost, and CTO/CIO budgets and encroaches on adjacent Watermark workflows as it matures.
- Qualtrics (Higher Ed): Qualtrics powers course evaluation and institutional survey programs across many universities and competes most directly with Watermark's Course Evaluations & Surveys product. As a broader experience management platform, it is a broad incumbent in the same institutional survey and feedback workflows.
- Ellucian: Ellucian is the dominant SIS provider in higher education (Banner, Colleague, PowerCampus) and increasingly bundles student success, planning, and analytics modules around its core. While primarily a system-of-record vendor, its expanding portfolio of effectiveness and retention offerings makes it a broad incumbent comparable to Watermark.
Direct peers
- AEFIS: AEFIS is an outcomes assessment, ePortfolio, and accreditation management SaaS purpose-built for higher education. It directly competes with Watermark's Planning & Self-Study, Assessment Projects, and Student Learning & Licensure products for institutional effectiveness budgets at the same buyer personas.
- Coursedog: Coursedog provides curriculum management, catalog, and academic planning software for colleges and universities, with an institution-wide scheduling and program management footprint. It directly overlaps with Watermark's Curriculum Strategy and Planning & Self-Study modules and targets the same dean/registrar buyer persona.
- Civitas Learning (EAB): Civitas Learning (now part of EAB) provides predictive analytics and student success/retention software for higher education institutions. It directly overlaps with Watermark's Student Success & Engagement product and competes for the same provost, IE, and student success buyer personas on AI-driven retention and outcomes.
- EvaluationKit: EvaluationKit is a focused course evaluation and faculty review SaaS for higher education. It directly competes with Watermark's Course Evaluations & Surveys and Faculty Success products among similar institutional buyers, often as a lower-priced alternative.
- Strategic Education Solutions / TK20: TK20 is an outcomes assessment, ePortfolio, and accreditation platform for higher education, used by institutions to support accreditation review, program review, and faculty development. It is a direct specialty competitor to Watermark's Planning & Self-Study and Assessment Projects products for the institutional effectiveness buyer.
Others
- Instructure (Canvas): Instructure, the maker of Canvas LMS, is both a strategic integration partner and an adjacent player - Canvas touches assessment, course evaluations, and outcomes workflows that overlap with Watermark's portfolio. While not a direct competitor today, Instructure's roadmap to broaden analytics and accreditation features makes it a highly relevant ecosystem comparable.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Taskstream social profiles
Digital presenceTaskstream compliance and trust
Trust signalCompliance1 record
Taskstream financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taskstream leadership team
Management profileNumber of profiles
Profiles1 record
Taskstream funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taskstream M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taskstream
What does Taskstream do?
Taskstream provides web-based software and supporting services to efficiently plan and manage assessment processes for higher education institutions. The platform supports accreditation workflows, outcomes assessment, planning and self-study, faculty activity reporting, course evaluations, and student success initiatives, augmented by AI-powered insights for predictive analytics and data-driven decision making.
Is Taskstream a public or private company?
Taskstream is a private company. It is classified as unknown and is currently operating.
When was Taskstream founded?
Taskstream was founded in 2000. It employs 51 to 100 people.
Where is Taskstream based?
Taskstream is headquartered in New York, United States, in the North America region.
How does Taskstream make money?
One revenue line is on record: saaS Subscription.
Who are Taskstream's main competitors?
Broad incumbents on record are Anthology, Workday Student, Qualtrics (Higher Ed) and Ellucian. Direct peers are AEFIS, Coursedog, Civitas Learning (EAB), EvaluationKit and Strategic Education Solutions / TK20. Instructure (Canvas) is listed as an others.
Does Taskstream have an API?
No public API is recorded for Taskstream.
What industry is Taskstream in?
Taskstream's product category is Higher Education Assessment Software. Its primary akta.pro industry code is EDAFACAB, Subject-Specific Courseware (Math, Science, ELA, Social Studies, etc.), with a secondary code of HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms. Its NAICS code is 61171 and its SIC code is 7372.